FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 海爾智家股份有限公司 呈交日期： 2025年8月11日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 A | | 於香港聯交所上市 | 否 | | | 證券代號 (如上市) | 600690 | 說明 | 每股面值人民幣1元之普通股(A股) (於上海證券交易所上市) | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | 事件 | | 已發行股份（不包括庫存 ...

中经记者 夏治斌 石英婧 上海报道 在数字化浪潮席卷全球的当下，消费电子行业与汽车制造业正以前所未有的速度加速融合。而在这一趋 势下，巨头之间的跨界联姻也已从探索性的尝试跃升为主流模式。 《中国经营报》记者注意到，日前，海尔集团与长安汽车在重庆签署战略合作协议。双方将依托各自深 厚的产业底蕴，加速落实在新能源、供应链、大健康、全球创牌等多个前沿领域开展全面而深入的战略 合作。 海尔集团董事局主席、首席执行官周云杰在其个人社交媒体上直言："海尔与长安的战略合作，将实现 全面的升级。我们将依托各自深厚的产业底蕴，加速落实全面而深入的战略合作。" 实际上，海尔集团已经在"车家生态"进行了多维度的布局，与长安汽车的合作仅是其中一环。在周云杰 看来，未来企业的竞争，不是单个企业间的竞争，而是生态与生态的对话。 为何海尔要将"车家生态"作为企业战略布局的重点？中国企业资本联盟副理事长柏文喜告诉记者，核心 驱动力是"生态竞争逻辑"主导下的主动战略卡位，而非单一因素驱动。 "家电行业增长瓶颈是现实背景。全球家电市场趋于饱和，海尔作为白电龙头亟须突破原有增长天花 板。"柏文喜进一步向记者解释道，"新能源汽车场景化需求是外部拉力 ...

Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [6][4]. Core Viewpoints - Retail demand in July for home appliances remains strong despite the seasonal downturn, with air conditioning retail sales growing over 30% [1][18]. - The decline in home appliance exports has narrowed to 3% in July, with expectations for a return to stable growth as tariff policies ease [2][29]. - The U.S. housing market shows resilience, with expectations for recovery following anticipated interest rate cuts by the Federal Reserve in 2024, which could positively impact home appliance demand [3][34]. Summary by Sections 1. Key Recommendations - Recommended companies include Midea Group, Gree Electric Appliances, Haier Smart Home, TCL Smart, and Hisense Home Appliances for white goods; Boss Electric for kitchen appliances; and Bear Electric, Roborock, and Ecovacs for small appliances [4][12][13]. 2. Retail and Export Performance - July retail performance shows strong growth in air conditioners (+39.4% online, +36.5% offline), washing machines (+21.6% online, +15.7% offline), and significant growth in small kitchen appliances like rice cookers (+17.6% online, +12.0% offline) [1][18]. - Home appliance exports in July reached 59.55 billion yuan, a 3% year-on-year decline, with a slight increase in export prices [2][29]. 3. Market Data Tracking - The home appliance sector achieved a relative return of +1.14% this week, outperforming the broader market [42]. - Raw material prices for copper and aluminum increased by 1.1% and 2.5% respectively, while cold-rolled steel prices rose by 0.8% [45][56]. - Shipping indices for routes to the U.S. and Europe showed a decline, indicating potential cost pressures in logistics [57]. 4. Company Earnings Forecasts - Earnings per share (EPS) estimates for key companies include Midea Group at 5.62 yuan for 2025, Gree Electric at 6.34 yuan, and Haier Smart Home at 2.26 yuan [5][67].

证券之星消息，8月11日白色家电板块较上一交易日上涨0.1%，深康佳Ａ领涨。当日上证指数报收于 3647.55，上涨0.34%。深证成指报收于11291.43，上涨1.46%。白色家电板块个股涨跌见下表： | 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入 (元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 000016 | 深康佳A | # 4.2114 | 32.77% | -2.04 Z | -15.87% | -2.17 Z | -16.90% | | 000333 | 美的集团 | 8961.76万 | 6.99% | 4320.04万 | 3.37% | -1.33 Z | -10.35% | | 000921 | 海信家电 | 2005.63万 | 6.10% | 1586.72万 | 4.82% | -3592.35万 | -10.92% | | 600690 海尔智家 | | 1958.38万 | 2.43% | -6809.18万 | -8.44% ...

