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从“卖方销售”到“买方服务”,基金代销加速转型
券商中国· 2025-07-14 02:33
Core Viewpoint - The public fund sales institutions are undergoing a transformation due to the shrinking of trailing commissions and upcoming sales fee reforms, shifting from a "sell-side sales" model to a "buy-side service" model [1][2][5]. Group 1: Impact of Fee Reforms - The first impact on fund sales institutions is the reduction of trailing commissions, with management fees and custody fees decreasing since the initiation of the public fund fee reform in July 2023. The projected management fee income for 2024 is 124.73 billion yuan, an 8.1% decrease from 2023, with trailing commissions expected to be 35.48 billion yuan, down 8.7% [3]. - Many fund sales institutions, such as China Merchants Bank and Tiantian Fund, reported a significant decline in their distribution income, with reductions around 20% [4]. - The second impact is the anticipated reduction in sales fees, which is expected to be implemented by 2025, further constraining the revenue space for sales institutions [5]. Group 2: Transformation Strategies - Fund sales institutions are actively seeking transformation strategies in response to the dual pressures of commission shrinkage and upcoming sales fee reductions [6]. - Companies like Jiyu Fund are adjusting their product structures to focus more on multi-asset and equity products, enhancing their service offerings to meet diverse investor needs [7]. - Yingmi Fund is adopting a buy-side advisory model, aiming to align its interests with those of clients and reduce reliance on sales fees by developing a comprehensive advisory service system [8]. Group 3: Evaluation and Performance Metrics - The regulatory framework is shifting towards evaluating fund sales institutions based on investor returns, emphasizing the importance of maintaining investor profitability and long-term performance [9][10]. - Companies are adjusting their internal assessment mechanisms to focus more on the long-term stability and goal achievement of institutional clients, rather than just overall scale [11]. - The industry consensus is moving towards enhancing the investor experience through comprehensive advisory services, addressing the historical focus on initial sales rather than ongoing client engagement [12][13].
从卖方销售转向买方服务 基金代销探寻转型之路
Zheng Quan Shi Bao· 2025-07-13 17:43
Core Viewpoint - The public fund industry is undergoing significant reforms, leading to a transformation in fund sales institutions as they adapt to shrinking income from trailing commissions and upcoming sales fee reductions [1][2][3]. Group 1: Impact of Fee Reductions - The first major impact on fund sales institutions is the reduction of trailing commissions, with management fees and trailing commissions both decreasing since the initiation of the public fund fee reform in July 2023. The management fee income is projected to be 124.73 billion yuan in 2024, down 8.1% from 2023, while trailing commissions are expected to be 35.48 billion yuan, a decrease of 8.7% [2]. - Many fund sales institutions, such as China Merchants Bank and Tonghuashun, reported a significant decline in their distribution income, with reductions around 20% [2]. - The second wave of impact is anticipated with the upcoming sales fee reductions, which are expected to be implemented by May 2025, further constraining the income potential for sales institutions [3]. Group 2: Transition Strategies - Fund sales institutions are shifting from a seller-driven model to a buyer service model in response to the fee reductions. This includes adjusting product offerings from fixed-income products to multi-asset and equity products to meet diverse investor needs [4][5]. - Companies like Yingmi Fund are focusing on deepening their buyer advisory model, moving towards a fee structure based on advisory services rather than sales commissions [5][6]. - The industry is also seeing a push towards enhancing investor experience and focusing on long-term performance, with institutions like Tencent Licai Tong implementing comprehensive advisory services to improve investor decision-making and outcomes [8][9]. Group 3: Evaluation and Performance Metrics - The regulatory framework is evolving to include a classification evaluation mechanism for fund sales institutions, emphasizing metrics such as investor returns and holding periods, which will guide internal assessment and incentive structures [6][7]. - Companies are increasingly focusing on aligning their performance metrics with investor outcomes, with organizations like Yingmi Fund integrating user satisfaction and trust into their performance evaluations [7][10]. - The emphasis on improving investor holding experiences is becoming a common goal across the industry, with strategies aimed at enhancing investor education and risk awareness to foster better long-term investment behaviors [10].
