茶饮行业过去 30 年的发展阶段是什么样的？ 茶饮行业过去 30 年经历了三个主要阶段。第一个阶段是奶精、茶粉等工业化 产品占据主导地位，这个时期供给创造需求，只要有奶茶就有市场。第二个阶 段从 1996 年至 2015 年，是缓慢发展阶段，以原材料多样化为特征，小料多 样化也是这一时期的重要变化。第三个阶段从 2016 年至今，是高度发达成熟 期，消费者对原材料要求愈发苛刻，高价鲜水果、代糖及加工程度更高的小料 层出不穷。 野村东方国际：寻求出海增量，新茶饮企业路在何方 20250702 摘要 蜜雪冰城海外营收高速增长，2022 和 2023 年同比增速分别达 900% 和 175%，远超国内水平，且盈利能力更强。霸王茶姬在新加坡门店月 销售额约 180 万元人民币，高于中国大陆平均水平 43 万元，表明海外 市场潜力巨大。 茶饮行业经历了三个阶段：工业化产品主导、原材料多样化缓慢发展， 以及消费者对高品质原料的成熟期。目前，消费者对原材料要求苛刻， 高价鲜水果、代糖及高加工小料成为趋势。 不同地区对中国茶饮品牌接受度各异。东南亚市场因热带气候和年轻人 口结构提供广阔空间，多小料和热带水果受欢迎；日韩市场需 ...

已经很久没人关心国内算力了 突然一堆人来关心字节 阿里的海外 出海逻辑还是出海逻辑 天天都是电风扇 难道2个月能发生啥大变化？ ...

凤凰网财经讯 6月28-29日，"2025中国企业出海高峰论坛"在深圳举行，本次论坛由凤凰网主办，雪花超 高端系列品牌-醴首席赞助合作，中国企业出海全球化理事会联合主办，以"为开放的世界"为主题，旨 在全球产业链深度重构之际，为中国企业搭建思想碰撞、资源对接、规则对话的高端平台，系统性破解 出海难题，共探生态共赢转型路径。 左：凤凰网副总编辑张涛；中：全球化智库(CCG)副主任、苏州大学讲席教授高志凯；右：盘古智库研 究员、演说家冠军储殷 在闭幕对话环节，凤凰网副总编辑张涛与全球化智库(CCG)副主任、苏州大学讲席教授高志凯和盘古智 库研究员、演说家冠军储殷，就中美关系、关税战、中国企业出海等热点问题进行了深入探讨。嘉宾们 妙语连珠，将深奥的国际政治和财经话题阐述得妙趣横生，让这场高端财经对话宛如一次时间超长的大 型脱口秀。据凤凰网财经现场统计，这场精彩对话至少爆发了12次热烈掌声，将氛围推向一次又一次高 潮。 01 中美之间必有一战？ 对话伊始，张涛就抛出了一个已经在世界范围内讨论多年，又在近年逐渐升温，却始终没有确定答案的 问题，"中美之间是否会陷入修昔底德陷阱，是否必有一战？" 高志凯率先回答。他表示， ...

Core Viewpoint - The article discusses the evolution and success of the gaming company 点点互动 (DianDian Interactive) under the leadership of CEO 陈琦 (Chen Qi), highlighting its significant achievements, particularly with the game 《无尽冬日》 (Endless Winter), and its impact on the gaming industry and the parent company 世纪华通 (Century Huatong) [3][6][32]. Group 1: Company Background and Leadership - 点点互动 faced significant challenges in 2020, including a cash flow crisis and lack of hit games, yet maintained the trust of its chairman, 王佶 (Wang Ji) [3][6]. - 陈琦, with nearly a decade of experience in the gaming industry, has been pivotal in shaping the company's strategy and product development, focusing on overseas markets and self-developed games [5][20]. - The acquisition of 点点互动 by 世纪华通 in 2014 is noted as a significant event in Chinese gaming history, positioning the company for future growth despite initial skepticism [10][12][13]. Group 2: Financial Performance and Market Impact - By 2025, 世纪华通's stock price had increased nearly fivefold from its lowest point, driven by the success of 点点互动's products, particularly 《无尽冬日》 [7][32]. - The market valuation of 点点互动 approached 100 billion yuan, reflecting its substantial contribution to 世纪华通's overall financial health [7][32]. - The projected net profit for 世纪华通 is around 50 billion yuan, with 35-40 billion yuan expected from 点点互动, indicating its critical role in the parent company's financial performance [31]. Group 3: Product Development and Market Strategy - 点点互动's strategy involved a dual approach of overseas game publishing and self-development, with a focus on creating innovative gameplay that appeals to a broader audience [23][27]. - The game 《无尽冬日》 successfully combined casual gameplay with SLG mechanics, attracting a diverse player base and achieving significant revenue [34][37]. - The company adopted a flexible and data-driven approach to product development, allowing for rapid iteration and adaptation to market demands [26][42]. Group 4: Industry Trends and Competitive Landscape - The success of 《无尽冬日》 has led to increased competition in the ice and snow survival genre, with many companies attempting to replicate its model [34][36]. - The article emphasizes the importance of innovation in gameplay and marketing strategies to maintain a competitive edge in a rapidly evolving market [38][47]. - The shift towards lighter, more accessible gaming experiences is highlighted as a potential growth area for the industry, allowing smaller developers to compete with larger firms [47][48].

