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赞助顶流苏超,还得是“江苏孩子”?
凤凰网财经· 2025-06-21 12:03
以下文章来源于刺猬公社 ,作者刺猬公社编辑部 刺猬公社 . 互联网内容行业观察与研究 来源|刺猬公社 文|阿狸编|园长 上个周末,全国人民蹲在直播间观看一场草根足球比赛 ——"苏超",要知道,在一个月前,这还是 一场无人问津的足球比赛。 根据苏州官方发布的数据,苏超第四轮比赛的场均观众已达 25802 人,而一个月前的首轮比赛, 场均观众仅有 7745 人。 增加的大部分观众,很有可能都是来凑热闹的,但作为一场由官方主导的省级足球赛事,因为各式 各样的段子出圈,在社交媒体上吸引泼天流量,在国内,这还是头一回见。截至 2025 年 6 月 16 日,抖音上关于"苏超"及"苏超联赛"的话题播放量已超过 70 亿次。 更令人匪夷所思的是,全国各地的知名企业也前来凑热闹,争抢赛事赞助合作商。 6 月 6 号,"江苏省城市足球联赛"公众号公布了最新的赛事赞助商名单,在这份名单里,除新增一 个类别的赞助商——公益支持单位(其中仅有一家),赛事的赞助商扩容至 19 个,是首轮的三 倍。 品牌的狂欢,反向验证着比赛的热度,但并不是谁都有资格成为苏超的合作伙伴,在这场流量盛宴 中分一杯羹。 01 卖爆的球衣,消失的赞助商 在这 ...
【财闻联播】饿了么原CEO被警方带走!前5月证券交易印花税大增52.4%
券商中国· 2025-06-20 11:55
Macro Dynamics - In the first five months of 2025, China attracted foreign investment amounting to 358.19 billion RMB, a year-on-year decrease of 13.2% [1] - The number of newly established foreign-invested enterprises reached 24,018, marking a 10.4% increase year-on-year [1] - High-tech industries saw a significant increase in foreign investment, with e-commerce services up 146%, aerospace manufacturing up 74.9%, chemical pharmaceuticals up 59.2%, and medical equipment manufacturing up 20% [1] - Investment from ASEAN countries grew by 20.5%, while Japan, the UK, South Korea, and Germany saw increases of 70.2%, 60.9%, 10.3%, and 7.1% respectively [1] Financial Data - From January to May, the total stamp duty on securities transactions reached 66.8 billion RMB, a 52.4% increase year-on-year [2] - The overall stamp duty collected during the same period was 178.7 billion RMB, reflecting an 18.8% year-on-year growth [2] Industry Policies - The "old-for-new" subsidy policy for consumer goods will continue, with central funds being allocated in batches throughout the year [3] - A total of 300 billion RMB in national bond funds will be directed to support local governments in implementing the "old-for-new" policy [3] Energy Consumption - In May, China's total electricity consumption reached 809.6 billion kWh, a year-on-year increase of 4.4% [5] - Cumulative electricity consumption from January to May was 39,665 billion kWh, reflecting a 3.4% year-on-year growth [5] Company Dynamics - Ele.me's logistics head has been investigated for alleged job-related crimes, with the company cooperating with law enforcement [11] - Huizhou Yuantong was fined 24.31 million RMB by the People's Bank of China for multiple regulatory violations [13] - CanSino Biologics received a drug registration certificate for its 13-valent pneumococcal polysaccharide conjugate vaccine [14] - Zhang Xiaoqin's controlling shareholder has entered restructuring proceedings as approved by the local court [15] - Douyin has initiated a special action to combat corporate defamation and protect the rights of businesses and entrepreneurs [16] - Hainan Huatie clarified that it is not involved in stablecoin business and has no formal agreements with Ant Group regarding RWA [18]
“打不起”的羽毛球价格两年翻倍,“期货”反击战胜算几何?
