Group 1: Government Land Use Rights Revenue - In the first ten months of 2025, the revenue from state-owned land use rights reached 24,982 billion yuan, a year-on-year decrease of 7.4% [1] - The overall government fund budget revenue was 34,473 billion yuan, reflecting a 2.8% decline compared to the previous year [1] - The decline in land use rights revenue indicates that the adjustment in the land market is ongoing, although it has shifted from a "cliff-like drop" to a "moderate decline," suggesting increased market resilience [1] Group 2: Qu Mei Home's Loan Guarantee - Qu Mei Home announced it would provide a guarantee for a bank loan of up to 2.3 billion Norwegian Krone for its overseas subsidiary, Ekornes QM Holding AS [2] - The guarantee involves pledging 100% equity of its wholly-owned subsidiary, Ekornes AS, aimed at optimizing the company's debt structure [2] - This move is seen as necessary for debt optimization, although it introduces exchange rate and operational risks [2] Group 3: Oppein Home's Cash Management - Oppein Home plans to invest 320 million yuan of idle raised funds into structured deposits to enhance fund utilization efficiency [3] - The investment will be split into two products with terms of 52 days, expected to yield annualized returns of 0.65% to 1.9% and 0.65% to 2.5% respectively [3] - This strategy aligns with the company's conservative management style and is expected to generate some returns while ensuring project construction is not affected [3] Group 4: Rongsheng Development's Debt Restructuring - Rongsheng Development signed a debt restructuring agreement with China Cinda Asset Management for approximately 2 billion yuan to alleviate company debt [4] - The agreement stipulates that if certain repayment conditions are met, the remaining debt will be waived, significantly reducing the company's liabilities [4] - This restructuring is a critical step in the company's debt resolution strategy, providing essential breathing space for operations [4] Group 5: Poly Developments' Convertible Bonds - Poly Developments announced the initiation of the conversion of its 8.5 billion yuan convertible bonds, with a maturity of six years and a tiered interest rate structure [5] - The latest conversion price is set at 15.92 yuan per share, with the total amount raised matching the bond issuance [5] - This action is part of a long-term strategy to optimize the financing structure and potentially convert debt into equity in the future [5]

Core Viewpoint - The announcement details the issuance and terms of the convertible bonds "Poly Convertible Bonds" by Poly Development Holdings Group Co., Ltd, including the conversion price and period for bondholders to convert their bonds into shares [1][2]. Group 1: Convertible Bond Issuance Overview - The total issuance of convertible bonds is 85,000 million yuan, with each bond having a face value of 100 yuan [2][3]. - The bonds will be listed on the Shanghai Stock Exchange under the code "110817" starting from June 19, 2025 [2]. - The bonds have a maturity period of six years, from May 15, 2025, to May 15, 2031 [3]. Group 2: Conversion Terms - The current conversion price is set at 15.92 yuan per share, adjusted from an initial price of 16.09 yuan due to a cash dividend distribution [3][10]. - The conversion period for the bonds is from November 21, 2025, to May 15, 2031 [3]. Group 3: Conversion Application Process - Bondholders can apply for conversion through the Shanghai Stock Exchange trading system, with a minimum conversion unit of 1 share [5]. - The conversion application cannot be withdrawn once confirmed, and the conversion will be processed on the next trading day after the application [5][6]. Group 4: Rights and Interests of Converted Shares - Newly converted shares will be listed for trading on the next trading day after the conversion application [7]. - Converted shares will enjoy the same rights as existing shares [7]. Group 5: Interest Payment and Taxation - Interest on the bonds will be paid annually, with the first payment starting from the issuance date [9]. - Any taxes arising from the conversion process will be borne by the bondholders [8][9]. Group 6: Lock-up Period for Converted Shares - There is an 18-month lock-up period for shares obtained through conversion, ending on November 22, 2026 [13]. - After the lock-up period, the shares will be freely transferable [13].

证券代码：600048 证券简称：保利发展 公告编号：2025-092 转债代码：110817 转债简称：保利定转 重要内容提示： 一、本次可转债发行与挂牌转让概况 根据中国证券监督管理委员会（以下简称"中国证监会"）出具的《关于同 意保利发展控股集团股份有限公司向特定对象发行可转换公司债券注册的批复》 （证监许可﹝2025﹞853 号），公司向特定对象发行了 8,500 万张可转换公司债 券（以下简称"本次可转债"），每张面值为 100 元，募集资金总额为 850,000 万元，期限 6 年。 关于"保利定转"开始转股的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 经《上海证券交易所自律监管决定书》（﹝2025﹞137 号）同意，公司发行 的850,000万元可转换公司债券于2025年6月19日在上海证券交易所挂牌转让， 证券简称为"保利定转"，证券代码为"110817"。 二、"保利定转"可转债转股的相关条款 根据有关规定和《保利发展控股集团股份有限公司向特定对象发行可转换公 司债券募集说明书》（以下简称"《募集说 ...

