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中秋家宴不用忙,京东七鲜备好轻松“新意”与“心意”
Zhong Jin Zai Xian· 2025-10-04 08:28
又是一年中秋至,家家户户的团圆饭提上日程,但筹备家宴的方式正悄然发生着可喜的变化——厨房不 再需要提前数日囤积食材,一方空间也不再是家人的忙碌战场。在京东七鲜3公里内最快30分钟送达以 及各类自有品牌好物的加持下,随叫随到、即烹即食的从容不迫,正成为开启佳节的新方式。 随着越来越多年轻人成为中秋家宴主力,借助京东七鲜各类时下流行的空气炸锅美食,即便不常下厨, 也能轻松化身"家宴大厨"。无需复杂处理,无需担心火候,南乳风味的炸鸡翅、裹着雪花芝士的脆皮鸡 翅、厚切多汁的炸猪排、原味大颗粒虾饼、新疆烤包子等丰富选择,均为"无需解冻、一键搞定"的便捷 款式。从冰箱取出直接放入空气炸锅,短短十几分钟后,外皮金黄酥脆、内里鲜嫩多汁的各式炸物便能 惊艳上桌,既满足了全家不同口味,又在烹饪过程中实现"万物皆可炸,人人皆大厨"的轻松愉悦。 核心产区,是今年九月中旬刚刚收割的"稻花香2号"原粮。新米含水量适中,颗粒饱满,煮出的米饭油 亮润泽,软糯弹牙,空口品尝便能感受其天然甘甜。这份来自黑土地的馈赠,不仅为家宴增添了扎实的 幸福感,更将"不时不食"的餐桌哲学融入团圆时刻。 佳肴相伴,自然少不了美酒助兴。适配节日的微醺氛围,京东七 ...
产地直采,冷链直达:京东七鲜时令水果礼盒点缀中秋餐桌
Zhong Jin Zai Xian· 2025-09-30 08:37
为满足中秋家宴的饮品需求,京东七鲜自有品牌饮品销量迎来爆发式增长。其中,七鲜NFC鲜榨果汁凭 借无添加、口感纯正的特点,成为家庭聚餐的首选饮品,东哥同款的七鲜自有品牌皮尔森原浆啤酒也受 到不少消费者喜爱,麦芽香气浓郁,度数适中,适合家人朋友小酌。 国产大闸蟹也进入销售旺季,阳澄湖大闸蟹新鲜上市,京东七鲜通过与产地直连,挑选膏满黄肥的阳澄 湖大闸蟹,满足消费者对中秋应季食材的需求。与此同时,梭子蟹、海白虾、龙胆石斑鱼等鲜活海产也 是家宴食材的热门之选。不少消费者表示,七鲜的水产新鲜度有保障,而且工作人员可提供宰杀、处理 等贴心服务,省去了回家处理食材的麻烦。 秋天是瓜果飘香的季节,中秋家宴的餐桌自然少不了新鲜果蔬的点缀。京东七鲜特地推出众多时令水果 礼盒,还享受2件88折的优惠。不仅有清甜多汁、肉质细腻的人参果,有晒足2000小时以上充足日照、 颗颗饱满爆汁的突尼斯软籽石榴,还有寓意"平安",浓香四溢、脆粉两吃的花牛苹果,以及从舌尖甜入 心窝的双色密语葡提组合等。 中秋佳节,阖家围坐共享家宴,是国人刻在骨子里的团圆仪式。随着中秋脚步日益临近,消费者筹备团 圆家宴的热情持续攀升,京东七鲜凭借众多源头直采、产地直供 ...