Sou Hu Cai Jing· 2025-06-20 10:52
Core Viewpoint - The price of badminton has surged over 100% in the past two years, leading to the emergence of a "futures badminton" purchasing model on social media, which aims to bypass traditional intermediaries and address high prices [1][2]. Group 1: Market Dynamics - The "futures badminton" model involves customers paying upfront and receiving products after a delay of two to three weeks, with prices ranging from 118 to 240 yuan [2]. - A middleman named Chen Dong explained that this model allows customers to purchase badminton at prices 30 yuan lower than retail, relying on trust for the delayed delivery [5]. - The rising prices are attributed to a combination of raw material shortages and changes in the supply chain, with significant price increases observed across various brands [6][9]. Group 2: Raw Material Shortages - The shortage of feathers, particularly from ducks, has been identified as a key factor driving up prices, with the wholesale price of key raw material "knife feathers" rising from 200 yuan per pound to 280 yuan within a year, a 40% increase [8]. - The reduction in the growth period for ducks has led to a decrease in the quality and quantity of feathers available for badminton production [9]. - The current market dynamics have created a cycle of high costs, low production capacity, and high retail prices for badminton products [9]. Group 3: Sales and Distribution Challenges - Traditional sales channels have contributed to inflated prices, with multiple layers of intermediaries increasing the final retail price seen by consumers [10]. - Although new purchasing models like "futures badminton" are emerging, they face challenges such as limited scale and trust issues, making it difficult to significantly impact the existing pricing structure [10][11]. - The current market does not support a true flattening of channels, and the concept of "futures" in this context is more of a marketing strategy rather than a financial instrument [11].
中产最爱的小众运动,又催生一个AI硬件产品
3 6 Ke· 2025-06-20 09:06
Group 1: Market Overview - The tennis market in China is projected to reach a scale of 36.75 billion yuan in 2024, with the number of tennis courts accounting for 7.2% of the global total and participants making up 19.8%, both ranking second globally after the United States [1] - The number of tennis players in China has grown to 25.188 million in 2024, representing a 28% increase compared to 2021, indicating a rapidly expanding market demand [6] - Despite being a niche sport, tennis has a strong demand due to high equipment costs and the need for professional coaching, leading enthusiasts to invest significantly in improving their skills [4][6] Group 2: Product Innovation - Three smart tennis ball machines are currently crowdfunding on Kickstarter, showcasing the potential for AI-driven products in the tennis equipment market [2] - These smart machines incorporate features like intelligent control, visual recognition, and AI training, with prices ranging from 4,000 to 10,000 yuan, indicating a competitive market landscape [2][14] - The PACE smart tennis ball machine, for example, offers advanced AI functionalities that allow for dynamic training adjustments based on user performance, positioning it as a near-replacement for traditional coaching [8][14] Group 3: Competitive Landscape - The market for smart tennis ball machines is characterized by a mix of established brands and new entrants, with companies like Acemate, Tenniix, and Tinto vying for market share [2][10] - The demand for smart machines is driven by the need for enhanced training efficiency and the desire for a more interactive experience, as seen in products that can simulate real match conditions [10][14] - The presence of numerous brands, including both traditional and emerging players, highlights the competitive nature of the market, with prices for smart machines ranging from 1,000 to 10,000 yuan [17][18]
港股收评:恒生指数涨1.26% 恒生科技指数涨0.88%
news flash· 2025-06-20 08:17
暗盘资金流向曝光!提前捕捉庄家建仓信号>> 港股收盘,恒生指数涨1.26%,恒生科技指数涨0.88%。港股科技ETF(159751)收盘上涨0.40%,恒生港 股通ETF(159318)收盘上涨1.10%。泡泡玛特跌超3%;李宁、中国人寿(601628)涨超4%。 ...
