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问界M9:只要预算不是问题,同级就很难有对手
车fans· 2025-07-01 00:29
Core Viewpoint - The article discusses the current market performance and customer preferences for the AITO M9 vehicle, highlighting its popularity and sales dynamics in a specific city, as well as customer comparisons with competing models [2][9]. Market Performance - The AITO M9 has a high customer interest, accounting for 40% of the foot traffic in stores, despite a slight decline in overall customer visits due to seasonal factors and local events [2]. - The most popular variant is the six-seat range-extended Ultra version, which constitutes 70% of sales, with a waiting period of 6-8 weeks [3]. Customer Preferences - Customers prefer the range-extended version over the pure electric version due to better energy efficiency and practicality for family use [3]. - The six-seat configuration is favored for its spaciousness and suitability for both business and family use [3]. Pricing and Financing - The official price for the six-seat range-extended Ultra version is ¥539,800, with additional popular options costing around ¥28,000 [5]. - A financing example shows a total cost of ¥162,850 after down payment, with a monthly payment of ¥8,273 [6]. Customer Demographics - The primary buyers are from elite circles, including private business owners and executives, who value both commercial and family utility [9]. - Customers often compare the AITO M9 with luxury brands like BMW and Mercedes-Benz, with significant interest in the driving experience and brand perception [11][12]. Competitive Landscape - The main competitors identified are the BMW X5, AITO M8, and Li Auto L9, with varying customer preferences influencing their choices [11]. - Some customers switch from traditional luxury brands to the AITO M9 due to its perceived value and performance [12][14]. Customer Feedback - Common complaints include long delivery times and a desire for more technologically advanced design features [17].
小米YU7 72小时新车上市一线快报
车fans· 2025-06-30 00:29
具体情况如下: 1,订单情况: 均店新增锁单:800~900台 -3月预热,展车6月到店,这次展车和试驾车大量配置,客户一次性看全,门店反馈效果很好。大部分客户上 市前已看过实车,下定坚决,周末到店试驾确认,迎来进店量大高峰。 2,客户画像:22~35岁, 男性比例:55%,增换购比例:60~70%,SU7转单占比:5~7% 需要注意: -客户整体年龄比小米SU7稍大,但也以95后、年轻家庭用车为主。因为价格拉开差距,实际小米SU7转单率明 显低于预期。 -外观内饰对女性吸引力强烈,很多是女性主动希望购车,在现场下定选配,越往一二线城市女性决策比例越 高。 锁单率:75~80% 进店量占比:90% 需要注意: -上市效果完全超过门店的预期,普遍超额完成厂家任务。按照默认距离分配订单后,人口密集区订单占比明 显提升。 3,配置选择: 55%选择 YU7 标准版:253500 25%选择 YU7 PRO版:279900 20%选择 YU7 MAX版:329900 需要注意: -客户主要看重外观内饰设计、续航,认为天际屏科技感很强,试驾后底盘调教超预期,防晕车模式对家庭客 户感受明显。 -家庭客户更倾向买标准版,加 ...
小米YU7门店情报:日均2000客流展车被薅秃,订车失败急哭女客户
车fans· 2025-06-30 00:29
Core Insights - The article discusses the current situation of the YU7 vehicle sales and customer feedback, highlighting a significant increase in customer traffic and interest in the vehicle [1][2]. Sales Performance - The introduction of a green display vehicle led to a surge in customer traffic, increasing from an average of over 1,000 to over 2,000 daily [2]. - The showroom experienced overwhelming customer presence, especially on weekends, making it difficult to track visitor numbers [5]. Pricing and Offers - The pricing for the YU7 models is as follows: Standard version at 253,500, Pro version at 279,900, and Max version at 329,900 [3]. - Initial promotional offers include complimentary features such as zero-gravity seats and an electric front trunk, with a notable 80% of customers opting for additional customization [4]. Customer Feedback - Customers have expressed high satisfaction with the vehicle's aesthetics and interior design, although there are concerns regarding space, particularly for families [5][11]. - The most pressing question from customers is about the delivery timeline for the vehicles [7]. Competitive Landscape - The main competitors identified are Model Y, Hongmeng R7, and Zeekr 7X, with many customers comparing YU7 favorably against Model Y [9]. - Over 70% of customers believe the pricing is within expected ranges, although some find the Max version slightly overpriced [9]. Strengths and Weaknesses - The YU7 is praised for its attractive design and variety of customization options, while some family-oriented customers have opted out due to space limitations [11][13]. - The vehicle's appeal is strong among younger customers, but it may not meet the needs of larger families [13]. Sales Insights - The sales team has noted a record-breaking number of pre-orders, with 200,000 units in just three minutes, indicating a strong market demand [21]. - There is a sense of urgency among potential buyers to place orders quickly to take advantage of initial offers [19].
专访小米销售:YU7上市后,你们经历了什么情景,有什么感受?