基金降费“接力赛”:超千只产品入“低价”行列
Huan Qiu Wang· 2025-07-10 02:46
Group 1 - The fund industry is experiencing a wave of fee reductions, with over 20 funds announcing lower management and/or custody fees, aimed at reducing investor holding costs [1][2] - The number of "low-fee" fund products with management fees at 0.15% or below has surpassed 1,050 [1] - Major fund companies such as E Fund, Guotai Junan, and others have implemented fee reductions, with some funds lowering management fees significantly, such as a drop from 0.90% to 0.55% [1] Group 2 - The current wave of fee reductions reflects the ongoing deepening of public fund fee reforms, with expectations for a third phase focusing on sales fees to accelerate [2] - The China Securities Regulatory Commission (CSRC) has indicated that further reductions in fund sales fees are expected to save investors approximately 45 billion yuan annually starting in 2025 [2] Group 3 - As the number of low-fee products increases, fund companies are exploring more refined charging models, such as tiered service fees based on holding periods to encourage long-term investment [4] - The continuous fee reductions are pushing the industry towards a more standardized and inclusive direction, while fund companies are encouraged to strengthen their research capabilities to attract and retain investors [4]
“费率刺客”现身货币基金市场,各项费用吃掉近三成年化收益
Sou Hu Cai Jing· 2025-07-02 11:43
Core Viewpoint - The shift of deposits from traditional banks to money market funds (MMFs) may not yield the expected higher returns due to increasing fee rates that significantly reduce actual earnings [1][2][3]. Group 1: Market Trends - In May 2023, several major state-owned banks lowered deposit rates, with three-year fixed deposit rates dropping to the "1" range, prompting a "deposit migration" trend among savers towards MMFs, bond funds, and bank wealth management products [1]. - The total scale of MMFs increased from 13.32 trillion yuan at the end of March to 14.40 trillion yuan by the end of May 2023, reflecting a growth of over 1 trillion yuan in just two months [4][8]. Group 2: Fee Structures - Many MMFs have high fee rates, with nearly 30% of MMFs having management fees of 0.3% or higher, and almost 40% charging sales service fees of 0.25% or more, leading to comprehensive operational fee rates exceeding 0.6% for numerous funds [2][3]. - The average operational comprehensive fee rate for MMFs has surpassed 0.4%, while some funds, particularly those transitioning from brokerage margin products, maintain management fees above 0.7%, with the highest reaching 0.9% [3][4]. Group 3: Impact on Returns - For ordinary investors seeking low-risk and flexible liquidity, high-fee MMFs can significantly diminish net returns, with operational fees potentially consuming nearly 30% of total earnings in some cases [3][6]. - The largest MMF, Tianhong Yu'ebao, has an operational comprehensive fee rate of 0.63%, which, when factored into its net yield of 1.5867% for 2024, indicates that fees substantially impact investor returns [4][6]. Group 4: Challenges in Fee Reduction - The high fee structure of MMFs poses challenges for fee reductions, as they are a crucial revenue source for asset management companies and distribution channels [7]. - The need for fee reductions is acknowledged, especially as MMF fees currently exceed those of index funds, but actual reductions depend on negotiations among asset management firms, banks, and distribution platforms [7][8]. Group 5: Future Considerations - Asset management firms are encouraged to optimize operational costs through improved transaction systems and the use of technology to enhance efficiency, which could create opportunities for lowering management fees [8]. - The balance between operational sustainability and investor experience remains a long-term challenge for asset management institutions in the MMF sector [9].
3.61万亿背后的费率暗战:中国 ETF 如何改写被动投资格局(上篇)
Morningstar晨星· 2025-07-02 09:40
Core Viewpoint - The article discusses the significant growth of ETF funds in China, highlighting a historical turning point where passive equity fund sizes are set to surpass active equity funds by the end of 2024, driven by various market dynamics and investor preferences [2][5]. Group 1: Market Trends - By the end of 2024, the size of passive equity funds in China is projected to reach 3.61 trillion yuan, surpassing active equity funds at 3.46 trillion yuan, marking a significant shift in the investment landscape [2]. - The share of passive ETFs within passive equity funds has dramatically increased from 38% in 2015 to 90% in 2024, while passive open-end funds have decreased from 62% to 10% [5]. - The U.S. market has seen a similar trend, with passive funds surpassing active funds in total assets by the end of 2023, indicating a fundamental change in market structure [5]. Group 2: Fee Structure - The rapid development of domestic ETFs over the past seven years has led to a competitive environment where fund companies have reduced fees to differentiate their products [8]. - The net operating fee rate for domestic ETFs has remained stable from 2018 to 2023, with a notable decline in 2024, influenced by regulatory reforms and competitive pressures [9][10]. - Major ETFs have collectively reduced management and custody fees from 0.5% and 0.1% to 0.15% and 0.05%, contributing to the overall decrease in industry fee levels [10]. Group 3: Value Creation - The article emphasizes the importance of actual value creation in ETFs, with a focus on funds that have significantly increased their asset sizes after accounting for inflows and outflows [20]. - The top 10 value-creating ETFs in China are primarily large-scale funds tracking broad market indices, reflecting a prevailing investment strategy focused on low-cost, diversified exposure [20]. - Similar trends are observed in the U.S. market, where low-cost passive funds tracking major indices dominate the value creation rankings [24]. Group 4: Investment Risks - The article notes that ETFs focused on specific themes or sectors tend to exhibit higher volatility and risk, often leading to significant value losses for investors [28][29]. - The top 10 ETFs with the largest value losses in China are primarily thematic funds, highlighting the risks associated with narrow investment focuses [28]. - In the U.S., a majority of the funds with the highest value losses are also ETFs concentrated on specific sectors or themes, reinforcing the notion that broad market exposure generally mitigates risk [31].
