Core Viewpoint - The 2026 Beijing Family Gardening Carnival aims to enhance the festive atmosphere and meet the diverse floral consumption needs of citizens through a series of promotional activities and collaborations among various market entities [3][4]. Group 1: Event Overview - The carnival will feature a variety of floral exhibitions and sales activities across multiple districts, including Fengtai, Changping, and Tongzhou, showcasing the integration of floral gardening with cultural customs [3][4]. - Online platforms like JD.com and Meituan will create themed sections to promote floral products nationwide, offering discounts and special promotions during key holiday periods [4][5]. Group 2: Consumer Engagement Strategies - Supermarkets will establish dedicated floral sections, providing affordable floral products and interactive experiences, such as flash flower arrangements and floral art experiences [5][6]. - The event will focus on enhancing the floral consumption environment by creating new consumption scenarios that integrate floral products with commercial and cultural tourism [6][7]. Group 3: Digital and Cultural Integration - The initiative will leverage digital trends by promoting the integration of floral consumption with live e-commerce and instant retail, creating a modern service system for floral products [6][7]. - There will be an emphasis on cultural enrichment, aiming to combine floral products with Beijing's rich historical and cultural resources to enhance the quality and value of floral consumption [7]. Group 4: Community Involvement - The program will encourage community engagement through local flower markets and exhibitions, making floral gardening accessible to households and enhancing the quality of life for residents [7].

Core Viewpoint - The article discusses the evolution of Chinese manufacturing and the strategic moves of JD.com in response to market dynamics, emphasizing the importance of supply chain innovation in driving growth and addressing consumer needs. Group 1: Industry Context - Ten years ago, the Chinese manufacturing industry faced significant challenges, including internal pressures from rising costs and external threats from e-commerce, leading to a transformation period for many companies [1] - The article highlights the shift in focus from merely producing goods to understanding and meeting consumer demand, particularly in a complex market with unmet needs [1] Group 2: JD.com's Strategic Moves - JD.com has been actively expanding its business operations in 2023, with a focus on supply chain capabilities, which is a common thread in its various initiatives [3][6] - In February, JD.com initiated a recruitment drive for quality dining merchants, offering incentives such as zero commission for early sign-ups, marking the start of a competitive landscape in food delivery [5] - By July, JD.com invested 1 billion in recruiting "dish partners" to enhance its food delivery ecosystem, further solidifying its market presence [5] - The company entered the hotel and travel sector in June, promising significant commission-free periods to attract hotel partners, indicating a strategic approach to alleviate industry pressures [5] Group 3: Supply Chain Innovation - JD.com's initiatives, such as the introduction of a new ceramic toilet model in collaboration with the brand Hengjie, demonstrate its focus on supply chain optimization and market insight [11][12] - The successful launch of the Hengjie S3 toilet, which sold over 10,000 units in its first week, exemplifies JD.com's ability to leverage data and consumer insights to drive product development and sales [12] - The article emphasizes that JD.com's approach to building a "super supply chain" is not just about e-commerce but involves deep engagement in product design, manufacturing, and quality assurance across various industries [15] Group 4: Consumer Behavior Insights - A recent McKinsey report indicates a decline in consumer confidence among urban dwellers, while rural consumers show increased confidence, highlighting the need for a nuanced understanding of the Chinese consumer landscape [15] - The traditional segmentation of consumers based on geographic boundaries is becoming less effective, necessitating a multi-dimensional approach to stimulate consumption [18]

