工作内容 职业前景 电子商务作为现代服务业中的重要产业，有"朝阳产业、绿色产业"之称，具有"三高"、"三新"的特点。"三高"即高人力资本含量、高技术含量和高附加价 值。"三新"是指新技术、新业态、新方式。人流、物流、资金流、信息流"四流合一"是对电子商务核心价值链的概括。电子商务产业具有市场全球化、交 易连续化、成本低廉化、资源集约化等优势。 电子商务师的优势人才需求量大：在巨大的市场需求下，电子商务人才成为职场颇为抢手的职业，就业面广，人才需求量大。随着5G时代来临，直播电 商的日益兴盛，在巨大的市场需求下，电商人才成为职场颇为抢手的职业，整体薪酬水平较高；抓住发展新趋势：现在是流量经济时代，短视频用户规模 激增，直播电商新风口已到来，学习相关知识有助于抓住电商发展新趋势。 微微公众h:科教兴邦 职业定义 电子商务师 （网商），是指在互联网及现代信息技术平台上，从事商务活动的专业人员。他们打破了传统商业的时空限制，依托网络技术，将商品与服 务的交易拓展到更广阔的领域。从线上店铺的搭建，到商品的营销推广；从客户需求的洞察，到交易流程的把控，他们用专业的技能和敏锐的商业嗅觉， 在数字世界中构建起一条条高效的商业 ...

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company is expected to increase online investments, leveraging product strength and effective management to enhance live e-commerce and drive revenue and profit growth [7] - The company plans to expand its franchise stores, targeting high-end brand demand in lower-tier cities, while enhancing brand image through direct store empowerment [7] - The company maintains a high dividend payout ratio of 95.8% for 2024, with a dividend per share of 6.2 yuan, resulting in a dividend yield of 7.4% [3] Financial Performance Summary - In 2024, the company's revenue, net profit attributable to shareholders, and net profit excluding non-recurring items were 3.011 billion yuan, 542 million yuan, and 504 million yuan, respectively, showing year-on-year declines of 0.6%, 5.2%, and 3.47% [2] - The company's gross margin improved by 0.4 percentage points to 56.1% in 2024, while the net profit margin decreased by 0.9 percentage points to 18.0% [5] - For Q1 2025, the company reported revenue, net profit attributable to shareholders, and net profit excluding non-recurring items of 536 million yuan, 56 million yuan, and 49 million yuan, respectively, reflecting year-on-year declines of 17.8%, 54.12%, and 53.43% [3] Operational Insights - The company's direct sales efficiency declined, while franchise efficiency remained stable in 2024, with revenue from direct sales, franchises, e-commerce, group purchases, and others being 736 million yuan, 836 million yuan, 1.121 billion yuan, 173 million yuan, and 147 million yuan, respectively [4] - The company experienced a significant increase in accounts receivable, which grew by 41.2% year-on-year, leading to longer turnover days [6] Future Projections - The company forecasts revenues of 3.176 billion yuan, 3.339 billion yuan, and 3.511 billion yuan for 2025, 2026, and 2027, respectively, with net profits projected at 559 million yuan, 592 million yuan, and 622 million yuan for the same years [9][11] - The expected earnings per share (EPS) for 2025, 2026, and 2027 are 0.67 yuan, 0.71 yuan, and 0.74 yuan, respectively [9][11]

Core Insights - The core viewpoint of the articles highlights that the "Rural Express" initiative and e-commerce business have become significant drivers for the growth of express delivery companies in 2024 [2][4]. Financial Performance - YTO Express reported a revenue of 69.033 billion yuan in 2024, a year-on-year increase of 19.67%, with a net profit of 4.012 billion yuan, up 7.78% [3]. - Yunda Express achieved a revenue of 48.543 billion yuan, a 7.92% increase, and a net profit of 1.914 billion yuan, up 17.77% [3]. - Shentong Express reported a revenue of 47.169 billion yuan, a 15.26% increase, and a net profit of 1.04 billion yuan, a significant rise of 205.24% [3]. - The overall express delivery business volume in China reached 1.758 billion pieces, a year-on-year growth of 21.5% [3]. Market Trends - The "Rural Express" initiative has led to the establishment of 346,000 village-level logistics service stations across the country in 2024 [4]. - The live e-commerce sector contributed significantly to the express delivery industry, with retail sales reaching 4.3 trillion yuan from January to November 2024, accounting for 80% of the e-commerce sector's growth [4]. Operational Efficiency - Companies are focusing on cost reduction and efficiency improvements, with Yunda reporting a 21.91% decrease in core operating costs per ticket in 2024 [8]. - YTO Express has implemented demand-based delivery and improved delivery performance, resulting in a nearly 28% reduction in false signing rates [5]. Pricing Pressure - YTO Express experienced a decline in revenue per ticket to 2.3 yuan, a decrease of 4.86%, while the cost per ticket fell to 2.09 yuan, down 4.04% [7]. - The average price for express delivery in the industry was reported at 8.02 yuan per ticket, indicating a continuous downward trend [7]. Technological Advancements - Companies are increasingly adopting unmanned delivery technologies, with Shentong testing smart-assisted driving vehicles on express routes [9]. - YTO Express is exploring the application of autonomous driving technology to enhance transportation efficiency and reduce costs [8].

