Core Viewpoint - The article discusses the resurgence of retro aesthetics in consumer preferences for SUV models, particularly focusing on the "boxy" design trend in the automotive market [1][2]. Group 1: Market Trends - There is a noticeable shift in consumer aesthetics back to retro designs, particularly in the SUV segment [1]. - The demand for versatile vehicles that can navigate various terrains is increasing, reflecting a desire to explore the country's landscapes [2]. Group 2: Vehicle Pricing and Sales - The Haval Big Dog models have a strong market presence, with 95% of sales concentrated on gasoline versions, averaging over 15,000 units sold monthly [3]. - The Equation Leopard T3 has achieved stable monthly sales of around 10,000 units, indicating strong market acceptance [6]. - The Haval Tank 300 has seen a decline in sales from approximately 10,000 units to around 7,000 units monthly, yet it remains one of the most successful Chinese off-road vehicles [18]. Group 3: Competitive Analysis - The article highlights several key players in the boxy SUV market, including Haval, Equation Leopard, and Jietu, with a recommendation for consumers to consider these brands in the order mentioned [43]. - The Jietu Traveler and Jietu Mountain Sea T2 models are noted for their competitive pricing and product capabilities, although the latter has limited product strength [10][12]. - The Equation Leopard series, particularly the T3, is positioned as a unique electric option among boxy models, showcasing the brand's commitment to innovation [7].

Order Situation - Average store new orders: 10 to 12 units [6] - Store visit ratio: 25% to 30% [6] - Increase in store visits: 50% to 70% [6] - Strong performance in first-tier cities, especially in the Sichuan-Chongqing region, driving overall test drive increases during the National Day holiday [8] Customer Profile - Age range of customers: 35 to 55 years [7] - Male proportion: 75% [7] - Customers are generally high-educated, high-income individuals who prioritize vehicle safety [10] - Customer sources are evenly split between traditional luxury brands (BBA) and new energy vehicle brands, with some long-term Volvo brand loyalists [10] Configuration Preferences - Main selling configuration: All-wheel drive with ultra-long range Plus at 319,900 CNY [9] - All-wheel drive vehicles account for 95% of sales, while two-wheel drive accounts for 5% [9] - Preferred color: Dawn Gray (main selling color) [9] - Higher proportion of full payments than expected, with most customers opting for the second-highest configuration [13] Competitive Comparison - Among 10 customers, 2 compared with Volvo XC60, 2 with AITO M7, 2 with traditional BBA fuel models (Q5L, GLC), and 1 with Li Auto L7 [12] - New energy vehicle customers are increasingly visiting showrooms, focusing on safety and performance when comparing with AITO M7 and market share when comparing with Li Auto L7 [15]

Core Insights - The article discusses the purchase experience of a 2026 model Leap Motor C16 630 Laser Radar Intelligent Version 6-seater, highlighting the decision-making process and the vehicle's features and performance [1][3][4]. Purchase Decision - The vehicle was purchased due to high transportation costs incurred from frequent business trips, leading to a decision to buy a car for company use within a budget of 200,000 yuan [6][7]. - Competitors considered included Dongfeng Yipai 008 and Leado L90, but the C16 was ultimately chosen due to its suitability for company needs and the influence of a Leap Motor shareholder [6][9][11]. Vehicle Features and Performance - The C16 features impressive specifications, including 300 horsepower and a comprehensive energy consumption of 14.6 kWh (CLTC) [11]. - The vehicle's driving experience is noted to be significantly improved compared to previous models, with better handling and comfort, despite using a basic suspension setup [13][14]. - The interior includes modern amenities such as a refrigerator and a large infotainment system, enhancing the overall user experience [12][18]. User Experience - Noise, vibration, and harshness (NVH) levels are reported to exceed expectations, with acceptable noise levels at various speeds [17]. - The vehicle's energy consumption is approximately 12.5 kWh in urban settings and 18-20 kWh on highways, aligning with competitors in the same segment [18]. - Some issues were noted, such as steering feedback and potential wind noise, but overall satisfaction with the vehicle was expressed [20][22]. Conclusion - The overall assessment of the C16 is positive, with the vehicle deemed a good choice for its price point in the current market [22][23].

