飞天茅台在大湾区终端价格表现稳健，主要与需求增加有关。据了解，从去年（2025年）12月开始，飞 天茅台的终端动销量是在稳步提升，由于临近农历新年的缘故，消费者过年家庭、朋友聚餐逐步增加， 同时部分商务接待数量也在提升，这也促使了飞天茅台在大湾区的部分终端飞天茅台动销量有所提升。 在统计线下终端报价的同期，课题组注意到，飞天茅台已在1月1日上午9点正式上线i茅台，该平台以 1499元/瓶零售价，每日售完即止等方式出售2026年版飞天茅台，同时依托全国42家自营店提供自提服 务。 飞天茅台正式登陆i茅台后，这对粤港澳大湾区的飞天茅台酒价格产生哪些影响？ 1月1日，南都湾财社-酒水新消费指数课题组在统计最新一期《湾区酒价》时注意到，大湾区四市的零 售均价趋于稳定，部分终端对产品的报价范围在1800元/瓶至1900元/瓶之间。 在价格统计同期，i茅台上正式"上架"出售飞天茅台，这一措施给大湾区这个消费市场带来了"变化"： 对于消费者来说，他们可以按照自身实际需要选择购酒渠道，而且价格也在回归他们心智中的"标准"。 业界看来，在"以消费者为中心、不断深化营销体系全面市场化转型"的核心目标下，贵州茅台茅台正 以"前所未 ...

飞天茅台正式登陆i茅台后，这对粤港澳大湾区的飞天茅台酒价格产生哪些影响？ 1月1日，南都湾财社-酒水新消费指数课题组在统计最新一期《湾区酒价》时注意到，大湾区四市的零 售均价趋于稳定，部分终端对产品的报价范围在1800元/瓶至1900元/瓶之间。 在价格统计同期，i茅台上正式"上架"出售飞天茅台，这一措施给大湾区这个消费市场带来了"变化"： 对于消费者来说，他们可以按照自身实际需要选择购酒渠道，而且价格也在回归他们心智中的"标准"。 业界看来，在"以消费者为中心、不断深化营销体系全面市场化转型"的核心目标下，贵州茅台茅台正 以"前所未有"的姿态，快速开启了市场化转型。 湾区零售渠道"遇上"i茅台卖酒 消费者：多一个权威渠道，多一个选择 课题组在本次《湾区酒价》统计中了解到，2026年伊始，飞天茅台的终端零售价保持稳定，例如广州一 线上即时零售终端，产品零售价约1810元；深圳方面，部分主流线上平台报价在1790元至1850元之间， 但有店铺依然企稳1900元以上；同时，课题组对佛山和东莞的样本终端初步统计时了解到，这两座城市 部分终端对飞天茅台报价均约1850元。 在统计线下终端报价的同期，课题组注意到，飞天 ...

2026年1月1日，1499元/瓶的53%vol 500mL2026年份飞天茅台于9时正式开售，每人每日限购12瓶，半小时内即告售罄。 1月2日，53%vol 500mL2026年份飞天茅台延续了前一日的火爆，开售后半小时内再度售罄。 每经记者｜熊嘉楠 每经编辑｜何小桃 肖芮冬 《每日经济新闻·将进酒》记者从相关工商查询系统获悉，2026年1月1日，贵州爱茅台数字科技有限公司成立，由上市公司贵州茅台全资控股，注册资本6 亿元，注册地位于贵州省贵阳市，法定代表人、董事长为王小鹏，总经理为王华林。根据公开报道，王小鹏系茅台集团数字与信息管理部主任，王华林是 贵州茅台酒销售公司副总经理。 据了解，"i茅台"App上线于2022年，也是茅台线上营销和数字化转型的主要抓手之一。截至2025年5月，注册用户突破7600万。在此之前，"i茅台"主要抽 签销售生肖茅台等非标产品和系列酒等产品。 近日，"i茅台"App购物页面进行全面焕新，并调整升级部分功能板块。其中，原有的"享约·申购"与"畅享·云购"将整合升级为统一的"i购"入口。新用户需 提前下载并完成"i茅台"App的注册，老用户请确认App为当前最新版本。点击"i茅 ...

