年中季，海外市场收入暴涨成为了头部中国潮玩企业财报中的高频关键词。 早在2015年，名创优品就启动了全球化战略，在新加坡的核心商圈开设了海外第一家门店。泡泡玛特则 于2020年开出了韩国首店，虽然稍晚一步，但去年以来爆火的LABUBU却带动了整个中国潮玩行业的 强势输出。 中国潮玩，全球买单；高附加值，不靠低价。这批中国潮玩企业，走出了一条与以往不同的出海路。 2025年上半年，泡泡玛特（09992.HK）海外营收达到55.93亿元，同比大增439.60%，海外营收占比升 至40.31%；受益于前一年低基数，布鲁可(00325.HK)上半年海外营收达到1.1亿元，相较去年同期增长 899%，占总收入的8.3%，带动总营收扭亏为盈；同期，名创优品(09896.HK)品牌海外业务收入35.34亿 元，同比增长29.4%，占名创优品品牌收入的40.9% 要看到的是，中国潮玩企业已经在海外市场布局已久。 海外市场全面开花 2024年前，布鲁可海外收入占比长期维持在2%上下，截至2024年下半年，仍只占总收入的2.9%。进入 2025年，布鲁可海外业务增速陡然加快，今年上半年海外营收突破1亿元，占据布鲁可总收入的8.3 ...

Core Insights - The article highlights the significant growth of Pop Mart and Blokus in the toy industry, driven by innovative product design, effective market promotion, and global expansion strategies. Group 1: Financial Performance - In the first half of 2025, Pop Mart achieved revenue of 13.88 billion RMB, a year-on-year increase of 204.4%, with adjusted net profit reaching 4.71 billion RMB, up 362.8% [1][2] - Blokus reported revenue of 1.338 billion RMB, a 27.9% increase year-on-year, with adjusted profit of 320 million RMB, growing by 9.6% [1] Group 2: Product Innovation and Design - Pop Mart's product innovation is driven by a strong IP ecosystem, with 13 artist IPs generating over 100 million RMB each in the first half of 2025, including THE MONSTERS and MOLLY, which saw revenue growth of 668.0% and 73.5% respectively [2][5] - The plush toy category for Pop Mart generated approximately 6.14 billion RMB, a staggering increase of 1276.2%, marking a shift in consumer preferences [5][6] Group 3: Market Promotion Strategies - Pop Mart has expanded its offline presence with 571 stores across 18 countries, adding 40 new stores in the first half of the year, and operates 2,597 robot stores [11][14] - Blokus has a robust offline distribution network with over 500 dealers covering 150,000 outlets, with offline sales accounting for 90.6% of total revenue, reflecting strong demand in lower-tier cities [15][17] Group 4: Global Expansion Strategies - Pop Mart's regional headquarters strategy has led to significant revenue growth in the Americas (1142.3%) and Europe (729.2%), enhancing its global brand influence [20] - Blokus has established localized teams in Europe, achieving overseas revenue of over 111 million RMB, a year-on-year increase of 898.6%, with the US and Indonesia being the top markets [21] Group 5: Consumer Engagement and Membership - Pop Mart's digital membership strategy has resulted in 59.12 million registered members, contributing 91.2% of sales, with a member repurchase rate of 50.8% [14] - Blokus has introduced appealing products targeting female consumers, simplifying assembly processes to attract a broader audience [9]

2025年8月曼谷，潮湿闷热的午后。在当地地标性商场ICONSIAM门前，年轻人们正排着长队，等待一场不同寻常的"盛典"。这并非歌手见面会或电子产 品发布，而是一家来自中国的潮玩品牌旗舰店开业。伴随着音乐和欢呼，泡泡玛特全球最大的旗舰店揭幕，760平方米的沉浸式空间涌入了如潮的人群。 这一幕，正是当下中国潮玩品牌出海热潮的缩影。 几乎在同时，香港资本市场上也在上演另一场狂欢。2025年8月20日，泡泡玛特公布了堪称"史上最强"的半年报：上半年营收138.8亿元人民币，同比增长 204.4%；经调整净利润47.1亿元，同比增长362.8%。财报发布后，泡泡玛特股价几天内快速拉升并创下历史新高。截至8月26日港股收盘，股价报收每股 326港元，市值突破4300亿港元。 更令人瞩目的是，泡泡玛特业绩发布仅一天后，另一份重磅公告接踵而至——名创优品披露旗下潮玩品牌TOP TOY获得了由主权基金淡马锡领投的新一 轮投资，投后估值约100亿港元。淡马锡此时入场被认为既能在IPO定价时抬升TOP TOY估值，又能顺带将其在东南亚的渠道资源、政府关系乃至ESG （环境、社会和公司治理）体系打包赋能给TOP TOY。这次投资既 ...

