食品饮料行业周报（6.2） 消费品/食品饮料 本周股东大会密集召开，从各家调研反馈看，白酒企业淡季销售仍承压，政策 风险影响短期情绪，建议关注电商活动下各大主流品牌价格趋势。食品企业积 极调整战略，布局增量渠道/增量市场，稳住原有基本盘同时开拓新机会。5 月 新消费表现较优，估值整体有所提升。6 月关注现金流、ROE 水平较好的传统 消费龙头补涨机会。 ❑ 核心公司跟踪：白酒股东大会反馈审慎，食品新产品/新渠道带来增量 山西汾酒：产品矩阵完善四轮驱动，汾享礼遇终端数量持续突破。汾酒充 分发挥清香品类优势，加强文化赋能。产品四轮驱动，老白汾重新梳理价 值定位"时间的朋友"，未来 2-3 年过百亿；青花 20 增长主引擎；高档 青 26&青 30 形成组合进攻。推进全国化 2.0，汾享礼遇活跃终端 88.9 万 家。 古井贡酒：客观承认产业压力，动作坚持精细运作。2025 年提出作风建 设管理年，对内强化管理、降本增效，对外抓市场拓展和客户服务，精耕 细作。持续聚焦古 20、古 16、古 8 等核心产品。全国化先实现板块化， 在几大核心省区做深做透。省内大本营也要做到坚不可摧，没有天花板。 迎驾贡酒：主动调整释放 ...

食品饮料 ——行业周报 张宇光（分析师） 张思敏（联系人） zhangyuguang@kysec.cn 证书编号：S0790520030003 zhangsimin@kysec.cn 2025 年 06 月 02 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -36% -24% -12% 0% 12% 24% 2024-06 2024-10 2025-02 食品饮料 沪深300 相关研究报告 《茅台引领行业新周期，4 月社零数据 略有回落—行业周报》-2025.5.25 《白酒配置价值更强，大众品拥抱新 消费—行业周报》-2025.5.18 《暖意渐起，焕启新程—行业投资策 略》-2025.5.14 白酒弱复苏中筑底，黄酒契合新消费趋势 证书编号：S0790123070080 核心观点：白酒探底静待良机，黄酒品类复兴加速 5 月 26 日-5 月 30 日，食品饮料指数跌幅为 1.1%，一级子行业排名第 24，与沪 深 300 基本持平，子行业中软饮料（+9.3%）、其他酒类（+7.1%）、啤酒（+3.2%） 表现相对领先。白酒行业延续弱复苏态势，终端需求仍显疲软。端午节终端动销 同比走弱，主因消费 ...

行 业 及 产 业 食品饮料 2025 年 06 月 02 日 关注大众品渠道与新品突破 高端 相关研究 《 茅台股东会传递信心 食品关注渠道与新 品突破—— 食品饮料行业周报 20250519-20250523 》 2025/05/24 《 自下而上 继续关注新品与渠道变化— — 食品饮料行业周报 20250512- 20250516 》 2025/05/18 证券分析师 本期投资提示： 行 业 研 究 / 行 业 点 评 吕昌 A0230516010001 lvchang@swsresearch.com 周缘 A0230519090004 zhouyuan@swsresearch.com 严泽楠 A0230524090001 yanzn@swsresearch.com 王子昂 A0230525040003 wangza@swsresearch.com 联系人 王栗晴 (8621)23297818× wanglq@swsresearch.com 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 中庚基金 使用。1 证 券 研 究 报 告 酒价格有所回落 看好 —— 食品饮料行业周报 2 ...

每经记者｜刘明涛 每经编辑｜彭水萍 端午前夕，白酒板块再度走低，WIND白酒指数迎来周线三连跌，包括泸州老窖、山西汾酒等在内的4只白酒股周跌幅超过3%，表现相对弱势。而在另一 边，啤酒板块则保持震荡上行态势，板块内所有个股实现上涨，整体周涨幅则在4%左右。 白酒、啤酒现"跷跷板"效应 一边"跌跌不休"，另一边则持续震荡上行，5月以来，白酒板块和啤酒板块"跷跷板"效应明显，在白酒板块持续下跌的期间，啤酒板块明显更受资金的青 睐。 截至5月30日收盘，WIND白酒指数在端午节前当周跌幅为1.08%，周线已经出现三连跌，泸州老窖、山西汾酒、迎驾贡酒以及贵州茅台周跌幅分别达到 4.04%、4.01%、3.51%以及3.22%，跌幅靠前。其中，贵州茅台周市值缩减636亿元，市值减少较大。 | 证券代码 | 证券简称 | 收盘价 (元) 周涨跌幅 (%) | | | --- | --- | --- | --- | | 601579.SH | 会稽山 | 25.1 | 31.385 | | 600543.SH | 莫高股份 | 6 | 14.504 | | 600238.SH | *ST椰岛 | 6.16 | 14.498 ...