Group 1 - Guizhou Aimo Tai Digital Technology Co., Ltd. was established on January 1, 2026, with a registered capital of 600 million yuan, fully owned by Kweichow Moutai Co., Ltd. [1][3] - The company is located in the Guizhou High-tech Industrial Development Zone and is classified as a limited liability company [3]. - Kweichow Moutai currently has 10 invested enterprises, with only two being wholly-owned subsidiaries, including the newly established Guizhou Aimo Tai Digital Technology Co., Ltd. [3] Group 2 - The establishment of the new company indicates Kweichow Moutai's commitment to innovating its marketing model [5]. - At the end of 2025, Kweichow Moutai's chairman announced the cancellation of the distributor model, emphasizing a shift towards an ecological direct sales system [5]. - The company is transitioning from a production-driven sales approach to a market-driven production strategy, focusing on balancing production and sales based on market demand [5]

Core Viewpoint - The launch of the 1499 yuan official price for the 500ml Flying Moutai on the iMoutai platform marks a significant shift in Moutai's marketing strategy, aiming to regain pricing power and reduce speculation in the market [3][6]. Group 1: Launch and Sales Strategy - Starting January 1, 2026, Moutai will sell the 53-degree 500ml Flying Moutai at an official price of 1499 yuan, with a daily limit of 12 bottles per person [3][4]. - The iMoutai platform has accumulated 67.84 million registered users since its launch in May 2022, with over 17 million monthly active users [4]. - Moutai's direct sales revenue increased from less than 20% in 2021 to approximately 45.89% in the first quarter of 2025, indicating a shift towards direct consumer engagement [4]. Group 2: Market Dynamics and Pricing Power - The previous dual pricing system allowed significant price discrepancies, with wholesale prices around 1169 yuan and market prices exceeding 2500 yuan, creating opportunities for arbitrage [6]. - The market wholesale price of Flying Moutai dropped from 2320 yuan at the beginning of 2025 to 1499 yuan by the end of the year, reflecting a decline of over 30% [6]. - Moutai's reform aims to directly engage consumers and control pricing, potentially increasing company revenue and profit margins by eliminating the middlemen [6]. Group 3: Consumer Impact and Market Reactions - Consumers are expected to benefit from the new pricing strategy, as it ensures authenticity and reduces the need for markups or concerns about counterfeit products [7]. - Moutai's stock price experienced a decline of nearly 3% leading up to the New Year, indicating market uncertainty regarding the effectiveness of the reform [8]. - The company faces challenges in balancing its high-end brand image with expanded market access while stabilizing its distributor network [8].

茅台市场化转型又一动作，贵州爱茅台数字科技有限公司已注册成立。 2026年1月1日9时，规格为53度/500ml的2026年飞天茅台（下称"新飞天"）在i茅台APP上正式开售，售价为1499元/瓶，每位用户每日最多可购买12瓶。据贵 州茅台发布的消息，每日投放量会综合考虑防止炒作、供需适配和市场稳定确定，当日售完即止。之后，每日上午9时准点开售。 记者当日实测发现，上午9时开售后，新飞天"秒空"，之后每5分钟放货一次，且多轮补货均售罄。 随后，"小茅i茅台"微信公号发布消息，"自今日起，每日09:00，飞天53%vol 500ml贵州茅台酒会在i茅台APP持续上架销售。" 天眼查显示，贵州爱茅台数字科技有限公司已于2026年1月1日注册成立，注册资本6亿元，法定代表人、董事长为王小鹏，注册地位于贵阳市贵阳高新技术 产业开发区，是一家以从事互联网和相关服务为主的企业。 股权穿透图显示，该公司由贵州茅台酒股份有限公司（贵州茅台，600519.SH）全资持股。 据过往公开报道，王小鹏为茅台集团数字与信息管理部主任。 记者留意到，当前，贵州茅台官网"组织机构"一栏中的子公司列表，尚未更新关于贵州爱茅台数字科技有限公司 ...

