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电商奢侈品,告别自证时代
虎嗅APP· 2025-10-23 11:18
Core Viewpoint - The luxury goods market in China is undergoing a significant transformation with the introduction of comprehensive authentication processes by China Inspection and Certification Group (CCIC) in collaboration with Vipshop, marking a shift from post-purchase verification to pre-purchase authentication [2][12]. Group 1: Changes in Luxury Goods E-commerce - CCIC's entry into Vipshop's luxury goods warehouse signifies a new era where all high-end products will undergo thorough inspections before reaching consumers, ensuring authenticity [2][12]. - Previously, consumers relied on post-purchase verification methods, which often left them uncertain about the authenticity of their purchases [2][12]. - The new system will implement a three-step cross-verification process for all incoming luxury goods, fundamentally altering the purchasing experience for consumers [2][12]. Group 2: Trust and Credibility in Luxury Goods - The rise of counterfeit luxury goods has led to a crisis of confidence among consumers, with reports indicating that the visibility of counterfeit products in the Chinese market is six times that of genuine products [4]. - CCIC has emerged as a trusted authority in luxury goods authentication, positioning itself as a critical player in restoring consumer trust [5][12]. - The collaboration with Vipshop aims to enhance consumer confidence by providing a reliable authentication report for every luxury item sold [12][28]. Group 3: The Role of CCIC - CCIC is recognized as the only state-owned enterprise in the inspection, testing, and certification sector, serving as the "national team" in this field [9][10]. - The organization is seen as a gatekeeper for quality management, influencing the fair market value of luxury goods through its authentication reports [12][25]. - The rigorous training and certification process for CCIC's appraisers ensures a high level of expertise, with a pass rate of less than 10% for certification exams [11][29]. Group 4: Consumer Behavior and Market Dynamics - Consumers often question the authenticity of luxury goods when prices are significantly lower than expected, leading to skepticism about the reliability of e-commerce platforms [19][21]. - The perception of luxury goods being tied to high prices complicates consumer trust, as many are reluctant to believe that genuine products can be sold at steep discounts [19][21]. - The collaboration between CCIC and Vipshop aims to address these concerns by providing a credible third-party verification system, thereby enhancing consumer trust in the platform [25][28].
年轻人,正在重新定义“喝一杯”的意义
虎嗅APP· 2025-10-23 11:18
Core Insights - The core argument of the article is that the Chinese liquor industry, particularly the baijiu sector, must shift its narrative from traditional ceremonial drinking to a more casual and relatable drinking experience that resonates with younger consumers [2][3]. Group 1: Changing Consumer Preferences - Young consumers are moving away from traditional drinking rituals and are seeking a more relaxed drinking experience that fits into their daily lives [2][3]. - The significance of drinking has shifted from social status and formalities to being a part of everyday moments, emphasizing the need for baijiu to adapt to these new contexts [2][4]. Group 2: Supply Chain Reconfiguration - The baijiu industry needs to rethink its supply chain to cater to both ceremonial and casual drinking occasions, focusing on lighter, more versatile flavors that can complement various foods [6][7]. - Brands must prioritize smaller, more frequent purchases and ensure that their products are suitable for casual settings, rather than just formal occasions [6][7]. Group 3: Marketing and Communication Strategies - The marketing approach should transition from grand narratives to "moment narratives," focusing on the context of consumption rather than the quantity consumed [7][9]. - Successful brands will be those that can create a stable "moment library" that connects specific drinking occasions with appropriate flavors and experiences [18][19]. Group 4: The Role of Flavor and Experience - The trend in the baijiu industry has shifted towards lighter flavors that are more appealing to younger consumers, allowing for better pairing with various cuisines [11][13]. - The concept of "good drinking" should be standardized, with clear product lines that cater to different drinking scenarios, enhancing the overall consumer experience [16][18]. Group 5: Long-term Brand Strategy - Brands like Fenjiu are redefining their role from mere storytellers to active participants in urban culture and the lives of young consumers, fostering a sense of community and shared experience [15][19]. - The focus on responsible drinking and creating a culture around moderation is essential for building trust and long-term relationships with consumers [15][19].