安踏集团连续三年百万现金奖励"自主创新" 启动行业首个创新加速器
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-20 03:22
Core Insights - Anta Group held its third Innovation Awards ceremony in Xiamen, awarding over 1 million in total prizes, recognizing 21 innovative achievements across various categories [1] - The awards aim to enhance brand value and consumer perception through innovative products, technologies, and business models, laying a solid foundation for long-term growth [1] - Anta Group's commitment to innovation is reflected in its goal to become a global benchmark for innovation by 2030, as stated by the company's Executive Director and Co-CEO [2] Group 1: Innovation Awards - The Innovation Awards received nearly 300 submissions this year, with 21 projects recognized, including 8 in product innovation, 7 in technology innovation, and 6 in business model innovation [1] - The "PG7" running project won the gold award for product innovation, while the "Polyimide Technology" thermal material project and the "AI Simulation Engine" project won gold in technology innovation [1] - The awards have been held for three consecutive years, encouraging participation from all employees across various brands and departments within the group [1] Group 2: Innovation Initiatives - Anta Group launched the industry's first sports goods industry innovation accelerator, inviting startups to participate in strategic research and commercial applications of cutting-edge sports technology [3] - The innovation accelerator focuses on three key areas: advanced materials, digital intelligence, and logistics innovation, aiming to attract innovative resources and lead industry technological advancements [3] - A strategic partnership was established with Yushutech and Hong Kong Polytechnic University to research humanoid robots in sports science, enhancing the open innovation ecosystem in China's sports industry [3] Group 3: Future Investment in Innovation - Anta Group has invested a total of 20 billion in innovation over the past decade and plans to invest an additional 20 billion in the next five years for independent research and development [4] - The company holds the highest number of patent applications in the industry, with 5,830 patents, and is the first in the world to receive ISO56001 international innovation management system certification [4] - Anta Group has established a global open innovation ecosystem involving 7 design and R&D centers, over 70 universities and research institutions, and a significant number of experts and suppliers [4]
赞助顶流苏超,还得是“江苏孩子”?
创业邦· 2025-06-20 03:07
以下文章来源于刺猬公社 ,作者刺猬公社编辑部 作者丨阿狸 编辑丨园长 图源丨Midjouney 更令人匪夷所思的是,全国各地的知名企业也前来凑热闹,争抢赛事赞助合作商。 刺猬公社 . 互联网内容行业观察与研究 来源丨 刺猬公社(ID:ciweigongshe) 上个周末,全国人民蹲在直播间观看一场草根足球比赛 ——"苏超",要知道,在一个月前,这还是 一场无人问津的足球比赛。 根据苏州官方发布的数据,苏超第四轮比赛的场均观众已达 25802 人,而一个月前的首轮比赛,场 均观众仅有 7745 人。 增加的大部分观众,很有可能都是来凑热闹的,但作为一场由官方主导的省级足球赛事,因为各式各 样的段子出圈,在社交媒体上吸引泼天流量,在国内,这还是头一回见。截至 2025 年 6 月 16 日,抖音上关于"苏超"及"苏超联赛"的话题播放量已超过 70 亿次。 6 月 6 号,"江苏省城市足球联赛"公众号公布了最新的赛事赞助商名单,在这份名单里,除新增一 个类别的赞助商——公益支持单位(其中仅有一家),赛事的赞助商扩容至 19 个,是首轮的三倍。 品牌的狂欢,反向验证着比赛的热度,但并不是谁都有资格成为苏超的合作伙伴, ...
日经BP精选:亚瑟士挖掘客户洞察实现2.5倍销量
日经中文网· 2025-06-20 03:03
编者荐语: 阅读更多内容请点击下方"阅读原文" (本文由日经BP提供) 日经中文网"开设了"日经BP精选"栏目。日经BP是日本经济新闻社媒体集团的一员,成立于1969年。作 为日本领先的B2B媒体公司,聚焦经营管理、专业技术及生活时尚三大主要领域。敬请读者关注。 日经 以下文章来源于日经BP ,作者日经BP 亚瑟士的 "MOTION MUSCLE SUPPORT SPEED TIGHTS" 亚瑟士推广的用来支撑跑步的五分紧身裤销售情况良好。 2024年上市的"MOTION MUSCLE SUPPORT SPEED POCKET TIGHT"是继2021年推出的"METARACER HALF TIGHT"之后的又一款商品,基于客户洞察开发而成。 日经BP . 日经BP成立于1969年4月, 隶属于日本经济新闻社集团。作为日本领先的B2B媒体公司,我们聚焦"经营 管理"、"专业技术"及"生活时尚"三大主要领域,满足客户多元化的需求。 近年来,越来越多的企业试图挖掘顾客自身都未察觉的"客户洞察(Customer Insight)",将 其应用于新产品的策划或营销中。在策划商品之前开展大规模定量调查或个案(n=1)调 ...
