形势研判更有信心、宏观政策更有定力，关键是结合国际经贸斗争形势把握国内经济工作 的重心和政策节奏。 文：国金宏观宋雪涛/赵宏鹤 货币政策再提"双降"。 货币政策也补充了一些细节，例如提出"灵活高效运用降准降息等多种政策工 具"，再提"双降"。去年会议明确提出要"适时降准降息"，但央行没有急于在年底年初落地，直到今年 4·25政治局会议再提"适时降准降息"，适逢中美关税摩擦处于高峰，央行于5月7日宣布"双降"。 "灵 活高效" 比"适时"的时效性要求更低，货币政策的定位依然是应对性和配合性。除"双降"外，多种政 策工具也包括国债买卖，结构性定向降息。 扩大内需的执牛耳者。 具体工作方面，"坚持内需主导"为"八大坚持"之首。消费政策的重心在优化结 构和服务消费，对"两新"要求为"优化政策实施"，对比去年则为"加力扩围实施"，另外又提出"释放服 务消费潜力"，表明服务消费有望接棒商品消费成为明年增量。 投资"止跌回稳"的要求不常见 ，背景是今年下半年以来固定资产投资陷入历史少见的负增长，虽然可 能与数据"挤水分"有关，也反映出内生动能和资金来源不足。明年的资金来源，一方面是"适当增加中 央预算内投资规模"，"优化' ...

12月11日，由中外企业文化、北京商报社主办的2025年度北京商业品牌大会金融消费专题论坛在北京召开。上海金融与发展 实验室首席专家、主任曾刚就"十五五"期间金融工作的重点与前瞻发表演讲。他指出，"十五五"是我国承上启下的关键五 年，金融工作将紧紧围绕国家战略，回归本源、服务实体经济，加快推进金融强国建设。 消费领域仍是关注重点，但"结构变化与新兴变化需要我们把握和捕捉"。金融从业者需提升对产业与科技的认知能力，在规 范发展中捕捉新的增长空间，真正实现"回归本源、服务实体"的初心使命。 在此背景下，金融领域的改革方向也相应明确。 从"十五五"规划建议关于金融的表述来看，曾刚对比指出，"十四五"期间金融工作的主题是"深化金融供给侧改革"，旨在解 决金融总量过剩、结构失衡问题，政策环境相对偏紧；而"十五五"规划建议则明确提出"加快金融强国建设"，标志着基础工 作已基本完成，政策环境将更加积极，金融体系进入发力支持高质量发展的新阶段。 与之相应，资本市场的定位也更趋重要，从偏重融资功能转向"投资与融资功能协调发展"，意味着更注重市场的健康与长期 价值培育。在人民币国际化方面，表述也从"稳慎推进"调整为直接"推进人民 ...

会议指出，"我国经济长期向好的支撑条件和基本趋势没有改变"。刘元瑞认为，会议对当前经济形势的 判断，可以用"客观且积极"来概括。"客观"体现在对外部形势的清醒研判，"积极"体现在面对内外挑战 所彰显的必胜信心。 在他看来，继今年4月底政治局会议、12月初政治局会议后，本次会议再次提到了"统筹国内经济工作和 国际经贸斗争"，这延续了党的二十届四中全会的判断基调，体现了对外部形势研判的连贯性。 与去年会议相比，刘元瑞认为，今年会议同样提出了"经济发展中的老问题和新挑战"，也同样强调 了"长期向好的支撑条件和基本趋势没有变"。但不同之处在于，今年会议新增了"这些大多是发展中、 转型中的问题，经过努力是可以解决的"的判断，这和党的二十届四中全会的"保持必胜信心"相互印 证。信心不仅来自于制度优势，更来自于对于困难的本质的深刻理解，以及能否解决的精准判断。 会议提出，"推动经济实现质的有效提升和量的合理增长"。刘元瑞表示，随着我国经济从高速增长转向 高质量发展，经济增长更加注重质的有效提升。从此前《党的二十届四中全会〈建议〉学习辅导百问》 中的论述来看，未来十年只要能保持GDP年均增速不低于4.17%，就能够实现203 ...

