美团、京东、饿了么称将抵制恶性竞争 规范促销行为 持续一段时间的"外卖大战"熄火。8月1日，美团、京东、淘宝闪购、饿了么先后发布声明表示，坚决抵 制恶性竞争，坚决规范促销行为，杜绝不正当竞争行为，推动建立公平有序行业秩序，促进各方互利共 赢。 美团： 构建多方共赢的良好生态 当日，美团发布题为《繁荣行业生态，抵制无序竞争》的文章，文中承诺从自身做起，并积极呼吁行业 共同构建良好生态，促进餐饮服务行业规范健康持续发展。平台承诺，一是补贴活动严格遵守反垄断 法、反不正当竞争法、电子商务法、价格法、反食品浪费法等法律法规，不以显著低于成本的价格销售 商品和服务，以免严重扭曲价格信号，扰乱市场竞争秩序，造成浪费。二是开展补贴活动时，依法向商 家和消费者公示补贴信息，不对补贴总额进行夸大宣传。三是不强制或变相强制商家参加补贴活动，切 实保障商家自主定价权。四是对商家和消费者遵循无歧视原则，确保促销补贴活动的公平性，不通过选 择性补贴伤害中小商户利益。五是积极构建消费者、商家、外卖骑手和平台企业等多方共赢的良好生 态。 京东： 搭建简单透明的补贴机制 京东发布《践行主体责任和社会责任 共建外卖行业健康生态》一文。文中表示 ...

Group 1 - Major food delivery platforms including Meituan, Ele.me, and JD have announced commitments to regulate promotions and limit subsidy behaviors [1][2][3] - Meituan emphasizes the importance of fair competition and will not force merchants to participate in subsidy activities, ensuring merchants' pricing autonomy [2] - JD pledges to avoid creating market bubbles through excessive order volume and will resist malicious competition while enhancing service quality [2] - Ele.me aims to provide clear discount information to consumers, ensuring that displayed prices reflect the final prices paid [3] Group 2 - The recent round of price competition in the food delivery sector is characterized as a "stock game," indicating that it has not generated new consumer growth [4] - The food delivery market is facing challenges with a 3.6 percentage point decline in revenue growth for the restaurant industry in the first half of the year [4] - Despite regulatory pressure, large subsidies and promotional tactics like "zero-yuan purchase" continue to persist, with merchants bearing approximately 70% of the subsidy costs [4]

Core Viewpoint - Major platforms including Meituan, Taobao, Ele.me, and JD.com have collectively announced their commitment to resist malicious competition and promote fair industry practices, following regulatory discussions with the State Administration for Market Regulation [1] Group 1: Industry Competition and Regulation - The recent regulatory talks have temporarily paused the "takeout war," but competition in the instant retail sector continues, with platforms focusing on cultivating consumer habits and expanding into the trillion-level non-food instant retail market [1] - Platforms are increasing investments in instant retail and takeout to attract more traffic and users, with significant subsidies expected to stimulate retail activity among offline merchants and consumer engagement [2] - The common themes in the statements from the four major platforms include the need to regulate subsidy behaviors, oppose internal competition, and enhance service quality, aligning with previous regulatory requirements [1][2] Group 2: Market Potential and Consumer Behavior - The instant retail market in China is projected to exceed 2 trillion yuan by 2030, with the competition initially centered around food delivery but aiming to expand into various non-food categories [2] - The competition in instant retail is driven by the need to establish consumer habits and scenarios, with a focus on categories like supermarkets, cosmetics, and electronics [2] - The new generation of consumers, particularly the "Z generation," demands immediate satisfaction, influencing the shift towards instant retail [3] Group 3: Strategic Differentiation Among Major Players - Alibaba, Meituan, and JD.com are adopting differentiated strategies based on their strengths, with Alibaba leveraging its vast product resources and user base, JD.com focusing on supply chain advantages, and Meituan extending its food delivery strengths to all categories of instant retail [3] - The collaboration between brands, platforms, and logistics is evolving, with many brands building their own membership systems and private channels to reduce reliance on major platforms [4] Group 4: Role of Third-Party Delivery Services - Third-party delivery services are expected to gain growth opportunities due to the increasing complexity of fulfillment and the need for neutral positioning in the market [5] - As brands seek to integrate cross-platform traffic and face high self-delivery costs, the value of third-party delivery infrastructure is becoming more prominent [5]

