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京东七鲜冬月回馈日来袭,全品类满99减20!
Jin Rong Jie Zi Xun· 2025-12-20 07:01
Core Points - The article highlights the increasing demand for fresh ingredients and seasonal fruits as temperatures drop, leading to promotional activities by JD's Seven Fresh [1] - The "Winter Month Feedback Day" event offers significant discounts, including a "Spend 99 Get 20 Off" promotion applicable to nearly 10,000 products [1] Group 1: Promotional Activities - From December 19 to 21, Seven Fresh launched the "Winter Month Feedback Day" with price reductions on popular products and a "Spend 99 Get 20 Off" offer [1] - Consumers can access the promotion through various channels, including the Seven Fresh app and JD's self-operated delivery service, with a maximum of six coupons available per person [1] Group 2: Product Offerings - Seven Fresh introduced the "24-hour vegetables" and "vegetables from Hong Kong supply bases," ensuring freshness and traceability from farm to shelf within 24 hours [3] - The event features popular self-branded products, including seasonal snacks and baked goods, such as strawberry box cakes and mango sticky rice cakes [5] Group 3: Special Products - The "Suspended Water Fish" series offers enhanced quality with a 10-day purification process, improving taste and texture, and includes new varieties like live bass [7] - The "Warm Winter Brew" white wine, priced at 159 yuan per bottle, aims to provide quality at an affordable price through a simplified supply chain [7] Group 4: Additional Discounts - Seasonal bestsellers, such as Chilean cherries and low-GI soy milk, are available at reduced prices, catering to health-conscious consumers [9] - The promotion emphasizes convenience with fast delivery options, enhancing the shopping experience for consumers during the winter season [9]
小象超市实体店亮相 线上平台集体“反攻”线下
Jing Ji Guan Cha Bao· 2025-12-19 15:23
Core Insights - Meituan's offline retail platform, Xiaoxiang Supermarket, opened its first physical store in Beijing, marking a significant step in the transition of online retail platforms to offline operations [2][6] - The store emphasizes fresh and ready-to-eat products, differentiating itself from Meituan's discount community store, "Happy Monkey" [2][5] Group 1: Store Features and Offerings - The Xiaoxiang Supermarket store covers approximately 4,500 square meters and focuses on fresh produce, with a larger proportion of ready-to-eat items compared to traditional supermarkets [3][5] - Unique offerings include self-made cooked foods not available online, such as fried chicken and various ready-to-eat meals, enhancing the in-store experience [3][5] - Pricing strategies show that some products are cheaper in-store than online, such as a 30-pack of fresh eggs priced at 16.9 yuan in-store compared to 19.9 yuan online [3][5] Group 2: Marketing and Customer Engagement - Prior to the opening, Xiaoxiang Supermarket deployed a large number of promotional staff in green uniforms to attract customers, offering gifts and discount coupons [4] - The store's operational hours are from 7:30 AM to 10:00 PM, aligning with community store hours and aiming to capture a mid-to-high-end customer base [5][6] Group 3: Industry Trends and Competitive Landscape - The opening of Xiaoxiang Supermarket reflects a broader trend of online retail platforms establishing physical stores, with competitors like Pupu Supermarket and Dongfang Zhenxuan also planning offline expansions [2][7] - The shift to offline retail is seen as a response to consumer demand for experiential shopping, as well as a strategy to optimize cost structures in a changing retail environment [8][9]
亦庄新城迎新零售标杆 盒马旧宫店开业首日客流破2万
Sou Hu Cai Jing· 2025-12-19 13:43
12月19日,盒马鲜生北京旧宫万科广场店正式开业,标志着这一新零售标杆品牌正式落子亦庄新城核心板块。作 为盒马在亦庄新城的重要布局,不仅填补了旧宫及周边区域高品质生鲜零售的空白,更以"线上+线下+即时配 送"一体化模式,迅速成为居民家门口的"新鲜生活中心"。 据盒马统计,旧宫店开业首日客流量突破2万人次,收银台前持续排起长队,工作人员全员上岗仍应接不暇。盒马 华北区域负责人宏柒表示:"旧宫镇人口密集、消费潜力巨大。希望通过这家门店,把'新鲜、便捷、品质'的生活 方式带到亦庄新城,让居民在家门口就能享受到新鲜美食。" 近年来,盒马持续深耕北京市场,已布局多家门店,覆盖多个核心区域。此次入驻旧宫,不仅拓展了服务半径, 更深度融入京津冀协同发展格局。依托"产地直采+订单农业"模式,盒马已在京津冀打造多个"盒马村",将平谷的 草莓、张北的燕麦等优质农产品直达北京市民餐桌。这一模式既保障了产品的新鲜与可追溯,又有效带动了乡村 产业升级和农民增收,实现了"城市消费升级"与"乡村产业振兴"的双向奔赴。 文/北京青年报记者 李佳 编辑/刘忠禹 该店位于大兴区旧宫镇万科广场一层,营业面积近3000平方米,商品数量超5000种, ...
