Core Viewpoint - The company's Q1 2025 performance fell short of expectations, with revenue increasing by 19% year-on-year to 4.4 billion yuan, but adjusted net profit declining by 5% to 587 million yuan due to increased sales and financial expenses from upfront investments in direct stores [1][2]. Group 1: Financial Performance - Q1 2025 revenue reached 4.4 billion yuan, a 19% year-on-year increase, while adjusted net profit decreased by 5% to 587 million yuan [1]. - Domestic business revenue grew by 9% to 2.5 billion yuan, with same-store sales declining in the mid-single digits, and a net reduction of 111 stores [1]. - Overseas business revenue increased by 30% to 1.6 billion yuan, with a total of 3,213 stores, but same-store sales also saw a mid-single-digit decline due to high base effects [1]. - TOPTOY business revenue surged by 59% to 340 million yuan, indicating strong growth [1]. Group 2: Cost and Margin Analysis - Gross margin improved by 0.8 percentage points to 44.2%, driven by higher-margin overseas operations and increased revenue from TOPTOY [2]. - Sales expense ratio rose significantly by 4.4 percentage points to 23.1% due to increased upfront investments in direct stores [2]. - Financial expenses increased to 50 million yuan from a net income of 25 million yuan in the previous year, influenced by interest from stock-linked securities and loans [2]. - Adjusted net profit margin decreased by 3.3 percentage points to 13.3% due to rising tax rates and other expenses [2]. Group 3: Strategic Initiatives - The company is committed to advancing its IP strategy, focusing on interest-based consumption, with several new product lines launched this year [2]. - Plans include expanding the breadth and depth of IP collaborations to create differentiated products [2]. Group 4: Future Outlook - The company aims for positive same-store sales growth in domestic operations for the full year, particularly after improvements noted during the May Day holiday [3]. - Profit forecasts for 2025/26 have been revised down by 14% and 8% to 2.7 billion and 3.5 billion yuan, respectively [3]. - Target prices for Hong Kong and US stocks have been reduced by 8% to 42.28 HKD and 21.82 USD, respectively, reflecting a valuation adjustment [3].

Investment Rating - The report maintains a "Buy" rating for MINISO, indicating a positive outlook for the company's performance in the market [5]. Core Insights - MINISO's same-store sales have significantly improved, driving accelerated revenue growth, with a notable performance from TOP TOY, which achieved a revenue increase of 58.9% [5]. - The company reported a total revenue of 4.43 billion RMB in Q1 2025, reflecting an 18.9% year-on-year growth, although adjusted net profit fell by 4.8% to 587 million RMB [3][5]. - The overseas expansion continues to contribute positively, with overseas store count reaching 3,213, leading to a 30.3% increase in overseas revenue [5]. Financial Data and Earnings Forecast - Revenue projections for MINISO are as follows: - 2023: 13.839 billion RMB - 2024: 16.994 billion RMB - 2025E: 20.979 billion RMB - 2026E: 24.765 billion RMB - 2027E: 28.718 billion RMB - The expected growth rates for revenue are 39.4% in 2023, 22.8% in 2024, and 23.4% in 2025 [4][6]. - Adjusted net profit forecasts are: - 2025E: 2.845 billion RMB - 2026E: 3.343 billion RMB - 2027E: 3.794 billion RMB [4][6].

