在美国火过肯德基，敢叫板麦当劳，可是在中国——汉堡王门店已经不到1500家，这两年门店数还在下 降，半年就关了100多家，不仅比不过麦当劳和肯德基，还被本土的塔斯汀、华莱士甩出好几条街，汉 堡王为啥混得那么惨？ ...

以下文章来源于槽值 ，作者槽值小妹 槽值 . 网易文创旗下新情感消费品牌，倡导更有情调、有质感的生活方式。 谁又被上课了？ 来源｜ 槽值（ID:caozhi163） 封面来源 ｜ IC Photo "谁吃麻辣香锅能不被上一课呢。" 最近一条热搜让很多人恍惚：麻辣香锅，我上一次吃是什么时候来着？ 随着和麻辣烫一样，与"贵""刺客"绑定，麻辣香锅似乎淡出了许多年轻消费者的视线。 偶尔商场路过一些门店，也只是感叹一句吃不起就快步离开。 "杨国福有这样的麻辣香锅进入中国，算坐实了和周大福、金六福并称中国三大珠宝店的名头。" 从当年的"打工人居家旅行必备"，到人人喊打的价格刺客，麻辣香锅，一路走来怎么回事？ 麻辣香锅，年轻人的一场"豪赌" "这年头，还敢吃麻辣香锅的都是狠人。" 一个现象，打开社交平台搜索"麻辣香锅"关键词，往往会自动触发两句话： "贵成这样，怎么不去抢。" 但在人们以为它凉了的时候，麻辣香锅其实仍坚挺，连麻辣烫巨头杨国福，都开始卖麻辣香锅了。 今年6月，杨国福麻辣烫在广东率先上线麻辣香锅新品类，7月就已开始在全国门店陆续上新。 图源：杨国福麻辣烫小红书账号 爱吃的人感叹一波"双厨狂喜"，爱吃但被伤害过 ...

Core Points - The collaboration between Domino's Pizza and the popular mobile game "Dungeon & Fighter: Origin" features a special "Volcano Raid" meal package, combining culinary creativity with gaming elements [1][3][5] - The promotional period for this collaboration runs from September 25, 2025, to December 24, 2025, with limited-time offers available at designated stores [1][10] - The meal package includes a choice of cheese or cocoa "volcano" pizza, with a maximum discount of 42 yuan, and comes with exclusive in-game items and merchandise [1][5][10] Company Overview - Domino's Pizza, established in 1960, operates over 21,000 restaurants in more than 90 countries as of Q2 2025, with over 1,200 stores in mainland China [9] - The company emphasizes quality ingredients, including imported cheese and a variety of meats and vegetables, ensuring a high standard of pizza production [9] - Domino's Pizza offers a delivery guarantee of 30 minutes, enhancing customer service and satisfaction [9][10] Industry Context - "Dungeon & Fighter" is a well-known RPG fighting game that has maintained popularity for over a decade, with its mobile version "Dungeon & Fighter: Origin" being well-received in China [3][5] - The collaboration represents a growing trend of cross-industry partnerships, merging food and gaming to enhance customer engagement and brand loyalty [1][3]

Core Insights - McDonald's China announced an investment of over 400 million yuan in talent training and development over the next three years [2] - The Hamburger University trains nearly 10,000 students annually, with over 200,000 employees participating in online learning each year [2] - Hamburger University focuses on the restaurant service industry, teaching both hard skills related to restaurant operations and soft skills [2] Training and Development - Hamburger University, established in Shanghai in 2010, is the seventh globally and currently has 11 locations worldwide [2] - The CEO of McDonald's China, Zhang Jiayin, noted that the number of restaurants has grown from over 1,000 in 2010 to more than 7,400 today, serving over 1.3 billion customers annually [2] - The university has begun to increase interactions with other industries, including leadership courses for suppliers and companies like Coca-Cola [2] Educational Partnerships - Over 600 educational institutions have partnered with Hamburger University, with more than 200 using its resources as educational materials [2] - This collaboration aims to achieve a true integration of industry and education, providing a comprehensive system that meets the needs of educational institutions [2]

Core Viewpoint - McDonald's China plans to invest over 400 million yuan in talent training and development over the next three years, emphasizing the importance of employee education in the fast-food industry [3][4]. Group 1: Investment and Training - McDonald's China will invest more than 400 million yuan in talent training and development over the next three years [3]. - Each year, nearly 10,000 trainees complete their training at Hamburger University, and over 200,000 employees participate in online learning [3]. - Hamburger University, established in Shanghai in 2010, is the seventh globally and focuses on the restaurant service industry, teaching both hard and soft skills [3]. Group 2: Collaboration and Industry Engagement - Currently, over 600 educational institutions collaborate with Hamburger University, with more than 200 using its resources as educational materials, achieving a true integration of industry and education [4]. - The training team at Hamburger University has begun to engage with other industries, including leadership courses for suppliers and companies like Coca-Cola [3].

