Group 1 - The Hong Kong stock market experienced a decline in technology stocks, with the Hang Seng Technology Index falling by 1.5% [1] - Notable declines among major companies include Tencent Music down nearly 5%, Alibaba down over 3%, and BYD, Kuaishou, Xpeng Motors, NIO, Kingdee International, Tongcheng Travel, and Bilibili all down over 2% [1] Group 2 - Tencent Music's stock decreased by 4.72%, with a year-to-date decline of 2.03%, and a total market capitalization of 209.41 billion [2] - Alibaba's stock fell by 3.45%, with a year-to-date increase of 1.96%, and a total market capitalization of 2.78 trillion [2] - BYD's stock dropped by 2.82%, with a year-to-date increase of 1.10%, and a total market capitalization of 878.90 billion [2] - Kuaishou's stock decreased by 2.78%, with a year-to-date increase of 14.78%, and a total market capitalization of 319.98 billion [2] - Xpeng Motors' stock fell by 2.63%, with a year-to-date decline of 2.08%, and a total market capitalization of 148.53 billion [2] - NIO's stock decreased by 2.52%, with a year-to-date decline of 7.47%, and a total market capitalization of 93.39 billion [2] - Kingdee International's stock fell by 2.39%, with a year-to-date increase of 4.29%, and a total market capitalization of 49.20 billion [2] - Tongcheng Travel's stock decreased by 2.35%, with a year-to-date increase of 3.92%, and a total market capitalization of 54.81 billion [2] - Bilibili's stock fell by 2.33%, with a year-to-date increase of 8.55%, and a total market capitalization of 86.64 billion [2] - Tencent Holdings' stock decreased by 1.82%, with a year-to-date increase of 3.67%, and a total market capitalization of 5.66 trillion [2] - NetEase's stock fell by 1.75%, with a year-to-date increase of 4.94%, and a total market capitalization of 712.98 billion [2]

Investment Rating - The report maintains a "Positive" outlook for the social services industry [4] Core Insights - The Ministry of Culture and Tourism data aligns with expectations, highlighting strong performance in duty-free shopping, inbound tourism, and leading mountain scenic spots. The upcoming long Spring Festival holiday and supportive tourism policies are expected to boost domestic consumption, leading to a favorable outlook for the social services industry in 2026 [3][7] Summary by Sections Domestic Tourism Demand - Domestic travel demand is steadily increasing, with 142 million domestic trips taken during the New Year holiday, a 5.2% increase compared to 2024. Total domestic travel expenditure reached 84.79 billion yuan, up 6.3% year-on-year, with per capita spending increasing by 1.1% [7] Duty-Free Shopping - Duty-free sales in Hainan during the New Year holiday showed significant growth, with 442,000 items sold, a 52.4% increase year-on-year. The number of shoppers reached 83,500, up 60.6%, and total spending was 712 million yuan, a 128.9% increase. This growth is attributed to the official launch of duty-free operations, new policies, and promotional activities [7] Scenic Spots - Leading mountain scenic spots demonstrated strong visitor elasticity, with Huangshan receiving over 75,000 visitors (up 76.5% year-on-year), Emei Mountain hosting 126,200 visitors (up 20.9%), and Changbai Mountain seeing a 41% increase in visitors compared to 2025. The expansion of high-speed rail and airports contributed to this growth [7] Online Travel Agencies (OTAs) - Inbound tourism and winter sports are emerging as key growth drivers, with a 110% year-on-year increase in inbound ticket bookings and a more than 30-fold increase in experiential product bookings. Domestic winter sports continue to be a central theme for growth in 2026 [7]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年12月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 同程旅行控股有限公司 呈交日期: 2026年1月6日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00780 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 3,000,000,000 | USD | | 0.0005 | USD | | 1,500,000 | | 增加 / 減少 (-) | | | | | | | USD | | | | 本月底結存 | | | 3,000,000,000 | USD | | 0.0005 | USD | | 1,500,000 | 本月底法定/註 ...

