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喝奶茶也要配货? 茶百道被指“吃相难看”
新浪财经· 2025-11-15 07:55
Core Viewpoint - The article discusses the recent challenges faced by the tea brand Cha Bai Dao following the launch of its new product, Solid Mango Sago, which has been criticized for issues such as bundling sales and price increases amid performance pressures [2][10]. Product Launch and Sales Issues - The Solid Mango Sago gained significant attention, with reported sales of nearly 250,000 cups on its first day [4]. - However, customers have raised concerns about the product being set as "not available for single order" on delivery platforms, suggesting bundling sales practices [5][6]. - Many stores have shown the product as sold out, leading to accusations of "hunger marketing" [6][10]. Price Increase and Cost Pressures - The price of Solid Mango Sago was increased from 19 yuan to 22 yuan, with a promotional discount bringing the effective price to 21 yuan [9]. - The price hike is attributed to rising costs of key ingredients, particularly the Kate Mango, which has been in short supply [9][10]. Financial Performance and Strategic Adjustments - In the first half of 2024, Cha Bai Dao reported a revenue decline of 10% and a net profit drop of 59.7% compared to the previous year [11]. - The company has since seen a recovery, with total revenue reaching 2.5 billion yuan, a 4% increase year-on-year, and net profit rising to 333 million yuan, a 40% increase [11]. - Cost-cutting measures have included a reduction in R&D expenses and a decrease in employee numbers from 2,319 to 2,133 [11]. Store Expansion and Market Strategy - The pace of store expansion has slowed significantly, with only 59 new stores opened in the first half of 2024, compared to 1,431 new stores in the same period of 2023 [11][12]. - The company is focusing on optimizing store operations, resulting in a reduction of stores in first and second-tier cities while expanding in lower-tier markets [12]. - Cha Bai Dao has also begun to emphasize overseas expansion, opening 21 international stores in various countries [12][13].
喝奶茶也要配货? 茶百道被指“吃相难看”
Xin Lang Ke Ji· 2025-11-15 07:47
Core Insights - The new product "solid mango sago" from Cha Bai Dao has gained significant popularity, with reported sales of nearly 250,000 cups on its launch day [3] - However, the company faces criticism for alleged bundling sales and hunger marketing tactics, as many outlets have set the product as "not available for single order" [5][3] - Cha Bai Dao has also quietly increased the price of this product from 19 yuan to 22 yuan, citing rising costs of core ingredients [7] Financial Performance - In the first half of 2024, Cha Bai Dao reported a revenue decline of 10% and a net profit decrease of 59.7% compared to the previous year [8] - The company has shown signs of recovery in 2024, with total revenue reaching 2.5 billion yuan, a 4% year-on-year increase, and net profit rising to 333 million yuan, a 40% increase [8] - Cost-cutting measures have included a reduction in R&D expenses from 14.5 million yuan to 14.1 million yuan, and a decrease in employee count from 2,319 to 2,133 [8] Store Expansion and Strategy - Cha Bai Dao's store expansion has significantly slowed, with only 59 new stores added in the first half of 2024, compared to a 20.6% increase in the same period last year [8] - The company has closed over 100 stores in first and second-tier cities while expanding in lower-tier cities [10] - The majority of Cha Bai Dao's stores are franchises, with 14 direct-operated stores, and the company has opened 21 overseas locations in markets such as South Korea and Malaysia [10][11]
10月各线城市房价普降,中国茶饮市场增速放缓 | 财经日日评
吴晓波频道· 2025-11-15 01:03
Group 1: Financial Data and Trends - In October, China's new social financing (社融) increased by 815 billion yuan, a year-on-year decrease of 597 billion yuan, with a cumulative total of 30.9 trillion yuan for the first ten months of 2025, which is 3.83 trillion yuan more than the same period last year [2] - The total amount of RMB loans increased by 14.97 trillion yuan in the first ten months, with 220 billion yuan added in October [2] - The broad money supply (M2) reached 335.13 trillion yuan at the end of October, growing by 8.2% year-on-year, while the narrow money supply (M1) was 112 trillion yuan, up 6.2% [2] Group 2: Consumer Spending and Retail - In October, the total retail sales of consumer goods reached 46,291 billion yuan, a year-on-year increase of 2.9%, with a month-on-month growth of 0.16% [4] - Online retail sales from January to October totaled 127,916 billion yuan, growing by 9.6%, with physical goods online retail sales accounting for 25.2% of total