浮动费率基金首募成绩单:13只募126亿!东方红核心价值募集近20亿领跑,博时卓睿成长不足3亿垫底
Xin Lang Ji Jin· 2025-06-23 09:22
Core Viewpoint - The launch of new floating fee rate funds by multiple public fund institutions marks a significant shift in the public fund industry, indicating the end of the traditional fixed management fee model and the beginning of a new era focused on performance-based fees [4]. Fund Performance and Market Response - As of mid-June, 13 out of 26 newly approved floating fee rate funds have successfully completed fundraising, with a total raised amount exceeding 12.6 billion yuan [1]. - Among the established funds, the top performer, Dongfanghong Core Value A, raised 1.991 billion yuan, making it the largest initial fundraising product among active equity funds this year [2]. - Efund Growth Progress A follows with a fundraising scale of 1.704 billion yuan, while Ping An Value Enjoy A raised 1.322 billion yuan, ranking third [2]. - The average number of effective subscriptions per fund is approximately 11,500, with Efund Growth Progress A attracting the highest number of subscriptions at 47,300 [3]. Market Dynamics and Future Outlook - The successful fundraising of these funds reflects strong market interest in the new fee structure, with a total of nearly 150,000 effective subscriptions across the 13 established funds [3]. - The introduction of floating fee rate products is expected to become a regular offering in the market, leading to a restructuring of the industry where only those fund companies with genuine research and investment capabilities will thrive [4]. - The ongoing fee reform wave in the fund industry is just beginning, suggesting a transformative period ahead [4].
浮动费率基金密集自购 累计金额已达7000万元
Core Viewpoint - Several fund companies in China are purchasing their own newly launched floating rate funds, indicating confidence in the long-term stability and health of the capital market and their investment management capabilities [1][3][4]. Group 1: Fund Companies' Self-Purchases - On June 9, China International Fund announced a plan to invest 20 million yuan in its newly launched floating rate fund, "China International Fund Rui'an Mixed Securities Investment Fund" [1]. - Other leading public fund institutions, including China Europe Fund, Bosera Fund, and Orient Securities Asset Management, have also announced self-purchases, with a cumulative investment amount reaching 70 million yuan [3]. - Manulife Fund announced on June 7 that it would invest 10 million yuan in its "Manulife Smart Navigation Mixed Securities Investment Fund" [3]. - On June 3, Xingzheng Global Fund stated it would invest 20 million yuan in its "Xingzheng Global Heqi Mixed Securities Investment Fund" [3]. - China Europe Fund committed 10 million yuan to its floating rate fund, "China Europe Large Cap Smart Selection Mixed Initiated Fund," with a holding period of no less than three years [3]. - Bosera Fund announced investments of 10 million yuan each in two of its equity funds on May 28, one of which is a floating rate fund [3]. - Orient Securities Asset Management stated it would invest 10 million yuan in its "Orient Red Core Value Mixed Fund" [3]. - Tianhong Fund also announced a 10 million yuan investment in its floating rate fund, "Tianhong Quality Value Mixed Fund" [4]. Group 2: Purpose and Industry Trends - The introduction of floating rate products aims to alleviate the issue where funds do not generate profits for investors while fund companies do, and to promote high-quality development within the fund industry [4]. - Industry insiders view the recent reforms in public fund fees, particularly the launch of floating rate products, as a significant exploration and attempt to drive further high-quality development in the industry [5]. - According to CITIC Securities, the weighted management fee rates of various fund products have significantly decreased compared to the end of 2022, indicating a successful fee reduction trend [5]. - The fund industry in China still has considerable room for further fee reductions compared to overseas markets, suggesting that the practice of fee reform and product innovation is ongoing [5]. - Future developments in floating rate funds may extend to bond funds, with fixed income + products being prioritized [5]. - Huabao Securities noted that the asymmetric fee structure of new floating rate products will enhance the importance of performance benchmarks, which may influence investors' decisions [5].
