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连导航都要收钱,百年豪车巨头急了
虎嗅APP· 2025-10-23 23:59
以下文章来源于凤凰网财经 ,作者凤凰网财经 凤凰网财经 . 你好,我们是凤凰网财经,全球华人都在看的财经公众号,传播最有价值的财经报道,你值得关注!欢 迎访问:http://finance.ifeng.com/ 本文来自微信公众号: 凤凰网财经 (ID:finance_ifeng) ,作者:凤凰网财经,头图来自:AI生 成 德国百年车企奔驰,最近的日子不好过。 据媒体日前报道,梅赛德斯-奔驰 (下称"奔驰") 近日正在实施其有史以来最大规模的裁员计划。截 至目前,已有约4000名员工接受遣散方案离职,其中资深管理人员最高可获得50万欧元 (约合人民 币412万元) 的补偿金。 消息还称,补偿金额度采用梯度设计,与职级、工龄直接挂钩。奔驰还特别设置了"加速奖金"激励员 工尽早决策。裁员是基于双方自愿原则,进入10月份已有员工拿"大礼包"后主动离职。 奔驰方面向凤凰网财经《公司研究院》回应称,上述消息中提及的4000名员工接受方案离职和赔偿 金相关信息不涉及中国市场,裁员3万人的数据也不准确。 虽然大裁员传言真实性有待考量,但百年车企奔驰,近年来在全球陷入转型失利、业绩低迷等困境, 已成事实。 一、销量业绩双受挫 ...
出海CEO选服务商时,都在想什么?| F&M抢先看
虎嗅APP· 2025-10-23 13:36
Core Insights - The article highlights the unprecedented growth of Chinese companies going global, with projections indicating that by 2024, the total scale of Chinese outbound enterprises will reach $2.17 trillion, accounting for 12.7% of GDP, and is expected to exceed $2.5 trillion by 2025 [4][5]. - The trend of going global is no longer limited to a few companies but is becoming a normalized practice, with 53.25% of A-share listed companies disclosing overseas business revenue as of September 2025 [4]. Industry Dynamics - The outbound service provider industry is rapidly expanding alongside the outbound trend, facing increasing competition and challenges such as geopolitical risks, localization issues, technological upgrades, and supply chain difficulties [5][6]. - The overseas markets targeted by Chinese companies are diversifying, with emerging markets in Southeast Asia, the Middle East, Africa, and Latin America becoming hotspots for expansion [6]. Service Provider Evolution - The industry is undergoing profound changes, shifting from single-point competition to ecosystem competition, where outbound services are viewed as a comprehensive system rather than isolated promotional activities [8][9]. - The requirements for service providers are becoming more stringent, with a focus on response speed, process integration, and the ability to provide full-chain services, which are seen as essential for success in international markets [10][11]. Selection Criteria for Service Providers - Companies prioritize the professionalism of service provider teams, including cross-cultural expertise and local legal/tax knowledge, to mitigate risks associated with cultural conflicts and legal issues [11]. - The depth of industry experience and the provider's resource network, including partnerships with local media, channels, and government institutions, are critical factors in the selection process [11][12]. - Responsiveness and risk management capabilities are also vital, with larger service providers often expected to offer dedicated teams and 24/7 global support [13]. Future Trends - The outbound business landscape is predicted to evolve towards compliance, precision, and localization, with service providers transitioning from mere outsourcing partners to strategic allies [13]. - The article mentions an upcoming benchmark list for the best service providers, aimed at helping outbound enterprises identify high-quality partners through systematic evaluation and in-depth research [13].
第一批AI受害者,是中小学语文老师
虎嗅APP· 2025-10-23 13:36
以下文章来源于快刀财经 ,作者快刀财经编辑部 快刀财经 . 欢迎关注这个洞察商业真相的公号。快刀财经,商业快媒体、思维孵化器、价值试验场和洗欲中心。 本文来自微信公众号: 快刀财经 ,作者:唐纳德,题图来自:AI生成 近两三年爆发的人工智能正在冲击人类几千年来的语文通识教育,首当其冲的是被誉为课堂上的"园 丁"的语文教师。 往小的点看,AI可能方便了学生,却惹恼和内卷了语文老师,甚至还对课堂上写满知识的黑板带来 不利。 我们来举一个刚发生在老师身上的例子。 "这篇《我的暑假》里的构思,有些模块化的写作,比如'蝉鸣把夏天泡成了橘子汽水'类似的句子, 上周刚在另一个学生布置的日记作业里见过,还有这篇文言文翻译,连'我对'的位置都有几个学生大 致一样。" 成都的李老师是一名小学语文老师,国庆回来后他对着电脑屏幕叹气,最近改日记,第一次觉得"批 改"变成了"侦探游戏",才发生了上述的感叹。 放大来说,这事儿的影响也不小。 站在更宏观的视角, AI对语文教育的冲击,可以归为教育领域传统范式与新兴生产力之间的必然对 话。如果有语文老师真怕自己被取代,那么我们反而要追问,"语文教育究竟要培养什么"这一核心 命题? 细节里无 ...