Core Insights - The resurgence of SLG (strategy games) has become a competitive battleground for game developers, with new entrants challenging the existing market dynamics [1] - Chinese company Ru Yi (HK00136) has made significant strides in the SLG sector, with its game "Star Epoch" debuting at 8th place in the iOS revenue rankings for April 2025 [1][2] - The partnership with Tencent has provided Ru Yi with substantial resources, enabling it to accelerate its growth in the competitive gaming landscape [6][7] Company Strategy - Ru Yi's game studio, Ru Yi Jing Xiu, has quickly transformed from a newcomer to a major player in the SLG market within three years [2] - The studio has launched multiple SLG titles, including "Star Epoch," "Wilderness Kingdom," and "World Awakening," with a focus on diverse themes and gameplay styles [4][5] - The revenue for "Star Epoch" reached approximately $220.25 million (about 15.88 million RMB) within 14 days of its launch, showcasing effective marketing strategies [2][5] Market Position - Ru Yi Jing Xiu currently holds three positions in the top 30 SLG revenue rankings for April, indicating a strong market presence [5] - The company aims for explosive growth in 2024, with projected revenues of 1.992 billion RMB, reflecting a year-on-year increase of 346.6% [5][8] IP Strategy - The company is actively pursuing an IP strategy, leveraging well-known IPs to enhance game offerings, as seen with titles like "World Awakening" and "Volleyball Boys: New Journey" [8][9] - Recent investments, such as the acquisition of a stake in Beijing Yonghang Technology, which holds classic IPs like "QQ Dance," further bolster Ru Yi's IP portfolio [9][10] - The collaboration with NBA China for two mobile games demonstrates Ru Yi's commitment to expanding its IP-driven game lineup [9][10] Future Prospects - The investment in the潮玩 brand 52TOYS indicates Ru Yi's strategy to integrate IP across various sectors, including gaming and merchandise [10][12] - The growing market for licensed products in China, with a retail total of 155.09 billion RMB in 2024, highlights the potential for IP-driven revenue growth [12][13] - Challenges remain in maintaining IP relevance and quality amidst increasing competition and rising costs, necessitating innovative approaches and deeper integration of user needs [13]

Core Viewpoint - The company, Tong Shifu, is preparing for an IPO on the Hong Kong Stock Exchange, focusing on its unique copper-based cultural and creative products while expanding into other materials like plastic, silver, and gold [2]. Group 1: Company Overview - Established in 2013, Tong Shifu emphasizes original design and R&D, with copper as its core material [2]. - The company has expanded its product offerings to include 2,137 SKUs in 2022, 2,296 in 2023, and 2,485 in 2024, with new SKUs launched each year [3]. Group 2: Market Position - According to a report by Frost & Sullivan, Tong Shifu holds the top position in the Chinese copper cultural and creative product market, with a market share of 35.0% in revenue and 44.1% in online sales for 2024 [4]. - The brand has consistently ranked first in sales on major e-commerce platforms like Tmall and JD from 2022 to 2024, with an average online transaction value exceeding 750 yuan [5]. Group 3: Sales Channels - Online direct sales accounted for 70.6%, 69.9%, and 70.5% of total revenue from 2022 to 2024, with total online channel revenue percentages of 80.9%, 79.2%, and 77.2% respectively [5]. - The company has a weighted average repurchase rate of approximately 59.2%, 56.9%, and 56.4% across its online direct sales channels during the same period [5]. Group 4: R&D and IP Management - Tong Shifu has a strict IP management system, holding 1,575 copyrights, 285 design patents, 12 utility model patents, 9 software copyrights, and 2 invention patents as of December 31, 2024 [6]. - The company has invested approximately 18.8 million yuan, 28.6 million yuan, and 28.2 million yuan in R&D from 2022 to 2024, representing about 3.7%, 5.7%, and 4.9% of total revenue respectively [6]. Group 5: Financial Performance - The revenue for Tong Shifu was 503 million yuan in 2022, 506 million yuan in 2023, and 571 million yuan in 2024, with net profits of 57 million yuan, 44 million yuan, and 79 million yuan respectively [7]. - The net profit margins were 11.3%, 8.7%, and 13.8% for the same years [7]. Group 6: IPO Fund Utilization - The net proceeds from the IPO will primarily be used for product development, increasing production capacity, enhancing sales channels, upgrading digital infrastructure, and general corporate purposes [8].