多IP的均衡发展不仅是公司长期、稳健经营的体现，也是塑造全球流行文化的基础。 从公司经营维度，多IP的均衡发展有利于规避高度依赖单一IP带来的风险，是当下业绩稳健性的重要体现；兼顾新、老IP，多IP的同步增长是泡泡玛特IP 打造和运营能力的突出体现，这一能力建立在其对零售、供应链、品类、内容等多个领域的深度积累上，成为其未来长期、可持续发展的动力来源。 另一方面，跳出具体的公司业务和经营数据，中国文化消费品牌的出海不再只是产能外溢的结果，而是基于新的内容形态，真正制造全球流行文化，而一 种文化的诞生不会只有一个爆款，我们需要更多LABUBU。 除了LABUBU，还有哪些IP值得关注 作者 | 张一童（上海） 不可否认，在本周举办的泡泡玛特中期业绩发布会上，LABUBU依然是最引人瞩目的话题中心。THE MONSTERS系列2025H1收入达到48.1亿元，同比增 长668%，新品MINI LABUBU即将发售的消息也在海内外社媒引发巨大反响。 尽管位列所有IP第一，THE MONSTERS系列在总收入中的占比也刚刚接近35%。2025年H1，泡泡玛特自有IP中有5个收入超10亿，收入过亿的IP更是达到 13个 ...

Core Points - The 2025 China International Service Trade Fair will feature a cultural tourism service section from September 10 to 14, focusing on "Technology Empowerment and Creative Leadership" [1][3] - The event will showcase 456 participating companies, including 85 Fortune 500 and industry-leading firms, highlighting the integration of cultural technology and creativity [1][3] Group 1: Exhibition Highlights - The "Beijing Audio-Visual Exhibition" will occupy a central position at the fair, covering 541 square meters and featuring four key areas: premium creations, new business scenarios, ultra-high-definition audio-visual, and emergency broadcasting [3][4] - Attendees can experience immersive technologies such as cinema-grade naked-eye 3D and advanced AIGC applications, enhancing the interaction with cultural content [4][5] Group 2: Cultural and Technological Integration - The "Cultural Heritage and Technology" indoor exhibition will present breakthroughs in Beijing's cultural heritage sector, including interactive experiences and digital cultural products [5][6] - The outdoor section will feature a "Cultural Heritage Life Experience" area, allowing visitors to purchase cultural products and engage in various educational activities [6][7] Group 3: Tourism and Travel Innovations - The fair aims to promote Beijing as a preferred destination for inbound tourism, showcasing services related to visas, transportation, and technology [9][10] - Key players in the tourism sector, including major airlines and travel agencies, will present innovative products and services to enhance the travel experience for international visitors [10][11]

Group 1 - On August 26, 2025, the top three companies by trading volume in the Southbound Stock Connect were Yingfu Fund (02800) with a trading volume of 5.01 billion, SMIC (00981) with 3.86 billion, and Alibaba-W (09988) with 3.29 billion [1] - In the Southbound Stock Connect for Shenzhen-Hong Kong, the top three companies were Alibaba-W (09988) with a trading volume of 2.19 billion, SMIC (00981) with 1.95 billion, and Tencent Holdings (00700) with 1.81 billion [1] Group 2 - The top active companies in the Southbound Stock Connect (Hong Kong) included Yingfu Fund (02800) with a net buy of 4.997 billion, Alibaba-W (09988) with a net buy of 448 million, and Tencent Holdings (00700) with a net buy of 911 million [2] - In the Southbound Stock Connect (Shenzhen), Alibaba-W (09988) had a net buy of 897 million, while SMIC (00981) and Tencent Holdings (00700) had net sells of 275 million and 240 million respectively [2]