叶国富计划关闭重开80%门店,谁为“腾笼换鸟”买单?
虎嗅APP· 2025-10-23 13:36
Core Viewpoint - The article discusses MINISO's ambitious transformation plan, which involves closing and reopening 80% of its stores to shift from a retail-focused model to a cultural and creative one, aiming to increase the proportion of IP products from 50% to over 80% in the next 3-5 years [5][6][21]. Group 1: Transformation Strategy - MINISO plans to close nearly 6,000 stores as part of its "腾笼换鸟" (replace the old with the new) strategy, focusing on restructuring store models and product offerings [5][6]. - The new store model will upgrade smaller stores (under 200㎡) to larger thematic spaces (400-600㎡), with flagship stores like the 1,500㎡ "MINISO LAND" in Shanghai [6][14]. - The shift towards IP products is driven by the rising popularity of cultural and creative products, which have shown strong user engagement and high margins [6][10]. Group 2: Financial Performance - In recent quarters, MINISO has faced declining net profits despite revenue growth, with a reported 18.9% increase in revenue but a drop in adjusted net profit due to rising sales and distribution expenses [11][12]. - The company’s net profit has been under pressure, with the first quarter of 2025 showing a decline in net profit despite a 23.1% increase in total revenue [11][12]. - The acquisition of Yonghui for 6.27 billion yuan has strained MINISO's cash reserves and added financial costs, contributing to the pressure on profitability [11][12]. Group 3: Market Position and Challenges - The transformation poses risks, including potential loss of core customers who are accustomed to MINISO's low-price model, especially in lower-tier cities [7][20]. - The execution of the store closure and reopening plan will be gradual, which may lead to temporary disruptions in shopping experiences and affect brand reputation [7][20]. - The stability of the franchise system is crucial, as the transformation may lead to increased costs for franchisees, potentially resulting in a loss of confidence and a wave of franchisee exits if the transformation does not yield expected results [17][20]. Group 4: Future Outlook - The success of MINISO's transformation will depend on whether consumers are willing to pay a premium for IP products and whether franchisees can adapt to the new model [21]. - The company aims to balance its core value of high-quality, low-cost products with the new focus on IP, suggesting a strategy of maintaining cost-effectiveness while enhancing the customer experience through IP collaborations [21].
风靡全网的电子茅台,年轻人只租不买?
虎嗅APP· 2025-10-23 13:36
Core Viewpoint - The article discusses the rising trend of renting action cameras instead of purchasing them, highlighting the economic and practical advantages of this shift in consumer behavior [4][5][6]. Group 1: Market Trends - The rental market for action cameras is experiencing significant growth, with a reported 600% increase in transaction volume for portable action cameras by April 2025 compared to the previous year [6]. - The rental price for action cameras is approximately one-tenth of the purchase price, making it a more economical choice for infrequent users [5][6]. - The popularity of action cameras has led to a surge in rental services, with many physical stores and online platforms capitalizing on this trend [6][18]. Group 2: Consumer Behavior - Young consumers, particularly those who travel infrequently, prefer renting over buying due to the high costs associated with ownership and the rapid product iteration in the action camera market [6][9]. - The ease of use and low entry barrier of action cameras make them appealing to non-professional photographers, further driving the rental trend [12][14]. - Many consumers view renting as a way to avoid the financial burden of purchasing equipment that may not be used frequently, leading to a mindset of "renting is better than buying" [9][19]. Group 3: Economic Implications - The action camera rental market is seen as a new blue ocean, with significant opportunities for entrepreneurs and businesses to tap into this growing demand [18]. - Some individuals have turned to renting out their own action cameras as a side business, viewing it as a viable income source [19]. - The rapid turnover and high demand for popular models have created a secondary market where prices can fluctuate significantly, leading to concerns about potential financial risks for consumers [15][19]. Group 4: Social and Cultural Impact - Action cameras have become a social tool for young people, reflecting a desire to document experiences and share them on social media [18][27]. - The phenomenon of renting action cameras highlights a broader cultural trend where experiences are often mediated through technology, raising questions about the authenticity of these experiences [27][28]. - The article suggests a need for consumers to balance their desire for documentation with the intrinsic value of experiences, advocating for a more mindful approach to consumption and memory [27][28].
“菜篮子”这样的工程奇迹,为何只出现在中国?