江苏再下一城,国庆前首家盒马鲜生进江阴
Yang Zi Wan Bao Wang· 2025-09-30 05:54
扬子晚报网讯(记者徐晓风)9月30日,盒马鲜生江阴首店正式开业,恰逢"十一"黄金周前夕,江阴从此也多了一处网红打卡新地标。 在线上试运营期间,盒马榴莲千层蛋糕、瑞士卷、三文鱼切片、日日鲜牛奶、云雾绿茶等商品就受到当地居民的青睐,成为当地回购TOP5商品。"为满足 消费者多元化的消费需求,我们还设立了热出美食档口,依据当地顾客口味提供闵台食集、金陵小吃、港馥仔等特色小吃,让市民们可以边逛边吃、门店 现吃。"盒马鲜生江阴店店长常胜介绍。 的身 T SCHEEFJ EKFY 真品质!超期待! 值得买! 盒马自有 自有不一样 植物馆舞 ch 100 200 自然配方 FRESHIPPO TEN Po - rend and and Concerner III IS MEW CA 11 11 1 1 1 1 1 1 1 1 5 1 1 5 3 1 1 5 2 0 AAAAAA 252 2 n and and 2008 Pa CRISE FOR 工程度 andes been land Home of the first of a locular time of also and of the promote 大學 愛 愛 ...
坚持产品不隔夜上市,钱大妈生鲜经营秘诀究竟是什么?
Sou Hu Cai Jing· 2025-09-28 17:44
在日常生活中,生鲜采购是每个家庭必不可少的环节。当人们走进社区周边的生鲜店铺时,总是会被琳 琅满目的商品所吸引,同时对食材的新鲜度、价格以及购物体验的要求也日益严苛。这便要求生鲜门店 必须在多个方面下足功夫,以满足消费者不断升级的需求。在众多生鲜品牌中,钱大妈凭借对"不卖隔 夜肉"的执着坚守赢得了众多消费者的信赖,在生鲜领域站稳了脚跟。 自2012年成立以来,钱大妈便积极倡导"日清"模式,践行"不卖隔夜肉"理念,从源头上解决了消费者对 生鲜产品新鲜度的担忧。这一经营理念让消费者在购买生鲜时无需再为是否新鲜而反复甄别,极大地提 升了消费者对品牌的信任度。每晚7点开始,钱大妈门店都会"定时打折"进行清货,七点九折,每隔半 小时降价一折,直到晚上11点半免费派送。而这一颠覆性阶梯式打折机制的背后,是一套精准的智能订 配系统在支撑。钱大妈会为加盟伙伴提供智能订货系统、门店助手等数字化工具,帮助其精准掌握社区 居民的消费习惯和偏好,制定科学的订货策略来满足顾客多样化的需求。同时,钱大妈加盟店采 用"T+2"订货模式,当天订后天的货,让加盟伙伴既有丰富的SKU选择,又有充足的时间调整进货量, 既避免了过度备货造成的浪费, ...
京东七鲜望京店10月1日开业钜惠:帝王蟹399元/只,榴莲低至18.8元/斤
Zhong Jin Zai Xian· 2025-09-28 09:33
Core Insights - JD Group's instant retail platform, JD Qixian, has opened a new store in Beijing's Wangjing area, offering a wide range of fresh food and daily necessities with a promise of delivery within 30 minutes [1] Group 1: Store Opening and Offerings - The new store aims to provide high-quality fresh ingredients and daily necessities to consumers in Wangjing and surrounding areas [1] - During the opening period, JD Qixian launched various promotional activities, featuring discounted prices on popular items such as imported durian at 18.8 yuan per jin and live Russian king crab at 399 yuan each [3] - The store also introduced over 20 new baking products, catering to consumers' demand for high-quality pastries and creative foods [3] Group 2: Consumer Engagement and Experience - The store offers a variety of tasting activities, allowing customers to sample seasonal fruits, juices, and freshly prepared meals, enhancing the shopping experience [4] - A special hot pot tasting area has been set up, allowing customers to try unique ingredients and dishes, promoting a "try before you buy" approach [4] Group 3: Quality Assurance and Seasonal Promotions - JD Qixian emphasizes the provision of safe and healthy food, sourcing seasonal seafood and fresh fruits directly from producers [5] - With the upcoming Mid-Autumn Festival and National Day, the store is positioned as an ideal location for consumers to purchase ingredients for family gatherings [5] - Customers can enjoy fast delivery services through the JD APP, with special offers for new users and benefits for JD PLUS members [5]
从产地到餐桌,京东七鲜供应链“硬实力”撑起中秋礼盒热销
Zhong Jin Zai Xian· 2025-09-28 09:27
Core Viewpoint - JD Seven Fresh's Mid-Autumn Festival gift boxes have become a popular choice among consumers for visiting friends and family, featuring a variety of fresh products and innovative flavors that cater to festive needs [1][3]. Group 1: Product Offerings - The gift boxes include seasonal fresh fruits, innovative pastry flavors, live crabs, and health supplements, all marketed as "good quality and affordable" [1][3]. - High-end ingredients such as live crabs and Australian Wagyu beef are sourced directly to ensure quality, with strict standards for freshness and taste [5]. Group 2: Supply Chain and Quality Control - JD Seven Fresh utilizes a robust supply chain and quality control system, directly sourcing from production areas to ensure the best quality of fresh fruits and seafood [3][5]. - The company employs a "full cold chain + direct from origin" logistics strategy, allowing for real-time monitoring of temperature and humidity during transportation, ensuring products reach consumers fresh [9]. Group 3: Consumer Engagement and Convenience - The company offers a variety of alcoholic beverages for festive gifting, including popular brands that cater to both personal and business gifting needs [7]. - JD Seven Fresh provides efficient delivery services, with options for same-day delivery through its app, enhancing the shopping experience for consumers during the festive season [9].
