6月17日，为期五天的"2025山东省外贸优品购物季"第四期"工艺品、礼品、装饰品类外贸优品购物节"在山东国际会展中心 5号馆圆满收官。活动以"外贸优品 质享齐鲁"为主题，汇聚全省16地市近300家优质工艺品、礼品、装饰品领域外贸企业， 吸引2067家大型批发商、礼品经销商、连锁商超、头部社区团购等专业采购商积极参与。据不完全统计，现场销售额近400 万元，达成意向合作超4500万。 匠心优品荟萃 线上线下联动释放消费新活力 展会现场，中国(山东)自由贸易试验区济南片区国家文化出口基地展区、博山陶琉国家文化出口基地展区、草柳手作展 区、礼品、工艺品展区、装饰品展区各具特色，全方位展现山东工艺品行业的深厚底蕴与国际竞争力。陶瓷餐具、琉璃文 创、木质根雕、草柳编织品等琳琅满目的匠心外贸优品引得消费者和采购商频频驻足。草柳手作互动区与陶瓷拉胚体验区 引爆体验热潮，传统工艺魅力"零距离"触达。现场观众踊跃参与，围坐体验匠心技艺，沉浸式感受非遗的独特韵味。临近 闭幕，草柳编展区上千款匠心精品被济南柳埠某民宿负责人悉数采购。对方表示，草柳编的展品设计精巧、品质卓越，契 合当下年轻消费群体的审美与需求，计划将其引入民宿空间 ...

当国内"618"电商大促激战正酣，一场外贸领域的"速度与激情"已在全球市场上演。阿里国际站数据显示，自6月起，美国买家对圣诞配饰采购量同比飙升 120%，玩具类商品订单量激增6倍，以往9月才至的圣诞订单高峰期，提前了3个月爆发。 海关总署数据显示，2025年1—4月，浙江义乌圣诞用品出口额达3.1亿元，同比增幅107.4%；4月单月出口1.9亿元，同比增长106.4%。义乌市圣诞用品行 业协会秘书长蔡勤亮分析认为，今年二季度圣诞用品出口将保持平稳增长。中国外贸企业正经历一场由关税政策窗口期引发的"圣诞采购潮"。 关税政策"窗口期"订单爆发 5月14日，中美达成关税协议，暂停24%的"对等关税"，保留10%基础税率及20%定向税，这形成了为期90天的关税"窗口期"。高盛报告预判，未来90天中 国出口将显著增长。 广东省人大常委会财经决策专家韩永辉对当前外贸企业在关税政策窗口期的表现作出分析，他指出，企业加班加点抢时间、抢订单的行为，本质是对政策 不确定性的应激反应，背后反映出企业对90天后关税可能回升的深度担忧。企业主的这种行为预期，加速了"政策套利窗口"的短暂开启，促使订单出现集 中释放的短期效应。 美国采购 ...

Core Viewpoint - The significant advance of the Christmas purchasing season reflects the market's response to uncertainties and exemplifies the irreplaceability of Chinese manufacturing globally [1][6]. Group 1: Early Christmas Orders - Companies are experiencing a notable shift in order timing, with major clients placing Christmas orders as early as May, nearly two months ahead of the usual schedule [2][3]. - The demand for Christmas-related products, such as decorative socks and pet beds, has surged, with some companies reporting order increases of over 50% compared to previous years [2][10]. - The "foreign trade 618" event on June 3 saw a more than 50% increase in orders for Christmas-related products from the U.S., with festive items like accessories seeing a 120% year-on-year surge [2]. Group 2: Impact of Shipping Delays - International shipping times have lengthened by 1 to 2 months due to uncertainties, prompting global clients to place orders earlier to ensure timely delivery [3][6]. - The direct impact of U.S. tariffs on the export of Christmas goods from Yiwu is considered negligible, as the primary reason for early orders is the extended shipping times [6][8]. Group 3: Stable Demand Amidst Uncertainty - Overall foreign trade demand remains relatively stable, with many companies reporting that current order levels are comparable to previous years [7][8]. - High-value industries are less affected by tariffs, with exports to the U.S. remaining significant despite the challenges posed by the trade environment [7][8]. Group 4: Strategies for Adaptation - Companies are focusing on enhancing product value and competitiveness to mitigate the impact of tariffs, with some investing in product development and cost-reduction strategies [9][10]. - Diversification of markets is a key strategy, with companies exploring opportunities beyond the U.S. to reduce reliance on a single market [10][11]. Group 5: Brand Development and Innovation - Chinese brands are increasingly focusing on innovation and cultural appeal to strengthen their global presence, with examples of successful brands entering high-end markets directly [11][12]. - The rise of Chinese brands in international markets is reshaping perceptions of "Made in China," highlighting the potential for brand creation and technological leadership [12].