Group 1 - The core viewpoint of the report indicates that the stabilization of the residential balance sheet suggests a potential bottoming out in the real estate market, but the speed of improvement will determine the duration of this bottoming process [3][4] - The report highlights that since 2021, China's housing prices have cumulatively declined by 37%, which is longer than the average decline of 34% over 6.1 years in 42 countries, indicating that while the price drop is significant, the adjustment period in China is still relatively short [22][7] - The report identifies five major opportunities in the industry, including the stabilization of the residential asset-liability ratio, a decrease in the housing price-to-income ratio, improving rental yields, a bullish stock market potentially boosting wealth effects, and a deep clearing of supply-side issues [3][4] Group 2 - The industry outlook predicts a structural bottoming out, with opportunities arising for quality housing and commercial real estate, driven by policies focusing on demand recovery and high-quality development [3][4] - The report anticipates that the core cities will stabilize sooner due to healthier supply-demand relationships, with a forecast for sales volume and price declines to narrow in 2025-2026 [3][4] - The report maintains a "positive" rating for the real estate sector, recommending specific companies in the quality housing and commercial real estate segments, as well as undervalued firms and property management companies [3][4]

Investment Rating - The report maintains an "Overweight" rating for the real estate industry [1] Core Views - The central bank is enhancing financial support for the real estate sector, contributing to a new development model, while second-hand housing sales have shown a month-on-month increase [6][15] - The report highlights that the real estate sector has outperformed the broader market, with the Shenwan Real Estate Index rising by 2.7% compared to a 1.08% decline in the CSI 300 Index, resulting in a relative return of 3.78% [3][11] Summary by Sections 1. Weekly Market Review - The Shenwan Real Estate Index increased by 2.7%, while the CSI 300 Index decreased by 1.08%, indicating stronger performance in the sector [3][11] 2. Industry Fundamentals - For the week of November 7-13, the total number of new homes sold in 38 key cities was 20,673 units, a year-on-year decrease of 31.4% and a month-on-month decrease of 2.5%. The total area sold was 2.171 million square meters, down 35.5% year-on-year and 0.1% month-on-month [4][20] - In the same week, the total number of second-hand homes sold in 16 key cities was 18,576 units, a year-on-year decrease of 23.8% but a month-on-month increase of 3.4%. The total area sold was 1.855 million square meters, down 18.7% year-on-year but up 6.2% month-on-month [4][32] - The inventory of commercial housing in 17 key cities was 188.439 million square meters, with a month-on-month increase of 0.1% and a depletion cycle of 173.4 weeks [4][50] 3. Land Market Supply and Transaction Analysis - During the week, 6,292.4 million square meters of land were supplied, a year-on-year increase of 2.9%, while land transactions totaled 1,189.5 million square meters, down 73.9% year-on-year [5] 4. Financing Analysis - Real estate companies issued a total of 4.62 billion yuan in credit bonds during the week, reflecting a year-on-year decrease of 6.29% and a month-on-month decrease of 50.05% [5]