Core Viewpoint - The company reported a revenue of 5.118 billion yuan for 2024, representing a year-over-year increase of 19.16%, and a net profit attributable to shareholders of 1.628 billion yuan, up 11.41% year-over-year [1] Group 1: Financial Performance - In Q1 2025, the company achieved a revenue of 1.353 billion yuan, reflecting a year-over-year increase of 3.46% and a quarter-over-quarter increase of 13.62% [1] - The net profit attributable to shareholders for Q1 2025 was 518 million yuan, showing a year-over-year growth of 21.57% and a quarter-over-quarter growth of 48.71% [1] - The company’s gross margin for 2024 and Q1 2025 was 81.28% and 83.57% respectively, with a slight year-over-year decrease of 2.19 percentage points for 2024 but an increase of 1.53 percentage points for Q1 2025 [3] Group 2: Product Development and Market Position - The new product "Dragon Valley World," co-published with Shengqu Games, topped the App Store game rankings on its first day and generated over 20 million yuan in revenue within five days of its launch [2] - The company has a strong pipeline of self-developed projects, including "Tomb Raider: Journey" and "Douluo Continent: Legend of the Evil," which are expected to drive future growth [2] - The company’s overseas revenue reached 375 million yuan in 2024, marking a significant year-over-year increase of 221.48% [2] Group 3: Strategic Outlook and Valuation - The company has adjusted its net profit forecasts for 2025 and 2026 to 2.04 billion yuan and 2.41 billion yuan respectively, reflecting a downward adjustment of 9% and 7% due to delays in product launches [4] - The target price for the company is set at 23.88 yuan, based on a 25X PE for 2025, which is an increase from the previous target of 20.81 yuan [4] - The company maintains a "buy" rating, supported by a rich product pipeline and successful overseas expansion [4]

Summary of Key Points from the Conference Call of Kaiying Network Company Overview - **Company**: Kaiying Network - **Date**: April 28, 2025 Financial Performance - Total assets increased by 21.42% year-on-year to 8.026 billion CNY, and net assets attributable to shareholders grew by 24.86% to 6.548 billion CNY in 2024 [2][4] - In Q1 2025, revenue reached 1.353 billion CNY, a year-on-year increase of 3.46%, with net profit attributable to shareholders at 518 million CNY, up 21.57% [2][5] - For the full year 2024, revenue was 5.118 billion CNY, a 19.16% increase, and net profit was 1.628 billion CNY, up 11.41% [4] Market Expansion - Overseas revenue surged by 221.48% to 375 million CNY, accounting for 7.32% of total revenue [2][7] - Successful launches in Hong Kong, Macau, and Southeast Asia, with games like "Xianjian Qixia Zhuan" and "Tenshi no Sensou" performing well [2][7][8] IP Strategy - The company has accumulated numerous IP licenses, including "Mobile Suit Gundam" and is focusing on developing original IPs [2][9] - A strategic partnership with Shanghai Film was established to develop a game based on the classic IP "Black Cat Sheriff," set to launch in 2025 [2][17] AI Technology Investment - Increased investment in AI technology, establishing a subsidiary for independent operations and collaborating with Fudan University to integrate AI elements into games [2][3][10][37] - AI applications aim to enhance game design, numerical systems, and art optimization, improving R&D efficiency and product innovation [3][10][39] Product Development and Innovation - The company employs a dual strategy of maintaining a base with nostalgic products while exploring new categories like card games and RPGs [4][23] - Launched 22 new products before the Spring Festival, diversifying into various game genres [4][23] Shareholder Commitment - Management has committed to not selling shares for five years and will reinvest dividends into the company, reflecting confidence in future growth [4][13][15] Challenges and Risks - The impact of tariffs on business is minimal, as the primary markets are in regions where digital products are not significantly affected [2][32] - The company is cautious about the execution of favorable rulings from the International Chamber of Commerce, pending domestic court approval [4][21] Future Outlook - The company anticipates continued revenue and profit growth from "Dragon Valley World," which launched in February 2025 [2][19][20] - Future growth drivers include nostalgic and innovative game products, alongside a growing platform business [4][31] Conclusion - Kaiying Network is positioned for growth through strategic IP development, international market expansion, and technological innovation, while maintaining a strong commitment to shareholder value and cautious risk management.