Group 1 - The core viewpoint of the articles highlights the successful sales performance of Delisi products during live streaming events, indicating strong market demand and brand recognition [1][2] - On April 28, Delisi's GMV exceeded 8 million yuan, with the new product "Chunxiang Water-Fried Chicken Fillet" selling over 2.21 million bags, showing growth compared to the previous day [1] - The brand achieved a total GMV of over 15.5 million yuan over two days, showcasing the effectiveness of collaboration with popular live streaming platforms and influencers [1] Group 2 - Delisi's strong product capabilities and precise market demand understanding are key to its successful brand expansion [2] - The company plans to leverage its supply chain advantages and nationwide factory capacity to innovate and develop high-end products tailored for individual and family consumption [2] - The successful performance in live streaming e-commerce validates Delisi's ability to adapt to new consumer scenarios, providing a model for traditional food companies' digital transformation [2]

点击 上方 硬AI 关注我们 一个突破式的 AI 应用方向！ 硬·AI 作者 | Kozmon 编辑 | 硬 AI 昨天我在刷直播时，被一个卖图书的主播圈粉了。 这位主播不仅颜值在线，谈吐风趣，介绍产品条理清晰，还非常精彩地回答了不少刁钻问题，甚至还恰到好处地在直播间发起了红包，整个过程行云流水。 正当我被带进"剁手"的节奏时，评论区突然冒出一句："这是AI吧？" 等等，什么？！ 我立刻全神贯注地观察起这位主播——表情自然，语调抑扬顿挫，还时不时换个角度展示产品、调整姿势...如果不是有人提醒，我绝对想不到这居然是一个AI 数字人！ 惊艳体验的背后，是百度创始人、董事长兼CEO李彦宏在Create 2025大会上推出的慧播星"高说服力"数字人。 不同于过去那些僵硬、循环播放固定话术的数字人，这一次，AI真的学会了"演"，而且演得还出奇地好。 01 告别读稿，开始"表演"！ 当数字人有了"AI大脑" "表现力媲美真人，转化率超越真人！"百度给慧播星AI数字人设下了极高的标准。 从实际运行的情况来看，这并非空喊口号。作为业界首个AI全栈式数字人直播解决方案，慧播星已累计服务超过10万数字人主播，帮助商家在直播场景 ...

从传统商贸中心到直播电商第一城 抖音、小红书、蚂蚁集团，大厂接连在广州开启新动作。 4月21日，蚂蚁集团宣布其华南数字运营中心、万里汇跨境贸易运营中心正式落户广州； 3月31日，抖音集团斥资12.14亿元在广州拿地，将用于建设抖音华南创新基地，此前还在广州成立了注册资本5.37亿元的新公司，作为"抖音华南总部"关 联公司之一； 3月27日，小红书电商在广州召开"宝藏主理人计划·湾区服饰电商伙伴日"行业大会，并启动广东首个孵化中心。 将三个项目放在一起，它们共同指向一个方向——电商。 说到电商，或许多数人首先会想到杭州。但这两年，广州抓住直播带货风口，逐渐成为中国直播电商第一城。 作为中国经济"第一省会"，广州从传统的商贸中心起家，何以成为电商巨头们的必争之地？又将如何在直播间延续自己千年商都的地位？ 1 广州模式 2024年，广州直播电商零售额达5171亿元，占全国总量的近1/5，成为中国直播电商零售额最高的城市。 根据抖音电商数据，2024年，广州有182个产业带通过店播和货架等形式在抖音平台售货，数量居全国第一；抖音电商销量排行榜前十中，来自广州产业 带的商品占6席。此外，在2024年天猫新开店铺中，超1 ...

声明：本文仅在今日头条发布，请勿转载 一家商场共有商铺168家，餐饮占了98家；商场里什么店最挣钱？餐饮以4400块的日消费人次，成为第 一，是服饰业态的三倍以上。 近些年，你有没有发现，商场里的餐饮店越来越多，有的商场就像是一个超级大食堂。 那么，商场为什么会走向餐饮化？今天，我们从一个现象、四个原因，和大家聊聊这种趋势。 望京新世界、亦庄力宝华联，都进行了类似的改动。 这种爆改，完全打乱了购物中心的初始设计。要知道，购物中心刚兴起时，业态黄金分割比例是，购 物、餐饮、娱乐为7：2：1。餐饮门店大概只占两成，且往往被安排在较高楼层。但近几年，餐饮与购 物、娱乐形成1：1：1三足鼎立的形势，有的商场甚至餐饮独大。 那么，是什么促使商场向大型食堂转变？ 四个原因 第一个，零售萎缩。 一个现象：购物中心餐饮化 据媒体报道，去年商场餐饮业态的占比，已经从10%-20%左右，同比提高到30%以上，整体翻了一倍。 以北京为例，餐饮业态约贡献了三分之一的零售地产市场租赁需求。而在一些相对传统的商超，尤其是 城市郊区，商场餐饮化的趋势更加明显。 比如，北京顺义华联商场地下一层，大面积超市区域，改成了如今的"超市+网红美食街 ...

