Core Viewpoint - Jinjiang Hotel Group is facing a trust crisis due to "price inversion" issues, where prices on its official platform are significantly higher than those on third-party platforms [1][3][4]. Group 1: Price Inversion Issues - Investigations revealed that some Jinjiang franchise hotels set prices on the Jinjiang Hui app five times higher than on third-party platforms [1][2]. - During the May Day holiday, certain hotels showed full bookings on the official platform while being available on OTA platforms [2][4]. - Jinjiang's official platform has been reported to have higher prices compared to OTA platforms multiple times in recent months, indicating a systemic issue [5][9]. Group 2: Franchise and Group Dynamics - The "price inversion" reflects a growing conflict between franchise hotels and the Jinjiang Group over profit-sharing and visibility on booking platforms [3][4]. - Franchise hotels are increasingly favoring OTA platforms due to higher traffic and visibility, leading to a weakening of the official booking channels [3][11]. - The lack of effective price monitoring and management by Jinjiang has contributed to these issues, as franchisees feel empowered to prioritize their own revenue [8][11]. Group 3: Membership and Revenue Challenges - Despite having over 200 million members, Jinjiang's occupancy and repurchase rates are lower than competitors like Huazhu and Atour, indicating a lack of attractive member benefits [9][11]. - Jinjiang's net profit for 2024 was only 9.11 billion RMB, a decline of 9.06% year-on-year, highlighting a disparity in performance compared to other hotel groups [9][11]. - The company plans to enhance its membership system to improve member engagement and loyalty, but the effectiveness of these measures remains uncertain [11][12].

中国经营报《等深线》记者陈茂利北京报道 广州的白名单回收厂里，机械臂正井然有序地拆解着退役电池。与此同时，200多公里外东莞村落的一 工厂内，散落一地的废旧电池，正在被工作人员借着昏暗的光线撬开，更有人抡着大锤拆解着。 两种场景，共同承接着汹涌而来的电池"退役潮"。有机构预计，2025年，我国动力电池退役量将达到82 万吨，2028年后则会达到260万吨。 "大概七成的退役电池被小作坊以更高的价格收走，流入非正规渠道，这些企业对废旧动力电池进行简 单修复包装，或粗暴破碎后再次流入市场。"一家动力电池上市公司人士告诉《等深线》记者。 锂电池含有不少有害物质，其正极材料镍化合物，被国际癌症研究机构（IARC）列为1类致癌物，长期 接触可导致鼻癌、肺癌；负极材料石墨长期吸入可导致尘肺病；而电解液中的六氟磷酸锂，遇水分解为 氟化氢，后者具有强腐蚀性，可灼伤皮肤、眼睛，吸入后损伤肺部…… 然而吞下七成退役电池的小作坊，往往既无环评许可，也无安全生产资质，更遑论正规拆解执照，有的 甚至没有进行工商登记。反观仅吸收三成退役电池的白名单企业，却要遵循《新能源汽车废旧动力电池 综合利用行业规范条件（2024年本）》的严格标准： ...

Core Insights - The article discusses the challenges faced by Jinsha Liquor Industry due to price inversion and the company's strategies to manage pricing and enhance sales through banquet and group purchase channels [1][10]. Pricing Management - Jinsha Liquor Industry is establishing a National Pricing Management Committee to oversee product pricing and address execution gaps [3][4]. - The company has previously implemented measures to control prices, including a recovery initiative for low-priced products sold online [5][6]. Financial Performance - According to the 2024 financial report from China Resources Beer, Jinsha Liquor achieved revenue of 2.149 billion yuan, a 4% year-on-year increase, while the sales volume of its flagship product "Summary" grew by 35% [8]. - Despite the revenue growth, the company's profitability only increased by 0.37%, falling short of its initial target of 40% growth for the year [8][9]. Market Position and Competition - Jinsha Liquor's revenue growth has lagged behind competitors, with a significant gap widening between its performance and that of other brands like Zhenjiu [9]. - The company is facing challenges in the rationalizing market for liquor, where only top brands are expected to thrive, making it difficult for Jinsha to enhance its market share in the short term [9]. Strategic Focus - To counteract the effects of price inversion, Jinsha Liquor is focusing on banquet and group purchase markets, implementing five key initiatives to boost sales [10][11]. - The company aims to leverage its strengths in these areas to improve market competitiveness and drive sales growth [10].