（文章来源：证券日报） 证券日报网讯 12月5日，合百集团在互动平台回答投资者提问时表示，2025年以来，公司旗下百大电器 借助"以旧换新"政策红利持续激发消费者换新热情，通过"政策+活动"双重驱动，以"政企协同+场景创 新+服务升级"三重模式，创新打造"上门量房、方案设计、换新推荐、新机安装"全链路服务，推出"政 府补贴+企业让利"组合拳，2025年1-10月，公司家电销售以旧换新台数超10万台，消费者享受国家补贴 近9000万元，带动销售4.86亿元。为进一步激活2025年年底安徽省消费市场，全省发放新一轮家电及数 码产品消费券（补贴），政策有效期至2025年12月31日。百大电器积极响应政策，个人消费者可至百大 电器全省任一门店参加消费补贴。 ...

Core Viewpoint - The report from GF Securities indicates that the home appliance industry is expected to experience a slowdown in growth in 2026 due to high base effects, despite significant benefits from the "old-for-new" policy in 2025. Leading companies are anticipated to outperform the industry due to their channel and brand advantages. Long-term growth in overseas sales is also expected to remain stable, supported by an increase in global market share [1][2]. Summary by Sections 2025 Review - The home appliance sector has shown a cumulative increase of 8.1% year-to-date as of November 28, 2025, ranking 27th among all sectors and underperforming the CSI 300 index by 10.4 percentage points [2]. - The performance of various segments includes: home appliance components (+64.7%), black appliances (+12.6%), lighting equipment (+11.9%), small appliances (+9.5%), kitchen appliances (-0.7%), and white appliances (-1.1%) [2]. - Retail sales of home appliances from January to October 2025 increased by 20.1% year-on-year, driven by the "old-for-new" policy, although growth slowed in September and October due to high base effects. Exports in the same period decreased by 3.4% in USD terms and 2.5% in RMB terms, primarily due to the impact of the US-China trade war, but the decline was manageable, indicating resilience and global competitiveness [2]. 2026 Outlook - Domestic demand is expected to slow down in 2026 due to high base effects from the "old-for-new" policy in 2025, but leading companies are likely to outperform the industry due to their channel and brand advantages. For external sales, companies have adapted to trade policy fluctuations since 2018-2019, and long-term growth in overseas sales is anticipated [3]. - Profitability is expected to remain stable, with manageable cost pressures as copper prices have risen, shipping costs have returned to normal levels, and the exchange rate has shown slight appreciation [3]. - As of November 28, 2025, the price-to-earnings ratio (PE-TTM) for the home appliance sector increased from 15.1x at the beginning of the year to 17.3x, placing it at the 66th percentile historically since 2016. The proportion of public funds heavily invested in the home appliance sector decreased to 2.5%, down 1.8 percentage points from the previous quarter, marking a continuous decline over three quarters [3]. 2026 Sub-industry Outlook - White Appliances: Expected to face a slowdown in growth due to high base effects from national subsidies, but overseas sales are projected to remain resilient, benefiting from emerging market demand [4]. - Small Appliances: Continued policy support is expected to improve average prices in kitchen small appliances, with significant growth potential in the overseas market for robotic vacuum cleaners [4]. - Black Appliances: Product structure upgrades are anticipated to enhance average prices and profitability, with continued growth in overseas market share [5]. - Two-Wheelers: The implementation of new regulations in 2026 is expected to sustain industry growth, with leading companies likely to increase their market share as smaller competitors exit the market, and significant opportunities in overseas markets [5].

智通财经APP获悉，广发证券发布研报称，2025年以旧换新效果显著，高基数下预计2026年家电行业增 速放缓，龙头公司有望凭借渠道、品牌优势跑赢行业。从长期看，在全球市场份额提升逻辑支撑下，家 电外销亦有望维持稳健增长。白电业绩稳健增长，具备稳定ROE及高分红优势，推荐美的集团(00300， 000333.SZ)、海尔智家(06690，600690.SH);黑电龙头受益全球份额提升和产品结构升级，推荐海信视像 (600060.SH)、TCL电子(01070);自下而上推荐具备份额提升和品类扩张的九号公司-WD(689009.SH)、石 头科技(688169.SH)。 广发证券主要观点如下： 2025年回顾 板块整体涨幅靠后，板块分化。(1)指数：根据iFinD数据，年初以来(2025.01.01-2025.11.28)，申万家电 累计涨幅8.1%，在全行业中排名第27位，跑输沪深300指数10.4pct。分板块看，家电零部件、黑电、照 明设备、小家电、厨电、白电板块分别同比+64.7%、+12.6%、+11.9%、+9.5%、-0.7%、-1.1%。 (2)基本面：根据统计局数据，2025年1-10月家电社零 ...

