中文播客，眼见着越来越火。 明星名人把它当成"声音日记本"，请老友组局聊天，把播客对谈变成赛博茶话会。 以下文章来源于DT商业观察 ，作者DT商业观察 DT商业观察 . 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域，融合媒体和 研究机构的禀赋，厘清趋势和商业间的关系，用年轻化的视角认识商业世界。 来 源丨DT商业观察（ID： DTcaijing ） 作者丨胡汉三 编辑丨张晨阳 图源丨 midjourney 新一代数字游牧民，把播客变成 " 最小单位的创业 "，在播客平台开启事业第二春。 如果把时间线拉长， 2020 年被称为中文播客的井喷之年，根据 ListenNotes 的数据，当年 6 月中 文播客的数量首次突破 1.1 万档，而后逐年增长，截至 2024 年 6 月已达到 4.2 万。 品牌们也陆续盯上了播客。 有 120 万人订阅、由鲁豫主持的播客《岩中花述》，其实是奢侈品品牌 GIADA 的自制栏目；今年 2 月，欧莱雅开年最大的 campaign， 选择小宇宙播客作为主战场。 究竟有多少品牌开始做自制播客？品牌自制播客的潮流又因何而起？我们结合品牌采访和数据整理， ...

图片来源：Costfoto/NurPhoto via Getty Images 露露乐蒙（Lululemon）已对开市客（Costco）提起诉讼，指控这家仓储式会员店运营商销售其部分流 行运动休闲服饰的低价仿品。露露乐蒙在其向美国加州中区联邦地区法院提交的诉状中称，开市客通过 销售未经授权许可、侵犯其专利的山寨版服装，利用其声誉、商誉和劳动成果"非法牟利"。 露露乐蒙指控开市客通过流行品牌产品的制造商，为其自有品牌Kirkland生产产品，但该公司和制造商 并未告知消费者许多Kirkland自有品牌商品与露露乐蒙产品之间的联系。露露乐蒙声称，正因如此，至 少部分消费者相信Kirkland品牌商品是由"原版"产品的正宗供应商制造。露露乐蒙称开市客并未尝试消 除这种模糊性。 露露乐蒙公司一位发言人在声明中表示："作为一家以创新引领的公司，我们在产品研发和设计上投入 巨资，我们非常严肃地承担起保护和维护知识产权的责任，并在必要时采取适当的法律行动。" 露露乐蒙称开市客正在仿制的部分产品包括其热销的Scuba连帽衫、Define夹克和ABC长裤。 露露乐蒙声称，开市客销售的其中一款仿制品是Hi-Tec男士Scuba全 ...

| 家用电 | 15.88 | -2.77 | 2.07 | 0.03 | -3.89 | | --- | --- | --- | --- | --- | --- | | 器 | | | | | | | 社会服 | 13.50 | 11.98 | 2.99 | -0.20 | -4.08 | | 务 | | | | | | | 环保 | 18.96 | 11.58 | 2.12 | -1.03 | -4.59 | | 医药生 物 | 68.04 | -1.48 | 2.49 | 0.39 | -5.73 | | 通信 | 32.51 | 17.15 | 1.87 | -0.85 | -15.10 | | 汽车 | 45.27 | -0.21 | 2.09 | -0.53 | -17.97 | | 基础化 工 | 71.27 | 1.70 | 2.66 | -1.22 | -21.74 | | 机械设 | 65.11 | -6.74 | 2.40 | -0.97 | -28.36 | | 备 | | | | | | | 国防军 | 32.96 | -12.68 | 3.05 | -0.91 | -29.30 | ...

Core Insights - The rise of Chinese podcasts has been significant, with the number of podcasts increasing from 11,000 in June 2020 to 42,000 by June 2024, indicating a growing trend in content consumption [2] - Brands are increasingly creating their own podcasts, moving away from traditional advertising methods to engage consumers more authentically [3][4] Brand Engagement in Podcasting - Over 30 brands have started producing their own podcasts in the past five years, including luxury brands like GIADA and LV, and tech companies like Feishu and Zhihu [6] - Brand-owned podcasts allow for greater control over content and messaging compared to third-party collaborations [4] Types of Brand Podcasts - Two main categories of brand podcasts have emerged: those focusing on practical value (e.g., career and finance) and those exploring contemporary issues related to brand philosophy [7][8] - Examples include Feishu's "Organizational Evolution" podcast, which shares workplace insights, and GIADA's "Rock in the Flower," which discusses women's issues [7][8] Reasons for Brand Podcasting - Brands prefer self-produced podcasts as they foster a sense of trust and authenticity, moving away from overt sales tactics [9] - Podcasts are seen as a way to convey brand values and engage with a curious, educated audience, particularly among younger demographics [12][13] Audience Characteristics - Podcast listeners tend to be younger, well-educated, and have higher income levels, with a significant portion being from first-tier and new first-tier cities [12][13] Production Process - The production of brand podcasts is described as flexible and lightweight, allowing brands to create high-value content with relatively low effort [14] - Successful podcasts often focus on storytelling and emotional engagement, making complex topics more relatable [19] Challenges and Strategies - Brands face challenges in reaching wider audiences, particularly in balancing functional and emotional value in their content [20] - Financial podcasts, for instance, aim to simplify complex topics to resonate with a broader audience [20] Conclusion - Brand-produced podcasts represent an effective communication strategy, emphasizing quality content and genuine engagement over direct marketing efforts [21]