朴朴超市泉州宝洲店开业:仓店总数达6家,丰泽区4店锚定核心消费需求
Sou Hu Cai Jing· 2025-09-28 03:09
Core Insights - Pupu's low-key opening of the Baozhou store in Quanzhou on September 22 reflects a strategic approach to market positioning rather than a high-profile launch [1] - The opening of the Baozhou store increases Pupu's total number of warehouses in Quanzhou to six, with four located in the economically significant Fengze District [3] Group 1: Market Positioning - Fengze District is identified as a core area within the Quanzhou Ring Bay Economic Circle, with a projected GDP of 97.943 billion yuan in 2024, representing a 6.3% year-on-year growth [3] - The tertiary industry accounts for 83.39% of the district's added value, contributing 81.6% to economic growth, indicating a strong demand for instant retail services [3] Group 2: Delivery Network - The Baozhou store's delivery network covers over 40 communities and multiple scenarios, including schools and government institutions, ensuring efficient service to local residents [4][6] - Pupu employs a "large warehouse model" with a 1,000 square meter front warehouse, allowing for rapid delivery within a 3-5 kilometer radius [4] Group 3: Strategic Development - Quanzhou is the only new city for Pupu's expansion in 2025, highlighting its importance in the company's growth strategy [7] - The collaboration between Xiamen and Quanzhou aims to reduce delivery radius by 30%, with a target to achieve breakeven within six months [7] Group 4: Competitive Advantage - Pupu's competitive edge lies in its combination of private label products and efficient delivery, offering 750 private label SKUs at prices 20%-30% lower than competitors [9] - The use of AI for route planning has reduced sorting errors to below 0.3%, enhancing delivery accuracy and efficiency [9] Group 5: Industry Impact - With a growing network of six warehouses, Pupu is poised to reshape the fresh retail landscape in Quanzhou, providing consumers with a more convenient shopping experience [11] - The company's strategic market positioning, comprehensive delivery network, competitive private label offerings, and efficient fulfillment capabilities are expected to drive innovation in the local fresh retail sector [11]
火锅食材店是伪需求?低频消费难敌巨头碾压,8000门店如何生存?