OpenAI推出浏览器:“让位吧,Chrome”
虎嗅APP· 2025-10-23 11:18
Core Viewpoint - OpenAI has launched its first AI browser, ChatGPT Atlas, which integrates ChatGPT into the browsing experience, allowing users to summon AI assistance directly from any webpage [6][8]. Group 1: Product Features - ChatGPT Atlas features a sidebar that allows users to interact with ChatGPT without leaving the current webpage, enabling tasks such as summarizing content and editing text directly [10][12]. - The browser introduces a "memory" function that records user interactions and allows for natural language searches of past activities, enhancing personalized user experience [14][16]. - An "Agent mode" is available for Plus, Pro, and Business subscribers, allowing the AI to perform tasks on behalf of the user, such as filling forms and making purchases [17][19]. Group 2: Competitive Landscape - The AI browser market is crowded, with competitors like Perplexity's Comet and Microsoft's Edge offering similar functionalities, but ChatGPT Atlas aims to differentiate itself through deep integration with the ChatGPT ecosystem [21][24]. - Despite its innovative features, ChatGPT Atlas does not fundamentally redesign the browser interface but rather places AI at the center of the existing browsing experience [24][30]. Group 3: Strategic Implications - OpenAI's strategy with ChatGPT Atlas is to shift the core of browsing from traditional search engines to AI models, potentially altering user behavior and expectations [27][29]. - The launch of ChatGPT Atlas is seen as a significant move that may compel major players like Google and Microsoft to accelerate their AI integration efforts in their browser products [30].
早报 | 特朗普称取消与普京在布达佩斯会面;马斯克回应AI将取代人类工作;张雪峰账号已解封;欧盟再次盯上苹果
虎嗅APP· 2025-10-22 23:54
大家早上好!这里是今天的早报,每天早上,我都会在这里跟你聊聊昨夜今晨发生了哪些大事儿。 昨夜今晨 【特朗普称取消与普京在布达佩斯的会面】 据央视新闻,当地时间10月22日,美国总统特朗普表示,他认为与俄罗斯总统普京会面"不合适",所以取消了 和普京在布达佩斯的会面。 特朗普表示,他与普京每次谈话都很愉快,但没有取得进展。虽然看上去双方无法达成目标,但未来会再次举 行会晤。 特朗普还表示,他认为是时候对俄罗斯实施制裁了,他希望制裁不会持续太久。 特朗普表示,他认为普京现在愿意与乌克兰进行谈判了。特朗普称,普京在通话中向他提到了核武器问题,表 示应在核问题上降级,特朗普对此没有异议,并认为这是非常恰当的。 【特斯拉第三季度营收同比增长12%,净利润同比下降29%】 周三美股盘后,特斯拉公布2025年第三季度财务业绩。特斯拉第三季度营收281亿美元,同比增长12%,预估 263.6亿美元;三季度调整后净利润17.7亿美元,同比下降29%,二季度同比下降23%。 【美国国债总额首次超过38万亿美元】 亚马逊自动化团队提交的测算显示,到2027年公司在美国可避免招聘超过16万名原本需要增加的员工。此举能 够使得亚马逊每 ...
以日为鉴
虎嗅APP· 2025-10-22 23:54
Core Viewpoint - The article discusses the similarities between Japan's economic situation and China's current financial landscape, particularly focusing on the investment behavior of residents in low-interest environments and the potential for ETF investments as a response to these conditions [4][30]. Group 1: Economic Context - In the first three quarters, individuals increased their deposits by 12.73 trillion yuan, with a significant surge of 2.96 trillion yuan in September, reversing a previous trend of reduced deposits [4]. - Current bank interest rates for demand deposits are between 0.05% and 0.2%, while fixed deposit rates hover around 1% [5]. - This situation mirrors Japan's "lost three decades," where low interest rates and a lack of investment options led to a preference for cash and deposits among the populace [5][27]. Group 2: Investment Opportunities - The article suggests that, similar to Japan, Chinese investors might consider investing in ETFs, particularly broad-based indices like the CSI 300, which reflects the domestic economic conditions [6][7]. - Japan's Nikkei 225 index saw significant growth due to the Bank of Japan's aggressive ETF purchasing strategy, which began in 2010 and was aimed at stabilizing the market during economic downturns [9][14]. - The article highlights that the Nikkei 225 index's growth was not solely due to monetary policy but also reflected a shift in Japan's economic model towards profitability and shareholder returns [14][21]. Group 3: Structural Changes in Markets - The Tokyo Stock Exchange has implemented measures to encourage companies with poor valuations to improve their governance and consider buybacks, indicating a trend towards better corporate management [11][12]. - Japanese companies have reached record levels of dividends and stock buybacks, with total dividends in 2023 hitting nearly 16 trillion yen and buybacks expected to reach 16.81 trillion yen in 2024 [12]. - The composition of the Nikkei 225 has evolved significantly over the past 30 years, shifting from a focus on banks and utilities to high-tech manufacturing and consumer innovation [12][13]. Group 4: Comparative Analysis - The article draws parallels between the Japanese and Chinese markets, noting that both have experienced prolonged periods of low interest rates and a cautious investment approach from residents [27][29]. - China's ETF market has surpassed Japan's, becoming the largest in Asia, with significant growth in individual investor participation in ETFs from under 20% in 2014 to 44.3% by the end of 2023 [43][45]. - The potential for a shift in Chinese residents' investment behavior is highlighted, suggesting that as financial literacy increases, there may be a greater acceptance of equity investments, particularly in ETFs [38][46].