晨会纪要（2025/07/04） 编辑人 022-28451618 SAC NO：S1150511010016 cuijian@bhzq.com 崔健 渤海证券研究所晨会纪要（2025.07.04） 宏观及策略研究 政策部署两大方向，短期市场强势震荡——A 股市场投资策略周报 基金研究 小盘成长风格表现突出，主动权益基金发行市场火热——公募基金 7 月月报 金融工程研究 主要指数全部上涨，两融余额小幅上升——融资融券 7 月月报 行业研究 证 国补夯实家居业绩改善基础，持续关注高景气的宠物食品行业——轻工制造 &纺织服饰行业 7 月投资策略展望 券 研 究 报 告 晨会纪要（2025/07/04） 宏观及策略研究 政策部署两大方向，短期市场强势震荡——A 股市场投资策略周报 晨 会 纪 要 请务必阅读正文之后的声明 渤海证券股份有限公司具备证券投资咨询业务资格 1 of 7 严佩佩（证券分析师，SAC NO：S1150520110001） 宋亦威（证券分析师，SAC NO：S1150514080001） 靳沛芃（研究助理，SAC NO：S1150124030005） 1、市场回顾 近 5 个交易日（6 月 2 ...

Core Insights - The latest financing balance of the ChiNext market is 360.598 billion yuan, with a week-on-week increase of 1.783 billion yuan, indicating a positive trend in financing activities [1][2] - On July 3, the ChiNext index rose by 1.90%, and the total margin balance reached 361.652 billion yuan, reflecting a healthy market sentiment [1][2] Financing Balance Growth - A total of 530 stocks in the ChiNext saw an increase in financing balance, with 33 stocks experiencing a growth rate exceeding 10% [1][3] - The stock with the highest increase in financing balance is Xinling Electric, which saw a rise of 81.43% to 60.5776 million yuan, despite a 5.00% drop in its stock price [1][3] - Other notable stocks with significant financing balance growth include Jiama Clothing and Dongyue Silicon Materials, with increases of 65.73% and 40.01% respectively [1][3] Market Performance of Stocks - Among the stocks with over 10% increase in financing balance, the average price increase on the same day was 2.30%, with notable gainers including Honggong Technology, Jiangxin Home, and Tongguan Copper Foil, which rose by 15.98%, 14.79%, and 13.67% respectively [1][2][4] - Conversely, stocks like Guolian Aquatic Products and Xinling Electric faced declines of 7.57% and 5.00% respectively [1][2][4] Financing Balance Decline - A total of 403 stocks experienced a decline in financing balance, with 11 stocks showing a decrease of over 10% [4][5] - The stock with the largest decline in financing balance is Zerun New Energy, which fell by 19.89% to 41.285 million yuan [4][5] - Other stocks with significant declines include Haojiang Intelligent and Darui Electronics, with decreases of 16.92% and 15.33% respectively [4][5]

今天分享的是：千瓜数据：2025上半年热门行业数据简报（小红书平台） 报告共计：页 《千瓜数据：2025上半年热门行业数据简报（小红书平台）》围绕小红书平台2025年上半年的热门行业展开，涉及服饰、美护、美食、育儿、家居、户外等 领域。 在版权方面，简报明确说明，除部分源于公开信息（均已备注）的内容外，其他内容（包括图表及文字内容）的版权均归千瓜数据所有。千瓜数据获取信息 的途径包括但不限于公开资料、市场调查等。同时，任何对本数据及报告的使用不得违反任何法律法规或侵犯任何第三方合法权益，任何场合下的转述或引 述以及对报告的转载、引用、刊发均需征得千瓜数据方同意，且不得对本报告进行有悖原意的删减与修改，违者将被追究相关法律责任。 此外，千瓜数据作为小红书营销数据服务专家，提供数智工具、管理赋能、营销智库、数据定制等服务。该简报还列出了2025品牌挚友，包括ebrun亿邦动 力、仪美尚、运营研究社、DT商业观察、化妆品观察、CBNDATA（第一财经商业数据中心）等，这些机构或媒体在各自领域有着不同的定位与价值主张， 如亿邦动力致力于消除一切电商知识鸿沟，运营研究社强调运营创造价值等至。 该简报的数据来源于千瓜数据 ...