"结香需天时地利，更需耐心。"黄欧轻抚树干感慨。从8岁随外婆种香，到抢救濒危母树、创立品 牌，他坚守近50年。传统莞香制作涵盖30余道工序，仅"开香门"便需判断树龄、方位、切口深浅，稍有 不慎便前功尽弃。"自然结香需5到8年，化学催香虽快，但香气和药效不足天然沉香一半。"黄欧有自己 的坚持。 走进东莞大岭山莞香非遗保护园，空气中浮动着若有似无的清香。阳光穿过百年香树的枝叶，洒在 国家级非遗项目"莞香制作技艺"代表性传承人黄欧手中的香刀上。他正俯身为一棵莞香树"开香门"—— 刀刃轻划树干，精准避开木质部，留下一道细长伤口。 "受伤的树会分泌树脂，与真菌'博弈'数年，才能结成沉香。"黄欧解释。这项传承千年的技艺，如 今在他的推动下，逐渐走进了人们的生活。 古时，东莞香市曾与广州花市、廉州珠市、罗浮药市并称为广东"四大名市"，其中，大岭山是莞香 制作技艺的重要源头和主要产区。近年来，在文化消费需求增加的大背景下，沉香应用领域不断拓展， 其文旅价值、生态价值也在不断被发掘。 面对现代化挑战，黄欧选择"破圈"传承。保护园内，游客可参观莞香博物馆，体验篆香手作；莞香 精油、护肤品登上国际展会；香道课堂走进校园，学生亲手制 ...

Core Viewpoint - The article emphasizes the shift of foreign trade companies like Aishida towards the domestic market due to uncertainties in international trade, particularly the impact of fluctuating tariffs from the U.S. [1][3] Group 1: Market Transition - Aishida's chairman highlights the need to focus on domestic sales, which have become a core strategy following challenges in foreign trade [1] - The "618" e-commerce promotion is seen as a critical test for foreign trade companies transitioning to domestic markets, although the results have been underwhelming compared to previous years [1][3] - Many foreign trade companies are experiencing a decline in growth during major promotions, indicating a shift in consumer enthusiasm and market dynamics [3][5] Group 2: Challenges in Domestic Market - The transition to domestic sales involves complex adjustments in branding and pricing strategies, despite the support from e-commerce platforms [2][3] - Smaller foreign trade companies face intense competition in the domestic market, struggling to gain visibility and manage costs effectively [6][10] - The perception of major promotions like "618" has weakened, with many businesses opting for pre-promotion activities to capture consumer interest [4][5] Group 3: Long-term Opportunities - Despite current challenges, the domestic market holds significant long-term potential, driven by rising consumer demand for high-quality and differentiated products [7][9] - Companies are increasingly investing in advertising and marketing to enhance their presence in the domestic market, with some aiming for domestic orders to constitute a larger share of their total sales [8][9] - The shift from manufacturing to branding represents a strategic evolution for foreign trade companies, allowing them to capture greater pricing power and profit margins [10][11] Group 4: Future Outlook - The success of foreign trade companies in the domestic market will depend on their ability to find brand value beyond price competition and to identify new growth opportunities [12]

Core Viewpoint - The company has established a complete green supply chain, utilizing green electricity for both production and transportation, which enhances its market competitiveness and reduces carbon emissions [1][2]. Group 1: Production - The company produces its bamboo products using fully automated production lines powered by wind and solar energy from the northern Zhejiang region [1]. - Last year, the company purchased 3,141 green certificates, providing each product with a "green ID" that accurately tracks its carbon footprint throughout the production process [1]. - The implementation of green electricity has allowed the company to avoid high carbon taxes, which could have consumed 20% of its profits under traditional production methods [1]. Group 2: Transportation - The company utilizes electric container trucks for transporting its products, which operate on a dedicated new energy heavy truck route that includes six charging stations and four battery swap stations [1]. - This transportation route, operational since April of last year, reduces carbon dioxide emissions by 80 kilograms per trip over a distance of 80 kilometers [1]. Group 3: Market Impact - Over 2,000 foreign trade enterprises in Ningbo have enhanced their market competitiveness through the procurement of green certificates [2]. - The scale of green electricity trading in Ningbo has increased by 87% year-on-year in the first four months of this year [2].

小众的铜制工艺品行业，能否创造一个新的"泡泡玛特"，市场正在将目光聚焦于这样一家港股拟上市企 业。 日前递交港股招股书的铜师傅，以35%的市占率位居中国铜制文创工艺品龙头，然而全年营收只有5.51 亿元。 尽管营收不足泡泡玛特的二十分之一，但铜师傅身上并不缺少流量光环。 它曾被雷军评价为"小米体系外最像小米的企业"，两度获得顺为资本、小米集团投资。 不仅是小米生态链中罕见的工艺品品牌。 也在潮玩热度一骑绝尘的当下，被赋予"中年男人的泡泡玛特"的期待。 冲刺IPO的半年前，股东之一以4.16元/股的价格转让其持有的股权，较比两年前交易估值跌去85%。 铜师傅的机会与问题都在哪里？ 小米学徒 铜制工艺品曾是一个传统且小众、两极分化严重的市场。 动辄几万的精致作品，与廉价、做工粗糙的地摊货共存，缺乏高性价比的优质产品。 有品类、无品牌市场的空白让铜师傅的创始人俞光看到了机遇。 2014年，铜师傅首批产品在天猫旗舰店上线，名为"马到成功"的马型铜雕定价仅999元，较比市面上动 辄数千元的同类产品，性价比凸显。 加之赶上了淘系电商的渗透红利，到2016年，铜师傅全渠道营收共1.06亿，天猫旗舰店成交额达到9100 万。 ...

