证券简称：舍得酒业 证券代码：600702 编号：2025-021 舍得酒业股份有限公司 2025年限制性股票激励计划（草案）摘要公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 股权激励的权益总数及涉及的标的股票总数：本计划拟向激励对象授 予的限制性股票数量不超过 203.66 万股，涉及的标的股票占本计划公告日公司 股本总额 33,312.2441 万股的 0.61%。 一、公司基本情况 （一）公司简介 | 公司名称 | 舍得酒业股份有限公司（以下简称"舍得酒 业""公司"或"本公司"） | | --- | --- | | 法定代表人 | 蒲吉洲 | | 股票代码 | 600702.SH | | 股票简称 | 舍得酒业 | | 注册资本 | 33,316.7579万元 | | 股票上市地 | 上海证券交易所 | | 上市日期 | 1996年5月24日 | | 所属行业 | 制造业-酒、饮料和精制茶制造业 | | 主营业务 | 白酒产品的设计、生产和销售 | | 注册地址 | 四川省射洪市沱牌镇沱牌大道9 ...

女女 四川省成都市锦江区东御街 18 号百扬大厦 11 楼 邮编：610072 11F,Square One,No.18 Dongyu St. ,Jinjiang District,Chengdu,PRC 电话/TEL：（028）87747485 传真/FAX：（028）87741838 网址/WEBSITE：www.kangdacdlawyers.com/ 北京康达（成都）律师事务所 关于 舍得酒业股份有限公司 2025 年限制性股票激励计划（草案）的 致：舍得酒业股份有限公司 法 律 意 见 书 康达（成都）法意字【2025】第 0164 号 二○二五年三月 北京 BEIJING 上海 SHANGHAI 广州 GUANGZHOU 深圳 SHENZHEN 海口 HAIKOU 西安 XI'AN 杭州 HANGZHOU 南京 NANJING 沈阳 SHENYANG 天津 TIANJIN 成都 CHENGDU 北京康达（成都）律师事务所 关于 舍得酒业股份有限公司 2025 年限制性股票激励计划（草案）的 法 律 意 见 书 康达（成都）法意字【2025】第 0164 号 北京康达（成都）律师事务所（以下简称"本 ...

舍得酒业股份有限公司 2025 年限制性股票激励计划实施考核管理办法 为保证舍得酒业股份有限公司（以下简称"公司"）2025 年限制性股票激励计 划（以下简称"本激励计划"）的顺利进行，进一步完善公司法人治理结构，形成 良好均衡的价值分配体系，吸引和留住优秀人才，充分调动公司骨干员工的积极性， 将股东利益、公司利益和员工利益有效结合，使各方共同关注公司的长远发展，促 进公司发展战略和经营目标的实现。根据国家有关规定和公司实际情况，特制定 《2025 年限制性股票激励计划实施考核管理办法》（以下简称"本办法"）。 一、考核目的 进一步完善公司法人治理结构，优化公司激励约束机制，保证本激励计划的顺 利实施，并在最大程度上发挥股权激励的作用，全面提升员工的整体素质，为员工 晋级、升迁、奖惩等提供依据，促进公司和员工共同成长，进而确保公司发展战略 和经营目标的实现。 二、考核原则 考核评价必须坚持公正、公平、公开的原则，严格按照本办法和考核对象的业 绩进行评价，以实现本激励计划与激励对象工作业绩、贡献紧密结合，从而提高管 理绩效，实现公司与全体股东利益最大化。 三、考核范围 本办法适用于参与公司本激励计划的所有激励对 ...

舍得酒业股份有限公司 关于聘任公司首席财务官的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重 大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 舍得酒业股份有限公司（以下简称"公司"）于2025年3月27日召开第十一届董事 会第十三次会议，审议通过了《关于聘任公司首席财务官的议案》。经公司总裁唐珲先 生提名，并经公司董事会审计委员会、提名委员会审查通过，公司董事会聘任钟龄瑶女 士为公司首席财务官（简历附后），任期自董事会审议通过之日起至第十一届董事会届 满之日止。 公司董事会提名委员会发表如下意见：钟龄瑶女士具备丰富的管理经验，不存在《公 司法》以及《上海证券交易所股票上市规则》《上海证券交易所上市公司自律监管指引 第1号－规范运作》规定的不得担任高级管理人员的情形，其任职资格符合相关要求。 所聘人员的提名程序符合《公司法》及《公司章程》的规定，不存在损害股东利益的情 形。我们一致同意聘任钟龄瑶女士为公司首席财务官，任期自董事会审议通过之日起至 第十一届董事会届满之日止，并同意将本议案提交董事会审议。 证券代码：600702 证券简称：舍得酒业 公告编号：2025-02 ...