Core Viewpoint - The Hong Kong tourism sector stocks experienced a collective rise, indicating positive market sentiment towards the industry [1] Group 1: Stock Performance - Tongcheng Travel (00780.HK) increased by 5.02%, reaching HKD 23.86 [1] - Trip.com Group (09961.HK) rose by 4.08%, trading at HKD 600 [1] - Huazhu Group (01179.HK) saw a gain of 4.01%, priced at HKD 38.36 [1] - Meituan-W (03690.HK) grew by 1.42%, with a share price of HKD 106.9 [1]

Group 1 - The tourism sector stocks have collectively risen, with notable increases in companies such as Tongcheng Travel (up 5.02% to HKD 23.86), Trip.com Group (up 4.08% to HKD 600), Huazhu Group (up 4.01% to HKD 38.36), and Meituan (up 1.42% to HKD 106.9) [1] - During the New Year's holiday, domestic travel reached 142 million trips, a 5.2% increase compared to the 2024 New Year's holiday, with total spending amounting to CNY 84.789 billion, reflecting a 6.3% growth [1] - The average spending per person during the holiday increased by 1.1% compared to the previous year, driven by a rich supply of winter-themed travel options such as ice and snow tourism, winter escapes, and New Year celebrations [1] Group 2 - The National Immigration Administration reported an average of 2.2 million inbound and outbound trips per day during the holiday, marking a 28.6% year-on-year increase and approximately 28% higher than 2019 levels, with outbound trips by mainland residents rising by 39.1% [1] - Citigroup's research indicates that while domestic travel performance is expected to remain stable for the upcoming 2026 New Year, cross-border travel is anticipated to show robust growth [1] - The upcoming Spring Festival is projected to be more significant, with expectations for strong performance due to a 9-day holiday in 2026, one day longer than in 2025 [1]

Core Viewpoint - The tourism sector stocks have collectively risen, driven by positive data from the New Year's holiday travel, indicating a robust recovery in domestic and cross-border travel [1] Group 1: Stock Performance - Tongcheng Travel (00780) increased by 5.02%, reaching HKD 23.86 [1] - Trip.com Group (09961) rose by 4.08%, trading at HKD 600 [1] - Huazhu Group (01179) saw a 4.01% increase, priced at HKD 38.36 [1] - Meituan (03690) gained 1.42%, with a share price of HKD 106.9 [1] Group 2: Travel Data Insights - During the three-day New Year's holiday, 142 million domestic trips were made, a 5.2% increase compared to the 2024 New Year's holiday [1] - Total domestic travel expenditure reached CNY 84.789 billion, marking a 6.3% increase from the previous year [1] - Per capita spending increased by 1.1% compared to the 2024 New Year's holiday [1] Group 3: Cross-Border Travel Trends - The National Immigration Administration reported an average of 2.2 million daily inbound and outbound travelers during the holiday, a year-on-year increase of 28.6% [1] - The number of outbound trips by mainland residents grew by 39.1% year-on-year [1] - Citigroup's report anticipates stable domestic travel performance for the 2026 New Year, with strong expectations for cross-border travel, particularly for the upcoming Spring Festival, which will have a nine-day holiday, one day longer than in 2025 [1]

Core Insights - The overall cultural and tourism market in China during the 2026 New Year holiday was stable and orderly, with significant consumer activity [1][2] - Domestic travel reached 142 million trips, generating a total expenditure of 84.789 billion yuan [1][2] - Popular travel trends included family trips, small town tourism, and outbound travel, contributing to a strong start for the tourism market [1][2] Domestic Travel Trends - Data from Qunar indicated a 26% year-on-year increase in flight bookings to popular destinations on January 1, with hotel occupancy in domestic hotspots rising by 120% [3] - Consumer spending power increased, with a more than 20% rise in the number of items purchased per person and over 30% growth in average spending [3] - Family travel saw an 80% increase in participation, with families preferring high-star hotels and full-service resorts [3] - Small town tourism remained popular, with significant order growth for destinations like Anji (930%), Qingyuan (774%), and others [3] Outbound Travel Growth - There was a notable increase in outbound travel compared to the previous year, with a 40% rise in the number of travelers visiting popular countries [4] Hainan Tourism Surge - Hainan experienced a significant increase in tourism during the New Year holiday, marking the first holiday after its border reopening [5] - The province welcomed 2.1716 million visitors, a 25.2% increase year-on-year, with total tourism expenditure reaching 3.136 billion yuan, up 28.9% [5] - Duty-free shopping in Hainan saw a remarkable rise, with sales of duty-free goods increasing by 52.4% and total spending reaching 712 million yuan, a 128.9% increase [5][6] International Visitor Trends - The New Year holiday attracted more foreign tourists to China, with a 110% increase in ticket bookings for inbound tourism [7] - Popular destinations for international visitors included major cities like Shanghai, Beijing, and Shenzhen, with significant growth in Hainan [7] - The "duty-free shopping + beach vacation" model has become a key attraction for international tourists, with inbound orders for Sanya increasing by 170% [7]