麦当劳中国首席执行官张家茵表示："汉堡大学2010年成立的时候，我们在全国有1000多家餐厅，而如 今已有超过7400家，每年服务顾客超过13亿人次。这一切的背后，离不开汉堡大学作为我们人才培养体 系的核心基石——它持续为我们培养营运骨干，传承QSC文化（品质、服务、清洁），是确保我们始终 能够运营杰出餐厅的重要力量。" 目前，麦当劳中国汉堡大学在全国设有16个领导力学院，拥有约100位专家，每年近20万员工通过"麦麦 e学"线上平台学习相关课程。展望未来，面对日益增长的人才需求、更庞大的餐厅网络和加速的数字化 进程，汉堡大学将持续升级，聚焦更智慧、更开放、更关注人的全面成长这三大方向，持续打造适应时 代发展和企业需求的人才培养与发展体系。 麦当劳中国汉堡大学校长李娟娟表示："面对新时代人才发展的需求，汉堡大学将持续升级，围绕'更智 慧、更开放、更关注全面成长'三大方向深化发展，融合AI技术与个性化学习、拓展行业合作生态、打 造人情味的成长支持，为新时代培养更多优秀的餐厅管理人才。我们致力于让汉堡大学赋能每一位员工 获得持续成长与发展。" 麦当劳/供图 麦当劳自1955年创立以来，始终秉持"品质、服务、清洁与 ...

Core Viewpoint - The article discusses the current state and market dynamics of the spicy hot pot (麻辣香锅) industry, highlighting its high prices and the paradox of its continued popularity despite consumer complaints about costs [5][39]. Group 1: Market Dynamics - The spicy hot pot has evolved from a local specialty to a recognized dining category, with approximately 3,583 new related enterprises registered in China from January to November 2024, and a total of over 29,000 existing businesses [35]. - Despite the perception of being expensive, the spicy hot pot remains popular, with significant online engagement, including over 8.91 billion views on Douyin and more than 440,000 related posts on Xiaohongshu [38]. - The market for spicy hot pot is characterized by a lack of dominant brands, with 54.2% of brands having five or fewer stores, indicating a fragmented market with substantial growth potential [45]. Group 2: Pricing Strategies - The pricing system of spicy hot pot often obscures the actual costs, with items priced per weight or portion, leading to consumer confusion and higher bills than expected [13][15]. - For example, the price of certain ingredients can be significantly higher in restaurants compared to supermarkets, with a comparison showing that 200g of green bamboo shoots costs 17 yuan in a restaurant but only 5.98 yuan in a grocery app [17]. - The additional costs, such as base pot fees ranging from 10 to over 20 yuan, further contribute to the perception of high prices, making the dining experience feel more like a hot pot than a casual meal [29]. Group 3: Consumer Behavior - The article notes a shift in consumer behavior, with many opting to prepare spicy hot pot at home due to the high costs associated with dining out, as evidenced by the popularity of home-cooking tutorials on social media [49][51]. - The appeal of spicy hot pot remains strong among young consumers, who continue to seek out recipes and share their experiences online, indicating a lasting affection for the dish despite its pricing issues [55]. - The article suggests that the spicy hot pot industry faces challenges in distinguishing itself from similar dining options like hot pot and spicy noodles, leading to a competitive market environment [48].

2010年12月最新单曲 〈在回忆Φ死去〉 【 我还在原t也 等待 着 Dead in the me uring wir 你知道吗？在中国快餐界，麦当劳和肯德基这对"老冤家"的差距，可能比你想象中要大得多！作为一个在其中一个品牌深耕十年，对另一个品牌也了如指掌 的业内人士，今天就来给大家扒一扒这两家快餐巨头不为人知的那些事儿。 先说个冷知识：你以为你在中国的麦当劳门店消费，其实是在给"金拱门"送钱！没错，就是前几年那个被全网玩坏的名字。麦当劳中国其实叫"金拱门"，是 美国麦当劳的授权经营商，连公司名都不能用"麦当劳"。相比之下，肯德基的母公司百胜中国可是在美国独立上市的公司，自主权高得多。这就像一个是亲 儿子，一个是养子，你说差别能不大吗？ 说到营销策略，这两家也是各显神通。肯德基特别会玩"饥饿营销"，限量版玩具、联名套餐搞得风生水起，动不动就让你排长队。麦当劳就比较实在，经常 搞些长期的优惠活动，像是"随心配"这种，明明白白告诉你"天天都便宜"。 食品安全方面，两家都挺严格的，毕竟是国际大品牌。不过肯德基因为门店多、分布广，偶尔会爆出些小问题，麦当劳在这方面口碑略胜一筹。但说实话， 能做到他们这个体量还能保 ...