Investment Rating - The report maintains an "Overweight" rating for the food and beverage industry, particularly for the liquor sector, indicating a positive outlook based on policy support and expected recovery in demand [1]. Core Insights - China's consumption policies are positively oriented, leading to an uplift in expectations for the liquor industry. The government has emphasized the need to boost consumption and expand domestic demand through various initiatives [7][32]. - The liquor industry's performance is expected to show differentiation, with a forecast of a "front low and back high" trend for the year, as demand gradually recovers and the previous year's low base effects come into play [7][32]. - Liquor valuations are currently below historical averages, suggesting potential for recovery as market sentiment improves amid easing external uncertainties [7][32]. Summary by Sections 1. Positive Policy Orientation and Liquor Recovery Expectations - The report highlights that recent government meetings have focused on boosting consumption and investment efficiency, which is expected to positively impact the liquor market [7][32]. - The liquor market has experienced a three-year adjustment period, and the current economic recovery is anticipated to drive the liquor cycle upward [15][32]. 2. Liquor Sales Stability and Confidence Boosting Measures - Liquor sales during the Spring Festival saw a decline of approximately 10% year-on-year, but there are signs of improvement in demand post-holiday [36]. - Companies are implementing inventory control measures to stabilize prices during the off-season, which is expected to improve supply-demand dynamics [33][38]. - High-end liquor prices are expected to remain stable, with key brands maintaining their pricing strategies amid positive consumption policies [39]. 3. Market Dynamics and Company Strategies - The report notes that leading liquor companies are adopting pragmatic strategies focused on stability and quality, with many emphasizing consumer-centric approaches in their business models [44][46]. - Several companies, including Guizhou Moutai and Wuliangye, are actively engaging in share buybacks and increasing their holdings to bolster market confidence [48]. 4. Investment Strategy - The report suggests focusing on high-end liquor brands such as Guizhou Moutai, Wuliangye, and Luzhou Laojiao, as well as regional brands showing strong sales performance [7][32]. - It also recommends monitoring companies that have experienced significant declines and may be poised for recovery, such as Shede Liquor and Shui Jing Fang [7][32].

短期业绩承压，关注景气拐点 ——舍得酒业 24 年报点评报告 投资要点 财务摘要 ❑ 产品结构承压，关注政商务消费需求恢复 24 年公司中高档/普通酒类收入分别为 40.96/6.93 亿元，同比-28%/-23% ，占比 为 86%/14%。我们认为或因品味、智慧舍得及舍之道销售承压。24 年公司实施 "控量挺价"策略，积极协助经销商全力提升动销，为消化渠道库存及后续销售提 供强力支撑。2025 年，公司将继续坚持品牌向上、渠道向下、全面向 C 的策 略，聚焦重点市 场、重点客户、重点渠道，加大消费者培育力度，持续通过精 益创新挖掘潜力，坚定不移打造大单品的同时，重视各价位段产品的均衡布局。 ❑ 省内外市场均承压，聚焦传统优势市场 1）分市场看：24 年公司省内/省外营收分别为 15.11/32.77 亿元，同比-20%/ -30%。2）分渠道看：公司电商销售表现亮眼，24 年营收 4.5 亿元，同比+3%。 公司聚焦川冀鲁豫及东北等传统优势市场，逐步推进品牌的全国化布局，全面推 动"品牌 IP 化、终端场景化/消费者社群化/行动数字化"的营销模式升级创新。 ❑ 盈利能力下行，费用投放力度较大 1） 24 ...

食品饮料/白酒Ⅱ 舍得酒业（600702.SH） 2024 年主动降速，2025 年蓄势增质 2025 年 03 月 25 日 投资评级：增持（维持） | 日期 | 2025/3/24 | | --- | --- | | 当前股价(元) | 57.07 | | 一年最高最低(元) | 86.25/39.56 | | 总市值(亿元) | 190.11 | | 流通市值(亿元) | 189.83 | | 总股本(亿股) | 3.33 | | 流通股本(亿股) | 3.33 | | 近 3 个月换手率(%) | 151.78 | 股价走势图 数据来源：聚源 -60% -40% -20% 0% 20% 40% 2024-03 2024-07 2024-11 舍得酒业 沪深300 相关研究报告 《压力加速释放，关注底部反转机会 —公司信息更新报告》-2024.10.30 《尊重市场主动降速，长期仍有发展 潜力—公司信息更新报告》-2024.8.23 《夯实基础，稳中求进—公司信息更 新报告》-2024.4.28 张宇光（分析师） 逄晓娟（分析师） 张恒玮（分析师） zhangyuguang@kysec.cn 证书编号： ...

