Core Insights - The integration of intangible cultural heritage (ICH) products into daily life is gaining popularity, appealing to both domestic and international consumers [1][2][6] - The "Non-Heritage Renewal Shopping Month" initiative by the Ministry of Culture and Tourism aims to promote diverse ICH products and enhance consumer experiences [1][2] Group 1: Market Trends - ICH products have become bestsellers in the market, with a reported 33% year-on-year increase in orders during the "Non-Heritage New Year Shopping Month" [2] - Young consumers are increasingly drawn to traditional culture, particularly "Guochao" products, which has opened opportunities for ICH to cross over into mainstream markets [2][3] Group 2: Innovative Collaborations - The collaboration between Shanghai Academy of Fine Arts and Shanghai Huayi Shoes has led to the creation of 100 cross-disciplinary design products that incorporate traditional ICH techniques into modern items [2] - The success of ICH products in popular media, such as the drama "Eternal Night Star River," has driven demand for related cultural products [2] Group 3: Cultural Experiences - The establishment of ICH-themed spaces in commercial venues, such as the "Jiebai 1918" tea space in Hangzhou, enhances consumer engagement with traditional crafts and tea culture [4][5] - ICH experiences are being integrated into rural tourism, with initiatives like tea-making workshops in homestays attracting visitors and enriching their cultural experience [6][7] Group 4: Global Appeal - ICH products are not only popular among domestic consumers but also serve as cultural symbols for international tourists, enhancing their understanding of Chinese culture [7]

Core Insights - The Supreme People's Procuratorate has released nine typical cases of intellectual property protection, showcasing the effectiveness of the procuratorial work in this area [1][2] - The cases cover a wide range of fields, including advanced manufacturing, software algorithms, cultural sectors like online literature and intangible cultural heritage, as well as traditional Chinese medicine [1] Group 1: Case Highlights - In the case of "Ningbo Sheng Certain Cultural Media Co., Ltd. copyright infringement dispute series of false litigation supervision," the procuratorial authority strengthened supervision over false litigation, integrating criminal and civil prosecution functions, leading to the correction of erroneous civil judgments and the transfer of criminal clues, resulting in the defendant receiving a criminal sentence [1] - The case involving "Beijing Jun Certain Technology Co., Ltd. and others for commercial secret infringement" saw the procuratorial authority simultaneously review criminal offenses and civil infringement facts, discovering omitted criminal clues related to business information infringement from prior civil judgments, and pursuing prosecution based on comprehensive evidence [1] - The "Zhang Certain and Sun Certain copyright infringement case" represents a new type of digital copyright case, involving numerous works and significant amounts, where the procuratorial authority accurately identified the use of "hotlinking" to disseminate works, infringing on the rights of information network dissemination, and pursued criminal liability for copyright infringement [1] Group 2: New Approaches and Goals - The procuratorial authority continues to explore new pathways for handling online infringement cases, as seen in the "Wu Certain and Shi Certain selling counterfeit registered trademark goods case," which involved online sales of counterfeit traditional Chinese medicine products, emphasizing the collection and examination of electronic evidence and accurately determining charges based on subjective intent and harm [2] - The release of these typical cases aims to provide a more comprehensive and direct demonstration of intellectual property prosecution work, guiding the professional and standardized handling of such cases, and enhancing societal awareness of intellectual property protection [2]

Core Viewpoint - Anhui province is actively promoting the integration of intangible cultural heritage (ICH) with youth engagement, aiming to revitalize traditional crafts and enhance cultural confidence among young people through various initiatives and projects [1][2][3]. Group 1: Youth Engagement in ICH - The Anhui Youth League has launched the "Non-Heritage Youth Inheritors" project to attract young people to participate in ICH activities, focusing on knowledge dissemination, skill experiences, and cultural tourism integration [1][2]. - Youth teachers and students from Anhui University of Architecture are involved in digital dissemination of ICH, creating workstations and night schools to teach traditional crafts like wool flower making and gourd painting [2][3]. - Regular activities such as "Exploring Local ICH to Enhance Cultural Confidence" are conducted to foster a sense of responsibility and recognition of local culture among youth [3]. Group 2: Community and Online Initiatives - ICH projects are being introduced into communities, universities, and markets to engage young people, with events like the "Youth Market" attracting over 30,000 participants [3]. - The Anhui Youth League is leveraging online platforms to create cultural products that showcase ICH, featuring young inheritors in videos that highlight their stories and skills [4][5]. - Collaborative efforts have led to the production of cultural products that combine traditional ICH with modern aesthetics, making them appealing to younger audiences [5][6]. Group 3: Innovative Branding and Support - The Anhui Youth League is innovating activity brands like "Not Just ICH" through folk songs and MV productions to enhance the visual appeal of ICH [6][7]. - Local organizations are supporting ICH inheritors by connecting them with educational institutions and providing platforms for creative expression, such as the "Youth Afternoon Tea" exchange activities [7]. - Future plans include deepening initiatives that highlight political functions, local culture, and youth characteristics, aiming to create a vibrant cultural ecosystem that encourages youth participation in cultural innovation [7].

Core Viewpoint - The article highlights the growing popularity of intangible cultural heritage (ICH) in Chengdu, particularly during the "May Day" holiday, where various traditional cultural activities attract both locals and tourists [1][3][5]. Group 1: Cultural Activities - Chengdu has become a vibrant hub for traditional cultural experiences, with activities such as sugar painting, Sichuan opera, and lacquer fan making drawing significant crowds [1][5]. - The "Labor Song, Civilized Appointment" event, organized by the Chengdu Spiritual Civilization Construction Office, combines labor spirit and cultural practices through music, markets, and interactive experiences [3][9]. Group 2: Participation and Engagement - Long queues were observed at booths for sugar painting and lacquer fan making, indicating high public interest and engagement in these traditional crafts [5][7]. - The sugar painting artisan, Jiang Qijun, reported a surge in interest, with many apprentices coming from various regions and even foreign countries [5]. Group 3: Evening Cultural Events - The Chengdu International Intangible Cultural Heritage Expo Park hosted lively evening events, including performances of Sichuan opera and a music festival featuring local bands [11][14]. - The park also offered hands-on experiences in traditional crafts, such as bamboo weaving, allowing visitors to create their own souvenirs [16]. Group 4: Visitor Experience - The article notes that visitors are increasingly seeking immersive experiences in traditional culture, with many families participating in educational activities related to Labor Day [9][16]. - The combination of cultural performances, interactive workshops, and food markets aims to create a comprehensive cultural experience for both local residents and tourists [16].