中国智能液晶电视行业现状规模及市场占有率及排名分析报告2026年版 【全新修订】：2025年12月 【出版机构】：鸿晟信合研究院 【内容部分有删减·详细可参鸿晟信合研究院出版完整信息！】 【免费售后 服务一年，具体内容及订购流程欢迎咨询客服人员 】 报告目录 第一部分市场发展现状分析 第一章2025年世界智能液晶电视发展态势分析 第一节 2025年世界液晶电视市场发展分析 一、2025年全球液晶电视出货量分析 二、2025年全球液晶电视销售额分析 三、2026-2032年全球液晶电视出货量预测分析 第二节 2025年全球智能液晶电视市场分析 一、2025年全球液晶电视需求分析 二、2025年中国液晶电视世界占有率 三、2025年智能液晶电视北美市场分析 第二章中国智能液晶电视发展概况分析 第一节 中国智能液晶电视发展总体概况 一、2025年中国液晶电视市场发展分析 二、2025年中国LED液晶电视市场分析 三、2025年中国智能液晶电视发展成就 第二节 2025年中国液晶电视市场分析 第四节 2026-2032年中国宏观经济环境分析 一、市场概述 二、市场结构研究 三、市场价格研究 四、市场发展趋势预测分析 ...

Investment Rating - The report maintains a "Buy" rating for Yutong Bus (600066) [1] Core Views - November sales for Yutong Bus increased both year-on-year and month-on-month, with expectations for a year-end tail effect [8] - The company reported a total sales volume of 4,058 units in November, reflecting a 9% year-on-year increase and a 33% month-on-month increase, driven by domestic demand and the "old-for-new" policy [8] - The report anticipates a significant increase in export sales in December, following the establishment of a KD factory in Pakistan and winning multiple awards at the recent bus expo in Belgium [8] Financial Forecasts - Total revenue projections for Yutong Bus are as follows: - 2023: 27,042 million RMB - 2024: 37,218 million RMB (up 37.63% YoY) - 2025: 43,639 million RMB (up 17.25% YoY) - 2026: 49,941 million RMB (up 14.44% YoY) - 2027: 56,683 million RMB (up 13.50% YoY) [1][9] - Net profit attributable to shareholders is forecasted as follows: - 2023: 1,817 million RMB - 2024: 4,116 million RMB (up 126.53% YoY) - 2025: 4,944 million RMB (up 20.11% YoY) - 2026: 5,919 million RMB (up 19.71% YoY) - 2027: 7,031 million RMB (up 18.79% YoY) [1][9] - The report projects the P/E ratio to be 39.54 for 2023, decreasing to 10.22 by 2027 [1] Market Data - The closing price of Yutong Bus is 33.11 RMB, with a market capitalization of approximately 73,303.53 million RMB [6] - The stock has a price-to-book ratio of 5.46 and a one-year price range of 22.75 to 33.50 RMB [6]

转自：新华财经 家装节发力，助"家装厨卫"换新 今年初，家住长春的李先生拿到新房钥匙后，却为装修资金犯了难。在建行吉林省分行举办的"吉林省 家居焕新消费季暨建行家装节"上，他申请了建行装修分期贷款。 "赶上好时候了！政府以旧换新政策叠加建行购车优惠分期，手头资金灵活了。"试驾后的刘先生说。 今年，在国家加力扩围实施消费品以旧换新政策的背景下，吉林省各地积极推进汽车、家电、家装厨卫 等更新消费。建行吉林省分行响应号召，在新能源汽车消费市场加大资源投入，与特斯拉、理想、问 界、蔚来、小米、比亚迪等品牌开展购车分期业务合作，将新能源汽车试驾现场"搬"到营业网点，吸引 更多消费者。 同时，为了缩短与汽车经销商及消费者之间的服务半径，建行吉林省分行与吉林省各地商务局组织开 展"汽车消费进机关、进企业、进校园"活动，现场提供"一对一"购车分期服务，根据消费者的个人情况 与需求，量身定制金融服务套餐，为消费者解决购车资金需求。截至10月末，该行实现新能源购车分期 交易额5.3亿元，同比增长36%。 "无抵押、低利率，建行的贷款帮了大忙，早点搬新家，既能接父母过来，还能省下房租。"李先生说。 建行吉林省分行相关负责人介绍，今 ...