济南迎来第9家盒马鲜生 泉城新消费再添一子
Sou Hu Cai Jing· 2025-12-19 12:14
海报新闻记者 李金珊 报道 2025年12月19日,济南盒马鲜生世纪大道万达店正式开门迎客。这是济南第9家盒马鲜生。盒马山东区 域负责人王龙池表示:"山东是经济大省,也是消费大省,挑起了稳定经济的大梁。在今年陆续开店 中,我们充分感受到山东的市场活力和消费热情。济南是我们重要的战略机遇城市,我们将以更好的服 务满足市民需求。" 自2021年首店落户济南以来,盒马以"超市+餐饮+即时配送"三位一体的新零售模式迅速赢得市场青 睐。从经四路到花园路,从世贸广场到奥体国际城,从西客站新城到如今的东部产业聚集带,盒马的门 店已覆盖济南多个主要城区。 "济南作为山东省会城市,人口密集、消费力强、物流便捷,是我们持续加码投资的重要考量,仅今年 就新开了3家门店。过去一年,济南门店客流量稳定,客单价稳步提升,充分证明这座城市旺盛的消费 动能。盒马与济南,是双向奔赴。"王龙池表示。 不止是济南。2025年以来,盒马鲜生在山东进入了多个城市,覆盖青岛、烟台、临沂、淄博、菏泽等城 市。"山东是经济大省,也是人口大省,居民消费优化升级,蕴含着巨大增长空间。盒马鲜生通过选品 适应不同群体的实际需要,并通过高质量供给提高居民消费意愿,为 ...
“供港标准”,提升消费体验!盒马光明首店落子星河 COCO City
Sou Hu Cai Jing· 2025-12-19 11:41
Core Insights - The opening of the first Hema Fresh store in Guangming District, Shenzhen, marks a significant expansion of Hema's instant retail service network in the region, aiming to enhance the shopping experience for local residents with over 4,000 selected products [1][3] Group 1: Store Offerings and Features - The store offers a wide range of products including fresh produce, daily necessities, and leisure foods, catering to various consumer needs from breakfast ingredients to home essentials [1] - Hema emphasizes high-quality products, featuring "Hong Kong supply standards" and organic certified items across key categories such as vegetables, fruits, and meats [3] - The store has introduced seasonal items like Chilean cherries and a unique "diamond fruit" cherry, aiming to meet consumer demand for premium products [3] Group 2: Market Strategy and Consumer Engagement - The opening is part of Hema's strategic move to deepen its market presence in Shenzhen and expand its commercial footprint in the northwest region [3] - Hema is leveraging its global direct sourcing supply chain and efficient instant retail capabilities to provide fresh, convenient, and high-quality shopping experiences for local residents [6] - The store features interactive shopping experiences, such as live seafood preparation, enhancing customer engagement and participation in the shopping process [5] Group 3: Product Innovation and Trends - Hema is actively exploring new pineapple varieties and has successfully launched the "mango pineapple," which saw over 50% week-on-week sales growth within two weeks of its introduction [4] - The store's meat section includes freshly cut beef and high-end products like Australian Angus steak, catering to diverse dining preferences [5] - Hema aims to create a differentiated and localized service experience by offering seasonal desserts and specialized seafood services that align with local culinary preferences [5]
海运车厘子大量到货!北京市场进口水果量升价降
Sou Hu Cai Jing· 2025-12-19 08:49
Group 1 - The core viewpoint of the article highlights a significant increase in the supply of imported fruits, particularly Chilean cherries, leading to a notable decrease in prices in the market [1][4][6] - The wholesale price of imported cherries has decreased by 20% to 30% compared to the beginning of the month, with prices ranging from over 20 yuan to over 100 yuan per pound depending on size and variety [4][6] - Retail sales of imported fruits, including cherries, coconuts, kiwis, and blueberries, have shown a significant increase, with cherries prominently displayed in supermarkets [3][4] Group 2 - The supply of imported fruits is robust, contributing to a downward trend in prices across various types of fruits [1][3] - A specific supermarket reported a 10% to 20% decrease in cherry prices since the beginning of the month, with daily sales exceeding 100 boxes [6] - The expectation of increased supply during the New Year period may lead to further price reductions [6]
加速布局深圳 盒马光明首店开业
Sou Hu Cai Jing· 2025-12-19 08:47