Core Viewpoint - Guizhou Moutai has established Guizhou Aimaotai Digital Technology Co., Ltd. as part of its market-oriented transformation strategy, focusing on digital marketing and e-commerce integration [1][4][6]. Group 1: Company Formation and Leadership - Guizhou Aimaotai Digital Technology Co., Ltd. was registered on January 1, 2026, with a registered capital of 600 million yuan, and is fully owned by Guizhou Moutai Distillery Co., Ltd. [1][3] - Wang Xiaopeng, the head of the Digital and Information Management Department of Moutai Group, serves as the legal representative and chairman of the new company [4]. Group 2: Digital Marketing Strategy - The establishment of Guizhou Aimaotai Digital Technology Co., Ltd. is seen as a strategic move to enhance Moutai's digital marketing capabilities and streamline the management of its iMoutai platform [4][5]. - The company aims to integrate and operate iMoutai-related businesses, addressing previous management issues and enhancing private domain operations and precise marketing [4][6]. Group 3: Sales Performance and Product Launch - The iMoutai platform has achieved over 60 billion yuan in sales revenue and has registered more than 76 million users since its launch [5]. - The new 500ml Flying Moutai was launched on iMoutai at a price of 1499 yuan per bottle, selling out rapidly, indicating strong demand [6][7]. - The 25-year Flying Moutai's wholesale price has seen a decline, with the original box priced at 1525 yuan per bottle, reflecting market dynamics [8].

Core Viewpoint - Guizhou Aimaotai Digital Technology Co., Ltd. has been established as a wholly-owned subsidiary of Kweichow Moutai Co., Ltd. with a registered capital of 600 million RMB [1] Group 1: Company Overview - The legal representative of Guizhou Aimaotai Digital Technology Co., Ltd. is Wang Xiaopeng [1] - The company is fully owned by Kweichow Moutai Co., Ltd., holding a 100% stake [1] - The registered capital of the company is 600 million RMB [1] Group 2: Business Scope - The business scope includes internet information services, internet news information services, internet live streaming technology services, and network cultural operations [1] - The company is also involved in software development, information technology consulting services, and internet data services [1] - Other activities include blockchain technology-related software and services, computer system services, and sales of integrated circuit chips and products [1] Group 3: Regulatory Compliance - The company will operate under the regulations that require approval for certain activities, and it will conduct business autonomously for non-restricted projects [1] - The business activities are subject to legal and regulatory compliance as per national laws and regulations [1]

Group 1 - The core point of the news is the launch of a new subsidiary by Kweichow Moutai, which will focus on digital marketing and e-commerce through the "i Moutai" app, enhancing its online sales strategy [1] - The "i Moutai" app, launched in 2022, has seen significant user growth, surpassing 76 million registered users by May 2025, indicating strong consumer interest and engagement [1] - The app's shopping interface has been revamped, integrating previous features into a unified "i Buy" section, streamlining the purchasing process for users [1] Group 2 - Starting January 1, 2026, the 2026 vintage of Feitian Moutai will be available for purchase at a price of 1499 yuan per bottle, with a purchase limit of 12 bottles per person per day [1] - The initial release of the 2026 vintage sold out within half an hour, demonstrating high demand, which continued on the following day with another quick sell-out [1] - Future product releases will include a full range of Moutai offerings from 2019 to 2024, expanding the product matrix available to consumers [2]

Group 1 - The core point of the news is the launch of a new subsidiary by Kweichow Moutai, which will focus on digital marketing and e-commerce through the "i Moutai" app, enhancing its online sales strategy [2] - The "i Moutai" app, which was launched in 2022, has seen significant user growth, surpassing 76 million registered users by May 2025, indicating strong consumer interest and engagement [2] - The app's shopping interface has been revamped, integrating previous features into a unified "i Buy" section, streamlining the purchasing process for both new and existing users [2] Group 2 - Starting January 1, 2026, the 2026 vintage Feitian Moutai will be available for purchase at a price of 1499 yuan per bottle, with a purchase limit of 12 bottles per person per day, highlighting the product's high demand as it sold out within half an hour [2] - Following the 2026 vintage, a full range of products including the 2019 to 2024 vintages and special edition Moutai will be launched, creating a comprehensive product matrix [3]