Core Insights - The 9th China Time-honored Brand (Shandong) Expo opened in Jinan on June 13, 2023, promoting a dual circulation supply chain model that combines time-honored brands with foreign trade products [1][3][5] - The expo also featured the 2025 Shandong Foreign Trade Quality Shopping Season, focusing on various categories including crafts, gifts, and decorative items [5][7] Company Innovations - Shandong Yangping Food Co., Ltd. introduced new products like pepper beef spicy soup to attract younger consumers, while also exporting health-oriented products to countries like Vietnam, Malaysia, and Singapore [3] - Jinan Yefengsu Food Co., Ltd. launched innovative products such as black five-grain pancakes and quinoa pancakes, incorporating intangible cultural heritage elements to appeal to younger demographics [3] - Jinan Baotu Spring Liquor Co., Ltd. is developing new flavors like rose pineapple and jasmine hawthorn to cater to younger drinking preferences, alongside a low-alcohol product with a 35.8% alcohol content [5] Industry Growth - Shandong province has seen significant growth in its time-honored brands, with 91 national time-honored brands and 255 provincial ones, including 108 companies over a century old [7] - In 2024, Shandong's time-honored brands achieved a revenue of 268 billion RMB, reflecting a year-on-year growth of 6.5% [7]

Core Points - The 2025 Shandong Province Foreign Trade Quality Products Shopping Season's fourth phase for crafts, gifts, and decorative items was launched on June 13, emphasizing the theme "Foreign Trade Quality Products, Quality Enjoyment in Qilu" [1] - The event aims to implement strategies for expanding domestic demand, promoting the integration of domestic and foreign trade, and facilitating the transformation and upgrading of foreign trade enterprises [1] Group 1 - The "Integration of Domestic and Foreign Trade Action" was officially launched during the opening ceremony, aiming to create a "brand rise ecological circle" that promotes the collaborative development of time-honored domestic brands and foreign trade quality products [3] - A memorandum for the national market integration development of Shandong foreign trade quality products was signed by cultural export bases and associations from various provinces, indicating a commitment to collaborative growth [3] - The Shandong Province Time-Honored Brand Association initiated a supply chain co-construction action to innovate and integrate national brands with foreign trade quality products [3] Group 2 - The exhibition area highlighted various cultural export bases and showcased the charm of Shandong's craft industry, with interactive zones attracting significant public interest [6] - Leading brands such as Qingdao Jifa, Century Kaiyuan, and others presented their products that meet international standards, drawing attention from numerous buyers and citizens [6] - The event featured hands-on experiences in traditional crafts, enhancing public engagement and appreciation for local craftsmanship [6] Group 3 - To improve supply and demand matching efficiency, specialized procurement matchmaking meetings and e-commerce selection events were organized, gathering diverse purchasing forces [8] - Major procurement entities provided insights into their purchasing needs and channel advantages, leading to preliminary cooperation intentions with various enterprises [8] - The event also addressed the digital transformation needs of enterprises by inviting organizations to present their procurement requirements, thereby accelerating domestic sales [8] Group 4 - The Shandong Provincial Department of Commerce emphasized that the continuous hosting of the foreign trade quality products shopping festival series is crucial for promoting the integration of domestic and foreign trade and assisting foreign trade enterprises in their transformation [10] - The event will run until June 17, inviting consumers and buyers to participate and enjoy quality foreign trade products [10]

6月，中国外贸商家在关税政策调整与全球消费节奏变化的双重挑战下，迎来了充满变量的"618"。 当海外市场订单"抢跑"与国内电商年中大战同步展开，不少企业以"双线作战"的灵活姿态调整战略——既守住传统外贸的"基本盘"，又在国内市场转型中挖 掘新增长极。 广西博白县凰图工艺品有限责任公司在内外贸转型中寻找新的生意支点，其负责人黄连将透露："为了应对订单高峰，工厂已连续一周加班至晚上11时，大 促期间整体销售量增长了20%至30%。" 而关税风暴之中，不少外贸企业的传统战场并未停歇。无锡双珍针纺织的车间内，工人们加急赶制海外客户提前下单的圣诞节备货。这批货物预计6至7月抵 美，时间较往年提前了近三个月。 HG And Promo ARA 9-1 y light 一家企业内外销的商品。新京报贝壳财经记者 程子姣 摄 大促"转型考"：要内销先降价 "618大促，商家通常最早提前两个月、最慢也会提前一个月开始备货。"广州博群纺织科技有限公司负责人李哲宇已经习惯了电商大促中的前置准备。 汕头市小王国商贸有限公司同样早早行动起来。今年，公司首次通过"国货严选"参加了天猫618大促，负责人李润德透露了他的"外贸转内销"方案：筛 ...