消费升级
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旅游教育是热点、品质化个性化成主流
Xin Hua Ri Bao· 2026-01-04 23:06
Core Viewpoint - The consumption market in Jiangsu is undergoing a profound transformation towards high quality, intelligence, and sustainability, driven by the "Su New Consumption" initiatives and improved livelihood policies, with expectations for 2026 highlighting the release of service consumption potential, urban-rural market synergy, and a shift from material satisfaction to spiritual enjoyment [1][2][3][4][5][6] Group 1: Consumption Trends - The survey indicates that tourism is expected to see a nearly 40% increase, leading the consumption growth, followed by education, health, and wellness, with service consumption becoming the main driver of growth [2][3] - In the education sector, 46% of respondents plan to increase investment in quality education, with rural areas showing a higher intention at 51.6%, reflecting a collaborative improvement in urban and rural education consumption concepts [2] - The health consumption trend is shifting towards "proactive health," with expectations for sports and wellness consumption ranking third and fourth, respectively, and a notable willingness to pay more for traditional health practices [3] Group 2: Demographic Insights - Young consumers show a preference for smart wearables and image management, while middle-aged consumers are willing to pay a premium for high-end nutritional products and traditional Chinese medicine [3] - Female participation in educational spending is significantly higher than male, with a 12.9 percentage point difference in 2025, indicating a growing awareness of self-improvement under gender equality [2] Group 3: Emerging Consumption Areas - The cultural and entertainment consumption sector is vibrant, with Jiangsu being the second-largest movie ticket market in China, and a significant percentage of respondents willing to travel for sports events [4] - The pet economy is evolving from functional care to emotional companionship, with 30.8% of pet owners planning to increase spending, highlighting a shift in consumer priorities [4] Group 4: Rural Consumption Dynamics - The consumption of health, wellness, and domestic services is increasingly penetrating rural areas, supported by policies promoting county-level commercial systems and comprehensive rural e-commerce [5] - The willingness of rural residents to consume is steadily increasing, reflecting a positive trend in the "rural revitalization" strategy [5] Group 5: Future Outlook - The Jiangsu consumption market is expected to evolve towards greater vitality, creativity, and sustainability, fueled by the widespread application of new technologies and continuous policy support [6]
竞逐新赛道,都有啥新招?
Xin Lang Cai Jing· 2026-01-04 22:08
Group 1: Emerging and Future Industries - Various provinces are focusing on emerging and future industries, with specific emphasis on sectors like integrated circuits, robotics, and advanced energy storage [1][6] - Jiangsu aims to deepen integration into the Yangtze River Delta's aircraft manufacturing cluster and emphasizes atomic-level manufacturing [6] - Provinces like Shandong and Guangdong are prioritizing sectors such as quantum technology and hydrogen energy, indicating a trend towards high-tech and sustainable industries [1][7] Group 2: Digital Development - Provinces are actively developing digital infrastructure, with Liaoning focusing on data annotation industries and integrating AI into traditional industries [2][9] - Beijing aims to become a global benchmark city for digital economy, emphasizing core technologies like high-end chips and software [2][9] - Guangdong is enhancing its data trading platforms to foster industrial clusters, showcasing a strong market-driven approach [2][9] Group 3: Marine Economy - Coastal provinces are shifting their focus to marine economies, with Guangdong and Shandong aiming to create comprehensive marine industry ecosystems [8][19] - Liaoning and Jiangsu are leveraging their industrial bases to upgrade traditional marine industries towards high-end and green solutions [8][19] - The emphasis on marine economic development reflects a strategic pivot towards utilizing ocean resources for economic growth [8][19] Group 4: Consumption and Economic Growth - Guangdong is promoting the establishment of international consumption centers, aiming to enhance service industry standards and consumer environments [10][11] - Provinces like Beijing and Jiangsu are emphasizing high-energy consumption innovations, focusing on cultural and tourism integration to stimulate local economies [11][15] - The strategies aim to release local market potential and enhance consumer confidence through improved infrastructure and services [11][15] Group 5: Strategic Technology and Talent Development - Provinces are prioritizing the establishment of national laboratories and major scientific facilities to strengthen strategic technological capabilities [12][14] - There is a focus on integrating education, technology, and talent development to foster innovation and address regional needs [13][14] - Collaborative efforts across provinces aim to enhance the overall effectiveness and resilience of the national innovation system [12][14]
2026年旅游市场强劲开局 体验升级、目的地多元与南北交融成新常态
Zhong Guo Zheng Quan Bao· 2026-01-04 20:12