Core Insights - The travel demand during the New Year holiday in 2026 was significantly boosted by a three-day holiday combined with a "take 3 days off for 8 days" vacation trend, leading to increased bookings for flights, hotels, and homestays [1] Group 1: Domestic Travel Trends - The domestic travel market during the New Year holiday exhibited a pattern of "short-distance micro-vacations + long-distance north-south exchanges," with short trips within city clusters like Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta being particularly popular [2] - Ice and snow tourism dominated the holiday, accounting for about 40% of the top 20 domestic flight routes, with popular routes including Shanghai to Harbin and Guangzhou to Harbin [2] - Hainan's tourism was significantly boosted by its island-wide customs closure policy, with a 76% increase in flight bookings to and from its three major airports during the holiday [2] Group 2: Cultural and Unique Experiences - Tourists are increasingly seeking out less crowded, unique destinations for New Year celebrations, with places like Wuyuan and Nanjing experiencing a surge in popularity due to special events like drone shows and cultural performances [3] - The Nanjing Niushoushan Cultural Tourism Area saw a 43.70% year-on-year increase in visitor numbers, showcasing the effectiveness of innovative product offerings and unique activities in attracting tourists [3] - Non-heritage themed tourism saw an 85% increase in search and booking activity during the holiday, with cities like Luoyang and Xi'an becoming top destinations for traditional cultural experiences [3] Group 3: Concert-Driven Travel - The trend of traveling to cities for concerts continued to rise, with cities like Guangzhou and Wuhan hosting major performances that attracted many fans, leading to increased hotel bookings in those areas [4] Group 4: Outbound Travel Growth - The "take 3 days off for 8 days" vacation model significantly increased outbound travel interest during the New Year holiday, with themes like "island summer" and "Nordic aurora chasing" becoming popular [5] - Emerging destinations such as Serbia and Georgia gained attention, with a notable increase in bookings for vacation products to these less conventional countries [5] Group 5: Demographics of Travelers - Young adults aged 25-45 and family units are the primary demographic for outbound travel, showing a willingness to pay for quality travel experiences and detailed itineraries [6]

Core Insights - The report from Citigroup indicates that during the 2026 New Year holiday, domestic tourism in mainland China is expected to reach 142 million trips and generate revenue of 84.79 billion RMB, reflecting a compound annual growth rate (CAGR) of 2.6% and 3.1% respectively compared to the 2024 holiday [1] - The average spending per person is projected to be 597 RMB, which is a 1% decrease from the 2024 level [1] - The National Immigration Administration reports an average of 2.2 million inbound and outbound trips per day during the New Year holiday, marking a year-on-year increase of 28.6% and approximately 28% higher than the 2019 levels, with outbound trips by mainland residents increasing by 39.1% year-on-year [1] Industry Outlook - Citigroup believes that domestic travel performance during the 2026 New Year will be stable, while cross-border travel will show robust growth [1] - The upcoming Spring Festival is anticipated to be more significant, with expectations for a strong performance due to a 9-day holiday in 2026, which is one day longer than in 2025 [1] - Citigroup maintains a "Buy" rating on Trip.com (09961) and Tongcheng Travel (00780) [1]

Core Viewpoint - Citigroup's report indicates that the Ministry of Culture and Tourism forecasts 142 million domestic tourist trips and revenue of 84.79 billion yuan during the three-day New Year holiday in 2026, representing a compound annual growth rate of 2.6% and 3.1% respectively compared to the three-day holiday in 2024 [1] Group 1 - The average spending per person is recorded at 597 yuan, which is a 1% decrease compared to the 2024 level [1] - Citigroup believes that domestic travel performance during the New Year is stable, while cross-border travel shows robust growth [1] - The upcoming Spring Festival is expected to be more significant, with a strong performance anticipated due to a nine-day holiday in 2026, one day longer than in 2025 [1] Group 2 - Citigroup maintains a "buy" rating for Trip.com and Tongcheng Travel [1]