Investment Rating - The report maintains an "Overweight" rating for the real estate industry [4][6]. Core Insights - The report emphasizes that the current policy environment is being driven by fundamental pressures, suggesting that the policy response may exceed the levels seen in 2008 and 2014 [4]. - Real estate is identified as an early-cycle indicator, serving as a barometer for economic trends, making it a strategic investment focus [4]. - The competitive landscape within the industry is improving, with leading state-owned enterprises and select mixed-ownership and private firms expected to benefit more in the future [4]. - The report continues to support investment in first-tier cities and two-thirds of second-tier cities, indicating that this combination has historically performed better during sales rebounds [4]. - Supply-side policies, including land storage and management of idle land, are highlighted as critical areas to monitor, with first and second-tier cities likely to benefit more from these changes [4]. Summary by Sections New Housing Market - In the week, new housing transaction area in 30 cities was 1.59 million square meters, showing a week-on-week increase of 17.4% but a year-on-year decrease of 34.6% [2]. - The new housing transaction area for first-tier cities was 432,000 square meters, up 12.6% week-on-week but down 42.5% year-on-year [2]. - Second-tier cities recorded a transaction area of 881,000 square meters, up 24.7% week-on-week and down 23.4% year-on-year [2]. - Third-tier cities had a transaction area of 276,000 square meters, up 4.9% week-on-week but down 47.7% year-on-year [2]. Second-Hand Housing Market - The total transaction area for second-hand housing in 14 sample cities was 2.003 million square meters, reflecting a week-on-week growth of 4.7% but a year-on-year decline of 17.0% [2]. - First-tier cities accounted for 856,000 square meters in second-hand transactions, up 8.7% week-on-week [2]. - Second-tier cities had a transaction area of 873,000 square meters, up 1.4% week-on-week [2]. - Third-tier cities recorded 273,000 square meters, up 3.7% week-on-week [2]. Credit Bonds - In the week of November 10-16, four credit bonds were issued by real estate companies, a decrease of eight from the previous week, with a total issuance of 3.62 billion yuan, down 6.63 billion yuan [3]. - The total repayment amount was 10.829 billion yuan, an increase of 4.359 billion yuan, resulting in a net financing amount of -7.209 billion yuan, down 10.989 billion yuan [3]. Market Performance - The report notes that the Shenwan Real Estate Index had a cumulative change of 2.7%, outperforming the CSI 300 Index by 3.78 percentage points, ranking 7th among 31 Shenwan primary industries [14]. - A total of 84 stocks in the real estate sector rose, while 30 stocks fell, with the top five gainers being Qianjing Garden, China Wuyi, Huaxia Happiness, Guancheng Datong, and Rongsheng Development, with gains of 61.0%, 30.0%, 26.3%, 21.6%, and 18.2% respectively [14].

Investment Rating - The report maintains a "Positive" rating for the real estate sector, indicating a cautious optimism despite current challenges [2][3]. Core Insights - The investment side of the real estate sector continues to weaken, with significant declines in new construction and completion rates. For the period from January to October 2025, total real estate investment decreased by 14.7% year-on-year, with new construction down by 19.8% and completions down by 16.9% [1][20]. - The sales side shows a broader decline in sales volume and price. From January to October 2025, the sales area decreased by 6.8% year-on-year, with a more pronounced drop of 18.8% in October alone. The sales amount also fell by 9.6% year-on-year, with a 24.3% decline in October [2][33]. - Funding sources for real estate development are tightening, with total funding down by 9.7% year-on-year. In October, funding sources saw a significant drop of 21.9% compared to the previous month [35]. Investment Analysis - The report suggests that the real estate sector is still in a bottoming phase, with core cities expected to stabilize sooner. Two major opportunities are highlighted: the potential shift of real estate companies towards manufacturing and the favorable conditions for quality commercial enterprises during a monetary easing cycle [2][3]. - Adjustments to the 2025 forecasts include a projected investment decline of 14.2% (previously 11.0%), new construction down by 18.0% (previously 15.1%), and completions down by 17.7% (previously 20.0%) [20][34].

Core Viewpoint - The industry is shifting from "scale competition" to "quality cultivation," where product strength has become a valuable asset that transcends market cycles. This trend is exemplified by Poly Zhejiang's "Tian Series Era," particularly through its practices in Hangzhou and Wenzhou, showcasing the realization of product value [1][24]. Group 1: Market Dynamics - In the Hangzhou market, the competition logic for high-end residential properties has changed, where traditional value based solely on location is no longer sufficient. Product strength is now a more critical measure of project value [2]. - Poly Zhejiang's "Tian Series Era" strategy accurately captures this trend, emphasizing that only by solidifying "super product strength" can project value truly break free from location constraints and achieve autonomous growth [2][24]. Group 2: Project Examples - Hangzhou Poly Tianyi serves as a prime example of this strategy, with continuous strong sales and a second launch price reaching over 40,000 per unit by 2025, making it the most popular improvement project in Hangzhou [2]. - The success of Hangzhou Poly Tianyi is attributed to its pursuit of "super product strength," featuring advanced planning, a high-rise underground garage for safety, and a comprehensive landscape design that integrates nature and functionality [5][8]. - Wenzhou Tianyao Sequence, a collaboration between Poly Zhejiang and China Merchants Shekou, is another testament to Poly Zhejiang's commitment to product-centric development, showcasing significant investment in product quality [12][24]. Group 3: Cultural and Aesthetic Value - As physical functionality becomes standard for high-end projects, true competitiveness shifts to cultural and aesthetic dimensions. Hangzhou Poly Tianjun is seen as a pioneer in this regard, aligning its "super aesthetic" with the inner pursuits of urban elites [18]. - The project incorporates elements of traditional aesthetics and local culture, creating a poetic living environment that resonates with its target demographic, thus establishing a unique and lasting product appeal [20][22]. - The success of Poly Zhejiang's Tian Series Era is a clear indication of its forward-thinking strategy, focusing on product essence and respect for authentic living, marking a transition to a product-centric market [24].