Core Insights - Multiple platforms including Meituan, Taobao, and Ele.me have issued statements to regulate promotions and limit subsidy behaviors, aiming to foster healthy competition in the industry [1][3] - The upcoming "Autumn First Cup of Milk Tea" event, a significant promotional period, has prompted these platforms to collectively emphasize the importance of avoiding irrational competition [1][5] Group 1: Industry Response - The State Administration for Market Regulation has previously conducted talks with food delivery platforms, urging them to rationalize promotional activities and engage in healthy competition [3] - Following these discussions, platforms have shown varying degrees of marketing contraction, although large subsidies like zero-yuan purchases and one-cent purchases continue, with merchants bearing about 70% of the subsidy costs [3] Group 2: Market Trends - Recent commentary from major media outlets highlights the ongoing price wars in the food delivery sector, indicating that such competition has not led to increased consumer spending, with a reported 3.6 percentage point decline in national catering revenue growth in the first half of the year [4] - The "Autumn First Cup of Milk Tea" event has become a staple marketing initiative since 2020, with Taobao launching its campaign featuring a 22 yuan red envelope for new users and enlisting celebrity endorsement [5][7] Group 3: Promotional Activities - Taobao has initiated its promotional activities for the "Autumn First Cup of Milk Tea," including a significant discount campaign and the use of a well-known celebrity as a spokesperson [2][5][7] - The collective statements from the platforms serve as a preemptive measure to signal adherence to anti-involution policies ahead of the competitive promotional period [5]

Group 1 - Major food delivery platforms, including Meituan, Ele.me, and JD, have called for a halt to irrational competition and excessive subsidies, emphasizing the need for a fair and orderly industry environment [2][4][6] - The National Development and Reform Commission has announced plans to regulate low-price competition and guide companies towards rational pricing to promote orderly competition in the market [8] - The recent subsidy wars have led to significant increases in consumer health issues, with reports of emergency room visits rising due to excessive consumption driven by promotional activities [9][10] Group 2 - The competition among platforms has intensified, with a reported investment of 25 billion yuan in the second quarter alone, indicating a fierce battle for market share in the instant retail ecosystem [11] - Platforms are adopting various strategies to enhance service and operational efficiency, such as Meituan's dynamic subsidy model and JD's focus on quality dining, while also facing the challenge of sustaining these subsidy costs in the long term [12] - Experts suggest that the unsustainable nature of the subsidy wars may lead to a shift towards service premium models, urging platforms to better meet consumer needs and stimulate merchant engagement for industry growth [12]

Core Viewpoint - Major platforms such as Meituan, Taobao, Ele.me, and JD have collectively announced their commitment to resist malicious competition and promote fair industry practices, following regulatory discussions with the State Administration for Market Regulation [1][2] Group 1: Industry Competition and Regulation - The recent regulatory talks have temporarily paused the "takeout war," but competition in the instant retail sector continues, with platforms focusing on cultivating consumer habits and expanding into the trillion-yuan non-food instant retail market [1][2] - The platforms' statements emphasize the need to standardize subsidy practices, oppose internal competition, and enhance service quality, aligning with previous regulatory requirements [1][2] Group 2: Market Potential and Consumer Behavior - The instant retail market in China is projected to exceed 2 trillion yuan by 2030, with the competition initially centered around food delivery but aiming to expand into various non-food categories [2][3] - The new generation of consumers, particularly the "Z generation," demands immediate satisfaction, which is driving the growth of instant retail as they prefer quick delivery over traditional logistics [3] Group 3: Strategic Differentiation Among Major Players - Alibaba, Meituan, and JD are adopting differentiated strategies based on their strengths, with Alibaba leveraging its vast product resources and user base, JD focusing on supply chain advantages, and Meituan extending its food delivery expertise to all categories of instant retail [3][4] - Brands are increasingly building their own membership systems and private channels to reduce reliance on platforms, while collaborating with third-party delivery services to create a self-sustaining service ecosystem [4][5] Group 4: Role of Third-Party Delivery Services - Third-party delivery services are expected to gain traction as brands seek to integrate cross-platform traffic and manage rising delivery costs from major platforms, highlighting the value of these services in the evolving market landscape [5]

Core Viewpoint - Major food delivery platforms including Meituan, Ele.me, and JD have committed to regulating promotions and limiting subsidy behaviors to foster a healthier industry ecosystem and curb irrational competition [1][2]. Group 1: Regulation of Subsidies - Meituan has pledged to comply with various laws such as the Anti-Monopoly Law and the Price Law, ensuring that subsidies do not significantly undercut costs and distort market prices [2]. - Ele.me will plan subsidies based on consumer and merchant needs, establishing a mechanism for strict oversight and compensation for merchants [2]. - JD will standardize subsidy practices, rejecting unfair competition and ensuring transparency in marketing activities [2]. Group 2: Service Quality Improvement - Meituan aims to enhance consumer experience by collaborating with merchants and associations to maintain offline operational order [3]. - Ele.me plans to diversify consumer scenarios and improve delivery network efficiency to reward consumer loyalty [3]. - JD focuses on quality by offering differentiated products and leveraging technology and supply chain innovations to create long-term value [3]. Group 3: Building a Win-Win Ecosystem - Meituan will not force merchants to participate in subsidy activities, ensuring fair treatment and protecting the interests of small merchants [4]. - Ele.me emphasizes a feedback system to address core issues related to merchant participation, product quality, and rider rights [4]. - The platforms collectively aim to shift the focus from price competition to quality and service, promoting a sustainable business environment [4].