车fans· 2025-06-27 03:00
Core Insights - The article discusses the impressive sales performance of the Xiaomi YU7, highlighting that it received 200,000 orders in just 3 minutes and 289,000 orders in 1 hour, indicating a record-breaking launch in the Chinese automotive market [1][3]. Pricing and Customer Sentiment - The starting price of the YU7 was anticipated, but the mid-range Pro version is priced about 10,000 lower than expected at 279,900, with 70% of customers finding it a great deal [3]. - Customer reactions to the pricing were overwhelmingly positive, with many opting to upgrade their orders to higher configurations due to perceived value [10][12]. Order and Delivery Insights - The YU7's order situation is described as "extremely volatile," with over 50 customers placing orders in-store, and the first batch of vehicles expected to be delivered starting in August [3][7]. - Concerns about the impact of YU7 on SU7 orders have been alleviated, as SU7 customers are now able to transfer their orders, indicating a flexible approach to customer needs [5][12]. Competitive Landscape - The main competitor for the YU7 is identified as the Tesla Model Y, with expectations that YU7 will significantly affect Model Y's order volume [7][16]. - Other competitors mentioned include Zeekr 001, 7X, and Zhijie R7, with the article suggesting that these brands may need to adjust their pricing strategies in response to YU7's launch [7][16]. Product Features and Enhancements - The YU7 boasts significant improvements in auxiliary driving capabilities, including a new version that enhances logic flow and complex road handling, along with standard laser radar across all models [7][14]. - The vehicle is noted for its appealing design, rich optional features, and enhanced safety and comfort, making it suitable for family use [8][14]. Market Dynamics - The article suggests that the YU7's launch may lead to price adjustments and strategic changes among competing brands, particularly in the same price segment [16]. - There is an expectation of a decline in Tesla's short-term sales, but both Tesla and Xiaomi are predicted to maintain strong sales figures by the end of the year, with the real impact felt by other brands [16].
零跑C16:二胎家庭看车挪不动步,新款断货老款也卖光了
车fans· 2025-06-26 00:29
Group 1 - The core viewpoint of the article is that the newly launched Leap C16 has generated significant interest and sales, particularly among families looking for a cost-effective 6-seat electric SUV [2][5][19] - The primary customer demographic for the C16 includes families with children, particularly those in their mid-30s, who are either upgrading or replacing their vehicles [3][5] - The C16 is being compared most frequently with the Dongfeng Yipai 008, with customers attracted to its competitive pricing and rich comfort features [5][9] Group 2 - The C16 has no cash discounts at launch, but its price is approximately 10,000 lower than the older model, making it appealing for buyers [9][18] - The most popular configuration is the pure electric version of the C16, specifically the 630 laser radar version, with silver and white being the most favored colors [13] - Maintenance costs for the pure electric model range from 300 to 400 yuan per service, while the range-extended version costs between 500 to 600 yuan [17]
那些停工的品牌,销售和车主过得怎么样?4位从业者聊聊真实情况
车fans· 2025-06-24 00:29
近期哪吒汽车的相关新闻频繁上热搜,在新能源时代的发展历程中,这也不是第一个停工的品牌了,恐怕也不是最后一个。 这个店刚开业的时候,销量还不错,一个月能卖几十台,对于周边来说已经是很不错的成绩了。 但谁知道这就是仅有的一小段时期巅峰,后来就再也没起来过。 每个品牌停工的背后,最受伤的可能就是在职员工和车主,所以我们找了几位曾经都在这类品牌工作过的销售顾问,一起来聊聊这个事情。 哪吒汽车 我在哪吒汽车 短暂待过半年多,期间经历过车展、厂家团购会、年底员工聚餐等。我们集团签哪吒品牌比较晚,跑路的还比较早,所以好事没赶上,坏事也没承受 太多。 去哪吒工作的契机,是因为我自己买了台新能源车,发现和油车的体验完全不同,也对新能源行业有了很大兴趣。当时我本来在集团的油车品牌工作,后来听说要 代理个哪吒汽车,那个店总和我关系还不错,我就直接打电话申请调过去。 入职很顺利,毕竟我也有五年左右的汽车销售经验,简单面试了一下就上岗了。 当时一去这家店,感觉特别有意思,基本上大多数员工都是原来JEEP店的,只有两 个销售是其他新能源品牌过来的,一个做了销售组长,一个做内训师。 合创汽车 严格来说,我不仅在合创干过,也在高合工作过,哈 ...
一些内容上的调整和思考,跟大家交代下
车fans· 2025-06-19 03:25
比如新车一手消息、行情变化、竞品对比、买车时遇到的问题、各类政策解读、防骗避坑知识等。 最后,特别感谢大家一直以来的厚爱! 2.内容形式拓展,多写些喜闻乐见的,又或者对大家有用的东西,比如之前的"假车险"科普就是一次尝试:热 点+有用+车fans擅长。 大家有什么最喜欢的内容形式,欢迎留言。 车fans每日车型文章已经写了七年左右,这期间除去不定期休更几天来做内容沉淀、备稿、总结外,平时都在 持续更新。 这么长时间的内容创作没有进行过颠覆性的改变,本身就很不可思议,因为行业在变,大家的关注点也在变。 近几个月公众号的流量下滑比较多,其实每篇文章的评论区我们都在看,比如有些车型索然无味,有些文章内 容太水。所以在内部几次交流中,我们打算做一些相应的调整: 1.车fans公众号先摸索新内容模式,改为不定期更新,不再写没什么看点的车型; ...