Group 1 - The restaurant stocks are performing well, with notable increases: Jiumaojiu (09922) up 4.82%, Haidilao (06862) up 4.14%, Yum China (09987) up 2.63%, Xiaobai (00520) up 2.50%, Xiaocaiyuan (00999) up 2.54%, and Nayuki (02150) up 1.92% [1][2] - The National Bureau of Statistics reported that the Consumer Price Index (CPI) rose by 0.7% year-on-year in November, marking the highest increase since March 2024, with a 0.5 percentage point increase from the previous month [1][2] - The rise in CPI is primarily driven by a turnaround in food prices, with household appliances and clothing prices increasing by 4.9% and 2.0%, respectively, while prices for air tickets, domestic services, and dining out rose by 7.0%, 2.4%, and 1.2% [1][2] Group 2 - Wanlian Securities forecasts that the share of domestic service consumption in total household consumption has recovered to 46%, nearing the critical structural threshold of 50%, indicating a potential rapid growth phase for the industry [1][2] - Service consumption is expected to become a key driver for domestic demand and consumption recovery, offering higher growth elasticity and user stickiness compared to goods consumption due to its personalized interaction and unique experiences [1][2] - The report suggests focusing on chain restaurants and tea beverage companies, highlighting that those with brand advantages and supply chain strengths will have greater development potential, particularly those with scale effects and performance elasticity [1][2]

Investment Rating - The industry investment rating is "Overweight" [9] Core Insights - The report emphasizes that the restaurant industry is expected to benefit significantly from ongoing service consumption policies aimed at boosting overall domestic demand [12][15] - The restaurant sector's revenue is projected to account for 12% of total social retail sales by 2024, showing a higher growth elasticity compared to the overall retail sector [12][28] - Japanese restaurant valuations are experiencing a premium, with a focus on cost reduction and efficiency improvements alongside multi-format integration [12][79] Summary by Sections 1. Service Consumption Policies - The report highlights that service consumption policies are being reinforced, with specific measures targeting the restaurant sector as a core component of consumption stimulation [15][19] - Various regions are expanding the issuance of dining vouchers, which are expected to enhance consumer spending in the restaurant industry [15][19] 2. Restaurant Sector Performance - The restaurant sector is showing a recovery in its fundamentals, with a notable increase in revenue share within the social retail sector [28] - The growth rates for restaurant revenue are forecasted at 20% for 2023 and 5% for 2024, outpacing the overall retail sector growth [28][12] 3. Japanese Restaurant Valuations - The report notes that the Japanese restaurant sector is characterized by high valuation premiums, with leading companies achieving significant stock price increases [79][80] - The average price-to-earnings (PE) ratio for top Japanese restaurant companies is above 25X, indicating strong market confidence [80] 4. Investment Recommendations - The report suggests focusing on companies with strong operational capabilities that can navigate through economic cycles, such as Yum China and Haidilao, as well as those in expansion phases like Xiaocaiyuan [12][79]

银河证券认为，预计2026年服务消费将有明显变化：相比于商品消费，机构更看好服务消费的改善预 期，近期的相关政策对服务消费重视度明显提升，特别是清理消费领域不合理限制措施是释放服务消费 需求的有效方式，有望逐步见效。 港股消费ETF（513230）跟踪中证港股通消费主题指数，一键打包互联网电商龙头+新消费，成分股近 乎囊括港股消费的各个领域，包括泡泡玛特、老铺黄金、名创优品等新消费龙头，又包含腾讯、快手、 阿里巴巴、小米等互联网电商龙头，科技+消费属性突出。 12月12日，港股消费板块早盘持续走强，港股消费ETF（513230）现涨近1%，其持仓股中，海底捞、 老铺黄金、名创优品、巨子生物、百胜中国等均涨超2.5%，下跌方面，思摩尔国际、雅迪控股、中国 儒意、长城汽车、哔哩哔哩等逆势下跌。 12月10日至11日，中央经济工作会议在北京召开。会议确定明年经济工作要坚持内需主导，建设强大国 内市场；深入实施提振消费专项行动，制定实施城乡居民增收计划；扩大优质商品和服务供给优化"两 新"政策实施；清理消费领域不合理限制措施，释放服务消费潜力；推动投资止跌回稳，适当增加中央 预算内投资规模，优化实施"两重"项目，优化 ...

扩大服务消费是提振消费、扩大内需的重要抓手。 "我们将大力培育服务消费新增长点，比如旅居、邮轮游艇、体育赛事等领域，推进先行先试，培育优 质品牌，清理限制性措施，为服务消费发展注入新动能。"商务部部长王文涛此前表示。 重庆发布《进一步清理消费领域限制性举措持续扩大消费若干措施》，着力破除二手车流通交易信息不 对称、医疗领域隐性门槛限制等堵点卡点；海南聚焦商品消费、服务消费、新型消费等领域，公开征集 存在的限制性情况以及优化措施的意见建议……当前，多地正加快推动清理限制措施，优化消费环境， 进一步激发出消费动能。 （文章来源：新华社） 新华社北京12月11日电（记者王雨萧、黄韬铭）12月10日至11日举行的中央经济工作会议部署明年经济 工作时提出，清理消费领域不合理限制措施，释放服务消费潜力。 王文涛表示，将坚持"对外开放、对内放开"，以放宽准入、业态融合为重点扩大服务消费。实施服务消 费提质惠民行动，健全服务消费"1+N"政策措施体系，实施好已经出台的38项政策措施，推动制定出台 促进铁路与旅游融合发展、家政服务业高质量发展等政策文件。 "当前外部环境急剧变化，增强消费对经济增长的拉动作用，是加快构建新发展格 ...

