Core Viewpoint - The Trade Desk (TTD) reported a revenue of $616 million for Q1 2025, a 25% increase year-over-year, with a customer retention rate of over 95% [1] - TTD emphasizes the importance of brand marketing in a changing economic landscape, particularly for Chinese brands seeking global presence [1] Group 1: Company Performance - TTD's Q1 2025 revenue reached $616 million, reflecting a 25% growth compared to the same period last year [1] - The company maintains a customer retention rate of over 95%, consistent over the past 11 years [1] Group 2: Brand Globalization - Chinese brands have surpassed U.S. brands in global industrial value share, with Chinese manufacturing accounting for 30% of the global total, while U.S. brands still hold a higher share of brand value at 18% [2] - The shift in Chinese brands' approach from sales conversion to long-term brand building is evident, focusing on brand value transmission and strategic planning [2][3] Group 3: Market Strategy - TTD assists Chinese brands in adapting their products and marketing strategies to different market ecosystems and consumer habits for better localization [3][4] - The ongoing trade war has prompted many companies to reassess their international strategies, recognizing the importance of brand resilience in uncertain environments [3][4] Group 4: Long-term Brand Strategy - Companies are increasingly investing in long-term brand strategies to enhance their resilience against market fluctuations, moving beyond short-term sales tactics [5] - The emphasis on brand as a core competitive advantage is crucial for maintaining consumer loyalty and market share in international markets [5]

Group 1: Industry Overview - The media sector showed signs of recovery in April 2025, outperforming the market with a decline of 2.23%, which was 0.78 percentage points better than the CSI 300 index, ranking 14th among 31 industries [2][11][4] - In Q1 2025, the A-share media sector achieved a total revenue of 1258.53 billion yuan and a net profit of 110.77 billion yuan, representing year-on-year growth of 5.59% and 28.63% respectively, indicating a significant improvement after four consecutive quarters of decline [28][23][24] Group 2: Gaming Sector - The gaming market experienced double-digit revenue growth in the first quarter of 2025, with actual sales revenue reaching 857.04 billion yuan, a year-on-year increase of 17.99%, and mobile gaming revenue at 636.26 billion yuan, up 20.29% [54][55] - In April 2025, 118 domestic games and 9 imported games were approved, with a total of 510 game licenses issued from January to April, marking a 7.6% year-on-year increase [46][47] Group 3: Film and Television Sector - The film market faced challenges in April 2025, with total box office revenue of 11.97 billion yuan, down 46.5% year-on-year, indicating a lack of new releases with box office appeal [68][73] - In the television sector, the top 10 online dramas in April included "无忧渡" with 865 million views, leading the rankings, while Mango TV continued to dominate the variety show market with a market share of 16.09% for "乘风2025" [91][92] Group 4: AI Applications - The AI sector is rapidly advancing, with Google launching the Agent2Agent (A2A) protocol, which allows AI agents to communicate and collaborate effectively [106][99] - ByteDance introduced a universal AI agent platform called "扣子空间," designed for task collaboration and intelligent execution, showcasing its potential in enterprise applications [107][109]

Core Insights - The acquisition of New Trend Media by Focus Media for 8.3 billion yuan highlights a significant shift in the advertising landscape, where traditional advertising methods like elevator ads are gaining traction despite the dominance of internet advertising [1][27] - Focus Media's strategy emphasizes the importance of brand awareness and consumer memory, contrasting sharply with the short-term focus of internet advertising [9][30] Group 1: Advertising Landscape - Focus Media's acquisition of New Trend Media is a bold move in a market where traditional advertising is often seen as declining [1] - The elevator advertising sector has attracted significant investment from major Chinese brands, indicating a resurgence in traditional advertising methods [1][19] - The effectiveness of elevator ads lies in their ability to create brand recognition through repeated exposure, which is a different approach compared to the immediate conversion focus of internet ads [5][7] Group 2: Marketing Strategies - Elevator advertising operates on the principle of repetition, embedding brand messages into consumers' minds over time, which reduces decision-making costs when purchasing [5][25] - In contrast, internet advertising often leads to "marketing myopia," where brands focus on immediate metrics like click-through rates and ROI, neglecting long-term brand retention [7][9] - Brands that rely solely on internet advertising risk losing consumer loyalty once promotional offers end, highlighting the need for a more sustainable marketing approach [11][30] Group 3: Consumer Behavior - The current advertising environment is characterized by a shift from short-term gains to long-term brand building, as evidenced by the success of brands like Yuanqi Forest, which effectively utilized elevator ads to establish a strong market presence [20][24] - The concept of "public memory" created by elevator ads allows brands to become part of everyday conversations, enhancing their visibility and relevance in consumers' lives [16][22] - The "four high" advantages of elevator advertising—high reach, high attention, high frequency, and high completion rates—make it a powerful tool for brands in a fragmented media landscape [25][24] Group 4: Future Trends - The advertising industry is moving towards a "consensus marketing" approach, where building collective brand recognition is prioritized over mere traffic generation [27][30] - As the effectiveness of traditional internet advertising diminishes, brands that focus on establishing a strong presence in consumers' daily lives will thrive in the evolving market [31][30]

