11月6日，新东方教育集团有限公司董事长俞敏洪发文确认孙东旭从东方甄选离职。 （文章来源：第一财经） ...

Core Viewpoint - The departure of Sun Dongxu, the former CEO of Dongfang Zhenxuan, is confirmed by Yu Minhong, the founder of New Oriental, who emphasizes the importance of Sun's contributions to the company's development and expresses hope for his return in the future [2][5]. Summary by Sections - **Leadership Change**: Sun Dongxu has resigned from his position as CEO and executive director of Dongfang Zhenxuan due to personal reasons, effective immediately [8]. - **Company Communication**: Yu Minhong reassures stakeholders that there is no conflict between him and Sun, and he will maintain close communication with all members of Dongfang Zhenxuan to ensure the company's continued progress [5][6]. - **Background of Sun Dongxu**: Sun graduated from Nankai University with a major in computer science and technology and joined New Oriental in 2007, eventually becoming the CEO of Dongfang Zhenxuan [8].

责任编辑：梁斌 SF055 俞敏洪今日发文称，这段时间，很多朋友对于孙东旭老师的情况比较关心，我在这里做一个简单的解 释。 东旭和我，是东方甄选的创始人。没有东旭的努力和坚忍不拔的奋斗，就不可能有东方甄选的发 展和今天。近期，东旭因为个人原因，提出不再继续工作。我鼓励他坚持下去，相信公司会越来越好， 并希望他未来适当的时候回到管理岗位。但他经过了认真思考后，觉得还是想离开。最终，我同意他离 开，不再参与公司工作。我们俩之间保持着很好的沟通，没有任何龃龉和隔阂，请朋友们放心。 我会 继续努力，和全体东方甄选成员保持密切良好的沟通，带领大家奋发前行，为朋友们提供美好安全的产 品。 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年10月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 東方甄選控股有限公司 呈交日期: 2025年11月5日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 01797 | 說明 | | | | | | | | | 已發行股份（不包括庫存股份）數目 | | 庫存股份數目 | | 已發行股份總數 | | | 上月底結存 | | | 1,053,783,538 | | 0 | | 1,053,783,538 | | 增加 / 減少 (-) | | | 10,000 | | 0 | | | | 本月底結存 | | | 1,053,793,538 | | 0 | | 1,053,793,538 | 第 2 頁 共 10 頁 v 1.1.1 III.已發行股份及/或庫存股份變動詳情 | ...

| | 普通決議案 | 票數及百分比 | | | --- | --- | --- | --- | | | | 贊成 | 反對 | | 1. | 省覽及考慮截至2025年5月31日止財政年度本公司之經審核 | 636,241,988 | 0 | | | 綜合財務報表及董事會報告與本公司核數師報告。 | (100%) | (0%) | | 2. | 重選俞敏洪先生為執行董事。 | 633,844,095 | 2,397,893 | | | | (99.623116%) | (0.376884%) | | 3. | 重選鄺偉信先生為獨立非執行董事。 | 633,048,288 | 3,193,700 | | | | (99.498037%) | (0.501963%) | | 4. | 重選閻焱先生為獨立非執行董事。 | 634,676,341 | 1,565,647 | | | | (99.753923%) | (0.246077%) | | 5. | 續聘德勤•關黃陳方會計師行為本公司外部核數師並授權董 | 636,188,488 | 53,500 | | | 事會釐定其酬金。 | (99.991591%) | ...

Core Insights - The article highlights the success of Oriental Selection's instant probiotic powder, which has become the top-selling product among its 732 self-operated items within six months of launch, driven by increasing consumer health awareness and competitive pricing [3][4]. Company Overview - Oriental Selection's probiotic products are developed in collaboration with IFF Microbiology and Health Research Institute, ensuring rigorous quality control and scientific backing throughout the production process [3][5]. - The company emphasizes a "serious nutrition" approach, focusing on high-quality ingredients and scientific validation to meet consumer needs [4][5]. Market Trends - The domestic probiotic market is experiencing significant growth, with an expected market size of 1348.9 billion yuan in 2024, growing at an annual rate of 11%-12%, and projected to exceed 1377 billion yuan by 2026 [4]. - Despite the market's rapid expansion, there are concerns regarding product quality, with many products lacking sufficient scientific evidence for their claims [4]. Product Development - The probiotic powder is formulated using six specific strains selected for their clinical efficacy, with each serving containing at least 60 billion live bacteria to address various gut health issues [5][6]. - The packaging of the product was designed to ensure the viability of the probiotics, opting for a more costly but effective packaging solution over aesthetically pleasing alternatives [6]. Future Plans - Oriental Selection plans to collaborate with renowned universities and hospitals in Shanghai for clinical trials on new product iterations, furthering its commitment to "serious nutrition" [6].

