虎嗅APP
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吴京,咋又火了?
虎嗅APP· 2025-08-31 13:28
Core Viewpoint - The article discusses the recent resurgence of Wu Jing's popularity, driven by social media reactions to his past interviews and performances, particularly in light of his latest film's poor box office performance [5][9][50]. Group 1: Wu Jing's Recent Popularity - Wu Jing has become a topic of discussion due to a resurgence in interest sparked by old interview clips, particularly from the promotion of "Wolf Warrior 2" [5][11]. - His recent film "Goodbye, Bad Guy" has underperformed at the box office, leading to a wave of online mockery and commentary on his past statements [9][50]. - The revival of interest in Wu Jing's past interviews has led to a trend of social media users creating humorous content based on his quotes and mannerisms [25][28]. Group 2: Social Media and Cultural Commentary - The article highlights how social media platforms have allowed users to remix and reinterpret Wu Jing's past statements, creating a new layer of engagement with his persona [26][43]. - The phenomenon reflects a broader cultural trend where audiences engage in a form of collective humor and critique, often blurring the lines between admiration and ridicule [49][52]. - The article also touches on the idea that Wu Jing's self-assured and often brash communication style has polarized public opinion, leading to both fervent support and significant backlash [44][50]. Group 3: The Concept of Suffering and Success - The narrative around Wu Jing ties into a larger societal belief in the value of suffering as a pathway to success, a theme echoed in the current social media trend of sharing personal hardships [72][92]. - The article suggests that the cultural ethos of "eating苦" (suffering) is deeply rooted in Chinese society, where hard work and perseverance are often seen as prerequisites for success [72][78]. - It critiques the notion that suffering alone guarantees success, arguing that many factors, including social background and opportunity, play a crucial role in determining outcomes [88][89].
中国葡萄酒,不能再“装”了
虎嗅APP· 2025-08-31 13:28
以下文章来源于商业弧光 ,作者李佳琪 在宁夏贺兰山东麓的青铜峡鸽子山,一栋建筑面积约2.8万平方米、外墙以近20万块贺兰山石组合而成的酒庄门口,身着运动装的酒庄庄主张言志正在 和一条名叫瑞瑞的萨摩犬"击掌",松弛感肉眼可见。 这里是西鸽酒庄的所在地,也是张言志试图用国际视野打一场本土战争的起点。 2024年,西鸽酒庄年营收规模达到了几个亿。据中国酒业协会统计,西鸽在葡萄酒行业整体规模排位中位列前七。同时,西鸽用八年时间拓出近四万 亩葡萄园,规模堪比美国某些历时半个世纪的酒业巨头,是中国发展规模最大、速度最快的精品酒庄。 在中国葡萄酒行业整体承压、同质化竞争激烈的背景下,西鸽并未盲目追逐规模与声量,而是以产品力为锚点,悄然卡位"高品质国产酒"的稀缺生态 位:不刻意迎合年轻人,却坚信年龄会带来消费迁移;不做大众市场幻想,而是精准切分存量客群。 张言志坦言,"喝葡萄酒不该是一场考试,应该是一种轻松的享受,过度强调专业化会拉开和消费者的距离。"比起追逐风口、创造需求,西鸽更愿意在 已有的400亿市场存量中悄悄挪移。 商业弧光 . 听风者,捕光人,最准点的商业节拍 出品|虎嗅商业消费组 作者|李佳琪 编辑|苗正卿 题图 ...