Market Overview - The market has seen a recovery in customer traffic compared to previous periods, with daily foot traffic reaching 7 to 8 groups, and weekends seeing a significant increase [2] - In a small fifth-tier city, competition is limited as most car brands have only one dealership, leading to less price comparison among customers [3] Sales Performance - The dealership sold a total of 49 vehicles last month, with the S05 model accounting for 22 units, highlighting its status as a sales leader [5] - The most popular configuration is the 520 Max, which constitutes 90% of the sales for this model [5] - The dealership currently has 6 units of the 520 Max in stock, with the majority being the popular color "Flowing Silver" [5] Pricing and Promotions - Deep Blue maintains strict price control, with direct communication from regional managers to sales staff regarding pricing breaches [4] - Current promotional offers include an 80,000 yuan interest-free loan for 24 months, a 999 yuan charging station installation service, and a 5,000 yuan trade-in subsidy [10] - The total discount available is 7,000 yuan, including a 4,000 yuan official discount and an additional 3,000 yuan from the dealership [11] Customer Demographics - The customer base for the S05 is diverse, ranging from recent graduates to individual business owners and civil servants [12] - A case study of a customer, a 40-year-old veteran, illustrates the shift towards electric vehicles due to rising fuel costs and the need for a cost-effective solution for long commutes [13][14] Competitive Landscape - Internal training identifies competitors as Yuan Pus, Leap B10, Haiyun 05, and Galaxy E5, with the most comparisons made against Leap [16] - Deep Blue's advantages include the use of CATL batteries and 3C fast charging, while its disadvantages lie in the hardware for intelligent driving compared to competitors like Leap, which offers laser radar [17] Customer Feedback - The S05's Ultra version has struggled in sales, attributed to its higher price and limited perceived value compared to the more popular Max version [7][8] - Common customer complaints include a short maintenance cycle of one year or 10,000 kilometers and a limited warranty period of three years or 120,000 kilometers [25]

Core Insights - The article discusses the launch and sales performance of the new Zhiji LS6, highlighting its features and customer demographics [1][2][3] Sales Performance - The new LS6 has seen a significant increase in sales, rising from 20 units to 50 units after the introduction of the extended-range version [1] - The best-selling configuration is the 2026 model extended-range 52 Max, priced at 229,800 yuan, with the most popular color being Raphael Tea/Tuner Silver [2][14] Product Features - The new LS6 offers an electric range of 370-450 km and a comprehensive range of 1500 km, which has been well-received by customers [2][7] - The vehicle includes high-end features such as 800V fast charging and free advanced driver assistance, making it competitive in its price range [7] Customer Demographics - Compared to the previous model, the average age of customers has increased, attracting more mature male consumers, while the proportion of female buyers has decreased [3][10] - Many customers are replacing their vehicles from brands like BBA (Benz, BMW, Audi), with a significant number being employees from state-owned enterprises and civil servants [4] Competitive Landscape - The LS6 is frequently compared to models such as Aion M7, Li Auto L6, and Lantu FREE+, with Lantu FREE+ being the most common comparison due to its availability and advanced driver assistance system [10][12] - A notable competitor is Lantu FREE+, which has a strong reputation for its smooth driver assistance features, impacting customer decisions [12] Customer Feedback - Initial customer feedback has been largely positive, with few complaints reported. However, some customers have mentioned concerns about trunk space and the positioning of the passenger display screen [17][18] Financial Options - The dealership offers a financing plan with a 0% interest rate for the first two years, making the purchase more attractive [16] - Customers can also benefit from various promotional offers, including cash discounts and free upgrades on certain features [21]

Group 1 - The overall customer flow during the National Day holiday was high, with some brands experiencing better sales compared to the previous months, although there was a decline compared to the same period last year due to new store openings in the same city [2][11][16] - The most popular models included the AITO M7, Yu7, and i6, with customers particularly focused on delivery times and vehicle features [2][7][11][22] - Promotional activities included test drive incentives and tax rebate policies, which helped boost consumer confidence, especially for newly launched models [2][11][17] Group 2 - Some brands did not implement any additional promotional activities during the holiday, maintaining a consistent policy from the previous month [8][9][12] - Local auto shows were held, but their effectiveness in attracting customers was considered limited, with some brands opting for external exhibitions instead [13][19][24] - The impact of subsidy reductions was noted, with some brands offering trade-in subsidies to encourage purchases before the changes took effect [12][23]

Core Insights - The article discusses the impact of the National Day holiday on car sales, highlighting a significant decline in customer traffic and orders compared to the previous year due to various factors including policy changes and consumer behavior shifts [1][3][15]. Group 1: Sales Performance - Customer traffic during the holiday decreased significantly, with a reported 20% drop in store visits and a 50% reduction in orders compared to last year [15]. - The average daily order completion was only 4 units, falling short of the target of 5 units per day, with a total of 40 orders expected over the holiday period [3][10]. - Some dealerships reported that the best-selling models included Q3, Q5, and A6, while Q2 struggled to sell [4][17]. Group 2: Market Conditions - The market is expected to face challenges in Q4 due to tightening government subsidies and a prevailing consumer wait-and-see attitude regarding pricing [7][18]. - The discontinuation of replacement subsidies has led to a significant drop in customer interest, with many potential buyers opting to wait for better deals [10][16]. - Inventory shortages have also contributed to difficulties in closing sales, with reports of customers losing interest as vehicles became unavailable during negotiations [11]. Group 3: Promotional Strategies - Dealerships employed various promotional strategies during the holiday, including small gifts for customers and enhanced incentives for order placements, but these efforts did not yield the expected results [3][6]. - Some brands maintained consistent pricing strategies, while others increased discounts to attract customers, reflecting a competitive market environment [6][16]. - The overall sentiment among dealerships is cautious, with expectations that the market may stabilize around mid-November, but December could see a surge in sales due to the end of certain subsidies [11][13].