Group 1 - The article provides a list of companies and their respective activities related to shareholder meetings, new stock activities, performance announcements, and dividend distributions scheduled for October 30, 2025 [1][2][5][7]. - Several companies are mentioned as being in the process of initial public offerings (IPOs), including 旺山旺水-B, 均胜电子, 文远知行-W, and 赛力斯 [6]. - Companies such as 美的集团 and 翰森制药 are noted for their dividend distribution dates, indicating ongoing shareholder returns [7][8]. Group 2 - The article highlights the resumption of trading for companies like 舍图控股, 鸿盛昌资源, and 安能物流, suggesting a return to market activity after previous suspensions [6][7]. - The document lists various companies involved in dividend payouts, which may attract investor interest due to potential income generation [8]. - The presence of multiple companies in the IPO stage indicates a potentially active market environment for new investments [6].

Core Insights - The article highlights a strategic transformation at Dongfang Zhenxuan, shifting from a reliance on traffic to a focus on product quality, marking a significant change in the live e-commerce landscape [1][9][20] Financial Performance - Dongfang Zhenxuan's latest financial report indicates a strong performance, with projections suggesting a profit exceeding 100 million yuan for Q1 of the 2026 fiscal year [1] - The annual GMV for self-operated products reached 3.81 billion yuan, contributing to a 30% year-on-year increase in net profit, excluding asset disposal impacts [1][3] Product Strategy - The company has increased its self-operated product SKUs by nearly 50% year-on-year, with self-operated products accounting for 80% of total revenue [3][9] - Dongfang Zhenxuan's focus on product quality has been evident since its inception, with early self-operated products launched even before gaining significant traffic [6][9] Market Positioning - The company is positioning itself similarly to Sam's Club, emphasizing a "product membership system" and aiming to build long-term competitiveness through its own app and live streaming team [8][10] - The shift towards a product-driven model is seen as a necessary evolution in the industry, as competitors also attempt to move away from pure traffic-driven strategies [16][20] Supply Chain and Membership - Dongfang Zhenxuan is investing in its supply chain, with plans to establish 40 warehouses across 10 key cities to enhance product quality and reduce costs [14][15] - The company has launched a paid membership service with 264,300 subscribers, although it still lags behind Sam's Club in terms of membership scale and revenue contribution [15][9] Long-term Vision - The company emphasizes a long-term approach to growth, focusing on product quality and brand trust rather than short-term traffic gains [21][20] - The transition from a traffic-dependent model to a product-centric strategy is seen as a critical step for sustainable development in the live e-commerce sector [20][19]

Core Insights - The core point of the news is that Dongfang Zhenxuan's self-operated probiotic products have surpassed other self-operated products to become the top seller in Q3 2025, marking a significant expansion into the health and nutrition sector [1][3]. Group 1: Product Development and Market Performance - In Q3 2025, Dongfang Zhenxuan's self-operated probiotic products achieved the highest GMV, indicating a rapid breakthrough in a new market segment [3]. - The company launched its first nutritional dietary product in May 2024, officially entering the health and nutrition product line [3]. - As of May 31, 2025, the total number of self-operated products reached 732, expanding from fresh food and snacks to include health and nutrition products, pet food, and apparel [5]. Group 2: Consumer Demand and Product Quality - The success of the probiotic products reflects consumer demand for high-quality and cost-effective nutritional products [5]. - The probiotics are ranked first on Douyin's "Children's Probiotic Bestsellers List," showcasing strong market acceptance and demand [4]. - The company emphasizes its development principles for nutritional products, focusing on genuine ingredients, consumer trust, affordability, and strict quality control [3].

Core Insights - Oriental Selection's self-operated probiotic products have surpassed other self-operated products to become the top seller in Q3 2025, marking a significant expansion into the health and nutrition sector [1] - The company has successfully transitioned from a focus on agricultural products and food to include nutritional health products, demonstrating substantial progress in product development and market validation [1][2] Group 1: Product Development and Sales - In Q3 2025, self-operated probiotics ranked first in GMV, showcasing rapid growth in this new category within just five months of launch [1] - The company launched its first nutritional dietary product in May 2024, officially entering the health product line, with a commitment to "real additives, trustworthy ingredients, public accessibility, and strict quality control" [1] - As of May 31, 2025, Oriental Selection has developed a total of 732 self-operated products, expanding from fresh food and snacks to include health supplements, pet food, and apparel [2] Group 2: Market Response and Consumer Demand - The launch of the probiotic product received enthusiastic market feedback, with multiple sell-outs and restocks, indicating strong consumer interest [1] - The probiotic product currently ranks first on Douyin's "Children's Probiotic Bestsellers List," highlighting the demand for high-quality, cost-effective nutritional products [1][2] - The sales success of the probiotics reflects consumers' growing demand for high-quality health products beyond traditional agricultural offerings [2]