retail sales [4] - The "National Subsidy" program's completion at the end of September may have impacted consumer spending, as many consumers postponed shopping plans due to not receiving subsidies [5] Group 3: Real Estate Market - In October, new home prices in China saw a month-on-month decline, with 64 cities experiencing price drops, while only 7 cities reported price increases [6] - From January to October, real estate development investment totaled 73,563 billion yuan, a year-on-year decrease of 14.7% [6] - The sales area of new residential properties decreased by 7.0% year-on-year, indicating ongoing weakness in the real estate sector [6][7] Group 4: Industry Insights - The growth rate of China's tea beverage market has slowed to 5%-7%, contrasting sharply with previous growth rates exceeding 20% [8] - The introduction of salty milk tea by major brands reflects a trend towards product diversification in response to market saturation [8][9] - The tea beverage industry is transitioning from a growth phase to a cyclical phase, with companies focusing on maintaining market share rather than seeking new growth [9] Group 5: Company Performance - JD Group reported a third-quarter revenue of 299.06 billion yuan, a 15% year-on-year increase, surpassing market expectations [10] - The adjusted operating profit margin for JD Group significantly decreased to 0.1%, down from 5% in the previous year, due to increased marketing expenses [10] - JD is exploring overseas markets and diversifying its revenue streams, although this expansion may face challenges due to global trade barriers [11][12] Group 6: Cryptocurrency Market - The cryptocurrency market experienced a significant downturn, with Bitcoin prices dropping below $97,000 and a total liquidation amount of approximately 72 billion yuan [14] - The correlation between Bitcoin and the Nasdaq index remains high, indicating that Bitcoin's price movements are closely tied to broader market sentiments [14] - The recent decline in Bitcoin prices is attributed to a combination of reduced risk appetite and negative sentiment towards technology investments [15] Group 7: Stock Market Overview - The stock market experienced a decline, with the Shanghai Composite Index falling by 0.97% and the ChiNext Index dropping by 2.82% [16] - Market sentiment has shifted towards risk aversion, influenced by external factors such as concerns over the U.S. Federal Reserve's interest rate decisions [17] - The upcoming earnings report from Nvidia is anticipated to be a focal point for market participants [17]
茶颜悦色茶叶由古茗旗下企业代工?两品牌客服回应→
Di Yi Cai Jing· 2025-11-14 12:39
2025.11.14 本文字数:820,阅读时长 大约1分钟 封图 | 来源网络 近日,有网友发帖称,其购买的茶颜悦色"名优习惯茶(茉莉春芽)"喝起来与古茗茶饮口味相似,查看 包装可以发现,该茶品的受委托生产企业为浙江水仓食品科技有限公司,而该公司也为古茗提供生产服 务。此事引发网友热议。 据经视直播,茶颜悦色与古茗客服均回应称,同一供应商服务多个品牌为行业常见情况。 11月14日,茶颜悦色客服表示,品牌与古茗并无合作关系,浙江水仓食品科技有限公司作为供应商同时 服务多个品牌属于行业常态。对于口味相似的疑问,客服解释称茶颜悦色对茶叶有专属生产要求,与古 茗产品存在区别,但具体工艺细节不便对外公开。 古茗客服回应,浙江水仓食品科技有限公司是古茗旗下的生产企业,也为茶颜悦色提供代加工服务。针 对口感相近的问题,该客服表示,同类茶叶整体风味本就较为接近,出现相似口感属正常现象。 据了解,浙江水仓食品科技有限公司是古茗数字化轻食饮品原材料加工基地的重要组成部分,于去年8 月在浙江诸暨投产。2024年,该企业茶饮及茶叶产量共计7000余吨,产值达7亿元,同比增长约37%。 爱企查App显示,浙江水仓食品科技有限公司成立 ...
茶颜悦色茶叶由古茗旗下企业代工?两品牌客服回应→
第一财经· 2025-11-14 12:10
Core Viewpoint - The recent discussion around the similarity in taste between Cha Yan Yue Se's "Ming You Habit Tea (Jasmine Spring Bud)" and Gu Ming Tea has sparked significant online debate, highlighting the common practice of multiple brands using the same supplier in the beverage industry [2][3]. Group 1: Company Responses - Both Cha Yan Yue Se and Gu Ming's customer service stated that it is common for a supplier to serve multiple brands, emphasizing that there is no direct collaboration between the two brands [3]. - Cha Yan Yue Se clarified that they have specific production requirements for their tea leaves, which differentiates their products from those of Gu Ming, although they did not disclose detailed production processes [3]. - Gu Ming's customer service acknowledged that the similar taste is normal due to the overall flavor profile of similar tea leaves [3]. Group 2: Supplier Information - Zhejiang Shui Cang Food Technology Co., Ltd. is the supplier for both brands and is a key part of Gu Ming's digitalized light food and beverage raw material processing base, which began production in August 2022 [3]. - The projected production for 2024 from Zhejiang Shui Cang is over 7,000 tons, with an expected output value of 700 million yuan, representing a year-on-year growth of approximately 37% [3]. - The company was established in May 2022 with a registered capital of 10 million yuan and is co-owned by Gu Ming Technology Group and Xu Zhou Kun Hang Enterprise Management Partnership [3][4].