虎嗅APP· 2025-10-23 11:18
Core Viewpoint - The article emphasizes the significance of the "vegetable basket project" in China, which has transformed the country's food supply system, ensuring food security and diversity in vegetable availability, thus enhancing the quality of life for its citizens [4][42]. Time Scale - Historically, the northern Chinese diet during winter was characterized by monotony and scarcity, relying heavily on winter-stored vegetables like cabbage and potatoes, which reflected the harsh survival conditions [5][6]. - The evolution of dietary habits showcases the shift from a limited selection of winter vegetables to a more diverse and abundant supply, highlighting the progress made in food security [5][10]. Spatial Scale - Comparisons are drawn between China's vegetable supply and that of other countries, such as Germany and the Nordic countries, where vegetable variety is limited, especially during winter [8][9]. - China's vegetable production is projected to reach 800 million tons by 2025, accounting for over 50% of global output, showcasing its dominance in vegetable supply [10]. Vegetable Basket Project - The "vegetable basket project" was initiated in the late 1980s to address food supply shortages in urban areas, establishing a comprehensive system for production, distribution, and regulation to ensure food security [11][12]. - The project has undergone four phases, each focusing on different aspects of food supply and quality improvement, from establishing supply channels to enhancing agricultural technology and quality standards [13][21]. Phases of the Vegetable Basket Project 1. **First Phase (1988-1994)**: Focused on establishing supply channels and ensuring urban food security through the "vegetable basket" responsibility system for local governments [14][15]. 2. **Second Phase (1994-1999)**: Emphasized the development of facility agriculture to overcome seasonal limitations in vegetable production, leading to significant increases in production capacity [17][18]. 3. **Third Phase (1999-2009)**: Aimed at improving food quality and safety standards, introducing new vegetable varieties, and establishing a comprehensive quality management system [21][22]. 4. **Fourth Phase (2010-present)**: Focuses on optimizing the existing framework, enhancing logistics, and ensuring resilience in the food supply system, particularly highlighted during the COVID-19 pandemic [24][28]. Comparison with Western Countries - The article contrasts China's approach to food supply with that of Western countries, noting that China's government actively regulates and supports food supply systems, while Western models prioritize capital efficiency and profit maximization [31][32]. - The differences in political and market structures between China and Western countries have led to varying outcomes in food supply resilience and diversity [36][38]. Conclusion - The "vegetable basket project" represents a significant achievement in China's food security strategy, ensuring that citizens have access to a diverse and stable food supply, which has transformed dietary habits and improved quality of life [42][44].
电商奢侈品,告别自证时代
虎嗅APP· 2025-10-23 11:18
Core Viewpoint - The luxury goods market in China is undergoing a significant transformation with the introduction of comprehensive authentication processes by China Inspection and Certification Group (CCIC) in collaboration with Vipshop, marking a shift from post-purchase verification to pre-purchase authentication [2][12]. Group 1: Changes in Luxury Goods E-commerce - CCIC's entry into Vipshop's luxury goods warehouse signifies a new era where all high-end products will undergo thorough inspections before reaching consumers, ensuring authenticity [2][12]. - Previously, consumers relied on post-purchase verification methods, which often left them uncertain about the authenticity of their purchases [2][12]. - The new system will implement a three-step cross-verification process for all incoming luxury goods, fundamentally altering the purchasing experience for consumers [2][12]. Group 2: Trust and Credibility in Luxury Goods - The rise of counterfeit luxury goods has led to a crisis of confidence among consumers, with reports indicating that the visibility of counterfeit products in the Chinese market is six times that of genuine products [4]. - CCIC has emerged as a trusted authority in luxury goods authentication, positioning itself as a critical player in restoring consumer trust [5][12]. - The collaboration with Vipshop aims to enhance consumer confidence by providing a reliable authentication report for every luxury item sold [12][28]. Group 3: The Role of CCIC - CCIC is recognized as the only state-owned enterprise in the inspection, testing, and certification sector, serving as the "national team" in this field [9][10]. - The organization is seen as a gatekeeper for quality management, influencing the fair market value of luxury goods through its authentication reports [12][25]. - The rigorous training and certification process for CCIC's appraisers ensures a high level of expertise, with a pass rate of less than 10% for certification exams [11][29]. Group 4: Consumer Behavior and Market Dynamics - Consumers often question the authenticity of luxury goods when prices are significantly lower than expected, leading to skepticism about the reliability of e-commerce platforms [19][21]. - The perception of luxury goods being tied to high prices complicates consumer trust, as many are reluctant to believe that genuine products can be sold at steep discounts [19][21]. - The collaboration between CCIC and Vipshop aims to address these concerns by providing a credible third-party verification system, thereby enhancing consumer trust in the platform [25][28].