Inflation Overview - November CPI increased by 0.7% year-on-year, while core CPI rose by 1.2%, compared to previous values of 0.2% and 1.2% respectively[6] - Food CPI rebounded significantly from -2.9% to 0.2% year-on-year due to adverse weather conditions affecting agricultural products[6] Core CPI Insights - The stable core CPI is noteworthy, with service CPI growth only slightly narrowing to 0.7% year-on-year, indicating resilience in service consumption[6] - Tourism-related CPI maintained a high growth rate of 2% year-on-year, reflecting the impact of holiday consumption despite seasonal adjustments[6] Market Dynamics - Industrial consumer goods CPI, excluding energy, rose by 2.1% year-on-year, indicating sustained demand in key sectors[6] - PPI experienced a wider year-on-year decline, primarily due to falling prices in upstream raw material industries, but is expected to stabilize in the long term[6] Future Outlook - The impact of pig prices on CPI is anticipated to weaken, as the decline in pig prices is expected to narrow[6] - The overall inflation data suggests a positive trend towards optimizing market conditions to enhance consumer satisfaction and economic stability[6] Risk Factors - There is a risk of unexpected fluctuations in commodity prices due to geopolitical conflicts, which could impact inflation dynamics[6]

Group 1: Macro Insights - The core viewpoint indicates that the November CPI year-on-year growth has expanded, primarily due to a base effect and an unusual seasonal increase in fresh vegetable prices, with core CPI maintaining over 1% growth for three consecutive months [2] - The PPI has shown a month-on-month increase for the second consecutive month, driven by "anti-involution," the non-ferrous industry, and downstream consumer goods sectors [2] - The report highlights several bright spots in optional consumption, influenced by policies such as trade-in programs, leading to significant price increases in household appliances and transportation tools, with household appliance prices maintaining a year-on-year growth of over 4% since August [2] Group 2: Fixed Income Insights - The November inflation data shows an increase in CPI, which rose by 0.5 percentage points to 0.7% year-on-year, marking the highest level since March 2024, while PPI's year-on-year decline slightly widened to -2.2% [3] - The rise in prices is significantly influenced by seasonal factors, particularly the prices of food items, especially vegetables, which have been impacted by extreme weather and seasonal shifts [3] - The report notes that gold prices continue to provide strong support for overall price increases, contributing to an unexpected rise in inflation [3] Group 3: Energy Sector Insights - The report discusses the results of the 2026 renewable energy bidding across 19 provinces, highlighting a significant regional disparity, with East and North China showing better electricity prices compared to the West and South [4] - Wind power prices are noted to be superior to solar power prices, and the market-oriented bidding for renewable energy is expected to guide the expansion pace in oversupplied regions while stabilizing benefits in areas with good consumption [4] - The report recommends focusing on green power operators with advantageous resource locations, high project development efficiency, and low financing costs, particularly in wind power, suggesting companies like Xintian Green Energy and Longyuan Power [4]

Core Viewpoint - Recent policies aimed at boosting consumption and domestic demand have been intensively released, providing support for the consumer sector's positive market outlook [1][3] Policy Incentives - The Central Political Bureau of the Communist Party emphasized the importance of expanding domestic demand and optimizing supply, indicating a strong commitment to enhancing the domestic market [1] - A joint document from six departments outlines plans to enhance the adaptability of supply and demand in consumer goods, targeting the formation of three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027 [3] Investment Opportunities - The consumer sector is showing signs of bottoming out, with fundamental recovery acting as a catalyst for stock price increases; sectors such as chain restaurants, new tea drinks, sports companies, and entertainment operators with unique IP value are highlighted as potential investment targets [1][4] - The service consumption sector is expected to enter a rapid growth phase, driven by its higher growth elasticity and user stickiness compared to traditional goods consumption [3][4] Strategic Focus - Two main lines for investment in the consumer sector are suggested: 1. Focus on high replicability business models that leverage supply chain efficiency for rapid expansion 2. Emphasize high experience creation capabilities that offer unique user experiences and emotional resonance [4]