证券研究报告 | 2025年03月25日 舍得酒业（600702.SH） 中性 2024Q4 经营延续承压，推动产品、区域、渠道调整 2024 年收入及利润同比下滑，第四季度降幅扩大。2024 年公司实现营业总收 入 53.57 亿元/同比-24.4%，归母净利润 3.46 亿元/同比-80.5%，净利润增 速在此前预告值中枢偏低水平；2024 年白酒需求进一步走弱，公司以促动 销为工作重心，充分释放渠道风险，报表端收入及利润表现承压。2024Q4 营业总收入 8.97 亿元/同比-51.2%，亏损 3.23 亿元/同比转负；2024Q4 销 售收现 11.82 亿元/同比-37.4%，经营性现金流量净额-5.63 亿元，截至 2024 年底合同负债 1.65 亿元/环比-0.09 亿元，经销商数量环比 2024Q3 末减少 100 个，渠道侧加速结构优化和风险出清。 2024 年产品结构承压，公司协助经销商提升动销。分产品看，2024 年中高档 酒/低档酒实现收入 40.96/6.93 亿元，同比-27.66%/-23.44%；其中大单品 品味舍得全年持续聚焦控货挺价，收入下滑拖累中高档酒整体表现；舍之道 ...

Core Viewpoint - Shéde Jiǔyè demonstrates resilience and strategic adaptability in a challenging industry environment, focusing on long-term growth through its "old liquor strategy" and proactive measures to enhance quality and market presence [1][3][6]. Group 1: Financial Performance - In 2024, Shéde Jiǔyè reported revenue of 5.357 billion yuan and a net profit of 346 million yuan, reflecting the impact of the overall industry environment [1]. - Total assets reached 11.802 billion yuan, an increase of 5.348 billion yuan since 2020, while net assets grew to 6.808 billion yuan, nearly doubling in the same period [3][6]. - The company plans to distribute a cash dividend of 4.30 yuan per 10 shares, totaling 142 million yuan, which represents 40.94% of the net profit attributable to shareholders [7]. Group 2: Strategic Initiatives - Shéde Jiǔyè is focusing on its "old liquor strategy," which emphasizes quality improvement, brand enhancement, and market expansion to navigate through industry cycles [1][6]. - The company has implemented a "control volume, support price, clear inventory" policy to stabilize channel confidence and profitability [5]. - New product launches, including the Shéde Wisdom series and various other brands, aim to enhance the product matrix and adapt to market trends [4][5]. Group 3: Market and Policy Environment - Recent government policies aimed at boosting domestic demand and supporting the private sector are expected to positively influence the white liquor market [2]. - The company is leveraging these policy changes to stimulate both consumer and business demand for white liquor [2]. Group 4: Operational Improvements - Management expenses decreased by 15.37% year-on-year, indicating improved operational efficiency [3]. - The company has made significant investments in production capacity and sustainability initiatives, including the establishment of a green industrial chain [7].

Core Insights - The 112th National Spring Sugar and Wine Fair provided a window for observing the white liquor industry, indicating a stabilization in channel sentiment despite a lack of significant recovery in the off-season after the Spring Festival [1] - The industry is experiencing increased differentiation, with leading brands consolidating their market position while some second-tier brands face challenges during the adjustment period [1] Group 1: Market Stability and New Product Strategies - Channel feedback during the Spring Sugar Fair shows a "bottom stabilization" characteristic in the industry, with the price of Feitian Moutai stabilizing above 2200 yuan, providing a confidence anchor for profitability expectations [2] - New product strategies emerged as a highlight, with Yanghe launching the seventh generation of Hai Zhi Lan, enhancing its high-end positioning through upgraded base liquor and packaging [2] - The overall production of large-scale white liquor enterprises is expected to decline by 1.8% in 2024, while sales revenue and profit are projected to grow by 5.3% and 7.76% respectively, reflecting a "volume reduction and price increase" trend [2] Group 2: Brand Differentiation and Market Challenges - Recent financial reports highlight brand differentiation, with Zhenjiu Lidu's revenue slightly increasing by 0.5% in 2024, but its core brand "Zhenjiu" experiencing a 2.3% decline in sales [3] - The market's collection progress is increasingly divergent, with brands like Wuliangye and Gujing Gongjiu experiencing slower collection rates, while Moutai maintains a 40% collection rate due to its strong brand power [3] - The industry is entering a verification period for policy effects, where high-end liquor companies with strong brand moats are expected to benefit first from a macroeconomic recovery, while brands facing price pressure may encounter further risks [3]