Core Insights - The tourism market is experiencing a significant shift from "seeing the world" to "enjoying oneself," driven primarily by younger consumers who prioritize emotional and experiential value in their travel choices [1][2] Group 1: Consumer Behavior Trends - There is a notable increase in consumer spending and shopping behavior during the New Year holiday, with average spending and shopping items per tourist rising over 20% year-on-year [1] - Travelers are increasingly willing to pay a premium for high-quality accommodations and unique experiences, reflecting a trend towards "quality upgrades" in travel consumption [1] - Different consumer segments are emerging, with families preferring high-star resorts for convenience and Gen Z willing to spend on unique experiences like viewing the aurora or attending concerts [1] Group 2: Destination Diversification - The destination landscape is becoming more decentralized, with smaller cities and counties experiencing significant growth, driven by their unique resources and cultural identities [3][4] - Popular smaller destinations include Qingyuan, Tongchuan, and Fushun, which have seen rapid order growth, indicating a shift in tourist flow from major cities to less traditional locations [3] - The rise of local attractions, such as themed parks and cultural experiences, is helping to balance tourism consumption across regions and alleviate pressure on traditional hotspots [4] Group 3: Seasonal Tourism Trends - The winter tourism market is evolving with a blend of traditional "ice and snow" activities and new experiences, showcasing a growing interest in diverse winter activities across regions [5] - Southern regions are seeing a surge in ski resort bookings, while northern areas are innovating with activities like ice fishing and snow camping, indicating a breaking of geographical limitations in winter tourism [5] - The launch of the Hainan Free Trade Port has created synergies between "winter escape" tourism and "duty-free shopping," significantly boosting hotel bookings in Hainan [5] Group 4: International Travel Dynamics - The outbound tourism market is witnessing a dual trend of recovery and upgrade, with long-haul destinations like Australia and the USA gaining popularity [6] - There is a notable increase in outbound travel orders from non-first-tier cities, indicating a growing demand for international travel among broader consumer demographics [7] - The tourism market's robust start in 2026 reflects a combination of evolving consumer preferences and innovative supply-side offerings, suggesting a continued focus on experiential, quality, decentralized, and integrated travel experiences [7]
2026年旅游市场强劲开局体验升级、目的地多元与南北交融成新常态
Zhong Guo Zheng Quan Bao· 2026-01-04 20:07
Core Insights - The tourism market is experiencing a significant shift from "seeing the world" to "enjoying oneself," driven primarily by younger consumers who prioritize emotional and experiential value in their travel choices [1][2][5] - The demand for high-quality travel experiences is increasing, with consumers willing to pay a premium for unique accommodations and activities [1][5] Group 1: Market Trends - The New Year's tourism market shows a 20% increase in both the average number of shopping items and spending per visitor compared to the previous year [1] - There is a notable trend towards the decentralization of travel destinations, with smaller cities and counties experiencing significant growth in tourism orders [2][3] - Popular destinations like Qingyuan, Tongchuan, and Fushun have seen rapid order growth, indicating a shift in tourist preferences towards unique local experiences [2][3] Group 2: Experience-Driven Consumption - Events such as music festivals and concerts are becoming key drivers of local tourism, reflecting a transition from resource-oriented to experience-oriented tourism [2] - The rise of domestic theme parks, particularly those with cultural themes, is attracting younger audiences and boosting local hotel bookings [3] - The integration of various experiences, such as "ice and snow" activities and "duty-free" shopping, is enhancing the appeal of winter tourism [4] Group 3: International Travel Dynamics - The outbound tourism market is recovering, with long-haul destinations like Australia and the USA gaining popularity, alongside rapid growth in lesser-known destinations due to visa-free policies [5] - There is a noticeable increase in outbound travel orders from non-first-tier cities, indicating a broader market penetration of travel demand [5] - The trends observed during the New Year's holiday are expected to shape the tourism industry in 2026, emphasizing the need for experiential, quality, and diversified travel offerings [5]
今日快评|元旦消费“开门红”里跳动着鲜明的新字诀
Xin Lang Cai Jing· 2026-01-04 15:39
Core Viewpoint - The consumer market in Henan has shown strong performance during the New Year holiday, indicating a solid start for consumption promotion in the year ahead [1][3]. Group 1: Consumer Market Performance - During the three-day New Year holiday, Henan received 17.437 million domestic tourists, generating a tourism revenue of 8.99 billion yuan, with a year-on-year increase of 3.2% in visitor numbers and 4.1% in revenue compared to the same period in 2025 [1]. - The holiday consumption serves as an important indicator of market vitality, with Henan's market experiencing a vibrant start to the year [1]. Group 2: Policy and Innovation - The implementation of a trade-in policy for consumer goods on January 1 has stimulated large-scale consumption, with subsidies of 15% for energy-efficient home appliances and up to 500 yuan off digital products [1][4]. - The focus on policy innovation aims to expand subsidies to include home renovations and elderly-friendly modifications, ensuring that consumer incentives reach a broader range of scenarios [4]. Group 3: New Consumption Trends - New types of consumption have emerged, with various shopping districts in Zhengzhou featuring popular IP photo spots and trendy markets, attracting significant public engagement [2]. - The integration of leisure and cultural tourism has been enhanced, with various scenic spots offering unique winter activities, transforming "cold resources" into "hot economies" [2]. Group 4: Economic Impact and Future Directions - The overall tourism order volume in Henan on New Year's Day saw a 100% year-on-year increase, positioning the region as a leader in cultural tourism recovery [3]. - The strong consumer market is supported by a robust supply chain, with over 2,600 large-scale food enterprises contributing to consumption upgrades [3]. - Future strategies should focus on creating an ecosystem of consumption that integrates various sectors, including tourism, commerce, and technology, to enhance consumer experiences [4][5].