7月3日，A股市场整体上涨。 今日沪深两市主力资金开盘净流出48.18亿元，尾盘净流入4.1亿元，全天净流出24.75亿元。 | | | 沪深两市最近五个交易日主力资金流向情况(亿元) | | | | --- | --- | --- | --- | --- | | 日期 | | 净流入金额 开盘净流入 | 人提供随圆 | 超大单净买入 | | 2025-7-3 | -24. 75 | -48. 18 | 4. 10 | 36. 21 | | 2025-7-2 | -331.90 | -120. 22 | -18.91 | -157.53 | | 2025-7-1 | -231. 12 | -105.84 | -1.95 | -90. 80 | | 2025-6-30 | -39.95 | -29.38 | 12. 66 | 17.18 | | 2025-6-27 | -154. 13 | -87.80 | -22.52 | -36. 69 | 2. 沪深300主力资金净流出超60亿元 沪深300今日主力资金净流出66.99亿元，创业板净流出12.37亿元。 | | | 各板块最近五个交易日主力资金净流入数据( ...

Core Insights - The 2026 Spring/Summer Paris Men's Fashion Week saw a significant participation of sports brands, showcasing their innovative designs and collaborations [1][2] - Brands are increasingly focusing on offline exhibition spaces, particularly pop-up experiences, to engage consumers directly with their products [1][7] - The success of past collaborations and trendy products has led many sports brands to adopt a dual strategy of professional sports and fashion to diversify their offerings [4][8] Group 1: Brand Collaborations and Innovations - Adidas debuted a collaboration with designer Willy Chavarria, featuring innovative shoe models Megaride AG and Megaride AG XL [1] - Ecco and White Mountaineering launched a capsule collection emphasizing future outdoor and sportswear designs during the same period [1] - Saucony's pop-up event highlighted its high-end SILO series with the theme "CODED TOGETHER" [1][2] Group 2: Marketing Strategies and Consumer Engagement - Xtep sponsored the historic French local event "Versailles Run" instead of hosting a traditional fashion show, providing overseas runners with the opportunity to experience their 360X 2.0 running shoes [2] - The use of humanoid robots by Yushu Technology to showcase Xtep shoes at the event added a unique marketing angle [2] - Brands like Puma and Adidas have successfully leveraged trendy products to enhance their market position, with Adidas recovering from a downturn through its retro Samba shoes [2][4] Group 3: Brand Positioning and Target Audience - FILA FUSION targets young consumers with a focus on high-end sports fashion, while LI-NING1990 aims at affluent urban dwellers with a luxury casual style [5] - Xtep's new brand XTEP-XDNA is designed to appeal to the growing high-end Z generation market [5] - Luxury brands are also entering the sports market, with products like Dior's B33 and LV Trainer shoes, indicating a trend of crossover between high fashion and sportswear [5][6] Group 4: Professionalism and Product Experience - Sports brands are not overly anxious about competition from luxury brands, as they maintain a technological edge in professional products [7] - The choice to utilize pop-up spaces allows consumers to physically interact with products, enhancing their understanding of the unique features of professional sports gear [7][8] - Adidas emphasized its basketball business during the fashion show, showcasing unreleased products worn by star player James Harden [7]

Core Viewpoint - Baozun E-commerce is actively pursuing acquisitions as part of its transformation strategy, recently acquiring the China operations of the UK yoga apparel brand Sweaty Betty, which has struggled in the competitive market [2][3][4]. Company Summary - Baozun E-commerce has a history of acquisitions, including the purchase of Gap's China business for $40 million in late 2022 and the acquisition of the high-end footwear and outdoor brand Hunter in 2023 [4]. - The company has faced financial challenges, reporting revenues of 9.396 billion yuan in 2021 with a loss of 220 million yuan, and a decline in revenue to 8.401 billion yuan in 2022 with a loss of 653 million yuan [4][5]. - In March 2023, Baozun announced a business restructuring into three lines: Baozun E-commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), with brand acquisitions being a key part of this strategy [5]. Industry Summary - The yoga apparel market in China has become increasingly competitive, with major players like Nike and Adidas entering the space, and new brands such as Alo Yoga also targeting the market [5][6]. - Sweaty Betty, which entered the Chinese market in 2021, has not capitalized on the market's growth, reporting a revenue of $203 million in 2023, a decline of 3.6% year-over-year [3]. - The competitive landscape is intensifying, as evidenced by Anta's acquisition of the yoga brand MAIA ACTIVE, indicating that brands are seeking to leverage operational capabilities to enhance their market positions [5][6].