闽企勇闯天涯启示录:从“制造出海”到“质造领航”
Zhong Guo Zheng Quan Bao· 2025-06-19 20:34
Core Insights - Chinese companies are increasingly shifting from product export to technology export, enhancing their global competitiveness through innovation and resource integration [1][2][3] Group 1: Company Developments - CATL announced plans to build its third battery factory in Europe in partnership with Stellantis, which is expected to generate over 10 billion yuan in equipment demand and significant material needs [2] - Fuyao Glass has established a strong presence in the global automotive supply chain, with over 40% of its revenue coming from overseas markets, and reported a 12.16% increase in revenue for Q1 2025 [3][4] - King Long Motors delivered 121 electric buses to Chile, marking a significant step in its international expansion, with total exports exceeding 140,000 buses to nearly 150 countries [1][2] Group 2: Industry Trends - The trend of "going global" is seen as essential for Chinese companies to remain competitive, with many firms actively seeking to establish a global presence and diversify their markets [3][6] - The global supply chain is being reshaped as companies like Weike Technology enhance their manufacturing capabilities across multiple countries, improving cost efficiency and responsiveness [2][3] - The overall GDP of Fujian Province is projected to reach 57,761.02 billion yuan in 2024, ranking it eighth among China's provinces, indicating a strong economic foundation for companies to expand internationally [2] Group 3: Innovation and Technology - Continuous investment in R&D is crucial for maintaining competitive advantages, as demonstrated by Fuyao Glass's innovative products like 5G antenna glass and AR-HUD displays [5][6] - Companies are leveraging capital markets to support their global expansion strategies, with Anta Sports using acquisitions to enhance its brand presence internationally [5][6] - The shift from "Made in China" to "Created in China" reflects a broader trend of Chinese manufacturing focusing on quality and innovation rather than just cost advantages [7]
东西问丨苏文菁:闽商千年商道,从海洋基因到全球文明的东方叙事
Zhong Guo Xin Wen Wang· 2025-06-19 13:05
中新社福州6月19日电 题:闽商千年商道,从海洋基因到全球文明的东方叙事 ——专访福州大学马克思主义学院教授、福州大学闽商文化研究院院长苏文菁 中新社记者 闫旭 从南岛语族的独木舟劈波斩浪,到宋元时期"东方第一大港"万商云集,再到近代华侨下南洋的惊涛传 奇,闽人以海为田、因海而兴的商业史诗,塑造了中国海洋文明的一个独特范式,更在全球化进程中书 写了东方智慧的现代启示。 当下,回望闽商千年商道的演进脉络,如何为人类破解全球化困局提供多一把"中国钥匙"?近日,福州 大学马克思主义学院教授、福州大学闽商文化研究院院长苏文菁接受中新社"东西问"专访,予以解读。 现将访谈实录摘要如下: 中新社记者:如何理解闽商的海洋基因? 苏文菁:福建平潭壳丘头遗址出土的独木舟残骸,将中国先民的海洋活动最远推至约7500年前。考古学 家发现,南岛语族先民正是从这片海域出发,用原始舟筏探索、开启跨海迁徙。深植血脉的海洋基因, 在闽地演化为"以海为田"的生存哲学——当黄河文明深耕黄土时,闽人则学会在潮汐间开辟生计。 唐代,闽商正式登上海外贸易舞台。宋元时期,泉州"刺桐港"成为"东方第一大港",德化瓷器、福州漆 器达致东亚至东非港口。157 ...