皓影:贷款让70000好像还没到底,靠着看CRV走错店的客户截胡几张订单
车fans· 2025-06-17 00:29
Core Viewpoint - The article discusses the current sales situation of the Honda Breeze (皓影) at a dealership, highlighting customer preferences, sales performance, and competitive comparisons with other models like the CR-V. Sales Performance - The dealership sold over 50 vehicles in May, with 18 units being the Breeze, indicating a moderate demand for this model [2] - The dealership currently has 10 units of the Breeze in stock, all in the starry blue 1.5T luxury version, with limited availability of other colors and configurations [2] Customer Demographics - The primary buyers of the Breeze are families looking for a spacious vehicle, with many being working-class individuals or small business owners, predominantly males over 40 years old [3] - A case study of a customer illustrates that despite initial interest in electric vehicles, family preferences led to the purchase of the Breeze due to comfort and convenience [3] Pricing and Discounts - Recent discounts on the Breeze have increased significantly, from around 65,000 to 70,000, making it a more attractive option for buyers [4] Competitive Analysis - The Breeze is frequently compared to the CR-V, with many customers initially intending to purchase the CR-V but being swayed to consider the Breeze [5] - The CR-V's brand recognition and lower pricing are significant factors influencing customer decisions, despite some customers finding the Breeze appealing [5][8] Configuration Preferences - The most popular configuration is the starry blue luxury version, accounting for 90% of sales, while lower and higher configurations see less interest due to perceived value [10] - Hybrid and seven-seat versions are rarely chosen, with customers often discouraged from considering the seven-seat option due to limited practicality [10] Financing Options - The majority of customers opt for a five-year loan with a two-year repayment plan, making up 90% of total transactions [12] Customer Feedback - Common complaints from customers include noise levels, with many expressing dissatisfaction during test drives [14] - Maintenance costs are reported to be around 500 for every 5,000 km or six months [14] Market Trends - Recent changes in banking practices have led to a shift from high-interest loans to more complex offerings from smaller banks, necessitating careful consideration of loan terms by customers [15]
“假车险”到底是什么?普通人能不能买到实惠的车险?
车fans· 2025-06-16 00:29
通常来说,假车险指的就是统筹车险 最近"假车险"相关的新闻三天两头上热度,问了一下从业小伙伴,也有不少没接触过的。所以我们就萌生了做一期解读和科普的想法,希望能帮大家避坑。 本篇内容来源于车fans团队一位负责新车代买的小伙伴,他朋友最近买车险就差点被骗。 据说还有个正式名称叫:机动车辆安全统筹,起源于2012年,当时的历史背景是运输公司为了提高抗风险能力,开始自己做保险。对于营运车辆来说,正规的保险 费用很贵,而如果由大型运输公司来做,且只面向挂靠在自己公司的车辆,不仅费用低,还均摊了风险,大家每年交的费用也能支付偶然的事故赔偿。 当然,这是对大公司而言,而如果是小的运输公司,可能一起大事故都扛不住,就直接跑路了。 假车险的玩法是怎样的? 首先,他们不做新车保险,因为现在的汽车消费市场环境下,用户买车第一年的保险大概率就在门店购买了。 其次,他们只卖商业险,或者连带交强险的话,交强险是会出真的,毕竟法规相关,这个没法作假。 这些假车险机构有门路买到大量用户信息,随后将采取电话保险的模式来推销续保。当用户到了需要续保的时期,恰好接到他们的电话,会发现报价异常便宜,假 设正规保险保费是5000块,那么假车险的报 ...
小米YU7起售价会是多少?让竞品销售猜一猜
车fans· 2025-06-13 00:29
Core Viewpoint - The anticipated starting price for the Xiaomi YU7 is around 23.99 million, with expectations of strong market performance due to brand recognition and product positioning [3][4][12]. Pricing and Market Position - The YU7 is expected to be priced between 23 million and 28 million, aligning with the pricing trends of new energy SUVs [10][14]. - The competitive landscape includes models like the R7 and M5, with the YU7's pricing strategy aimed at capturing market share and creating a siphoning effect in the segment [3][4][14]. Competitive Analysis - The YU7's main competitors are the Zhijie R7 and the Wenjie M5, with the R7 having advantages in intelligent driving and space, while the YU7 excels in brand appeal and aesthetics [3][4][12]. - The YU7 is expected to outperform the SU7 in terms of space and sales volume, with initial monthly sales projections of around 20,000 to 30,000 units [4][10][12]. Sales Projections - Initial sales for the YU7 are projected to be strong, with estimates suggesting monthly sales could reach 25,000 to 30,000 units after the initial launch period [4][10][14]. - The YU7's sales performance may impact the SU7's market share, particularly in the 25-30 million pure electric SUV market segment [4][10].