Investment Rating - The report assigns an "Outperform" rating to the company for the first time [6] Core Insights - The company is positioned as the leading player in the affordable tea beverage market, with a focus on expansion into lower-tier cities and international markets [15] - The company aims to leverage its supply chain efficiencies to enhance profitability and maintain growth momentum [14][39] - The projected revenue and net profit for 2024 are 24.83 billion RMB and 4.44 billion RMB, respectively, reflecting a year-on-year growth of 22.3% and 41.4% [5] Summary by Sections Company Overview - Founded in 1997, the company has grown to become the largest beverage chain globally, with over 46,479 stores expected by the end of 2024 [1][15] - The company has a strong focus on high-cost performance products priced between 2-8 RMB [21] Market Analysis - The ready-to-drink tea market is projected to reach approximately 310.9 billion RMB by 2025, with a compound annual growth rate (CAGR) of about 19.7% from 2023 to 2028 [2] - The company holds a market share of 20.2% in the ready-to-drink tea segment, leading the competition [2] Growth Drivers - The growth formula is defined as store revenue multiplied by store count and supply chain efficiency [3] - Expected single-store revenue growth is projected at 4.8% for 2025, with a steady cost-sharing model [3] - The company plans to increase its store count significantly, with net additions of 7,700 to 8,930 stores from 2025 to 2027 [3] Financial Projections - Revenue is expected to grow from 20.3 billion RMB in 2023 to 43.1 billion RMB by 2027, with a CAGR of 24.2% [5] - Net profit is projected to increase from 3.14 billion RMB in 2023 to 7.83 billion RMB by 2027, reflecting a CAGR of 24.8% [5] Investment Strategy - The company plans to utilize IPO proceeds to expand production capacity, enhance brand IP, and invest in digital transformation [42] - The target price for 2025 is set between 603.30 and 635.00 HKD, indicating a potential upside of 14.3% to 20.3% from the current price [6][39]

【#港股新新消费势力批量造千亿富豪#，#蜜雪集团实控人今年身家增千亿港元#】主要满足吃喝玩乐 类"小生意"，却能接踵在港股上市，市值数千亿港元的巨头，也一个个接连产生。不到一年的时间，这 些消费企业，已经在港股市场形成了一股"新新消费"势力。 最近一年时间，赴港上市的消费企业开始激增，近一年的数量已经达到15家。蜜雪集团 （02097.HK）、泡泡玛特（09992.HK）、老铺黄金（06181.HK）等企业，今年股价均实现翻倍增长， 市值全部突破千亿港元。 泡泡玛特更是在5月22日再次大涨，市值一度突破3000亿港元。5月22日，蜜雪集团收盘总市值约2033亿 港元，突破2000亿港元大关，超越A股上市的白酒股泸州老窖（000568.SZ）。 泡泡玛特的实际控制人则为王宁。根据财报数据，截至2024年底，王宁名下的GWF Holding通过信托 UBS Trustees (B.V.I.) Ltd.持有泡泡玛特41.78%的股份。年初至今，泡泡玛特股价累计上涨148%。GWF Holding的持股市值达到1200亿港元以上，增长超过700亿港元。 不同于传统消费企业，这些新锐消费多在近年成立，深受年轻群体青睐， ...

其中，蜜雪冰城于3月3日在香港交易所上市，证券简称"蜜雪集团"（02097.HK），每股发行价为202.50 港元，募资净额为32.91亿港元。 5月20日，备受瞩目的全球动力电池龙头——宁德时代（03750.HK）正式登陆港交所。上市首日高开 12.55%，报296港元。最新总市值超1.3万亿港元，成为近年来港股规模最大的IPO之一，也缔造了今年 全球最大的IPO。 据了解，宁德时代此次港股上市的募集资金净额约353亿港元，为今年全球最大的新股募资活动，这也 助推香港今年的新股募资额重回全球第一。此前，香港特区政府财政司司长陈茂波透露，宁德时代的上 市，令香港今年的新股集资额超过600亿港元，较上年同期多逾6倍。 宁德时代董事长、CEO曾毓群在公司港股上市仪式上表示，港股上市意味着公司将更广泛地融入全球资 本市场。这或许也是很多其他赴港上市明星企业的共同诉求。 今年以来，除了宁德时代之外，以蜜雪冰城、古茗、沪上阿姨等为代表的消费领域企业也纷纷选择登陆 港股市场，为港股市场的繁荣贡献力量。 知名经济学者、工信部信息通信经济专家委员会委员盘和林向观察者网表示，这些不同行业领军企业选 择港股上市，不仅仅是为了融入 ...

Group 1 - The HuRun Research Institute released the "2025 HuRun China New Tea Beverage Brand TOP 20," featuring brands like Mixue Ice City, Gu Ming, and Heytea [1] - Chinese companies account for over half of the 47 food and beverage enterprises on the global unicorn and future unicorn list, with 26 brands, including new tea beverage brands [1] - The new tea beverage industry has deeply integrated into the Chinese tea industry chain, with the tea used by these brands accounting for nearly 10% of China's total tea production [1] Group 2 - The global ready-to-drink beverage market is expected to grow at a compound annual growth rate (CAGR) of 7.2% from 2023 to 2028, reaching a market size of $1,103.9 billion by 2028 [1] - China and Southeast Asia are projected to be the fastest-growing markets during 2023-2028, with respective CAGRs of 17.6% and 19.8%, contributing nearly 40% of the global market growth [1] - On May 8, Heytea successfully listed on the Hong Kong Stock Exchange, while Green Tea Group initiated its IPO on the same day, indicating a trend of mainland restaurant companies pursuing dual strategies of opening stores and listing in Hong Kong [1] Group 3 - Notable brands like Mixue Group, Haidilao, and Green Tea Group are among those aiming for IPOs in Hong Kong, leveraging the market for international experience and capital [2] - Mixue Ice City has established its leading position in the competitive ready-to-drink beverage market through supply chain scale effects and a strong brand image [2] Group 4 - Relevant companies in the tea beverage industry listed on the Hong Kong Stock Exchange include Mixue Group (02097), Cha Bai Dao (02555), Heytea (02589), Gu Ming (01364), Nai Xue's Tea (02150), and Green Tea Group (06831) [3]