中国5A景区,越来越水了
虎嗅APP· 2025-08-31 08:58
Core Viewpoint - The article discusses the increasing number of 5A tourist attractions in China, questioning their quality and the criteria for their designation, suggesting that many have become "watered down" or lack genuine appeal [5][6][12]. Group 1: Expansion of 5A Scenic Areas - The number of 5A scenic areas has increased significantly, reaching 358 by 2024, with a notable addition of 40 new sites, marking a peak in the last decade [7][8]. - The initial 5A scenic areas, established in 2007, included famous sites like the Summer Palace and the Great Wall, which were once highly regarded and attracted massive tourist crowds [7][8]. Group 2: Quality Concerns - Despite the increase in quantity, the quality of many 5A scenic areas has declined, with some long-established sites losing their reputation and new additions facing skepticism [8][10]. - Social media feedback highlights significant dissatisfaction with certain 5A sites, such as Tianya Haijiao and Yellow Crane Tower, where visitors felt misled by the actual experiences compared to their expectations [10][12]. Group 3: Criticism of the Evaluation System - The criteria for achieving 5A status focus more on service and environmental quality rather than the scenic appeal, with a scoring system that prioritizes infrastructure over visitor experience [17][20]. - The evaluation process has been criticized for allowing sites with minimal cultural or natural significance to attain 5A status, leading to perceptions of "fake" or "watered-down" attractions [12][14]. Group 4: Common Issues in 5A Scenic Areas - Many 5A scenic areas suffer from poor management, inadequate facilities, and excessive commercialization, which detracts from the visitor experience [24][25]. - Reports of long queues, unsatisfactory hygiene conditions, and aggressive pricing strategies have become common complaints among tourists [26][28]. Group 5: Emergence of Alternative Ratings - In response to the perceived decline in quality of 5A attractions, there is a growing call for a new rating system, such as a proposed "6A" designation, to better reflect the true quality of tourist destinations [29][30]. - Popular sites like Jiuzhaigou are highlighted as exemplary models due to their natural beauty and effective management, contrasting sharply with many current 5A sites [30][34].
快手亮出流量底牌
虎嗅APP· 2025-08-31 08:58
一个普通的东北三胞胎妈妈,是怎么在快手链接起万千老铁的? 然姐原本只是想记录三个孩子的日常,没想到"真实、有趣、接地气"却成了最好的流量密码。从2万 粉丝到324万,用了一年半;从几千点赞到单条视频轻松破500万播放,她证明了一件事:在快手, 只要用心经营,新面孔仍然有大把机会。 历经反反复复的尝试之后,安万无意间拍摄的一条在家教闺女练戏的短视频,一下子爆了。"评论区 有老铁们在问东问西,全是对我和剧团演员生活的好奇。"这之后,短视频一个接一个的火,安万的 如果说,短视频让然姐这样的创作者被更多人知晓,在直播场的尝试和坚持,则推动这种"熟人感"转 化成了更为日常的互动,以及,变现的新机会。一个让很多人没想到的结果是,在尝试电商带货不到 半年,然姐就做到了单场千万GMV。 从短视频到直播,从涨粉到变现,整个闭环走得顺理成章。这背后,是快手正在验证的一套内容方法 论。 在近日召开的2025年光合创作者大会上,快手明确提出了内容战略的核心——"短视频和直播一体 化"。以短视频为流量场,以直播为心智场,通过持续的流量扶持让好内容和好作者加速成长。 回溯整个大会,快手给出的关键词不只有"激励""补贴"这样的扶持信号。" ...
日本功率半导体,大撤退
虎嗅APP· 2025-08-31 08:58
Core Viewpoint - The semiconductor industry is experiencing a shift in focus from power semiconductors to emerging technologies like AI chips and HBM, leading to a decline in the prominence of power semiconductor manufacturers, particularly in Japan [4][5]. Group 1: Current Landscape of Power Semiconductors - The demand for power semiconductors is expected to grow due to the rapid development of industries such as electric vehicles, photovoltaics, and wind power, alongside the adoption of wide-bandgap semiconductor materials [7]. - Japanese manufacturers, once dominant in the power semiconductor market, are facing challenges as their expansion plans are delayed, resulting in a loss of market share [10][11]. - In 2024, only three Japanese companies remain in the global top ten power semiconductor manufacturers, with each holding less than 5% market share [11][12]. Group 2: Challenges Faced by Japanese Manufacturers - Rohm has reported a net loss of 50 billion yen for the fiscal year ending March 2025, marking its first annual loss in 12 years, and has had to scale back its investment plans significantly [15][16]. - Toshiba's collaboration with Rohm has stalled, and