Group 1 - The fierce competition in the food delivery market has ended, with major players like Meituan, Taobao, and JD.com expressing a commitment to resist malicious competition and focus on cooperation [1] - JD.com has made significant investments in three robotics companies, totaling over 1.6 billion yuan, to enhance its logistics capabilities and integrate AI technology into its supply chain [1][7] - Meituan has also been actively investing in the field of embodied intelligence, with recent investments in multiple projects, indicating a strategic shift towards this technology [1][22] Group 2 - The investment trend among major companies suggests a shift from internal innovation to collaborative innovation through external investments, particularly in the field of embodied intelligence [3][4] - The competition among giants in the robotics sector is characterized by a lack of exclusive competitive barriers, as they are targeting similar investment opportunities [4][5] - JD.com has a robust financial position with 209.5 billion yuan in cash and equivalents, allowing it to invest heavily in technology without the need for significant capital expenditures [7][8] Group 3 - The logistics network of JD.com includes over 3,600 self-operated warehouses with a total management area of 32 million square meters, enhancing its operational efficiency [8][9] - The automation upgrades in JD.com's warehouses are driven by the need for efficiency, with technologies like AI scheduling and sorting robots being integrated into their operations [9][10] - The investment in robotics companies allows JD.com to cover the entire technology chain from AI to hardware, creating a closed-loop system for logistics solutions [12][13] Group 4 - The competition in the food delivery market has led to a decline in valuations for major players, with JD.com, Meituan, and Alibaba experiencing stock price drops amid a saturated market [38][40] - The growth of the food delivery market is slowing, with user penetration expected to reach 22.6% by 2025, necessitating new growth stories for these companies [39][40] - The development of embodied intelligence technology could potentially transform the industry, shifting the focus from subsidy wars to technological advancements [41][42]

Core Viewpoint - Major food delivery platforms including Meituan, Taobao Flash Sale, Ele.me, and JD.com have called for a halt to disorderly competition and pledged to establish a fair and orderly industry environment to promote mutual benefits and sustainable development in the food service sector [1][7]. Group 1: Meituan's Initiatives - Meituan has proposed five measures to regulate subsidy activities, including strict compliance with various laws such as the Anti-Monopoly Law and the E-Commerce Law, and avoiding selling goods below cost to prevent market disruption [2]. - The company will publicly disclose subsidy information to merchants and consumers without exaggerating the total amount of subsidies [3]. - Meituan will not force or indirectly compel merchants to participate in subsidy activities, ensuring merchants' autonomy in pricing [4]. - The company emphasizes non-discriminatory practices to ensure fairness in promotional activities, protecting the interests of small and medium-sized merchants [4]. - Meituan aims to create a win-win ecosystem involving consumers, merchants, delivery riders, and platform enterprises, advocating for a shift from price competition to quality and service competition [4]. Group 2: Other Platforms' Commitments - Taobao Flash Sale and Ele.me have committed to rationally planning subsidies based on consumer and merchant needs, ensuring merchants' rights to information, choice, and pricing [5]. - Both platforms will actively resist malicious competition and respect market operation rules, avoiding irrational promotional activities like "0 yuan purchase" [5]. - They will enhance service quality by providing diverse consumption scenarios and improving delivery efficiency, while promoting green consumption [5]. - JD.com has also pledged to standardize subsidy behaviors and resist "0 yuan purchase" promotions, focusing on quality and service rather than subsidies [6]. - JD.com will promote mutual benefits by providing various support services to merchants and improving the welfare of delivery riders [7]. Group 3: Regulatory Context - The State Administration for Market Regulation has recently interviewed Meituan, Ele.me, and JD.com, urging them to comply with relevant laws and regulations, and to rationally participate in competition to foster a healthy and sustainable development in the food service industry [7].

近期，外卖平台的补贴大战持续引发市场关注。继 7 月 18 日被市场监管总局约谈后，三大平台于今日 集体表态，承诺开展良性竞争。 8月1日上午，美团、饿了么、京东等先后在官方渠道发布声明，承诺将"规范促销"，同时提出多项限制 补贴行为的举措，包括规范促销行为、合理规划发放补贴、不做非理性促销活动、不以显著低于成本的 价格销售商品和服务等。 消息公布后，美团与阿里巴巴股价盘中均涨超 3%，京东集团股价盘中涨近 2%。不过，截至港股当日 收盘，三家公司股价均有所回落。 从行业趋势来看，曹磊认为，未来即时零售市场向三个方向发展：一是技术驱动替代资本消耗，平台将 加大AI算法、智能调度等技术投入，提升履约效率；二是供应链能力成为核心竞争力，平台将通过数 据共享、资源协同等方式，优化供应链管理；三是监管框架下的行业进化，平台将在保障消费者权益、 提升商家利润、完善骑手福利等方面寻求平衡。 具体来看，8月1日，美团官微发布《繁荣行业生态 抵制无序竞争》的声明称，外卖平台补贴近日引发 社会高度关注，美团对此高度重视，将坚决规范促销行为，杜绝不正当竞争行为，推动建立公平有序行 业秩序，促进各方互利共赢。美团承诺从自身做起，并 ...