百万华人涌入中亚
投资界· 2026-01-04 08:15
Core Viewpoint - The article highlights the significant transformation occurring in Central Asia, particularly Kazakhstan, as it becomes a key market for Chinese enterprises looking to expand internationally. The influx of Chinese tourists and goods indicates a growing economic relationship and potential investment opportunities in various sectors, including e-commerce and consumer goods [3][4]. Group 1: Market Trends - In the first eleven months of this year, over 876,000 Chinese tourists visited Kazakhstan, with a 50% increase in flight bookings and an 80% increase in hotel reservations compared to the previous year [3]. - The flow of goods is also rising, with 13,089 trains operating between China and Central Asia, sending 1,031,695 TEUs, marking a 30.6% year-on-year increase [3]. - Kazakhstan is evolving from a "marginal market" to a "foreign trade growth pole" for Chinese companies, with sectors like infrastructure, new energy, and cross-border e-commerce leading the growth [3][4]. Group 2: E-commerce Development - Kazakhstan has the highest internet penetration rate (92.9%) and mobile connection rate (128%) in the region, with e-commerce accounting for 14.1% of retail by 2024, up from 0.5% in 2013 [10]. - The e-commerce market in Kazakhstan has grown sevenfold over the past five years, reaching approximately $6.5 billion in 2024, with a year-on-year growth of 33% [10]. - Local platforms like Kaspi.kz and Russian platforms like Wildberries are gaining traction, alongside Chinese platforms such as Taobao and AliExpress, facilitating a smooth shopping experience for consumers [9][10]. Group 3: Consumer Behavior and Preferences - The presence of Chinese brands like Mixue Ice City and WEDRINK in Kazakhstan reflects a shift in consumer preferences towards new beverage options, indicating a consumption upgrade in the region [22][24]. - Despite higher prices compared to China, local consumers are willing to pay for these products, as the average income in Kazakhstan is significantly lower than in China [25]. - The demand for electric vehicles is rising, with Chinese brands like BYD and Hongqi becoming increasingly visible on the streets of Almaty, as the local market seeks to replace aging vehicles [26][28]. Group 4: Challenges for Chinese Enterprises - Chinese businesses face challenges in establishing credibility and trust among local consumers, who often prefer to buy from local retailers due to past negative experiences with Chinese companies [29]. - The competitive landscape is intensifying, with local biases against Chinese merchants making it difficult for them to penetrate the market [30]. - The article emphasizes the importance of local partnerships and understanding cultural nuances to succeed in the Central Asian market, as well as the need for a localized approach to business operations [32][33].
好评中国|假日消费热力升腾,中国经济活力澎湃
Huan Qiu Wang· 2026-01-04 06:55
元旦假期,国内市场活力迸发,中国"购物车"的全球吸引力也与日俱增。在扩大免签、优化离境退税等 政策红利持续释放下,"中国游"与"中国购"热度攀升,形成动人交汇。上海南京东路的国产潮玩店前外 籍游客排起长队,深圳华强北商圈迎来跨越重洋的采购商,海南三亚免税城内外国面孔日益增多…… 从"前往中国"到"购自中国",中国市场的多样性、创新性与高性价比,正转化为强大的全球吸引 力。"带空箱子去中国"成为海外社交媒体的热门话题,这背后是中国制造升级、国潮品牌崛起、消费场 景创新的综合体现,是中国市场从"世界工厂"向"世界市场"深度转型的生动注脚。与此同时,各地全力 保障节日市场供应充足、价格平稳,并策划系列促消费活动,为消费潜力的持续释放营造了良好环境。 内外需两旺的局面,充分展现了中国经济的强大韧性与对全球吸引力的不断提升。 假日经济是观察中国经济韧性与活力的生动刻度。这个元旦,从交通动脉的奔涌到消费场景的创新,从 国内需求的升级到全球客流的汇聚,无不印证了中国经济底盘稳固、动能充沛。这份热气腾腾的假日画 卷,绘就的是百姓的幸福生活,彰显的是高质量发展的坚实底气,更预示着一个活力更旺、潜力更足、 魅力更强的中国,正步履 ...