Group 1 - A batch of winter and learning supplies has been delivered to Cuihua Primary School in Luchuan County, Yunnan Province, addressing the urgent needs of students during the winter season [1] - The school has 1,005 students, with over 870 being boarders and a significant proportion being ethnic minority students, highlighting the critical need for winter supplies due to the area's harsh weather and transportation challenges [1][3] - The "Warm Winter Together" charity project, initiated by JD.com in collaboration with the China Social Welfare Foundation, aims to mobilize social resources to meet the specific needs of the school [1] Group 2 - The donation includes three categories of supplies: winter clothing, learning materials, and health protection items [3] - Notable contributions include 1,010 sets of winter uniforms from Yalan Te, down jackets and jackets from Camel Children, thermal underwear from Yingbolun and Mianqi Bear, thermal pants from Jiusi Ban, and socks from Wuduo Cotton [3] - Bedding donations consist of over a hundred winter quilts from various home textile brands, including Muji, Luolai Group, Fuanna, Mercury Group, and Jiuzhou Deer [3] Group 3 - Learning materials include a printer provided by Deli Group and aviation model building toys donated by JD Supermarket's toy division in collaboration with Qimiao Building Blocks [5] - Health protection supplies, totaling over 30,000 items, include surgical masks, disinfectants, and warming foot pads, provided by JD Health in partnership with Weijian Medical [5] - JD.com effectively utilized its super supply chain capabilities to ensure efficient collection and timely delivery of supplies, directly addressing the needs of the mountainous school [5]

活动期间，海量新年好礼官方直降5折起，从品质家居到潮流数码，从暖心好物到高端奢品，覆盖全品 类的优质选择满足不同送礼需求。消费者购买新年骐骥好礼的同时，还有机会获得京东送出的"天花 板"级别排面：你的祝福语，将由跨晚明星亲口念出，并登上湖南卫视跨年演唱会现场大屏，被亿万观 众共同见证；还有机会入驻各地京东MALL商圈巨幕，拥有万众瞩目"大排面"。除了线下大屏，线上同 样精彩，幸运用户的祝福将出现在京东APP开机屏，被全国用户见证，并通过京东官微登上头条，以及 被多家媒体全网推送。 岁末迎新，跨年不只是一种仪式，更是一场表达与传递的情感盛宴。京东今年再度打造"年度宠粉"跨年 盛典，不仅有众多官方直降5折起的尖货好物，更有明星助力、全网霸屏的顶级排面，让这个新年既划 算又有仪式感。即日起，上京东搜索"元旦送礼"，买好礼送祝福！ 辞旧迎新，礼遇新年。即日起，打开京东APP搜索"元旦送礼"，购买又好又便宜的新年好礼，抽取超大 排面福利！这个跨年，京东与你一起，以满满诚意开启崭新一年。 除此之外，作为湖南卫视跨年演唱会的独家冠名商，用户在欣赏视听盛宴的同时，还可以在京东APP搜 索"跨晚"参与互动，抽周大福黄金婚嫁套装 ...

Core Insights - The 2025 Yueshan Xianghai Relay Race in Hainan successfully concluded, with JD Sports serving as the gold sponsor and designated sports equipment platform, providing professional gear and comprehensive support for participants [1][4] - JD Sports collaborated with various brands to offer a one-stop shopping solution for professional sports equipment, catering to sports enthusiasts [1][4] Group 1: Event Highlights - On the race day, JD Sports set up brand exhibition and interactive game areas at the starting point, allowing participants to experience engaging activities while learning about professional sports gear [3] - Participants received a race pack that included essential items such as ice sleeves, headlamps, reflective vests, and personal care products to enhance their performance [3] - JD Sports ensured participants were well-supported throughout the event by providing hydration and energy supplies, as well as setting up an interactive welfare station at the finish line [3] Group 2: Special Features - A dedicated medal was introduced for the challenging "Daily Thousand Miles Segment," which was the longest segment of the race at 14.5 km, aimed at motivating participants to overcome difficulties [3] - The event, inspired by the American "Hood to Coast" race, has become a classic in China's running community since its introduction in 2017, featuring hundreds of teams in a relay format [4] - The successful conclusion of the Hainan station marks the end of the annual race schedule and highlights JD Sports' ongoing commitment to sponsoring top-tier events and enhancing service systems for sports enthusiasts [4]