Group 1 - The core viewpoint of the articles highlights the positive impact of consumer policies in Jinan, leading to a stable retail market and increased consumer demand in 2023 [1][2] - From January to October, the retail sales of consumer goods in Jinan reached 166.7 billion yuan, showing a year-on-year growth of 1.5% [1] - Online consumption has seen significant growth, with retail sales through public networks amounting to 44.58 billion yuan, a year-on-year increase of 20.8%, which is 19.3 percentage points higher than the overall retail sales growth [1] Group 2 - The sales of communication equipment and cultural office supplies have experienced substantial growth, with increases of 38.3% and 30.3% respectively, contributing 2.0 and 0.5 percentage points to the overall retail sales growth [1] - The retail sales of basic living goods, including grain, oil, food, beverages, and tobacco, grew by 8.3%, surpassing the overall retail sales growth by 6.8 percentage points, contributing 1.1 percentage points to the total [2] - Daily necessities also showed a positive trend, with retail sales increasing by 11.4%, contributing an additional 0.2 percentage points to the overall growth [2]

Core Insights - The core message highlights the significant impact of the "trade-in" policy on consumer goods sales in China, with a total sales amount exceeding 2.5 trillion yuan and benefiting over 360 million people [1] Group 1: Sales Impact - The trade-in program for consumer goods has driven sales exceeding 2.5 trillion yuan from January to November this year [1] - The automotive sector saw over 11.2 million vehicles traded in, while home appliances accounted for over 12.844 million units [1] - Digital products, including mobile phones, received subsidies for over 9.015 million units, and electric bicycles saw over 1.291 million units traded in [1] Group 2: Policy Support - The Chinese government has allocated 300 billion yuan in special long-term bonds to support the trade-in program across four batches this year [1] - The acceleration of policy effects is fostering the development of new consumption patterns, particularly in digital and green sectors [1] Group 3: Industry Transformation - The trade-in initiative is promoting the green transformation of related industries, indicating a shift towards more sustainable consumption practices [1]

Core Insights - The report highlights that the home appliance industry is expected to face a slowdown in growth due to high base effects from national subsidies in 2026, but leading companies are projected to maintain stable performance [2] - The small appliance sector is anticipated to see continued improvement in average prices due to ongoing policy support, with significant growth potential in the robotic vacuum cleaner market [2] - The black appliance segment is expected to benefit from product upgrades leading to higher average prices and improved profitability, with overseas market share likely to continue increasing [2] - The two-wheeler market is projected to grow in 2026 with the full implementation of new regulations, as smaller manufacturers exit the market, allowing leading companies to gain market share, particularly in overseas markets [2] 2025 Annual Summary - The home appliance sector underperformed overall, with an 8.1% increase from January 1 to November 28, 2025, ranking 27th among all industries and lagging behind the CSI 300 index by 10.4 percentage points [17] - The appliance components sector outperformed with a 64.7% increase, while white goods and kitchen appliances saw declines of 1.1% and 0.7%, respectively [17] - Domestic retail sales of home appliances showed a cumulative year-on-year increase of 20.1% from January to October 2025, but growth slowed in September and October due to high base effects [35] 2026 Outlook - Domestic sales are expected to slow down due to high base effects from the previous year's subsidy policies, but leading companies are likely to outperform the industry due to their channel and brand advantages [53] - Export performance is anticipated to remain stable despite short-term concerns over tariffs, as many companies have adapted their overseas production strategies since 2018-2019 [56] - The report emphasizes the importance of monitoring policy changes that could impact both domestic and international sales in 2026 [56] Investment Recommendations - The report recommends investing in leading companies in the white goods sector such as Midea Group and Haier Smart Home, which are expected to deliver stable returns and high dividends [7] - For the black appliance segment, companies like Hisense and TCL are highlighted as beneficiaries of global market share growth and product upgrades [7] - The report also suggests considering companies like Ninebot and Roborock, which are positioned for share gains and category expansion [7]

（文章来源：第一财经） 中汽协数据显示，今年1~10月，汽车销量2768.7万辆。另据中国汽车流通协会乘用车市场信息联席分会 初步推算，11月狭义乘用车零售达225.0万辆。保守预计，今年前11个月，汽车销量约3000万辆。以此 计算，今年前11个月，汽车以旧换新数量占汽车总销量超三分之一。 商务部数据称，今年前11个月，消费品以旧换新带动相关商品销售额超2.5万亿元，惠及超3.6亿人次。 其中：汽车以旧换新超1120万辆。 ...