AI是如何变成一门关于钢铁、电力与土地的生意的?
虎嗅APP· 2025-10-22 23:54
Core Insights - The article discusses the shift in AI investment from algorithm-focused strategies to foundational infrastructure, highlighting significant capital investments in data centers and energy resources [5][10][12]. Group 1: Investment Trends - A notable $40 billion acquisition was completed by leading U.S. investment firms for a major data center, indicating a trend towards building foundational infrastructure for AI [5]. - Google announced a $15 billion investment in a new AI hub in India, further emphasizing the global focus on establishing physical resources for AI development [6]. - By mid-2025, U.S. data center construction spending is projected to reach $40 billion, a 30% increase from the previous year, reflecting the growing demand for AI infrastructure [9]. Group 2: Market Dynamics - McKinsey estimates that global investments in data centers to meet computational demands could reach approximately $6.7 trillion by 2030, with over $5 trillion allocated specifically for AI workloads [10]. - The International Monetary Fund (IMF) noted that the current U.S. economic resilience is largely supported by the AI investment boom [11]. - The AI sector is transitioning from a "light logic" model to a "heavy infrastructure" model, where the focus is on energy, cooling systems, and stable networks necessary for large AI models [12][13]. Group 3: Financial Performance and Investor Sentiment - The price-to-earnings ratio for U.S. AI stocks has dropped from 58 times in 2023 to around 35 times, indicating a shift in investor sentiment as companies struggle to turn profits [19]. - Investors are experiencing a rollercoaster of emotions, moving from excitement in 2023 to anxiety in 2025 as the profitability of AI investments remains uncertain [18][20]. - The current market is characterized by a "cash flow dilemma," where investors are increasingly focused on financial metrics rather than narratives, leading to a tightening of patience among capital providers [21][23]. Group 4: Resource and Environmental Concerns - The energy consumption of large data centers is staggering, with one center consuming as much electricity as a city of 100,000 people, raising concerns about resource allocation [26]. - The demand for cooling systems and water for AI operations is becoming a significant issue, with local communities protesting against the environmental impact of data centers [28]. - The competition for energy resources is intensifying globally, with various regions vying for computational power and energy supply, indicating a shift towards "energy wars" in the AI landscape [29][30]. Group 5: Philosophical and Societal Implications - The article posits that AI represents a new form of belief system for humanity, akin to previous technological revolutions, where faith in technology often overshadows practical considerations [32][34]. - As AI capabilities grow, there is a risk of humans becoming overly reliant on technology, potentially leading to a loss of critical thinking and decision-making skills [38]. - The cyclical nature of technological investment suggests that while AI may face challenges, it will continue to attract investment due to the inherent human desire for progress and certainty [36][39].
对话“苹果税”举报人:美国都免佣了,为何还收中国30%?
虎嗅APP· 2025-10-22 13:36
Core Viewpoint - The article discusses the ongoing challenges posed by Apple's "App Store tax," which imposes a commission of up to 30% on virtual goods transactions in China, leading to significant disparities in consumer benefits compared to Android users [5][26]. Group 1: Apple's Market Practices - Apple's policy of requiring users to download apps exclusively from the App Store and use its designated payment system is referred to as the "Apple tax," which has resulted in consumers paying more for the same services compared to Android users [5][26]. - In 2024, a court ruling in China recognized Apple's dominant market position but rejected claims of abuse of that position, leading to ongoing appeals [5][14]. - The article highlights a collective administrative complaint filed by 55 consumers against Apple, marking a significant step in consumer rights advocacy in China [5][9]. Group 2: Global Context and Legal Actions - There is a growing global movement against Apple's commission practices, with various countries, including the US and EU, implementing legal changes that challenge Apple's payment policies [5][10]. - The article emphasizes the importance of both civil lawsuits and administrative actions in addressing Apple's market behavior, suggesting that a dual approach may yield better results [11][21]. - The article notes that Apple's practices in China differ significantly from those in other regions, raising questions about fairness and consumer rights [7][12]. Group 3: Consumer Impact and Future Outlook - If successful, the administrative complaint could lead to reduced costs for consumers, allowing for more competitive pricing in digital goods and services [26][28]. - The article suggests that a reduction in the "Apple tax" could stimulate growth in China's digital consumption market, which totaled 1.65 trillion yuan in 2022 [26]. - The potential for regulatory changes in China is viewed positively, with expectations that Apple may have to adjust its practices in response to increased scrutiny and consumer advocacy [28][30].