Core Insights - The article highlights the significant mismatch between product strength and online performance for many brands on JD.com, primarily due to a lack of understanding of the platform's unique rules and dynamics [1] Misconceptions about JD.com - Misconception 1: JD.com is just "another Taobao." The user demographics differ significantly, with a higher proportion of enterprise buyers and high-net-worth individuals. JD PLUS members spend over eight times more than non-members, prioritizing efficiency and service over low prices [1] - Misconception 2: Sales volume equals success. Many companies focus solely on GMV, leading to short-term gains at the expense of brand value and high-value customers. True success should be measured by user lifetime value (LTV) and brand search share [2] - Misconception 3: Operations are merely "driving and reporting activities." This oversimplification leads to budget waste. Effective JD operations require a systematic approach involving multiple operational arenas [2] - Misconception 4: Outsourcing operations means "just outsourcing customer service." This dangerous misunderstanding overlooks the need for professional insights in market analysis and strategy planning [2] Value Model of Professional JD Operations - Level 1: Diagnostic Layer - Identifying the real issues [4] - Level 2: Strategy Layer - Developing actionable roadmaps based on diagnostic results [5] - Level 3: Execution Layer - Implementing refined operational strategies, including keyword optimization and content marketing [5][6] - Level 4: Iteration Layer - Continuous data-driven optimization through a bi-weekly feedback mechanism [6] Identifying Professional Operation Partners - Characteristic 1: Diagnosis over promises. Professional agencies invest time in understanding the business before making commitments [7] - Characteristic 2: Transparent collaboration. All data and strategies are fully transparent to clients [8] - Characteristic 3: Results-oriented compensation. A fee structure that aligns the agency's interests with client growth [8] - Characteristic 4: Industry specialization. Professional agencies often focus on specific sectors to leverage deep expertise [8] - Characteristic 5: Comprehensive team configuration. A complete team includes various specialists, ensuring a well-rounded approach [8] Competitive and User Analysis - Competitive Dimension: Analyzing competitors' user feedback, service patterns, and promotional strategies [9] - User Dimension: Building dynamic user profiles through data analysis and interviews, leading to strategic shifts [9] - Platform Dimension: Studying JD's evolving rules and trends, particularly in content and personalized recommendations [9]

本报（chinatimes.net.cn）记者卢梦雪 北京报道 二是产品化打造，让公益服务可复制、可推广。互联网行业的产品思维，被京东巧妙运用到公益项目的 设计中。曾晨指出，产品思维的核心是用户导向，需精准把握用户需求与痛点，将公益服务转化为标准 化产品，同时通过后台数据反馈持续迭代优化。 12月26日，由华夏时报社主办的2025（第五届）华夏公益论坛在京举行，论坛以"拥抱智能向善时代"为 主题。会上，北京京东公益基金会秘书长曾晨发表了题为《微光成炬 共创美好——京东公益的创新实 践与思考》的演讲，系统阐述了京东如何将商业逻辑与技术能力注入公益事业，使其变得更高效、可持 续。 从一家仅有38名员工时便开始践行公益的公司，到如今将公益精神深植于庞大的商业体系，京东的实践 始终带有鲜明的"商业向善"烙印。基于平台化、产品化、场景化与内生化四大核心思考，京东正在探索 一条用商业方法解决社会问题的创新路径，让善意的微光通过技术与模式创新，汇聚成炬。 以商业技术思维重塑公益模式的四大核心思考 互联网的基因决定了京东思考公益的逻辑。面对公益项目可持续性、效率、参与门槛等普遍难题，京东 尝试从商业世界中寻找答案。 "互联网 ...