Investment Rating - The report assigns a "BUY" rating for the company, indicating a potential upside in the stock price [8]. Core Insights - The company achieved a total revenue of RMB 17 billion for the year, representing a year-on-year increase of 22.8%, with a net profit of RMB 2.64 billion, up 15.9% year-on-year [9]. - The company is focusing on optimizing store operations and matching consumer profiles with products to enhance store efficiency and sales [10]. - The company is accelerating its globalization efforts, with overseas revenue reaching RMB 6.67 billion, a 42% increase year-on-year, and a total of 3,118 stores globally, up 25.4% [10]. - The gross profit margin improved by 3.7 percentage points to 44.9%, benefiting from product structure optimization and increased direct market share overseas [10]. - The company plans to maintain its investment in IP and improve same-store sales through structural upgrades and enhancing member repurchase rates [10]. Summary by Sections Financial Performance - The company reported a net profit of RMB 2.64 billion for 2024, with projections of RMB 3.1 billion, RMB 3.72 billion, and RMB 4.48 billion for 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 19%, 20%, and 20% [12]. - The earnings per share (EPS) are projected to be RMB 2.48, RMB 2.97, and RMB 3.58 for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings (P/E) ratios of 11, 9, and 8 [12]. Revenue Breakdown - Domestic revenue for 2024 was RMB 10.31 billion, a 13.4% increase, while overseas revenue was RMB 6.67 billion, a 42% increase [10]. - The company’s product mix is heavily weighted towards its flagship brand, MINISO, which accounts for 94.2% of total revenue, while TOPTOY contributes 5.8% [4]. Market Position - The company is focusing on the U.S. and U.K. markets as key growth areas, with significant store openings and sales growth in these regions [10]. - The company’s strategy includes enhancing operational efficiency and reducing costs through acquisitions, such as the 29.4% stake in Yonghui Supermarket [10].

Investment Rating - The report assigns a "BUY" rating for the company, indicating a potential upside in the stock price [8]. Core Insights - The company achieved a total revenue of RMB 17 billion for the year, representing a year-on-year increase of 22.8%, with a net profit of RMB 2.64 billion, up 15.9% year-on-year [9]. - The company is focusing on optimizing store operations and enhancing customer engagement to improve same-store sales, particularly in the domestic market, while continuing to expand its global footprint [10]. - The gross profit margin improved by 3.7 percentage points to 44.9%, benefiting from an optimized product mix and increased direct market share overseas [10]. Summary by Sections Company Overview - The company operates in the retail trade sector, with a current H-share price of HKD 29.05 and a market capitalization of RMB 36.35 billion [2]. Financial Performance - The company reported a net profit of RMB 2.64 billion for 2024, with an expected increase to RMB 3.1 billion in 2025, reflecting a growth rate of 19% [12]. - The earnings per share (EPS) is projected to be RMB 2.48 in 2025, with a price-to-earnings (P/E) ratio of 11 times [12]. Product Portfolio - The company's product mix is heavily weighted towards MINISO, which accounts for 94.2% of its revenue, while TOPTOY contributes 5.8% [4]. Market Expansion - The company is accelerating its global expansion, with overseas revenue reaching RMB 6.67 billion in 2024, a 42% increase year-on-year [10]. - The total number of stores reached 3,118, marking a 25.4% increase from the previous year, with significant growth in the U.S. and U.K. markets [10]. Dividend Policy - The company announced a dividend of USD 0.0817 per share [9].