【开栏的话】新一轮"出海潮"澎湃，"走出去"成为中企发展壮大的战略选择。作为全球最具增长潜力的新兴市场之一，非洲成为许多出海中国企业的选择。 与此同时，国际环境日趋复杂，不确定性因素明显增多，中企出海非洲也面临多重风险，如何正确认识和把握、有效防范和化解海外风险成为中企出海非洲 必须面对的课题。日前，由新华社直属机构中国经济信息社自主研发的"非洲探针"正式发布，致力于构建对非经贸数智化"信息枢纽"和覆盖中企出海非洲全 流程的开放、专业、可信、高效的信息服务生态。新华财经特开设"非洲探针"栏目，定期发布风险信息分析，助力中企出海行稳致远。 风险事件呈现多发态势 "非洲探针"数据显示，2025年上半年，南非累计发生各类风险事件共计778起，平均每月发生风险事件约130起，呈现多发态势。从具体月份看，2025年1 月、2月、5月风险事件发生频率较高，分别达到138起、136起、136起。 从事件类型看，南非风险事件涉及社会治安、政治安全、社会动荡、交运安全、社会治理、政府干预、自然灾害、网络安全等多个类别。其中，社会治安事 件风险占比达78.92%，明显高于其他类型事件的占比。 作为非洲最为发达的经济体之一，南非一 ...

Group 1 - eBay hosted an annual auto parts overseas conference in Guangzhou, focusing on expanding into the European market, attracting over 500 participants from various regions [2] - The Chinese automotive parts industry is enhancing its competitive strength and forming industrial clusters, with cross-border e-commerce breaking traditional trade barriers and opening up international market opportunities [2] - eBay's General Manager for Greater China stated that the current period is a golden opportunity for Chinese auto parts to accelerate global expansion, particularly in the mature and stable European market [2] Group 2 - eBay launched a special incentive program for auto parts sellers to help them seize opportunities in Europe, including traffic boosts, subsidies, big data product selection, and customized training [3] - Traditional auto parts such as exterior components, chassis parts, and engine systems continue to be strong sellers, with significant sales growth reported in Germany and the UK over the past three years [3] - The demand for new energy-related products is rapidly increasing in Europe, with sales of Chinese-made charging stations on eBay's German site soaring over 600% compared to three years ago [3] Group 3 - A cross-border e-commerce company reported that after ten years on eBay, Europe has become one of their fastest-growing markets, maintaining double-digit growth this year [4] - European buyers are characterized by strong professionalism and loyalty, with purchasing power exceeding expectations, facilitating smooth business development in Germany and France [4]

盐津铺子 002847.SZ 公司研究 | 动态跟踪 | | 买入 （维持） | | --- | --- | | 股价（2025年07月01日） | 81.35 元 | | 目标价格 | 91.84 元 | | 52 周最高价/最低价 | 99.98/35.02 元 | | 总股本/流通 A 股（万股） | 27,278/24,572 | | A 股市值（百万元） | 22,191 | | 国家/地区 | 中国 | | 行业 | 食品饮料 | | 报告发布日期 | 2025 年 07 月 02 日 | | | 1 周 | 1 月 | 3 月 | 12 月 | | --- | --- | --- | --- | --- | | 绝对表现% | 0.28 | -7.9 | 21 | 89.83 | | 相对表现% | -0.71 | -10.57 | 19.58 | 76.47 | | 沪深 300% | 0.99 | 2.67 | 1.42 | 13.36 | 谢宁铃 xieningling@orientsec.com.cn 执业证书编号：S0860520070001 ⚫ 出海布局升级，开启全球化第二增长曲线。 ...