Integral Ad Science (IAS) came out with quarterly earnings of $0.05 per share, beating the Zacks Consensus Estimate of $0.03 per share. This compares to loss of $0.01 per share a year ago. These figures are adjusted for non-recurring items.This quarterly report represents an earnings surprise of 66.67%. A quarter ago, it was expected that this digital advertising verification company would post earnings of $0.12 per share when it actually produced earnings of $0.09, delivering a surprise of -25%.Over the la ...

港股互联网：全球变局下的复盘与审视，哪些方向值得坚 守？20250512 摘要 • 港股近期修复速度超预期，恒指面临 23,000 点压力位，若风险偏好释放 或上探 24,000 点，恒生科技指数预计修复至 5,200 点，但需警惕超买修 正风险，建议关注确定性机会。 • 中美贸易战对美国是供给冲击，对中国是需求冲击。短期内美国可通过抢 出口和低价原油缓解内部问题，但长期压力较大，当前市场情绪亢奋，需 警惕风险。 • 港股互联网板块抗压性强，受益于内需和 AI 技术重估，如腾讯、阿里、快 手。即便回调或关税变动，仍具左侧配置机会，现金流充裕，美股估值修 复也将带动其重新估值。 • 中长期看，创新药、科技、新消费等领域因业绩阿尔法带来超额收益，值 得重点关注与配置。美股和港股互联网估值差异大，外资大幅回流港股可 能性较低，需经济企稳吸引外资。 • 2025 年初港股反弹因刺激政策预期、关税真空期、DECP 政策及超低估 值，但当前关税已定，反弹动力减弱，应防范回撤。纳斯达克回撤控制优 于港股，超买状态下应防控风险。 Q&A 今年以来港股整体表现如何？ 今年以来，港股整体表现震荡较大。虽然年初至今恒生指数和恒生科 ...

特朗普关税政策的广度和不断变化的属性，（给企业）带来了很大的不确定性。 富国银行投资研究所的全球股票和实物资产主管萨玛纳（Sameer Samana）称："好消息是，美股许多企业第一季 度表现非常强劲，去年第四季度表现也相当不错。"但随着各行各业的上市公司调降甚至取消2025年业绩指引，萨 马纳认为，"好时光可能即将结束，我们要好好享受这次反弹，好好欣赏这些亮眼的数字，因为这将是今年最好的 成绩。" 当前恰逢美股一季度财报季，美国科技企业业绩普遍强劲，尤其是线上广告收入同比涨幅超出市场此前预期。但 无论是企业还是市场，对美国总统特朗普关税政策及其影响的忧虑丝毫未减。 业内人士和分析师均认为，科技股一季度财报的走强可能是特朗普关税冲击下，美国即将遭遇经济风暴前的"最后 一次欢呼"。在已发布的一季度财报中，不仅仅是科技企业，标普500指数上市企业对"关税"提及的次数，甚至超 过了此前广受关注、推动美股去年大涨的"人工智能"（AI）。 一季度财报强劲但担忧前景 一季度财报季中，Meta和谷歌母公司Alphabet等科技巨头录得强劲收入和盈利，超出华尔街预期，也令这两家公 司的股价随之上涨。面对经济担忧，这些科技巨头 ...