不止糖葫芦,奶茶、烘焙以及汉堡也裹上了奶皮子
东京烘焙职业人· 2025-11-14 08:33
Core Viewpoint - The article highlights the rapid rise of "Nai Pi Zi Tang Hu Lu" (milk skin candied hawthorn) as a trending dessert in China, driven by its unique flavor and visual appeal, leading to significant consumer demand and market opportunities [6][11][25]. Group 1: Product Popularity - "Nai Pi Zi Tang Hu Lu" has become a top trending product, with social media buzz generating over 600 million views on platforms like Douyin [7][11]. - The product's price has surged, with offline sales reaching 48 yuan per skewer and online prices being speculated at 99 yuan, indicating high demand despite the elevated cost [11][14]. - Long queues at stores across cities like Shanghai and Nanjing reflect the product's popularity, with some consumers waiting up to 70 minutes to purchase [9][10]. Group 2: Product Innovation - The product features two key upgrades: a layer of milk skin made from fresh milk that enhances flavor and texture, and the introduction of various innovative fillings beyond traditional hawthorn [15][18]. - The combination of flavors and textures creates a multi-layered taste experience, appealing to consumers' desire for both taste and aesthetics [19][20]. - The visual appeal of the product, with vibrant colors and creative shapes, enhances its marketability as a "photo-worthy" item [23][24]. Group 3: Market Expansion - The success of "Nai Pi Zi Tang Hu Lu" has prompted other food and beverage brands to explore "Nai Pi Zi" as a core element in their product lines, leading to a diverse range of offerings [25][26]. - Tea brands have successfully integrated milk skin into their products, resulting in significant sales increases, such as a 60% rise in sales for a new product combining milk skin and hawthorn [26][29]. - The baking sector is also innovating with milk skin, creating products like milk skin cakes and rolls that cater to consumer preferences for unique flavors and textures [34][36]. Group 4: Underlying Factors for Success - The article attributes the rise of milk skin products to low innovation costs and a well-established supply chain, making it easier for brands to experiment with new offerings [55][56]. - The unique taste and clean ingredient profile of milk skin resonate with consumers seeking natural and additive-free products, enhancing its appeal [65][66]. - The versatility of milk skin allows for various consumption methods, from direct eating to incorporation in drinks and desserts, contributing to its popularity [67][68]. Group 5: Challenges Ahead - The lack of standardized definitions for "Nai Pi Zi" poses challenges for industry-wide consistency and scalability [76][78]. - High production costs, with approximately 3 kilograms of milk needed to produce 1 kilogram of milk skin, limit widespread adoption [79][80]. - The high-fat content of milk skin may conflict with current health trends, and the reliance on novelty may hinder long-term consumer loyalty [82][83]. Conclusion - The "Nai Pi Zi" phenomenon illustrates the potential for local ingredients to drive market trends, suggesting a replicable model for future product innovations in the food industry [88][89].
首店经济持续扩张 茶颜悦色相城首店周六开业
Sou Hu Cai Jing· 2025-11-14 08:15
从长沙火到江南的新式茶饮品牌——茶颜悦色,11月15日(周六)相城首店将在相城天虹购物中心开 业。这也是今年相城首店经济又一重要成果。 今年以来,一批特色首店的集中入驻与商业品牌的焕新升级,为相城商圈再添新活力,更让居民的日常 生活愈发丰富多彩。"以前老爱往外跑,现在吃喝玩乐全在家门口。"家住元和街道香城花园一期的居民 说。 未来,相城高新区将深入挖掘"首发消费"潜力,大力发展首店经济、品牌经济、夜间经济,引进更多区 域首店、品牌概念店与特色主题门店,培育更多消费新业态、新模式,让市民在潮流更迭中尽享高品质 消费生活,推动商圈能级与商业品质不断提升。 (编辑:晚秋) "茶颜悦色的入驻不是简单的开店,更是对我们商圈商业环境的认可,进一步丰富相城天虹购物中心所 在的未来环商圈街区的业态组合,为相城高新区以及整个相城区的消费市场注入新的活力。"相城高新 区相关负责人表示。 为助力茶颜悦色在相城高新区加速落地,相城高新区便民服务中心深化"帮代办"服务,主动对接辅导企 业办理营业执照,由于企业住所证明材料较多,导致电子材料上传不便,工作人员主动指导帮助企业使 用专业压缩软件快速处理申报材料,并辅导其完成后续的信息填报与 ...