(�)超点锂电 ��超点输电 ��起点网论车及频电 Bi 总 s & V 总 & 品 l li 新 日股份 = 工 程 リ市 演讲主题 锂电池 钠电池在摩托车行业上的应用以及未来发展 2025第五届起点两轮车换电大会 及轻型动力电池技术高峰论坛 精 彩 推 荐 2025中国两轮车换电及电池鲁班奖评选投票通道 2025第五届起点两轮车换电大会及轻型动力电池技术高峰论坛7月10-11日深圳举办 司马能源 CEO 黄润明 确定出席第五届起点两轮车换电大会 ！ 雅迪科技集团确定演讲！分享主题：换电车趋势及应用！ 台铃集团确定演讲！分享主题：电动两轮车智能化与出海发展新趋势！ 优旦科技确定演讲！分享主题：两轮车换电BMS安全重构与智能运维路径！ 创明新能源确定演讲！分享主题：大圆柱电池在两轮车细分领域的应用及发展前景！ 时代瑞象确定演讲！分享主题：磷酸锰铁锂产业化应用研究！ 比克电池确定演讲！分享主题：高性能圆柱电池技术与轻型动力应用！ 诺达智慧确定演讲！分享主题：多极耳圆柱电池技术发展！ 多氟多新能源确定演讲！分享主题：电动两轮车及换电高安全动力电池解决方案！ 嘟嘟换电确定演讲！分享主题：打造全民安全换电解决方案！ ...

Core Viewpoint - Company is transitioning from "product export" to "supply chain + brand export," aiming to establish a global growth trajectory through local manufacturing and branding strategies [1][2] Group 1: Overseas Expansion Strategy - Company announced an investment of 220 million yuan to establish its first overseas factory in Thailand, focusing on konjac and potato chip products, leveraging local low-cost raw materials and labor advantages [1] - The chairman set a target for overseas business to account for 10%-20% of total revenue within 3-5 years, indicating a significant strategic shift towards international markets [1] Group 2: Market Potential and Product Performance - The konjac market is experiencing rapid growth, with the "Big Devil" konjac product projected to achieve a 76% year-on-year revenue increase in 2024, highlighting its status as a phenomenon in the industry [1] - The Chinese konjac snack market has surpassed 30 billion yuan, with an expected five-year CAGR of 28%, indicating strong growth potential [1] Group 3: Channel and Organizational Evolution - The company is undergoing a channel transformation, with the share of supermarkets decreasing from 54% in 2017 to 3.6% in 2024, while e-commerce and new retail channels now account for over 96% [1] - The company has established a foundation for "standardized replication" across supply chain, branding, and channels, supporting its ability to replicate success in overseas markets [1] Group 4: Financial Performance and Projections - In Q1 2025, the company reported revenue of 1.537 billion yuan, a 25.7% increase, and a net profit of 178 million yuan, an 11.6% increase, with a net profit margin of 11.5% [2] - The gross profit margin was 28.5%, down 3.6 percentage points year-on-year, primarily due to changes in channel and product category structures [2] - Forecasts for net profit attributable to the parent company for 2025-2027 are 783 million yuan, 999 million yuan, and 1.215 billion yuan, reflecting adjustments due to fluctuations in raw material and labor costs [2]

Core Viewpoint - The Chinese潮玩 (trendy toys) industry is experiencing significant growth in overseas markets, transitioning from the 1.0 era to the 2.0 era, characterized by increased competition and innovation in product offerings [4][6]. Group 1: Market Expansion and Competition - The潮玩 market is expanding rapidly overseas, particularly in regions like Southeast Asia, Japan, and Europe, with many Chinese companies entering these markets [4][6]. - The competition among潮玩 manufacturers has intensified, leading to a phenomenon known as "involution," where companies are innovating in product design, marketing strategies, and supplementary products [5][6]. - The overseas潮玩 market has seen a surge in demand, with companies reporting significant revenue growth, such as泡泡玛特's overseas revenue reaching 50.7 billion yuan, a 375.2% increase year-on-year [32]. Group 2: Product Innovation - The潮玩 industry is witnessing a shift in product forms, with搪胶毛绒玩具 (rubber plush toys) becoming dominant, combining visual appeal with tactile experiences [13][14]. - Companies are exploring new product forms, including scented潮玩, to enhance emotional connections with consumers [16][18]. - The trend of creating personalized accessories for潮玩 is growing, with factories in China producing clothing and accessories tailored to popular潮玩 characters [23][27]. Group 3: Marketing Strategies - The use of TikTok for marketing and sales has proven effective, with significant sales generated through live streaming and viral content [20][21]. - Companies are leveraging social media influencers to boost product visibility, as seen with celebrities promoting Labubu, leading to substantial sales figures [20][21]. - Despite the success in some regions, challenges remain in markets like Southeast Asia and Japan, where live streaming sales have not gained traction due to cultural differences [19][21]. Group 4: Market Challenges and Risks - The潮玩 industry faces uncertainties in various markets, with economic fluctuations impacting sales and growth potential [31][35]. - Companies are cautious about entering new markets, particularly in regions like the Middle East and Japan, where cultural and economic factors pose challenges [36][37]. - Tariff issues in the U.S. market continue to be a concern for潮玩 companies, affecting pricing and competitiveness [37].