年轻人,正在重新定义“喝一杯”的意义
虎嗅APP· 2025-10-23 11:18
Core Insights - The core argument of the article is that the Chinese liquor industry, particularly the baijiu sector, must shift its narrative from traditional ceremonial drinking to a more casual and relatable drinking experience that resonates with younger consumers [2][3]. Group 1: Changing Consumer Preferences - Young consumers are moving away from traditional drinking rituals and are seeking a more relaxed drinking experience that fits into their daily lives [2][3]. - The significance of drinking has shifted from social status and formalities to being a part of everyday moments, emphasizing the need for baijiu to adapt to these new contexts [2][4]. Group 2: Supply Chain Reconfiguration - The baijiu industry needs to rethink its supply chain to cater to both ceremonial and casual drinking occasions, focusing on lighter, more versatile flavors that can complement various foods [6][7]. - Brands must prioritize smaller, more frequent purchases and ensure that their products are suitable for casual settings, rather than just formal occasions [6][7]. Group 3: Marketing and Communication Strategies - The marketing approach should transition from grand narratives to "moment narratives," focusing on the context of consumption rather than the quantity consumed [7][9]. - Successful brands will be those that can create a stable "moment library" that connects specific drinking occasions with appropriate flavors and experiences [18][19]. Group 4: The Role of Flavor and Experience - The trend in the baijiu industry has shifted towards lighter flavors that are more appealing to younger consumers, allowing for better pairing with various cuisines [11][13]. - The concept of "good drinking" should be standardized, with clear product lines that cater to different drinking scenarios, enhancing the overall consumer experience [16][18]. Group 5: Long-term Brand Strategy - Brands like Fenjiu are redefining their role from mere storytellers to active participants in urban culture and the lives of young consumers, fostering a sense of community and shared experience [15][19]. - The focus on responsible drinking and creating a culture around moderation is essential for building trust and long-term relationships with consumers [15][19].
OpenAI推出浏览器:“让位吧,Chrome”
虎嗅APP· 2025-10-23 11:18
Core Viewpoint - OpenAI has launched its first AI browser, ChatGPT Atlas, which integrates ChatGPT into the browsing experience, allowing users to summon AI assistance directly from any webpage [6][8]. Group 1: Product Features - ChatGPT Atlas features a sidebar that allows users to interact with ChatGPT without leaving the current webpage, enabling tasks such as summarizing content and editing text directly [10][12]. - The browser introduces a "memory" function that records user interactions and allows for natural language searches of past activities, enhancing personalized user experience [14][16]. - An "Agent mode" is available for Plus, Pro, and Business subscribers, allowing the AI to perform tasks on behalf of the user, such as filling forms and making purchases [17][19]. Group 2: Competitive Landscape - The AI browser market is crowded, with competitors like Perplexity's Comet and Microsoft's Edge offering similar functionalities, but ChatGPT Atlas aims to differentiate itself through deep integration with the ChatGPT ecosystem [21][24]. - Despite its innovative features, ChatGPT Atlas does not fundamentally redesign the browser interface but rather places AI at the center of the existing browsing experience [24][30]. Group 3: Strategic Implications - OpenAI's strategy with ChatGPT Atlas is to shift the core of browsing from traditional search engines to AI models, potentially altering user behavior and expectations [27][29]. - The launch of ChatGPT Atlas is seen as a significant move that may compel major players like Google and Microsoft to accelerate their AI integration efforts in their browser products [30].
早报 | 特朗普称取消与普京在布达佩斯会面;马斯克回应AI将取代人类工作;张雪峰账号已解封;欧盟再次盯上苹果
虎嗅APP· 2025-10-22 23:54
大家早上好!这里是今天的早报,每天早上,我都会在这里跟你聊聊昨夜今晨发生了哪些大事儿。 昨夜今晨 【特朗普称取消与普京在布达佩斯的会面】 据央视新闻,当地时间10月22日,美国总统特朗普表示,他认为与俄罗斯总统普京会面"不合适",所以取消了 和普京在布达佩斯的会面。 特朗普表示,他与普京每次谈话都很愉快,但没有取得进展。虽然看上去双方无法达成目标,但未来会再次举 行会晤。 特朗普还表示,他认为是时候对俄罗斯实施制裁了,他希望制裁不会持续太久。 特朗普表示,他认为普京现在愿意与乌克兰进行谈判了。特朗普称,普京在通话中向他提到了核武器问题,表 示应在核问题上降级,特朗普对此没有异议,并认为这是非常恰当的。 【特斯拉第三季度营收同比增长12%,净利润同比下降29%】 周三美股盘后,特斯拉公布2025年第三季度财务业绩。特斯拉第三季度营收281亿美元,同比增长12%,预估 263.6亿美元;三季度调整后净利润17.7亿美元,同比下降29%,二季度同比下降23%。 【美国国债总额首次超过38万亿美元】 亚马逊自动化团队提交的测算显示,到2027年公司在美国可避免招聘超过16万名原本需要增加的员工。此举能 够使得亚马逊每 ...