its investments in power semiconductors have not yielded expected returns, leading to a slowdown in its growth [19][20]. - Renesas Electronics has announced a net loss of 175.3 billion yen in the first half of 2025 and has decided to abandon its plans to enter the silicon carbide (SiC) market due to competitive pressures and market conditions [21][22][24]. Group 3: Reasons for the Decline - Internally, Japanese companies struggle with a lack of trust and collaboration, which hampers their ability to integrate and innovate effectively [32][33]. - Externally, the rise of Chinese semiconductor companies has intensified competition, with these firms rapidly gaining market share and driving down prices, putting pressure on Japanese manufacturers [34][36]. - The global electric vehicle market has not developed as anticipated, leading to overcapacity and insufficient returns on investments made by Japanese firms [34]. Group 4: The Rise of Chinese Semiconductor Companies - Chinese companies are rapidly establishing themselves in the power semiconductor market, leveraging low energy costs and a large domestic market to achieve scale and reduce costs [36][38]. - Companies like Tianjiao and Tianyue have emerged as leaders in the silicon carbide substrate market, significantly impacting the competitive landscape [36][39]. - The technological gap between Japanese and Chinese firms is narrowing, with Chinese companies quickly catching up in both silicon and silicon carbide technologies [40]. Group 5: Future Outlook - The Japanese power semiconductor industry must undergo significant restructuring and collaboration to regain competitiveness in the global market [42][43]. - There is a need for Japanese companies to diversify their product offerings beyond electric vehicles and focus on emerging markets such as industrial automation and energy [43].
祛湿焦虑,让中国人交了多少智商税?
虎嗅APP· 2025-08-31 03:06
Core Viewpoint - The article discusses the rising trend of "dampness removal" among young people in China, highlighting its popularity on social media and the significant market response, with a market size nearing 68 billion yuan [6][13][27]. Group 1: Market Dynamics - The market for dampness-related products has seen explosive growth, with a reported annual increase of 213% from 2019 to 2023 [16]. - Products such as foot patches and herbal teas claiming to remove dampness are experiencing high sales, with some foot patches selling over 10,000 units monthly [6][16]. - The overall market size for dampness-related products is approaching 68 billion yuan, indicating a substantial consumer interest and investment potential [6][16]. Group 2: Consumer Behavior - Young women aged 18 to 34 are the primary drivers of the dampness removal trend, actively sharing various methods on social media platforms [4][6]. - Many consumers are self-diagnosing their health issues as "dampness," often without medical consultation, leading to a rise in demand for related products [7][12]. - The perception of dampness as a health issue has become a cultural phenomenon, with individuals attributing various health problems to "dampness" [18][24]. Group 3: Industry Challenges - The industry is characterized by a lack of standardization and regulation, with many products relying on low-cost OEM manufacturing [19]. - A significant portion of marketed dampness products lacks third-party efficacy testing, raising concerns about their actual health benefits [18][19]. - The concept of "dampness" is complex, and many products may not be suitable for all consumers, potentially leading to adverse effects [18][19]. Group 4: Cultural Context - The trend of dampness removal reflects broader societal shifts in health consciousness, moving from a focus on "supplementing" to "removing excess" in health practices [22][24]. - The rise of health anxiety, particularly among younger generations, has fueled interest in traditional remedies and alternative health practices [23][24]. - The marketing of dampness products often capitalizes on emotional and psychological factors, linking health issues to the concept of dampness [20][24].