“跨年+冰雪+民俗” 山西晋中元旦文旅融合新业态点燃消费热潮
Zhong Guo Xin Wen Wang· 2026-01-04 06:06
Group 1 - The core viewpoint of the news is that the tourism market in Jinzhong City has shown significant growth during the New Year holiday, driven by a combination of cultural and recreational activities, leading to an upgrade in consumption structure towards high-quality and diversified experiences [1][2] - During the New Year holiday, Jinzhong City received a total of 567,600 visitors, with tourists from 49 different countries, indicating a strong international interest in the region [1] - Key monitored scenic spots in the city welcomed 169,900 visitors, representing a year-on-year increase of 657.33%, with total ticket revenue reaching 1.636 million yuan, up 136.08% compared to the previous year [1] Group 2 - To enhance visitor experience, Jinzhong City implemented several beneficial measures, including free admission to 15 A-level tourist attractions across various districts, which is expected to attract more visitors [2] - Additional services such as parking, restrooms, hot water, and charging stations were made available near A-level tourist sites, improving overall visitor satisfaction [2] - The tourism system in Jinzhong operated smoothly during the holiday period, with no reported safety incidents, further enhancing the city's brand influence in the festive atmosphere [2]
海外年轻中产钟爱海尔三筒洗衣机
Jin Tou Wang· 2026-01-04 03:25
Core Insights - The article highlights the shift in consumer behavior among young middle-class individuals, who are increasingly willing to pay for products that enhance their quality of life, such as smart appliances and health-focused services [1][3]. Group 1: Product Features - The Haier three-tub washing machine addresses health concerns by offering a revolutionary design that allows for simultaneous washing of different types of clothing, thus preventing cross-contamination [3]. - It incorporates advanced sterilization technologies, including UV disinfection and high-temperature washing, to ensure comprehensive hygiene protection for families [3]. - The washing machine saves 50% of washing time compared to traditional models, making it a time-efficient solution for busy young professionals [5]. Group 2: Consumer Appeal - The product's design is aesthetically pleasing and functional, allowing it to blend seamlessly into various home environments, thus appealing to the aesthetic sensibilities of young consumers [7]. - The installation process is simplified, requiring only basic connections, which addresses common concerns about the complexity of high-end appliance setups [7]. - The combination of health protection, efficiency, and aesthetic appeal positions the Haier three-tub washing machine as a desirable choice for modern living, even at a premium price point [7].
三部门:加大消费重点领域金融支持
Zhong Guo Jing Ji Wang· 2026-01-04 00:56
近日,商务部、中国人民银行、金融监管总局联合印发《关于加强商务和金融协同 更大力度提振消费 的通知》(以下简称《通知》),围绕加大消费重点领域金融支持,从不同方面提出举措。 助力提振消费 近年来,多部门围绕提振消费精准施策,推动惠民生与促消费深度融合。银行机构以"提振消费扩内 需,消费金融在行动"专项行动为抓手,实现"信贷+场景+支付+衍生服务"全链条深度融合与全面升 级,以高质量消费金融服务促进国内需求全方位扩大,从多维度"助燃"消费市场。 在升级商品消费方面,《通知》提出,推动金融机构与平台、重点商户合作,走进商超卖场,完善分期 付款、信用卡、手机银行、数字人民币等产品服务模式,更好满足消费者换新需求。 中央财经大学中国互联网经济研究院副院长欧阳日辉表示,消费金融通过支持大规模设备更新和消费品 以旧换新,推动了产业结构的优化升级,实现了政策的长期目标。《通知》提出要推动金融机构与平 台、重点商户合作,走进商超卖场,消费金融已成为助力提振消费的重要金融力量,其业务规模的持续 增长为产业升级提供了稳定的资金来源。同时,消费金融引导消费者选择高品质、高性能的产品,形成 了对优质供给的市场激励机制。 在创新多元化 ...