Investment Rating - The report does not explicitly provide an investment rating for the real estate industry in Qingdao for the period of January to October 2025 [3][4]. Core Insights - The total sales amount in the Qingdao residential market for January to October 2025 is approximately 694.7 billion yuan, with a transaction area of about 4.897 million square meters, which is weaker than the same period last year [3]. - The top 20 real estate companies in Qingdao achieved a combined sales amount of 434.01 billion yuan and a total sales area of 249.11 million square meters [4]. - Junyi Holdings leads the sales performance with 49.81 billion yuan in sales and 24.10 million square meters sold, followed by Hisense Real Estate with 47.43 billion yuan [4]. - The top residential projects in Qingdao for the same period generated a total sales amount of 113.8 billion yuan, with the highest sales project being Yin Feng·Jiu Xi Cheng at 21.3 billion yuan [5][6]. Summary by Sections Sales Performance of Top 20 Real Estate Companies - Junyi Holdings ranked first in sales amount and area, followed by Hisense Real Estate and China Jinmao [4]. - The sales performance of the top companies indicates a competitive market, with significant contributions from major players [4]. Sales Performance of Top Residential Projects - The top 10 residential projects accounted for a total sales amount of 113.8 billion yuan, with the threshold value for the top 10 projects being 8.6 billion yuan [5]. - Yin Feng·Jiu Xi Cheng leads in sales amount, while Rongsheng·Jinxiu Waitan leads in sales area [6][7]. Sales Performance in Chengyang District - The highest sales project in Chengyang District is Yin Feng·Yu Xi, with a sales amount of 4.91 billion yuan [8]. - The report highlights the performance of various projects in the central area of Chengyang, indicating a diverse market [8]. Market Trends - The report notes a significant decline in both supply and sales in October, with a total supply of 56,900 square meters and a transaction area of 397,400 square meters [11]. - The average price of residential properties in Qingdao for October is reported at 13,605 yuan per square meter, reflecting market conditions [11].

Investment Rating - The report indicates a cautious investment rating for the real estate industry in Xi'an, reflecting ongoing market adjustments and a need for sustained policy support to stabilize prices and expectations [3][12][25]. Core Insights - The Xi'an real estate market is experiencing a significant contraction, with the top 10 real estate companies achieving total sales of 64.87 billion yuan from January to October 2025, a decrease of 32.59 billion yuan or approximately 33.4% year-on-year [12]. - The market is in a "stop decline and stabilize" phase, with recent policies aimed at promoting recovery, although the momentum for recovery is weakening [3][4]. - The supply of new homes is expected to improve in the fourth quarter, supported by land parcels acquired in core cities earlier in the year, but market differentiation will continue [3][25]. Summary by Sections Sales Performance - The top 10 real estate companies in Xi'an for January to October 2025 are ranked by sales revenue, with Poly Development leading at 10.62 billion yuan, followed closely by China Railway Construction Real Estate at 10.44 billion yuan [5][6]. - The sales area for these companies shows a similar trend, with Poly Development also leading in sales area at 642,000 m² [5][6]. Market Trends - The second-hand housing market has shown positive growth, with transaction volumes increasing year-on-year, while the new housing market has seen slight recovery due to the introduction of quality projects [4][12]. - The average price of new residential properties in Xi'an increased by 0.56% month-on-month and 2.82% year-on-year as of October 2025, indicating a slight upward trend in pricing [18]. Land Market - The land market in Xi'an has seen a reduction in the number of residential land transactions, with 96 plots released and 73 plots sold, reflecting a year-on-year decrease of 31.93% and 44.13% respectively [19]. - The average floor price for land has increased to 6,694 yuan/m², a year-on-year rise of 31.64%, indicating a tightening supply and increased competition for prime land [19][24]. Future Outlook - The report anticipates a continuation of moderate recovery and internal differentiation in the Xi'an real estate market, with new housing supply remaining active and quality projects driving market dynamics [25]. - Market confidence is expected to strengthen due to ongoing policy support and an increase in quality supply, leading to a gradual stabilization of the overall market by year-end [25].