Core Insights - The overall foot traffic in the automotive industry increased significantly during the National Day holiday, with over 72% of surveyed stores reporting an uptick in customer visits, particularly in the new energy vehicle (NEV) segment, which outperformed traditional fuel vehicles [1][4]. Group 1: Foot Traffic Performance - 74% of NEV stores reported an increase in foot traffic, slightly higher than the 65% of fuel vehicle stores [4]. - Among the stores reporting increased foot traffic, 58% experienced an increase of up to 30%, while 42% saw an increase greater than 30% [4]. - The highest reported increase in foot traffic was from Hongmeng Zhixing stores, with 89% of 31 surveyed stores indicating an uptick [4]. Group 2: Consumer Purchase Intent - Consumer purchase intent showed signs of recovery, with 52% of respondents indicating an increase in purchase willingness during the holiday [6]. - 96% of stores noted that the reduction in vehicle replacement subsidies significantly impacted consumer purchase intent, with over 60% reporting a clear effect [8][10]. - The end of full exemption policies by the end of 2025 has led consumers to become more decisive about their vehicle purchase timelines [11]. Group 3: Influencing Factors on Consumer Behavior - The reduction in replacement subsidies was identified as a primary factor affecting consumer purchase intent, with 77% of stores citing it as a key influence [9]. - New model releases have attracted consumer attention away from price reductions and added features, becoming the leading factor in purchase decisions [15]. - The effectiveness of promotional strategies, such as celebrity endorsements, varied, with some stores questioning their necessity [14][15]. Group 4: Brand Strategies - Different brands are targeting distinct demographics with their marketing strategies, with traditional brands favoring established celebrities and new energy brands opting for younger stars [16]. - The introduction of tax policies by manufacturers has had mixed feedback, with 59% of sales reporting average effectiveness and 28% noting significant impact [15].

Order Situation - The average new orders per store are between 65 to 70 units, with a showroom visit rate of 50% and an increase in showroom visits by 150% to 200%. The pre-order to order conversion rate is between 30% to 40% [1][4][6] - After the launch, the pricing met customer expectations, leading to a surge in showroom visits, test drives, and orders, with a return to stable showroom visits post-National Day [6][9] Customer Profile - The primary customer demographic is aged between 35 to 55 years, with a male representation of 90%. There is a noticeable increase in customers from first-tier cities post-launch, with a higher replacement rate from traditional luxury SUV owners like Land Rover, Cayenne, and Prado [5][9] - Customers are predominantly male, including business owners and executives with strong economic capabilities, making quick decisions based on the appearance and driving performance of the Zeekr 9X, as well as its smart features [9] Configuration Preferences - The preferred configurations are the Hyper and Black versions, accounting for 70% to 80% of orders, with the main exterior color being Extreme Night Black and the main interior color being Amber Brown [8][12] - Customers showed high recognition for the Zeekr 9X's exterior and interior after viewing the vehicle at exhibitions, with a significant concentration on higher configurations post-launch [12] Competitive Comparison - Among ten customers, three compared with the AITO M9, one with the NIO ES8, one with the Li Auto Mega, and one with the Mercedes-Benz GLS. The mention of Land Rover remains the highest, with an increased mention of Cayenne and Prado compared to the pre-order phase [10][13] - Customers comparing with the AITO M9 are generally around 40 years old, while those considering the NIO ES8 focused on delivery time and smart features, and Li Auto Mega customers prioritized delivery cycles and family needs [2][13]

Core Insights - The article discusses the performance and market reception of the Li Auto i8, highlighting its sales figures and customer demographics [2][8]. Market Performance - The average daily customer traffic is around 16, with the i8 accounting for 2 out of every 10 customers, indicating a decrease in interest compared to the initial launch period when 4-5 out of 10 customers were specifically interested in the i8 [2]. - The i8 is priced at ¥339,800, with various optional features available for additional costs [5]. Customer Preferences - The most popular color for the i8 is white, making up 40% of sales, while the least popular is the Sky Blue color due to its niche appeal and higher wait time [3]. - The target customer base primarily consists of middle-class families and business owners, with a significant number of customers being repeat buyers of Li Auto vehicles [8][9]. Competitive Landscape - Customers often compare the i8 with competitors such as Tesla Model X, NIO ES8, and Lada L90, with price being a significant factor in their decision-making [11][12]. - The Lada L90 is particularly noted for its affordability, with a price of ¥279,800, making it a strong competitor [12]. Customer Feedback - Common complaints from customers include the absence of a front trunk, which many expect in a large electric vehicle, and some perceive the i8 as lacking in size and presence [17][18]. - The i8's electric technology and space utilization are key reasons customers choose it over competitors [15].