Sou Hu Cai Jing· 2025-09-27 20:48
Core Insights - The independent hot pot and barbecue ingredient stores are facing significant challenges due to competition from fresh e-commerce and comprehensive supermarkets, leading to a wave of closures and financial losses for franchisees [1][10][19] - The reliance on a single product category makes it difficult for these stores to cover operational costs, especially given the seasonal nature of hot pot and barbecue consumption [3][15] - The market has shifted away from the "small but beautiful" business model, revealing that vertical retail lacks the necessary scale and competitive strength to survive against larger players [5][7][19] Industry Challenges - The current market has around 8,000 hot pot and barbecue ingredient stores, but many franchisees are struggling to break even or turn a profit [5][10] - The competition from comprehensive supermarkets like Yonghui and Hema, which offer a full range of products, poses a significant threat to standalone stores [10][19] - The rise of fresh e-commerce platforms such as Meituan and Pinduoduo, which provide quick delivery and lower prices, further exacerbates the challenges faced by independent stores [13][38] Franchisee Struggles - Many franchisees have invested substantial capital but are left with little recourse as the underlying business model is flawed, leading to reliance on luck to weather market fluctuations [21][31] - The franchise model has been exploited by some brands, focusing more on attracting investors and franchisees rather than building a sustainable consumer-facing business [23][25] - Reports indicate that a significant percentage of franchisees, such as those from Qian Dama, are operating at a loss, highlighting the unsustainable nature of the current franchise system [31][33] Market Dynamics - The shift towards online shopping has drastically reduced foot traffic to local stores, leading to a decline in survival rates for physical retail outlets [40][42] - The perception that certain retail formats are safe has been proven incorrect, as even community stores are struggling against the convenience of online alternatives [37][38] - The overall landscape for entrepreneurship in retail has become increasingly challenging, with many aspiring business owners facing harsh realities and financial losses [42][44]
中秋家宴采购热!京东七鲜全品类食材旺销,一站式满足团圆需求
Zhong Jin Zai Xian· 2025-09-26 11:11
Core Insights - The article highlights the increasing consumer enthusiasm for preparing family reunion dinners during the Mid-Autumn Festival, with a significant rise in demand for high-quality ingredients from JD's 7Fresh [1][9] - Various categories, including traditional mooncake gift boxes, fresh seafood, seasonal fruits and vegetables, and private label beverages, are experiencing rapid sales growth [1][5] Fresh Seafood and Seasonal Fruits - Fresh seafood, such as small blue lobsters, Boston lobsters, and king crabs, are becoming popular choices for family dinners, with JD 7Fresh ensuring freshness through direct sourcing [3] - Seasonal fruits are also in high demand, with JD 7Fresh offering various fruit gift boxes and discounts, featuring products like jujubes and pomegranates, all sourced through direct procurement to maintain freshness [5] Beverages and Gift Boxes - The sales of 7Fresh's private label beverages, particularly NFC fresh juice and craft beer, have surged, catering to family gatherings [7] - In the gift market, traditional mooncake gift boxes and themed gift sets are performing well, appealing to both corporate buyers and younger consumers [9] Supply Chain and Shopping Experience - To ensure high-quality food supply for the Mid-Autumn Festival, 7Fresh has enhanced supply chain efficiency through direct sourcing and digital inventory management [9] - Consumers can enjoy a convenient shopping experience with options for quick delivery through the JD app, making 7Fresh a preferred platform for family reunion dinner ingredients [9]
台风过境,深圳停摆的26小时
虎嗅APP· 2025-09-25 23:55
Core Viewpoint - The article discusses the impact of Typhoon "Haikui" on Shenzhen, highlighting how the city, known for its efficiency, experienced a rare pause in operations due to the storm, allowing residents to reflect on their daily lives and the relentless pace of the city [4][15][26]. Group 1: Typhoon Impact - Typhoon "Haikui" was described as one of the strongest typhoons in the history of the Pearl River Delta, with warnings indicating it could cause significant damage [6][12]. - The storm led to a 26-hour halt in Shenzhen, with public transport, businesses, and schools closing, marking a significant disruption in the city's usual operations [4][15][26]. - Emergency measures included the opening of 865 shelters for vulnerable populations, showcasing the city's preparedness for natural disasters [12]. Group 2: Public Response - Residents engaged in panic buying, with grocery stores experiencing a surge in demand, leading to empty shelves and long queues [8][10]. - The article notes that the community came together, with some residents taking in stray animals to protect them from the storm [12]. Group 3: Reflection on City Life - The temporary pause allowed residents to experience a different side of Shenzhen, with many expressing a sense of relief and enjoyment during the break from their hectic routines [20][21]. - The article highlights the contrast between the usual fast-paced life in Shenzhen and the slower, more relaxed atmosphere during the typhoon [25][26]. - Many residents felt a longing for rest, indicating that the relentless work culture in Shenzhen often leaves little room for downtime [20][21].