Zhong Guo Qi Che Bao Wang
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奇瑞集团首月销量200269辆
Zhong Guo Qi Che Bao Wang· 2026-02-02 02:15
奇瑞集团公布了2026年首月成绩单,总销量突破20万辆,达到200269辆。其中,新能源汽车销量达 到了52131辆,出口量同比增长了48.1%,达到了119605辆。 ...
IVISTA智能指数年度洞察:自主品牌领跑,全场景测评升级
Zhong Guo Qi Che Bao Wang· 2026-02-02 02:15
细分领域呈现差异化发展态势。具体来看,智能行车整体表现优良,但在高速静止目标识别、复杂 路况处理及限速标志响应等方面仍有提升空间,部分车辆存在识别延迟、误识别等问题。 2025年,中国汽车产业从电动化加速迈向智能化。作为全球首个面向智能网联汽车的第三方测评体 系,在中国汽车工程研究院股份有限公司(以下简称"中国汽研")的主导下,IVISTA中国智能汽车指 数(简称:IVISTA智能指数)以创新为内核,通过测评规程与方法的系统性迭代,不仅勾勒出中国智 能网联汽车发展的真实图景,更发布前瞻测评框架,为产业高质量发展注入强劲动力。 再看智能泊车,搭载率整体呈现稳定上升趋势。尤其是自主品牌车型优秀率从2020版的58%提升至 2023版的100%,记忆泊车搭载率达84.6%,远超合资外资品牌,体现出自主品牌对本土停车需求的深度 适配。 细分领域亮点纷呈 IVISTA智能指数的发展历程,正是中国智能网联汽车产业崛起的生动缩影。2016年,指数研究正 式启动,工作组成立,为行业标准化发展埋下伏笔;2017年,指数框架首发,搭建起智能汽车测评的基 础蓝图;2018年,IVISTA智能指数首版也就是2018版规程发布,标志着 ...
小鹏汽车2026年1月交付新车20011台
Zhong Guo Qi Che Bao Wang· 2026-02-02 02:15
Core Insights - Xiaopeng Motors delivered 20,011 new vehicles in January 2026, with the Xiaopeng X9 accounting for 4,219 units, representing a year-on-year growth of 413.9% [1] - The cumulative delivery of the Xiaopeng X9 has reached 51,897 units, making it the fastest MPV model among new forces to surpass 50,000 units in deliveries [1]
广汽丰田1月销量63648台 铂智7将上市
Zhong Guo Qi Che Bao Wang· 2026-02-02 02:15
2月1日,广汽丰田公布了1月销量成绩;1月销量63648 台,同比正增长,延续了其2025年全年77.2 万台的正增长势头。 ...
汽车赛事奏响冰与雪之歌
Zhong Guo Qi Che Bao Wang· 2026-02-02 01:28
Group 1: Policy and Market Development - The Ministry of Commerce, along with multiple departments, has released guiding opinions and notifications aimed at promoting high-quality development in the automotive aftermarket, marking a transition to a new phase characterized by stock competition in China's automotive industry [1] - The series of policies aims to stimulate sustainable development in the automotive sector and meet the growing demand for automotive culture among the public [1] - Various localities have organized diverse automotive cultural activities, reflecting the influence of these policies and the rising automotive culture trend [1] Group 2: Event Highlights - The "Puyue Changbai Mountain Cup" ice and snow short track automotive rally and carnival took place in Changchun, featuring a mix of racing culture and local Northeast culture [3][4] - The event included multiple segments such as national professional ice and snow competitions, test drives, and public racing experiences, attracting over 100 racers from various regions and countries [5][6] - The rally showcased the unique challenges of ice racing, emphasizing vehicle adaptability and driving skills, with a notable presence of electric vehicles demonstrating advancements in chassis control technology [6][9] Group 3: Economic Impact and Community Engagement - The event aims to convert "cold resources" into "hot effects," encouraging public participation and enhancing the local economy through tourism and related activities [9][11] - Local hotels and restaurants have collaborated to offer customized tourism packages during the event, leading to a reported 30% increase in hotel occupancy rates [13] - The integration of professional events with community experiences is expected to establish a sustainable economic and social value, promoting the automotive culture and winter tourism [14] Group 4: Broader Trends in the Industry - The trend of integrating automotive events with winter sports is expanding beyond Changchun to other regions like Heilongjiang and Inner Mongolia, showcasing the potential of local natural resources [16] - New initiatives in Inner Mongolia include the NCC automotive off-road ice rally, which attracted over a thousand participants and spectators, highlighting the growing popularity of such events [16] - The development of large-scale public ice and snow automotive entertainment venues is transforming previously limiting winter climates into innovative consumer experiences [17]
讲好AI故事,抢占智能化下半场
Zhong Guo Qi Che Bao Wang· 2026-02-02 01:20
如同一场席卷业界的风暴,人工智能(AI)正成为重塑汽车业的关键因素。"汽车进入智能化时代,车企如何吸引消费者购买,能否找到新卖点,甚至 发掘和培育新的增长点,将是新一年最为重要的事。"在中国人民大学应用经济学院教授、博士生导师刘瑞看来,AI作为当下最前沿、最热门的概念,既是 迈向智能化的基石,也是开启差异化的钥匙。车企只有讲好AI故事,将AI从概念转化为用户可感知的价值,才是未来赢得市场的关键。 能让消费者直接感受到的是汽车营销环节。在这一领域,AI正凭借其强大的技术实力,成为重构营销全链路效率的核心力量。在流量到线索阶段,AI 外呼机器人借助话术结构化体系以及用户意图判定技术,能够高效完成线索提纯工作,成功率高达70%。这一成果不仅显著降低了人工成本,更使线索转化 效率大幅提升,让营销团队能将更多精力投入到高价值线索的跟进中。从线索到成交环节,基于自然语言处理技术实现的智能圈人功能以及自动化营销画布 生成工具,为营销人员带来极大便利,有效缩短销售周期,提高成交转化率。 "有的品牌在新车营销时堆砌技术参数和专业术语,被消费者称作'自嗨'。"在全联车商投资管理(北京)有限公司总裁曹鹤看来,虽然营销时可能对芯 片 ...