Group 1 - Hema Fresh has opened its first store in Shenzhen's Guangming District, enhancing its instant retail service network in the area [1] - The store offers over 4,000 product categories, including fresh produce, daily necessities, and food items, with a focus on high-quality offerings such as live seafood [1][2] - The store aims to transform traditional retail spaces into "fresh social hubs," featuring a variety of organic and Hong Kong-standard products [1] Group 2 - The store provides differentiated services, including live cooking of seafood like king crabs and Boston lobsters, to create an instant dining experience [2] - Hema's expansion into Guangming is a strategic move to tap into the growing local population and the consumption upgrade driven by the tech industry [4] - The store leverages Hema's global sourcing supply chain and instant retail capabilities to enhance the consumer experience and stimulate the local retail market [4]
美股异动|叮咚买菜盘前续涨6% 昨日大涨超23% 月内累升近65%
Ge Long Hui· 2025-12-18 09:40
Group 1 - Dada Now (DDL.US) stock rose 6% in pre-market trading, following a significant increase of over 23% the previous day, with a cumulative rise of nearly 65% in the month [1] - Dada Now has launched a new seafood processing service nationwide, offering various processing options for popular fish species such as black fish, bass, grass carp, and catfish [1] - The new service aims to address consumer pain points in seafood consumption by providing a one-stop solution where customers can select processing methods and receive ready-to-cook products at home [1] Group 2 - The stock closed at $2.850, with a pre-market price of $2.990, reflecting a 6.03% increase [2] - The stock's trading volume was 7.3669 million shares, with a total transaction value of $20.0172 million [2] - The company's total market capitalization is $611 million, with a total share count of 217 million [2]
“奶皮子世界”又添新成员!京东七鲜12月品牌日“寻味”内蒙古
Zhong Jin Zai Xian· 2025-12-16 06:48
Core Insights - JD Seven Fresh is expanding its "Taste the World" campaign to Inner Mongolia, showcasing local flavors and health-conscious products [1] - The brand is focusing on innovative products that combine traditional dietary culture with modern consumer needs [3][10] Product Highlights - The star product is the hawthorn-flavored milk skin roll, made from high-quality milk and featuring a unique taste profile [3][6] - The introduction of Inner Mongolia's signature cheese pancake, which has a higher cheese content and lower moisture, appealing to consumers [8] - A new lamb offal hot pot featuring local ingredients, allowing customization for various dining scenarios [10] Health-Conscious Innovations - The large particle chive flower sauce is made with seasonal chive flowers and low-sodium salt, addressing health trends [12] - The dried beef crisp product is low-fat and high-protein, targeting fitness enthusiasts with its unique cooking process [14] Strategic Approach - JD Seven Fresh is committed to exploring regional culinary cultures and creating differentiated private label products [14] - The brand aims to provide consumers with authentic flavors while adapting to modern tastes, enhancing the appeal of traditional foods [14]
钱大妈携手非遗农画,以“鲜”为笔,共绘十二食辰
Di Yi Cai Jing· 2025-12-13 04:38
一天的故事在烟火缭绕的厨房展开,一张由农民画家绘制的新年年历,正悄悄改变着人们对食材与生活的理解——晨曦中冷链车划破街巷的灯光、质检员手 中泛着光泽的炎陵黄桃、深海大黄鱼优美的流线型身躯……12幅充满乡土气息的画作与故事,细腻描绘了钱大妈"不隔夜"食材从源头到餐桌的旅程。 当晨光漫过贵州山野的生态养殖场,当冷链司机在蜿蜒山路上守护着一车"温热的乘客",当店长轻轻陈列摆放着鲜嫩的蔬菜,这些关于"鲜"的瞬间,被赋予 情感,凝练成句。2026新年将至,钱大妈携手河南舞阳农民画院,将十二个鲜食故事与千年非遗相融,推出《不隔夜的十二鲜事》年历,让每一页都盛着土 地的温度、人情的暖意与守鲜的执着。 鲜的承诺,是看得见的轨迹 年历的序章,始于钱大妈"不卖隔夜肉"的承诺,"不隔夜的安心,是黎明最鲜的一抹胭脂。"每日清晨,钱大妈门店猪肉台上挂起的肋排,肉质鲜亮,纹理间 泛着温润光泽。每一块肉都清晰标注着它的旅程:昨夜10:00从屠宰场冷链出发,今晨6:00到店。 他们是深耕土地的农人,在日出前采摘"精气神最足"的番茄,因为懂得钱大妈的冷链车会"像对待熟睡的孩子"般轻拿轻放。风雪天依旧如约而至的采购员, 让农人看到了"有人接住、 ...