潍坊市委书记刘运在致辞中说，潍坊国际风筝会经过四十二载的创新发展，已成为潍坊拥抱世界、世界 认识潍坊的开放发展亮丽名片，架起了潍坊与世界各方人文交流、经贸合作的虹桥，为推动开放合作、 共赢发展发挥了重要作用。如今的潍坊，恰如一只志贯九霄的"巨型风筝"，在新时代开放发展的大潮 中，振翅高飞、扶摇直上。 风筝的美，不仅在于它翱翔天际的优美姿态，还在于这门有着悠久历史手艺的代代传承。2016年，潍坊 风筝代表性传承人王永训做的"木鸢飞鹰"随着神舟十一号飞上了太空。"那一刻，我觉得，风筝真的'飞 天'了，它不再只是飘在天上，更是承载着中国人的梦想和非遗的使命。"王永训动情地说，"从两千多 年前的鲁班造鸢，到今天飞向世界、飞向太空，潍坊风筝传承靠的是一代代人的热爱和坚守。我愿意继 续做那个牵线的人，让风筝飞得更高更远。" 银线连四海 风筝传友谊 风筝之都向全球发出金秋邀约 银线连四海，风筝传友谊。9月19日，2025潍坊国际风筝会暨潍坊风筝嘉年华全球发布会在北京举行， 多国驻华使馆外交官以及30余家海内外媒体参加发布会。本次活动以文化为媒、以风筝为介，链接全 球、赓续友谊、深化合作、共谋发展。 风筝牵线、文体搭台、经贸 ...

Investment Dynamics - Finnish startup Perfat Technologies raised 20.879 million RMB in Series A funding, led by Newtree Impact and Beyond Impact. The company has developed a plant oil conversion technology that transforms liquid oils into solid functional fats, reducing fat content by 80% and calories by 30% compared to traditional fats, while adding dietary fiber [3] - McDonald's plans to invest 200 million USD (approximately 1.4 billion RMB) in regenerative agriculture practices across U.S. ranches over the next seven years, covering 4 million acres across 38 states. This is the largest investment by McDonald's in the U.S. to support regenerative agriculture [5] - M Stand acquired Shanghai restaurant brand RAC BAR, which was established in 2017 and operates several locations in Shanghai. The acquisition allows RAC BAR to maintain independent operations at its original location [8][9] - Regal Food, a UK baking manufacturer, acquired soft drink brand Suncrest, known for its tropical fruit-flavored beverages. This acquisition aims to expand Regal Food's beverage product portfolio and create new growth opportunities in the UK and international markets [10][12] - Saks Global is negotiating to sell 49% of its luxury department store Bergdorf Goodman for approximately 1 billion USD. The sale could help stabilize Saks Global's financial situation, which is burdened by over 4 billion USD in debt [13][15] - Winland Foods and La Doria merged to create a new food manufacturing entity valued at 4 billion USD, named Windoria. The merger aims to enhance product offerings and strengthen the supply chain for retailers and food distributors globally [18] - SPC has reached a cooperation agreement with Fonterra to produce Fonterra brand products at its Carrum Downs factory for overseas markets. This partnership is expected to enhance the flexibility of regional supply chains in the dairy processing sector [21] - Nayuki Tea launched a pop-up store in Flushing, New York, attracting significant foot traffic in a Chinese community area. The store's location is strategically chosen due to lower rental costs compared to Manhattan and the presence of other Chinese tea brands [23] - Jean-Marc Bellaiche, former CEO of Printemps, will become the CEO of Sani/Ikos Group, a resort operator, starting January 1. His transition reflects a trend of fashion industry leaders moving into the hospitality sector [24] - Hema announced a major organizational restructuring, with CEO Yan Xiaolei also taking on the role of Chief Merchandise Officer (CMO) to enhance product development and supply chain management, aiming to strengthen Hema's competitive position in the fresh and instant retail market [28]