（文章来源：证券时报网） 据iFind统计，截至8月8日，沪深两市共有99只个股连续5日或5日以上获主力资金净买入。连续获主力 资金净买入天数最多的股票是老凤祥、倍加洁、青松建化、华塑股份，均已连续13个交易日获净买入； 连续获主力资金净买入天数较多的还有腾达建设、巨星农牧、首药控股、海优新材、海尔智家、ST起 步、邦基科技、伟创电气等股，分别获11个、11个、10个、9个、9个、9个、8个、8个交易日净买入。 ...

Core Insights - The global refrigeration market is experiencing intensified competition, with technological advancements and upgraded consumer demands for functionality, energy efficiency, and preservation [1] - Haier has emerged as a leader in the refrigeration sector, maintaining the top position in global brand retail volume for freezers for 14 consecutive years and for wine cabinets for 15 years, holding a market share of 24.1% [1] Market Performance - Haier's freezer market share is particularly strong in emerging markets, with Thailand at 30%, Malaysia at 34.7%, Pakistan exceeding 62%, Nigeria at 35%, and Congo-Brazzaville at 30% [1] - In developed markets, Haier and AQUA brands together hold a 41% share in Japan, while Haier's wine cabinets perform exceptionally well in the European high-end market, ranking first in Italy and France [1] Competitive Advantages - Haier's leadership in freezers and wine cabinets is attributed to three key areas of deep synergy [1] - Technological breakthroughs address industry pain points, such as the -60℃ rapid freezing technology for freezers and precise temperature control for wine cabinets, ensuring optimal storage conditions [1] Localization Strategy - Haier's localized approach enhances its competitive edge, with manufacturing centers in Southeast Asia, South Asia, and Africa, leveraging a global open innovation system to quickly respond to diverse consumer needs [2] - Specific product adaptations, such as a durian freezing solution in Malaysia and a 150-hour non-thawing freezer in Nigeria, demonstrate Haier's ability to match local consumption scenarios [2] Marketing Strategies - Scene-based marketing effectively drives market growth by integrating local cultural elements, resulting in increased brand visibility and market share [2] - For instance, during the Eid al-Adha festival in Pakistan, a combination of online and offline marketing led to a 30% increase in sales, while the durian season in Malaysia saw Haier's freezers capture over 64% market share in a major appliance chain [2] Export Potential - According to the China Electromechanical Products Import and Export Chamber, freezer exports are projected to reach 13.7 million units in the first half of 2025, reflecting a year-on-year growth of 5.8%, indicating ongoing global market potential [2] - Haier's global collaboration capabilities and localized responsiveness are expected to be crucial in adapting to market changes [2]

Summary of Haier Company Conference Call Industry Overview - The conference call primarily discusses the performance and strategies of Haier Company within the industrial and service sectors, particularly focusing on power, steel, coal, petrochemical, and non-ferrous industries [2][5][6]. Key Financial Performance - In the first half of 2025, Haier's main business revenue increased by 18% year-on-year, with a growth rate of approximately 30% after excluding the impact of cement [2]. - Revenue from the power sector grew by 47%, while the petrochemical sector saw a 52% increase. However, the metallurgy and steel sectors experienced an 18% decline [2][5]. - Service revenue surged by 69%, with service orders increasing by 110% [2][6]. - The company reported a revenue of 256 million yuan, a 17% increase year-on-year, and a net profit of over 14 million yuan, significantly up from 600,000 yuan in the previous year [3]. Strategic Initiatives - Haier is focusing on a partner strategy, service strategy, and globalization strategy to enhance its market presence and operational efficiency [2][10]. - The company has successfully entered high-barrier industries such as nuclear power and semiconductors through partnerships, with over 100 partners in non-coal sectors [4][16][18]. - The introduction of AI technology has improved diagnostic efficiency by 3 to 5 times, with plans to launch a SaaS service aimed at small and medium-sized clients in Q4 2025 [13][14]. Market Dynamics - The company has entered a peak business season, with July orders showing a remarkable growth of 300% year-on-year, driven by the partner strategy [2][8][21]. - The industrial inspection robots are being utilized in coal washing plants, steel industries, and thermal power plants, indicating a successful pilot phase [19][20]. Future Outlook - Haier plans to continue its focus on digital transformation in the mechanical industry, aligning with government initiatives to enhance data value and proactive service offerings [9][36]. - The company aims to expand its service offerings to medium-sized enterprises through a new business model that includes smart hardware and cloud capabilities [38]. Additional Insights - The company has seen a significant improvement in cash flow, with approximately 40 million yuan this year compared to a negative 10 million yuan last year [3]. - The overall gross margin is around 64.7%, reflecting a 2 percentage point increase year-on-year [3]. - The market for intelligent operation and maintenance outsourcing is projected to reach hundreds of billions to over a trillion yuan, driven by the need for specialized services as the workforce ages [24][25]. Conclusion - Haier Company is strategically positioned to leverage its partnerships and technological advancements to drive growth across various sectors, with a strong emphasis on service and digital transformation initiatives. The company is optimistic about its future performance, particularly in the context of increasing demand for intelligent maintenance solutions and operational efficiencies.