就在一季度经济数据发布当日，广东省政府常务会议审议《广东省提振消费专项行动实施方案》，强调 把经济政策的着力点更多转向惠民生、促消费，多措并举推动城乡居民收入增长，着力提升生育、养 育、教育、医疗、养老等民生服务水平，不断释放消费潜力。 假日、体育经济拉动消费明显 南方财经全媒体记者魏彤 广州报道 4月22日，广东省统计局发布一季度经济数据。数据显示，广东全省社会消费品零售总额同比增长 2.5%，增速比1—2月份加快1.5个百分点，其中3月份增长5.8%。 想要提振消费，首要便是要稳收入，强信心。 今年3月以来，广东举办一系列活动如"百万英才汇南粤"等，吸引了更多人才聚集。大量政策措施的实 施，促进了经济循环，尤其是中央和广东省通过一系列为企纾困措施稳就业，改善居民收入不稳定的情 况，消费信心也因此建立。 在暨南大学经济学院教授、博士生导师，特区港澳经济研究所副所长谢宝剑看来，广东充分发挥人口高 度集聚的优势，在消费上持续发力，实现了消费的持续增长。一季度，广东居民人均可支配收入同比增 长4.8%。这一数据不仅体现了广东经济的逐步回暖，更暗示了背后关于消费趋势和居民生活方式的深 层变化。 广东外语外贸大学广东 ...

Core Viewpoint - The annual report of Sanquan Foods for 2024 indicates a decline in revenue and net profit, attributed to a stable consumption market and increased competition in the industry [1][2]. Group 1: Financial Performance - The company achieved an operating income of approximately 6.632 billion yuan, a year-on-year decrease of 6.0% [1]. - The net profit attributable to shareholders was about 542 million yuan, down 27.6% year-on-year [1]. - Cash flow from operating activities increased by 213.72% to approximately 1.144 billion yuan, mainly due to the collection of payments from previous year’s bulk purchasing [3]. Group 2: Product Sales and Performance - Revenue from frozen rice and noodle products was approximately 5.599 billion yuan, a decline of 3.95% year-on-year [2]. - Sales of frozen prepared foods dropped by 18.84% to about 873 million yuan [2]. - The production volume of frozen rice and noodle products increased by 8.50% to approximately 636,900 tons, while sales volume grew by 2.04% to about 621,900 tons [2][3]. Group 3: Sales Channels and Strategies - The revenue from the direct sales model reached approximately 1.203 billion yuan, a decrease of 4.12% year-on-year, while the revenue from the e-commerce direct sales model surged by 58.50% to 363 million yuan [4][5]. - The company has established a live streaming team to enhance e-commerce growth, conducting over a hundred collaborations with top influencers [4]. - In 2025, the company plans to strengthen its presence in traditional offline channels while expanding into new retail and e-commerce sectors [6].

Core Insights - The report highlights the growing trend of book consumption on Douyin's e-commerce platform, driven by "active search + live streaming" channels, with an average of over 3 million books sold daily in Q1 2025 [1] - The enthusiasm for purchasing books among the "post-2000" generation has surged, with their spending increasing by 206% year-on-year [1][8] Group 1: Live Streaming Impact - Live streaming e-commerce has emerged as a new engine for promoting nationwide reading, with book-related live streaming sales increasing by 56% year-on-year in Q1 [2] - The number of merchants engaging in live streaming has grown by 45% year-on-year, and the cumulative duration of book-related live streams has increased by 61% [2] - Popular publishers in live streaming include China CITIC Press, Palace Museum Publishing, and Zhejiang Literature and Art Publishing House [2] Group 2: Sales Performance - Sales of books related to the animated film "Nezha 2: The Devil Child Rises" saw a significant boost, with 120,000 copies sold from January 29 to February 5, 2025 [4] - In Q1, top-selling new books in live streaming included titles like "Nezha: The Story of the Three Realms" and "Nezha: The Art Design Collection" [4] Group 3: Consumer Behavior - The trend of live streaming book purchases has become the new norm, with magazines like "People's Literature" and "Harvest" achieving sales of over 80,000 copies per live session [5] - The sports book category saw a remarkable year-on-year sales increase of 468%, marking it as the fastest-growing category in live streaming [6] - The "post-90s" generation accounts for 50% of live streaming orders, while the "post-2000" generation shows a strong purchasing power [8] Group 4: Regional Insights - Shandong province leads the nation in live streaming book orders, followed by Jiangsu, Henan, Guangdong, and Hebei, indicating a vibrant consumption dynamic in both traditional cultural provinces and emerging markets [9] Group 5: Future Initiatives - Ahead of World Book Day on April 23, Douyin plans to collaborate with publishers and authors to recommend book lists and launch interactive content like "Ten Thousand People Read Classics" and "National Good Book Plan" [9]