降费!又一批基金出手
Xin Lang Cai Jing· 2025-06-05 07:08
Core Viewpoint - A new wave of fund fee reductions has emerged, primarily affecting bond funds, as various asset management companies announce lower management and custody fees in response to regulatory reforms aimed at reducing overall fund costs for investors [1][3]. Group 1: Recent Fee Reductions - Nearly 10 funds have announced fee reductions in June, with a focus on bond products [1]. - Citic Securities Fund announced a reduction in the custody fee for its bond fund from 0.1% to 0.05%, effective June 9, 2025 [1]. - Zheshang Securities Asset Management reduced the custody fee for its bond fund from 0.15% to 0.08%, effective June 5, 2025 [1]. - Jianxin Fund lowered the management fee from 0.7% to 0.3% and the custody fee from 0.2% to 0.1% for its bond fund, effective June 6, 2025 [1]. - Southern Fund announced a reduction in management and custody fees for its mixed fund, with management fees dropping from 1.0% to 0.6% and custody fees from 0.2% to 0.1%, effective June 9, 2025 [1]. Group 2: Background and Regulatory Context - The current wave of fee reductions began in July 2023, following the China Securities Regulatory Commission's announcement of a fee reform plan for public funds [3]. - The fee reform is structured in three phases: reducing management fees, trading commissions, and sales service fees [3]. - By 2025, the reform will enter its third phase, with further reductions in sales fees expected, potentially saving investors a total of 45 billion yuan annually [3]. - As a result of the ongoing fee reform, the number of funds with management fees at or below 0.15% has exceeded 1,000, while those with custody fees at or below 0.05% have surpassed 2,100 [3].
今年新基金发行份额超4000亿
Group 1 - A total of 512 new funds have been established this year, with a combined issuance of 4060.84 billion units as of May 28 [1][2] - Among the new funds, 317 are equity funds with an issuance of 1648.46 billion units, accounting for 40.59% of the total issuance [1][3] - Bond funds remain dominant in terms of issuance scale, with 93 new bond funds totaling 1885.90 billion units, representing 46.44% of the total [1][2] Group 2 - The issuance of equity funds has significantly increased, with the proportion of equity funds rising from 21.14% to 40.59% this year [3][4] - There are currently 88 funds in the process of issuance, including 24 passive index products and 11 enhanced index products [3][4] - The market is expected to see 38 new funds launched in June, with 14 being passive index products, indicating a growing variety of investment options for investors [3][4] Group 3 - The recent introduction of floating management fee products is a key focus for fund companies, with 26 new floating fee funds approved [4][5] - The floating management fee model links fees to the investor's holding period and fund performance, enhancing the investment experience for investors [5] - Fund companies are prioritizing the issuance of these new products, indicating a significant step in the fee reform of public funds [5]
26只浮动管理费产品或月内获批 你的基金收益与管理费挂钩了!
经济观察报· 2025-05-24 05:59
Core Viewpoint - The recent introduction of floating management fee products represents a significant step in the fee reform of public funds, providing new choices for investors while posing challenges to the operational models and investment strategies of the fund industry [2][4]. Product Submission - Recently, 26 major fund management companies, including E Fund, Huaxia Fund, and GF Fund, have submitted floating management fee products for approval, indicating a strong industry response to the fee reform [4]. - The first batch of submitted products primarily targets mainstream broad-based indices such as CSI 300 and CSI 500, focusing on full-market stock selection [4]. Fee Structure Innovation - The new floating management fee products innovate the fee structure by linking management fees to both the holding period and the performance during that period, unlike previous models that were primarily based on fund size or investor holding time [6]. - For instance, if an investor holds the product for over one year and achieves an annualized excess return exceeding 6%, the management fee could be set at 1.50% [6]. Challenges Faced - Fund managers face new challenges in managing floating fee products, as their management fees are closely tied to performance, necessitating precise market trend analysis and portfolio optimization [8][9]. - The complexity of the new fee structure requires significant system upgrades for fund companies, especially for smaller firms, to handle the individualized fee calculations for each investor [10][11]. Ecosystem Development - The introduction of floating management fee products is seen as a crucial exploration for the public fund industry, aiming to strengthen the alignment of interests between fund managers and investors [14]. - As regulatory guidance evolves, floating management fee products are expected to become a mainstream model in fund issuance, promoting a shift away from short-term profit chasing towards sustainable investment returns [15].