Group 1 - The State Intellectual Property Office of China granted a patent for "Four-way valve and air conditioning" to Qingdao Haier New Energy Electric Co., Ltd., Qingdao Economic and Technological Development Zone Haier Water Heater Co., Ltd., and Haier Smart Home Co., Ltd. The patent announcement number is CN111795180B, with an application date of June 2020 [1] - Qingdao Haier New Energy Electric Co., Ltd. was established in 2013, located in Qingdao, with a registered capital of 150 million RMB. The company has participated in 246 bidding projects and holds 520 patent records [1] - Qingdao Economic and Technological Development Zone Haier Water Heater Co., Ltd. was founded in 1999, also located in Qingdao, with a registered capital of approximately 120.12 million RMB. The company has invested in 5 enterprises, participated in 1,115 bidding projects, and holds 4,022 patent records [1] Group 2 - Haier Smart Home Co., Ltd. was established in 1994, located in Qingdao, with a registered capital of approximately 943.81 million RMB. The company has invested in 58 enterprises and participated in 1,712 bidding projects, holding 5,000 patent records [2]

Core Insights - The collaboration between Haier Group and Changan Automobile marks a significant shift in the integration of the consumer electronics and automotive industries, moving from exploratory attempts to mainstream models [1][2] - Haier's strategic focus on the "car-home ecosystem" aims to expand the boundaries of smart home scenarios while creating new growth opportunities [1][3] Group 1: Strategic Collaboration - Haier and Changan will engage in comprehensive strategic cooperation across multiple fields, including new energy, supply chain, and global branding [1][2] - The partnership will focus on building a connected car-home ecosystem, exploring digital transformation solutions, sharing global industrial networks, and co-creating new brand marketing models [2][5] Group 2: Market Dynamics - The drive for Haier's focus on the "car-home ecosystem" is influenced by the saturation of the global home appliance market and the evolving demand for smart vehicles that seamlessly integrate with home environments [3][6] - Haier aims to transition from selling products to selling scenarios, leveraging user data throughout the lifecycle [3][6] Group 3: Competitive Advantages - Haier's "car-home ecosystem" is supported by three main advantages: platform and technology development, global R&D layout, and ecological collaboration [4][6] - The establishment of the UhomeCar platform aims to enhance data interoperability and create a seamless user experience between home and vehicle [4][6] Group 4: Investment and Growth - Haier has invested over 15 billion yuan to build the car-home ecosystem, focusing on partnerships with leading automotive companies like Changan [5][6] - The acquisition of AutoHome and strategic investments in companies like New Times Data are part of Haier's strategy to enhance its industrial internet capabilities and complete the ecosystem [5][6] Group 5: Future Outlook - The future of the "car-home ecosystem" will depend on unifying technical standards and differentiating service offerings based on user scenarios [6][7] - Haier's approach to innovation balances technological advancement with cost control, aiming to create competitive products and services for a broader user base [7]

Core Viewpoint - Haier Smart Home (600690)(06690) announced a share buyback plan, intending to repurchase 150,000 A-shares at a cost of approximately 3.781 million yuan on August 8, 2025 [1] Summary by Category - **Company Actions** - The company plans to spend about 3.781 million yuan to buy back 150,000 A-shares [1] - **Financial Implications** - The buyback reflects the company's strategy to enhance shareholder value and may indicate confidence in its financial health [1]