Summary of Key Points Core Viewpoint - As of August 26, a total of 135 stocks reached their 52-week highs, indicating a strong market performance with notable leaders in the sector [1]. Stock Performance Highlights - The top three stocks with the highest increase rates are: - 恒基发展 (Hengji Development) at 69.72% with a closing price of 0.335 and a peak of 0.370 [1] - 中国智能交通 (China Intelligent Transportation) at 68.89% with a closing price of 0.305 and a peak of 0.380 [1] - 桦欣控股 (Hua Xin Holdings) at 54.26% with a closing price of 17.000, reaching its peak at the same price [1] Additional Notable Stocks - Other significant performers include: - 绿色经济 (Green Economy) at 22.16% [1] - 米兰站 (Milan Station) at 21.83% [1] - 永义国际 (Yongyi International) at 21.21% [1] - 金界控股 (Golden Realm Holdings) at 18.11% [1] 52-Week Low Rankings - The stocks that reached their 52-week lows include: - 鸿盛昌资源股权 (Hongsheng Chang Resources) at a low of 0.010, down 37.50% [4] - 德商产投服务 (DeShang Investment Services) at a low of 0.830, down 17.00% [4] - 新华联合投资 (Xinhua United Investment) at a low of 0.092, down 15.60% [4]

Group 1 - Goldman Sachs maintains a sell rating on Dongfang Zhenxuan (01797.HK) and raises the target price to HKD 9, while adjusting the GMV forecast down by 1% to 3% for FY2026-2027 due to weak fundamentals and high valuation [1] - CITIC Securities maintains an outperform rating on Pop Mart (09992.HK) and raises the target price to HKD 368, expecting strong global demand with sales growth of 14%, 12%, and 12% for 2025-2027 [1] - CMB International maintains a buy rating on Kuaishou-W (01024.HK) and raises the target price to HKD 90, citing optimism about its multi-scenario e-commerce strategy and AI commercialization [1] Group 2 - Huazhang Securities maintains a buy rating on Xiaomi Group-W (01810.HK), forecasting revenue growth of RMB 478.1 billion, 618.2 billion, and 732 billion for 2025-2027, with adjusted net profit of RMB 41.1 billion, 59.3 billion, and 72.4 billion [2] - Morgan Stanley maintains an overweight rating on NIO-SW (09866.HK) with a target price of HKD 50.7, noting strong ES8 orders and expected monthly sales of 40,000 to 50,000 vehicles starting in October [3] - CICC maintains an outperform rating on Bruker (00325.HK) with a target price of HKD 135, reporting a 27.9% revenue growth to HKD 1.34 billion for the first half of 2025 [4] Group 3 - Haitong International maintains an outperform rating on Genscript Biotech (01548.HK) with a target price of HKD 24.62, reporting an 81.9% revenue growth to USD 519 million for the first half of 2025 [5] - Cathay Pacific maintains a buy rating on Sunny Optical Technology (02382.HK) with a target price of HKD 108.05, noting a 15% net profit beat and an 18.2% revenue growth in automotive electronics [6] - Cathay Pacific maintains an overweight rating on Baidu Group-SW (09888.HK) with a target price of HKD 104, reporting a 34% increase in non-advertising revenue driven by AI cloud services [8]

里昂发布研报称，泡泡玛特(09992)全球布局的发展动能持续向好，近日在新加坡举行的海外国际潮流 玩具展显示出，泡泡玛特在全球需求仍然强劲，加上供应链持续改善可支持增长，目前预测公司2025年 销售额可同比增长172%至354亿元人民币，中国及海外销售预料各占50%，预测毛利率及核心经营利润 率将提升至71.4%及44.6%。里昂将泡泡玛特2025至2027年销售额及经调整净利润预测分别上调14%、 12%、12%及23%、20%、20%，目标价由318港元升至368港元，维持"跑赢大市"评级。 ...

智通财经APP获悉，里昂发布研报称，泡泡玛特(09992)全球布局的发展动能持续向好，近日在新加坡举 行的海外国际潮流玩具展显示出，泡泡玛特在全球需求仍然强劲，加上供应链持续改善可支持增长，目 前预测公司2025年销售额可同比增长172%至354亿元人民币，中国及海外销售预料各占50%，预测毛利 率及核心经营利润率将提升至71.4%及44.6%。里昂将泡泡玛特2025至2027年销售额及经调整净利润预 测分别上调14%、12%、12%及23%、20%、20%，目标价由318港元升至368港元，维持"跑赢大市"评 级。 ...