车价便宜了,那零整比呢?
Zhong Guo Qi Che Bao Wang· 2026-02-02 01:13
Core Insights - The latest research from the China Insurance Research Institute indicates an increase in both the "Auto Zero-Whole Ratio Index" and the "Repair Burden Index" for both fuel and new energy vehicles, suggesting higher costs for consumers and increased pressure on the insurance industry [1] - The average price of domestic passenger cars is projected to decrease in 2025, with fuel vehicles dropping to 182,000 yuan and new energy vehicles falling to 161,000 yuan [2] - The disparity between declining car prices and rising repair costs is attributed to several factors, including profit strategies of car manufacturers, changes in vehicle technology, and high repair barriers [3] Group 1 - The "Zero-Whole Ratio" and "Repair Burden Index" have increased, indicating higher post-purchase costs for consumers and greater claims pressure on insurers [1] - The average price of new energy vehicles is on a downward trend, with a significant drop from 180,000 yuan in 2024 to 161,000 yuan in 2025 [2] - The increase in repair costs is linked to manufacturers maintaining or increasing parts profit margins to offset reduced sales profits [3] Group 2 - The complexity of vehicle technology, particularly in new energy vehicles, has led to higher costs for repairs due to the integration of high-value components that are difficult to repair [3] - The lack of standardized repair techniques and certification in the industry has resulted in concentrated repair channels, keeping repair costs high [9] - The rising "Zero-Whole Ratio" reflects the increasing proportion of high-value, easily damaged components in accidents, complicating repair costs [12] Group 3 - The cost of battery materials has decreased, but this does not necessarily translate to lower overall repair costs due to structural changes in vehicle design that require complete replacements rather than modular repairs [11] - The insurance industry faces challenges as the average claim amounts continue to rise, contributing to increased insurance premiums for new energy vehicles [3][12] - The industry is encouraged to focus on the economic viability of vehicle repairs throughout their lifecycle, rather than solely on battery costs [12]
二手车登上2000万辆台阶的五大疑问
Zhong Guo Qi Che Bao Wang· 2026-02-02 01:05
被二手车行业期盼多年的里程碑,终于在2025年迎来兑现时刻。 日前,中国汽车流通协会发布数据显示,2025年,中国二手车市场交易规模以2010.8万辆的成绩首次突破2000万辆大关,同比增长2.52%,累计交易金额为 12897.9亿元,创历史新高。 2000万辆的达成,绝非是单纯的规模扩张,更折射出我国汽车消费结构的深刻变革与消费者理念的重塑。站在这一新起点,二手车行业正逐步从规模扩张转 向质量效益,同时更需直面时代之问,探寻下一程的突破方向。 2000万辆意味着什么? 近年来,我国二手车市场保持稳定发展态势,行业对于2000万辆的目标期待已久。如今,在交易规模实现历史性突破的同时,我国二手车市场整体活跃度也 不断提升,行业发展日趋成熟理性。中国汽车流通协会分析指出,2025年我国二手车市场主要呈现跨区域流通趋势持续强化、新能源二手车占比持续提升、 二手车交易均价区域稳定、库存管理水平持续优化四大发展特征。 在中国汽车流通协会副会长罗磊看来,2000万辆目标的达成,并非一蹴而就,而是经历了一个蓄势和积累的过程。特别是日趋成熟的二手车市场给这一目标 的达成奠定了坚实的市场基础。近年来,我国汽车保有量稳步提升, ...
2026“车海战术”还能打吗?
Zhong Guo Qi Che Bao Wang· 2026-02-02 00:56
近日,中国汽车工业协会(以下简称"中汽协")预测,2026年全年车市可能微增0.5%。这使得近两年的"车海战术"面临前所未有的挑战。2024年,上市的 汽车数量突破320款,2025年虽稍有回落,但仍超过300款,几乎每天都有一款新车亮相。在汽车市场高速增长的时期,这种"广泛布局"式的产品策略还能依 靠规模效应来抢占市场份额。然而,当市场进入"微增长"阶段,其弊端便集中显现出来:产品定位模糊、研发资源分散、消费者审美疲劳等,可能致使新车 上市就遭遇滞销。 消费者需求的分化可能会让"车海战术"的处境雪上加霜。相关调研显示,"95后"等年轻消费群体更加重视产品的品质、智能体验以及品牌价值,对同质化的 新车的接受程度持续降低。"车海战术"是否已经走向衰落?车企该如何调整产品战略?这已成为2026年年初汽车行业需要深入探讨的核心议题之一。 车市多而不精的增长陷阱 中汽协预测,2026年,新能源汽车市场增速将从2025年的28%下滑至15.2%。这意味着中国车市可能告别高增长时代,步入一个以存量竞争为主的全新阶 段。在此背景下,被车企广泛运用的"车海战术",正面临严峻挑战。 当市场增速降至0.5%,车企之间的竞争便演变 ...