中国人“25万移民日本”的时代,结束了
虎嗅APP· 2025-10-22 13:36
10月10日,日本出入国在留管理厅正式公布"经营管理"签证最新规定,将申请时的资本条件提高到3000万日元 (约合人民币140 万) 。新规自10月16日起已正式生效。至此,施行已有10年的经营管理签将迎来剧变,"500万日元移民日本" (约合人民币不到25 万) 的时代划下句点。 从8月份日本第一次明确释放"门槛提高"信号开始,至少2万个华人家庭面临冲击。作为经营管理签证市场热度的风向标,多名日本 行政书士表示,客户的心态两极分化极为明显——追赶政策的人,和暂停、观望的人几乎一样多。 已经怀孕4个月的艾婉在走与不走的反复纠结中,最终决定放弃已经铺垫了1年半的日本事业,毅然回国;在国内建筑行业耕耘十余 年的赵岳山决定提前登陆日本,争取赶在新政下来前"上船";魏巍和妻子本来准备在日本开个咖啡店当小老板,新政落地的当晚, 他放弃了这条路,开始考虑在日本就职,老老实实做个打工人。 以下文章来源于凤凰网 ,作者南雪 凤凰网 . 关心生长的力量,凤凰网官方公众号 本文来自微信公众号: 凤凰网 ,作者:南雪,编辑:王雯清,题图来自:AI生成 靴子飞了 2个多月,终于落地。 近年来,日本成为中国人移民目的地的热门之选。截至 ...
越来越多女性,确诊PMS
虎嗅APP· 2025-10-22 13:36
以下文章来源于十点人物志 ,作者参宿叁、芝士咸鱼 十点人物志 . 在这里,遇见每一个值得被记录的人 本文来自微信公众号: 十点人物志 ,作者:参宿叁,编辑:芝士咸鱼、野格,题图来自:AI生成 在月经来潮前,你是否曾有过这样的感受? 心情莫名低落,不想说话也不想工作。与此同时,身体发出信号:心悸、失眠、多梦、暴饮暴食、爆痘、记忆 力下降……那几天,你常常觉得"世界和我只能活一个"。 许多人对此已经习以为常。"每个月都有那几天啦""她就是情绪不好,过几天就好了"。这些轻描淡写的话语掩 盖了一个事实:不适的感受并非"作"或"矫情",而是一种真实的疾病。 长期以来,这种疾病在公共视野中近乎隐形。直到今年4月,日本电影《黎明的一切》在国内上映,才第一次 将镜头对准 经前期综合征患者 。许多观众在看完后纷纷感叹:"这些症状我也有,原来我不是情绪不稳定,而 是生病了。" 图源:电影《黎明的一切》 每月一次的身心风暴,可能正是经前期综合征 (Premenstrual Syndrome, 简称PMS) 在悄然发生。 月经来潮前,身心的双重崩溃 女性的月经痛苦,其实在来潮前就已经开始。 医学研究表明,早在月经来潮前的1~2周,一 ...
一线资本拆解30岁以下AI领军者通关密码 | F&M抢先看
虎嗅APP· 2025-10-22 13:36
Core Insights - The article discusses the essential traits and capabilities that young AI entrepreneurs should possess to succeed in the rapidly evolving AI landscape [2][3][4]. Group 1: Key Evaluation Dimensions - "Hands-on ability" is a consensus among evaluators, emphasizing the importance of not just having an idea but also the capability to write code and develop a working demo [2]. - "User sensitivity" is crucial, as young entrepreneurs must be attuned to real user needs, which can be both a challenge and an opportunity due to their relative inexperience [2][3]. - "Open-mindedness" is highlighted, with many AI entrepreneurs targeting international markets from the outset, driven by the limited payment willingness and capability of domestic users [3][4]. Group 2: Speed and Adaptability - The ability to iterate quickly is essential, as teams that cannot adapt rapidly may miss critical market opportunities [4]. - A strong user community and ecosystem are necessary for sustaining user engagement and preventing churn, with a focus on continuous product iteration based on user feedback [4]. - The concept of a "data flywheel" is important for building a competitive advantage through accumulated user data [4][5]. Group 3: Foundational Company Attributes - A good AI-native company should demonstrate "technological originality," ensuring that AI is integral to its offerings rather than merely an add-on [5]. - "Product refinement capability" is vital, as it involves transforming complex technologies into seamless user experiences [5]. - "Team adaptability" is necessary for maintaining resilience and adjusting pace in a fast-changing environment [5].