今年双12期间，李欣在京东为新家购置了一把椅子，收货后发现尺寸与家里的桌子配不上。当她点开"退换/售后"页面时，意外发现除了可以换同款的不 同颜色、型号外，还出现了"店铺爆款"和"平台热卖"商品，甚至有个单独的选项，可以直接选到购物车商品，她一眼就看到了此前加购的人体工学椅。每 件商品下方，具体价格和"预计单件到手价补（退）"的金额都清晰呈现。 近日，36氪与京东平台服务的多位项目负责人、商家进行了对话。我们发现，常为电商人说到的"供应链"一词，在京东内部的注解已经远不限于狭义上 的"选品采购"、"物流配送"等环节，而是深入到了零售从售前到售后的每个环节。他们甚至将其延伸为"服务供应链"的概念——京东不只运送货物，更是 希望为用户提供"确定性"的购物体验。 一场关乎"体验痛点"的歼灭战 | 换颜色型号 | 店铺爆款 | 平台热卖 | 我的购物车 | | --- | --- | --- | --- | | ■ 【中国 == 2店 | | | | | | 11 | | 重量工程 第1 | | | ¥22.95 预计单件到手价补¥3.05 | | | 第二天，旧椅子被取走，新椅子也同步发货。李欣说，"没想到现在换货 ...

服务的"超级供应链"， 是京东在长期主义中铸就的生态位。 今年双12期间，李欣在京东为新家购置了一把椅子，收货后发现尺寸与家里的桌子配不上。当她点开"退换/售后"页面时，意外发现除了可以换同款的不同 颜色、型号外，还出现了"店铺爆款"和"平台热卖"商品，甚至有个单独的选项，可以直接选到购物车商品，她一眼就看到了此前加购的人体工学椅。每件商 品下方，具体价格和"预计单件到手价补（退）"的金额都清晰呈现。 第二天，旧椅子被取走，新椅子也同步发货。李欣说，"没想到现在换货可以这么方便、人性化。" 李欣不知道的是，类似"差价换"这种惊喜体验的细节提升，京东在2025年实现了200多个。这并非一次偶然，而是一场持续数年、仍在深入的"静默战争"的 一部分。 近日，36氪与京东平台服务的多位项目负责人、商家进行了对话。我们发现，常为电商人说到的"供应链"一词， 在京东内部的注解已经远不限于狭义上 的"选品采购"、"物流配送"等环节，而是深入到了零售从售前到售后的每个环节。 他们甚至将其延伸为"服务供应链"的概念——京东不只运送货物，更是 希望为用户提供"确定性"的购物体验。 一场关乎"体验痛点"的歼灭战 "差价换"的发心， ...

Group 1 - JD announced that 92% of its employees will receive year-end bonuses, with total investment in bonuses increasing by over 70% year-on-year for 2025, marking the largest increase in the industry this year [2][3] - JD's retail group and functional systems will implement a two-year plan to achieve a 20-salary structure, with some departments already achieving a 19-salary structure this year [3][4] - ByteDance has also increased its bonus investment by 35% and salary adjustment investment by 1.5 times for 2025, aiming to attract and retain top talent [4][5] Group 2 - Ningde Times announced a salary adjustment for its first to sixth-level employees, increasing basic wages by 150 yuan starting January 1, 2026, along with a Spring Festival bonus plan [6][9] - In Q3 2025, Ningde Times reported revenue of 1,041.85 billion yuan, a year-on-year increase of 12.90%, and a net profit of 185.49 billion yuan, up 41.21% [7] - BYD is also implementing salary increases for its technical research and development personnel, with adjustments ranging from 500 yuan to 4,500 yuan [9] Group 3 - The central economic work conference emphasized the implementation of a plan to increase urban and rural residents' income, indicating a shift towards concrete actions to boost income across all demographics [10][12] - Since 2025, over 20 provinces have raised their minimum wage standards, with Shanghai leading at 2,740 yuan [11] - Major companies like JD, ByteDance, Ningde Times, and BYD are setting a precedent for salary increases, which is expected to enhance consumer spending power and stimulate domestic demand [12]