Investment Rating - The investment rating for the company is "Buy" with a maintained rating for the next six months [7]. Core Insights - The company achieved a record high gross margin of 44.9% in 2024, driven by accelerated overseas direct sales and improved single-store efficiency [3][4]. - Total revenue for 2024 reached 17 billion CNY, reflecting a year-on-year growth of 22.8%, with significant contributions from both domestic and overseas markets [1][2]. - The company plans to continue its expansion strategy, with expectations of revenue and profit growth in 2025 and 2026 [5]. Summary by Sections Financial Performance - In Q4 2024, the overall revenue was 4.71 billion CNY, a year-on-year increase of 22.7%. For the entire year, revenue was 17 billion CNY, up 22.8% [1]. - The gross margin for 2024 was 44.9%, an increase of 3.7 percentage points from the previous year [4]. Regional Performance - Domestic revenue in mainland China for Q4 was 2.3 billion CNY, growing by 6.5% year-on-year, while overseas revenue reached 2.13 billion CNY, marking a 42.7% increase [1]. - For the full year, domestic revenue was 9.33 billion CNY (up 10.9%) and overseas revenue was 6.67 billion CNY (up 41.9%), accounting for 39.3% of total revenue [1]. Channel Performance - The brand achieved total revenue of 16 billion CNY in 2024, a 22% increase, while the TOP TOY brand generated 980 million CNY, growing by 44.7% [2]. - The company opened 1,219 new stores globally, bringing the total to 7,780 stores by the end of 2024 [2]. Strategic Initiatives - The company is focusing on enhancing its IP strategy and expanding its overseas presence, with the first TOP TOY store opening in Bangkok, Thailand [4]. - The adjusted net profit for 2024 was 2.721 billion CNY, reflecting a year-on-year growth of 15.4% [4]. Shareholder Returns - The company returned a total of 1.575 billion CNY to shareholders in 2024 through cash dividends and share buybacks [5].

Summary of Miniso Conference Call Company Overview - **Company**: Miniso - **Ticker**: 9896 HK (H shares), MNSO US (ADR) - **Market Capitalization**: Approximately $5.9 billion USD / $5.7 billion HKD Key Industry Insights - **China SSSG Recovery**: Expected to recover from a high single-digit decline in 2024 to a mid-single-digit growth in 2025, driven by improved consumer sentiment and strategic initiatives [1][5] - **Overseas Expansion**: Significant growth anticipated with 50-70% of new store openings planned for international markets, contributing to a projected 1.1 percentage point uplift in operating profit margin [1][5] - **Yonghui Acquisition**: Miniso's acquisition of a 29.4% stake in Yonghui is expected to lead to a clearer turnaround strategy, with a target to significantly reduce losses in 2025 [1][5] Financial Performance - **2024 Revenue Growth**: Revenue and adjusted earnings increased by 22.8% and 15.4% year-over-year, respectively, aligning with expectations [1][5] - **2025 Forecasts**: Revenue and earnings are projected to grow at compound annual growth rates (CAGRs) of 18% and 24% from 2025 to 2027 [1][5] - **Price Target Adjustments**: New price targets set at $22 for ADR and HK$43 for H shares, based on a 15x 2025E P/E ratio [1][5] Strategic Initiatives - **Store Expansion Plans**: Miniso plans to open 500-600 new stores overseas in 2025, including 200-300 direct-to-consumer (DTC) stores, with a focus on the US market [5][10] - **IP Strategy**: Aiming for 90 new intellectual property (IP) projects in 2025 to enhance consumer engagement and drive same-store sales growth [5][9] - **Membership Growth**: Plans to expand the membership system, as members reportedly spend 2.2 times more than non-members [5][9] Operational Insights - **DTC Store Margins**: Current DTC stores have the lowest margins, but improvements are expected as the store count increases and operational efficiencies are realized [5][9] - **Cost Management**: Strategies to manage costs include sourcing 30% of products from outside China and adjusting pricing to maintain stable gross margins amid tariff pressures [12][13] Earnings Estimates - **2025 Revenue and Profit Projections**: Group revenue is expected to grow by 25.8% in 2025, with adjusted operating profits anticipated to accelerate compared to 2024 [15][21] - **Adjusted Net Profit Growth**: Forecasted adjusted net profits for 2025 are projected to grow by 21.2% year-over-year [21][15] Risks and Considerations - **Market Concerns**: Ongoing concerns regarding SSSG performance and margin erosion due to investments in overseas DTC stores [6][19] - **Tariff Risks**: Miniso is actively working to mitigate risks associated with US tariffs through supply chain diversification and pricing strategies [12][13] Conclusion Miniso is positioned for recovery and growth in 2025, with strategic initiatives in place to enhance its market presence both domestically and internationally. The focus on IP development, store expansion, and cost management will be critical in navigating the challenges ahead while capitalizing on emerging opportunities in the retail sector.