外资在华“卖身”真相
虎嗅APP· 2025-08-31 03:06
Core Viewpoint - Foreign companies in China are increasingly divesting their businesses, a trend exemplified by brands like Starbucks, Decathlon, Häagen-Dazs, and IKEA, which are selling stakes in their Chinese operations. This shift is not indicative of a lack of confidence in the Chinese market but rather a strategic adjustment to leverage local capital and expertise for better market penetration and brand expansion [4][5][10]. Group 1: Exit Trend - In the summer of this year, a wave of foreign companies began to exit the Chinese market, with notable brands like Starbucks planning to sell 70% of its Chinese business for an estimated $5 billion to $10 billion, and Decathlon looking to sell 30% of its Chinese subsidiary, valued at approximately 10 billion RMB [9][10]. - Historical precedents for such divestments include Yum Brands selling its Chinese operations in 2016 and McDonald's selling a majority stake in its China and Hong Kong business in 2017 for $2.08 billion [9][10]. - The trend of foreign companies selling stakes in their Chinese operations is not new, as many have previously relied on brand strength for rapid expansion but later faced growth bottlenecks, leading to a transfer of operational control to local capital [10][11]. Group 2: Reasons for Divestment - The rise of domestic competitors has intensified pressure on foreign companies, with Starbucks' market share dropping from 34% to under 15%, and Decathlon experiencing a nearly 16% decline in net profit last year [13][14]. - Foreign companies struggle to adapt to the unique characteristics of the Chinese market, particularly in lower-tier cities, where their traditional business models do not resonate with local consumer preferences [14][17]. - The operational challenges faced by foreign firms include a mismatch between their standardized global strategies and the need for localized management, product offerings, and marketing approaches [17][18]. Group 3: Transformation Strategy - Despite the challenges, foreign companies like Starbucks and Decathlon still maintain significant market presence, with Starbucks having 140 million registered members in China and Decathlon achieving over 10 billion RMB in revenue last year [19][20]. - The divestment strategy is seen as a shift from heavy asset ownership to a more flexible partnership model, allowing foreign brands to remain involved as shareholders while leveraging local expertise for growth [25][26]. - Successful examples of this strategy include KFC and McDonald's, which have seen renewed growth after transferring operational control to local partners, indicating that a localized approach can yield better results in the Chinese market [25][26].
良子的400斤大胃袋,装不下他的七宗罪
虎嗅APP· 2025-08-31 03:06
Core Viewpoint - The article presents a satirical and critical examination of a popular internet figure known as "Big Stomach Liangzi," highlighting the absurdity of his lifestyle and the societal fascination with his extreme eating habits, which serve as a reflection of deeper societal issues and human desires [10][45][138]. Group 1: Liangzi's Characteristics and Lifestyle - Liangzi, whose real name is Li Zhanyang, is characterized by his extreme obesity, weighing nearly 400 pounds with a BMI of 80, which is far beyond normal human parameters [10][41]. - His eating habits are depicted as wild and uncontrolled, often involving large quantities of traditional Northern Chinese foods, and he is known for his loud and unrefined eating sounds [14][15][21]. - Liangzi's unique approach to weight loss, termed "Liangzi Mechanics," suggests that eating leads to fat burning, which contradicts conventional health principles [27][26]. Group 2: Public Perception and Cultural Impact - Liangzi has become a cultural phenomenon, with his name and the term "stomach" being used as a new unit of measurement in various contexts, including shopping platforms [46][49]. - The article discusses how Liangzi's persona has evolved into a symbol of societal issues, reflecting the darker aspects of human nature and the public's fascination with excess and indulgence [105][106]. - His story has sparked discussions about morality, health, and the human condition, positioning him as a subject of both ridicule and intrigue within internet culture [138][137]. Group 3: The Absurdity of Liangzi's Existence - Liangzi's life is portrayed as a tragicomic spectacle, where his extreme behaviors and health issues are met with both concern and humor from the audience, leading to a complex relationship between him and his viewers [63][71]. - The article highlights the absurdity of his situation, where his health deteriorates yet he continues to gain popularity, raising questions about societal values and the nature of entertainment [41][138]. - Liangzi's existence serves as a commentary on the extremes of modern internet culture, where personal health and well-being are often sacrificed for the sake of entertainment and online fame [138][137].