Core Insights - The advertising revenue in various media is projected to exceed 1 trillion yuan for the first time in 2024, reaching 1,031.07 billion yuan, representing an 18.2% increase from the previous year [1] - Internet advertising revenue is expected to reach 891.91 billion yuan in 2024, growing by 24.0% and accounting for 86.5% of total advertising revenue [1] - The digital advertising market is expanding, driven by technological innovation, evolving consumer demands, and media evolution, with a focus on AIGC (AI-Generated Content) and new content formats like micro-short dramas [1][3] Industry Trends - The internet has transformed from a traditional tool to a digital infrastructure supporting societal operations, with applications like online food delivery and payment rapidly growing [2] - Digital advertising is identified as a core industry within the digital economy, facilitating the integration of digital and physical economies [2] - The network advertising market in China reached 1,131.7 billion yuan in 2023, marking a 12.4% increase from 2022, with expectations for further growth driven by economic recovery and AI advancements [3] Market Dynamics - E-commerce and short video platforms dominate the network advertising market, holding 36.3% and 26.5% market shares respectively, as advertisers favor platforms that closely align with transaction activities [3] - The trend of "self-satisfying consumption" is emerging, where consumers make informed decisions based on extensive information and peer reviews, shifting the focus of marketing strategies towards emotional resonance [4] - AI models are enhancing human-computer interactions, making digital marketing more personalized and tailored to consumer preferences, thereby increasing purchase intent and customer satisfaction [4]

2025 年 05 月 12 日 晨会纪要 研究所： 证券分析师： 余春生 S0350513090001 yucs@ghzq.com.cn [Table_Title] 晨会纪要 ——2025 年第 77 期 最新报告摘要 煤企成本下降难补煤价跌，煤企业绩进一步向合理区间回归--行业专题研究 三大业务平台持续发力，业绩有望迎来拐点--天娱数科/广告营销(002354/217205) 公司动态研究 关注内容上线节奏及表现，"AI+影视"战略稳步推进--博纳影业/影视院线(001330/217206) 公司动态研究 2025Q1 货币政策执行报告点评：呵护银行体系，国有资产升值空间--事件点评 华为哈勃入股千寻智能，恒而达拟收购 SMS 高精度数控磨床业务--行业周报 136 号文首个配套文件落地，持续关注欧洲停电带来的储能需求--行业周报 重庆银行(601963.SH)深度报告：江城新风貌，多重利好共振--重庆银行/城商行Ⅱ(601963/214804) 公司 PPT 报告 以旧换新驱动景气度回升，乘用车业绩内部分化--行业专题研究 5G-A 网络信号迅速普及，SpaceX 获批每年多达 25 次星舰发射--行业 ...

行 业 及 产 业 2025 年 05 月 11 日 港股互联网财报季将至，A 股游戏 行 业 研 究 / 行 业 点 评 证 券 研 究 报 告 证券分析师 林起贤 A0230519060002 linqx@swsresearch.com 袁伟嘉 A0230519080013 yuanwj@swsresearch.com 任梦妮 A0230521100005 renmn@swsresearch.com 夏嘉励 A0230522090001 xiajl@swsresearch.com 赵航 A0230522100002 zhaohang@swsresearch.com 研究支持 黄俊儒 A0230123070011 huangjr@swsresearch.com 张淇元 A0230124080001 zhangqy@swsresearch.com 联系人 林起贤 (8621)23297818× linqx@swsresearch.com 本期投资提示： 本研究报告仅通过邮件提供给 中庚基金 使用。1 请务必仔细阅读正文之后的各项信息披露与声明 传媒 25Q1 较多超预期 看好 ——互联网传媒周报 相关研究 - ...

截至2025年5月9日收盘，三人行（605168）报收于28.13元，较上周的27.72元上涨1.48%。本周，三人 行5月8日盘中最高价报28.82元。5月8日盘中最低价报27.76元。三人行当前最新总市值59.3亿元，在广 告营销板块市值排名12/29，在两市A股市值排名2480/5145。 本周关注点 公司公告汇总：三人行传媒注册资本为人民币21,081.6986万元，注册地址位于陕西省西安市高新 区。 公司公告汇总 三人行传媒集团股份有限公司章程（2025年5月）主要内容如下：公司注册资本为人民币21,081.6986万 元，注册地址位于陕西省西安市高新区。公司经营范围涵盖文化艺术交流、广告设计与制作、信息技术 服务等多个领域。章程明确了股东、董事、监事及高级管理人员的权利和义务，规定了股东大会、董事 会、监事会的职责和运作方式。公司股份采取股票形式，每股面值1元，股份总数为21,081.6986万股。 公司可采用多种方式增加或减少资本，特定情况下可回购本公司股份。股东大会是最高权力机构，负责 重大决策。董事会由7名董事组成，设董事长1名。公司实行内部审计制度，配备专职审计人员。利润分 配政策强调现金 ...