Group 1 - The Hang Seng Composite Index will include companies Bruker (00325.HK), Gu Ming (01364.HK), and Mixue Ice City (02097.HK) [1]

Core Viewpoint - Mixue Ice Cream is expanding into the Brazilian market, planning significant investments in local agricultural products and establishing a supply chain [1][2]. Group 1: Company Expansion - Mixue Ice Cream signed a memorandum with ApexBrasil to increase the import of Brazilian agricultural products, including coffee beans and fruit products [1]. - The company plans to invest at least 4 billion RMB in agricultural procurement over the next 3-5 years, which is expected to create 25,000 jobs [1]. - The first store in Brazil is set to open this year, along with plans to build a supply chain factory [1]. Group 2: Market Context - The economic cooperation between China and Brazil has deepened, with China being Brazil's largest trading partner and export destination [1]. - Brazil, as the world's largest coffee producer, plays a crucial role in trade relations with China [1]. - The competitive landscape in the domestic tea beverage market has intensified, prompting many brands, including Mixue Ice Cream, to explore overseas markets for growth opportunities [2].

Group 1 - The core viewpoint of the article highlights the strong performance of certain beverage stocks in the Hong Kong market, particularly Andeli Juice, which has seen a significant increase in its stock price [1] - Andeli Juice (02218.HK) has surged by 69.92%, indicating a substantial rise in investor interest and market confidence [1] - Other beverage companies also experienced notable gains, with Cha Bai Dao (02555.HK) rising by 10.13%, Uni-President China (00220.HK) increasing by 8.24%, and Mixue Group (02097.HK) up by 2.06% [1]

Group 1 - Non-alcoholic beverage stocks in Hong Kong experienced a significant upward trend, with Andeli Juice (02218.HK) rising over 47% [1] - Unified Enterprises China (00220.HK) saw an increase of nearly 9.5% [1] - Tea Baidao (02555.HK) rose by nearly 9% [1] - Juxing Legend (06683.HK) increased by over 4% [1] - Both Guming (01364.HK) and Mixue Group (02097.HK) saw a rise of 2% [1]

Group 1: Key Insights on Mixue Group - Mixue Group is a leading fresh beverage company in China, owning the fresh tea brand "Mixue Ice City" and the fresh coffee brand "Lucky Coffee" with a global store count of 46,479 by the end of 2024, making it the largest fresh beverage company worldwide [11][12] - The company focuses on the affordable price segment, with core products priced between 2 to 8 RMB, which is lower than some bottled beverages. The top three best-selling products account for over 40% of revenue [11][12] - Mixue Ice City has established the earliest and largest supply chain in the industry, with over 60% of beverage ingredients sourced from its own production, the highest in the industry, ensuring quality and cost control [12][13] - The company aims to build a strong brand connection with consumers through its high-quality and affordable value proposition, becoming a household name and launching the "Snow King" IP to enhance brand recognition [3][12] - Revenue and net profit are projected to grow at compound annual growth rates of 19% and 18% respectively from 2024 to 2027, driven by the opening of new franchise stores [12][13] Group 2: Insights on Konjac Industry - The report highlights the company's ambition to become a leader in the konjac industry, with three main product lines: konjac powder, konjac food, and konjac beauty products, focusing on high-end and refined product development [6][12] - The company has a well-established raw material supply chain and advanced processing capabilities, benefiting from the upgrading trend in the konjac industry, with China being the largest konjac producer globally [6][12] - The konjac food market has significant growth potential, with per capita consumption in China at 0.1 kg compared to 2 kg in Japan, driven by increasing demand from overweight populations, the elderly, and weight loss seekers [6][12] - The company serves major downstream brands and is well-positioned to capture demand during the market expansion phase, with a focus on cost control and product innovation [6][12]

Group 1: Key Insights on Mixue Group - Mixue Group is a leading ready-to-drink beverage company in China, with a global store count of 46,479 as of the end of 2024, making it the largest in the industry [10][11] - The company focuses on the affordable price segment, with core products priced between 2 to 8 RMB, appealing to cost-conscious consumers [10][12] - Mixue's main products, including fresh lemon water, fresh ice cream, and pearl milk tea, account for over 40% of its revenue, highlighting its strong market position [10][11] - The company has established the largest and earliest supply chain in the industry, with over 60% of beverage ingredients sourced from its own production, ensuring quality and cost control [11][12] - Mixue aims to build a strong emotional connection with consumers through its brand IP, "Xue Wang," which enhances marketing efficiency and brand recognition [11][12] - Revenue and net profit are projected to grow at compound annual growth rates of 19% and 18% respectively from 2024 to 2027, driven by new franchise openings [11][12] Group 2: Key Insights on Konjac Industry - The company aims to become a leader in the konjac industry, with three main product lines: konjac powder, konjac food, and konjac beauty products [4][12] - It has a robust supply chain and deep processing capabilities, allowing it to maintain price stability and benefit from industry upgrades [4][12] - The demand for konjac products is expected to grow due to increasing health awareness among consumers, particularly among overweight individuals and the elderly [4][12] - The domestic per capita consumption of konjac is significantly lower than in Japan, indicating substantial growth potential in the market [4][12] - The company is well-positioned to capture market opportunities as it serves major downstream brands, benefiting from the rising demand for konjac products [4][12]