一文看懂“人工智能+”:十年一遇的大机遇
虎嗅APP· 2025-08-30 13:32
Core Viewpoint - The article emphasizes the significance of the "Artificial Intelligence +" initiative, suggesting it represents a monumental opportunity akin to the "Internet +" movement a decade ago, with the potential to reshape industries and society at large [4][8][57]. Summary by Sections Introduction to "Artificial Intelligence +" - The article discusses the recent document titled "Opinions on Deepening the Implementation of 'Artificial Intelligence +'" and expresses excitement about its implications for the future [4][5][12]. Timeline of AI Development - The document outlines a clear timeline for AI integration: - By 2027, over 70% of new intelligent applications will be widely adopted, similar to the rapid adoption of mobile payments [12][13]. - By 2030, AI applications will exceed 90% penetration, marking AI as a crucial growth driver for the economy [12][14]. - By 2035, society will fully transition into an intelligent economy and society, fundamentally altering daily life and interactions [12][15]. Comparison with "Internet +" - The article contrasts "Artificial Intelligence +" with "Internet +", stating that while the latter focused on "connection", the former emphasizes "empowerment" [25][24]. - AI will not just enhance existing processes but will fundamentally transform productivity and creativity across various sectors [28][29]. Key Directions of "Artificial Intelligence +" - The document identifies six key areas for AI application: 1. **Scientific Technology**: AI will facilitate consistent scientific discoveries by automating repetitive tasks [33][34]. 2. **Industrial Development**: New AI-native companies will emerge, fundamentally changing business models and operational structures [36][38]. 3. **Public Welfare**: AI will enhance efficiency in industries like agriculture and manufacturing, improving quality of life [41][42]. 4. **Consumer Experience**: AI will create personalized experiences through intelligent agents and interconnected devices [39][40]. 5. **Governance**: AI will improve urban management and public services, enhancing safety and efficiency [43][46]. 6. **Global Cooperation**: AI will play a role in international collaboration and establishing global standards [47][48]. Challenges and Opportunities - The article highlights the dual nature of AI's impact, where it poses challenges to traditional jobs while simultaneously creating new opportunities for those who can adapt [50][51]. - The emphasis is placed on the need for individuals to learn how to work alongside AI, leveraging its capabilities to enhance their own skills [54][55]. Conclusion - The article concludes that the "Artificial Intelligence +" initiative marks the beginning of a transformative era, with the potential to redefine productivity, societal interactions, and the very concept of humanity [57][58].
李宁赌上三把牌
虎嗅APP· 2025-08-30 13:32
Core Viewpoint - Li Ning is at a critical juncture, facing declining profits and increasing competition, prompting a strategic shift towards a focus on professional sports rather than relying on the "national trend" [2][4]. Financial Performance - Li Ning's net profit for 2024 decreased by 5.5% to 3.013 billion yuan, with a further decline of 11.0% to 1.737 billion yuan in the first half of 2025 [2]. - In contrast, Anta's revenue growth for 2024 was 13.6%, with a profit increase of over 50% to 16.989 billion yuan, highlighting the widening gap between the two companies [2]. - Li Ning's revenue growth was only 3.9% in 2024, slowing to 3.3% in the first half of 2025, significantly below pre-pandemic levels [2]. Strategic Adjustments - Li Ning is optimizing its store structure by closing 51 stores to improve asset quality and reduce reliance on market share [3][12]. - The company is experiencing a decline in gross margin by 0.4 percentage points to 50.0%, and net margin is also under pressure due to increased discounts and marketing costs [3][4]. Shift to Professional Sports - Li Ning is transitioning from a reliance on "national trend" to establishing a "professional sports" brand image, focusing on technology and performance to counteract market fatigue [6][10]. - The company increased R&D investment by 8.7% in the first half of 2025, significantly outpacing revenue growth, with a focus on core sports categories like running, basketball, and training [9][10]. Channel Optimization - Li Ning's channel strategy involves a "surgical" approach to reduce low-performing stores while investing in flagship locations in high-value areas [12][15]. - The average store size for major outlets is 242 square meters, with an average monthly revenue of 300,000 yuan, indicating a focus on efficiency and profitability [14][15]. Leadership Changes - Li Ning hired Victor Herrero, a former Zara executive, at a salary of 42 million yuan to lead the multi-brand strategy, aiming to enhance brand performance and operational efficiency [18][19]. - The company is exploring potential acquisitions, such as Puma, to strengthen its multi-brand portfolio, although internal operational challenges remain a concern [20][21]. Future Outlook - Li Ning's transformation is seen as a "second startup," requiring patience and resilience to navigate market challenges and internal restructuring [21][22]. - The success of this strategy hinges on the ability to convert R&D investments into consumer-recognized value in a competitive landscape [21][22].