攻占北上广深,一批地域茶饮品牌正在“反常识”扩张
3 6 Ke· 2025-11-14 06:10
地域茶饮品牌崭露头角,攻向北上广深。 新茶饮正在加速"抢茶山""占产区"。 红餐网注意到,今年以来,一批更小体量、更小众特色的地方茶饮品牌,开始"猛攻"北上广深。 藏茶、滇茶、闽茶……一批地域茶饮品牌攻占北上广深 典型如藏式茶饮品牌柳皓方,5月在成都太古里开出全国首店后,近日又亮相北京合生汇。 南京诞生的山下奶市,主打藏式风情,以有机牦牛乳、藏地酸奶为核心原料,今年4月在南京开出首店,不到2个月,山下奶市就闯入南京饮品热门榜,并 快速在杭州开了第2家门店。 据大众点评,目前,山下奶市已经在南京、杭州、合肥开出了三家门店,深圳、苏州、扬州等城市首店也在围挡中。 云南特色纯茶品牌上山喝茶,2021年创立于昆明,昆明、大理、西双版纳开出20余家门店。 今年1月,上山喝茶走出云南,在上海开店,随后,又相继在广州正佳广场、深圳万象天地开出当地首店。 △图片来源:上山喝茶官方小红书账号 闽南特色茶饮品牌礼厚茶肆,去年5月在上海开出首店,目前在深圳、杭州、宁波、沈阳、厦门等城市,开了12家门店。 以新疆本土奶源和当地鲜果为主打的茶芭蕾,今年尝试走出新疆,开到了苏州、无锡、西安、义乌、福州等地。据大众点评,截至目前,茶芭蕾在 ...
蔡崇信的球队,正在帮中国出海品牌“上篮”
虎嗅APP· 2025-11-14 03:58
Core Insights - The article highlights the significant growth of the Brooklyn Nets under the leadership of Joseph Tsai, focusing on the team's role as a bridge for Chinese brands entering the international market [6][16]. - The Nets have seen a fivefold increase in partnerships with Chinese brands over the past year, indicating a strong commercial strategy that leverages the team's unique position in the NBA [10][19]. - The club's valuation is projected to rise by 9.1% to $6.22 billion by late 2025, surpassing the average growth rate of other NBA teams, showcasing the Nets' commercial success despite on-court performance [6][19]. Group 1: Business Strategy and Growth - The Brooklyn Nets have become a pivotal platform for Chinese brands, with partnerships spanning various sectors including beverages, food, and hardware [6][10]. - The team has established a dedicated team to cater to Chinese brands, enhancing its appeal and operational efficiency in the Chinese market [16][17]. - The Nets' marketing strategy includes organizing culturally relevant events, such as Chinese New Year celebrations, to engage local Chinese communities and attract brand partnerships [22][24]. Group 2: Team and Leadership - Joseph Tsai emphasizes the importance of building relationships with Chinese brands and has created a supportive environment for his team to operate independently while providing strategic direction [12][13]. - The Nets' management structure includes a specialized team led by Sunshine Rogers, who focuses on developing partnerships with Chinese brands and understanding their unique needs [16][17]. - Tsai's vision includes not only commercial success but also community engagement through initiatives like a basketball charity fund and the establishment of the first all-Chinese NBA cheerleading team, Brooklyn8 [7][15]. Group 3: Market Position and Challenges - The Nets' location in Brooklyn, a culturally diverse area, enhances their attractiveness to brands looking to penetrate the U.S. market, particularly among younger demographics [21][22]. - Despite the team's recent performance struggles, the commercial interest from Chinese brands remains strong, indicating a shift in focus from purely athletic success to broader brand engagement [19][24]. - The Nets face the challenge of increasing their visibility in China and finding a "key player" to further enhance their brand recognition in the Chinese market [24][25].
“固体杨枝甘露”接棒奶皮子糖葫芦成新网红 茶百道一天热销25万杯
Bei Jing Shang Bao· 2025-11-13 09:54
Core Insights - The new dessert "solid mango sago" has quickly gained popularity on social media, becoming a hot topic in the consumer market [1] - The product was launched by the brand Tea Baidao, which provided DIY tutorials for consumers and achieved nearly 250,000 cups sold on its first day [1] - The solid version of mango sago retains the core DIY concept while enhancing the product's flavor profile [1] Industry Trends - The emergence of internet-famous foods often stems from slight innovations in classic dishes, which are then spread and recreated by users on social media [1] - There is a shift in consumer roles, where they are no longer passive recipients of trends but active creators and disseminators of trends [1] - Brands are transitioning from defining trends to discovering and amplifying existing trends [1]