Group 1: Food and Beverage Industry Overview - The report emphasizes embracing new trends and leading new consumption patterns in the food and beverage sector, with a focus on health upgrades and emerging channels [1] - Investment recommendations include three main lines for liquor: leading brands, high-certainty regional wines, and elastic targets benefiting from recovery [1] - For mass-market products, the report suggests focusing on high growth and strong recovery, identifying companies with high growth logic and those benefiting from policy improvements [1] Group 2: Liquor Sector Insights - Water Margin is optimizing its brand system and product matrix, aiming for a dual-brand strategy targeting different price segments, with a significant increase in consumer engagement [2] - Shede Liquor is focusing on base markets and channel strategies, with expectations of gradual sales improvement despite current pressures [2] - Jiu Gui Jiu is enhancing its sales quality and optimizing product structure, with a strategic focus on key products to improve sales performance [3] Group 3: Beer and Beverage Developments - Chongqing Beer is advancing high-end product offerings and diversifying its beverage portfolio, with a stable performance in beer sales [7] - China Resources Beverage is increasing its self-produced capacity and focusing on developing new beverage products to meet market demand [7] - Guyue Longshan is adjusting prices to enhance brand value and is pursuing a national expansion strategy alongside international market penetration [8] Group 4: Food Sector Trends - Zhongju High-tech is reforming its operations and exploring mergers to enhance revenue in the competitive seasoning market [9] - Richen Foods is focusing on customer needs and pursuing both organic growth and acquisitions to drive its business strategy [9] - Ganyuan Foods is expanding its product channels and exploring overseas markets, with gradual results expected [9] Group 5: Health and Functional Products - Jia Biyou is enhancing its market share in infant formula and expanding overseas partnerships with major clients [10] - Zhou Hei Ya is stabilizing its single-store performance and expanding its distribution channels, with plans for further market expansion [11] - Anji Foods is shifting its sales strategy towards product-driven growth, focusing on high-margin products to improve profitability [11]

证券研究报告 | 行业周报 | 食品饮料 5 月 26 日~5 月 30 日，5 个交易日沪深 300 指数下降 1.08%，非乳饮料 （+8.96%）、其他酒类（+7.93%）涨幅居前，白酒（-2.80%）有所下跌。 【白酒板块】重视内需配置价值，看好白酒龙头个股布局机会 板块回顾：本周白酒板块表现平稳 5 月 26 日~5 月 30 日，5 个交易日沪深 300 指数下降 1.08%，白酒板块下降 2.80%。具体来看，天佑德酒（+3.88%）、华致酒行（+2.12%）、伊力特 （+1.17%）涨幅居前，泸州老窖（-4.04%）、山西汾酒（-4.01%）、迎驾贡 酒（-3.51%）跌幅居前。 白酒行业更新：二季度白酒消费或承压，板块仍在筑底，关注中期配置机会 近日，公务接待新政策出台，对于"禁酒令"的讨论受到广泛关注，我们整 理相关信息如下： 新消费掘金低位股，白酒待筑底拐点 ——食饮行业周报（2025 年 5 月第 4 期） 投资要点 食饮观点：新消费行情延续，关注股价低位/低估值及后续有催化的潜力标 的，后续催化仍关注"食品板块品类红利"、"会员商超等新渠道驱动"、 "保健品新热点"等三方面。以白酒为 ...

随着上市公司2024年年报与2025年一季报披露工作正式收官，5月以来，A股机构评级次数愈发频繁。 据证券时报·数据宝统计，5月内71家机构合计进行了5151次评级，共计1859只个股被券商研报给予"买入型"评级（包括买入、增持、强烈推荐、推荐）。 医药、食饮、电力设备行业 机构关注度较高 根据机构数量划分，上述个股中，共计316股获得5家及以上机构参与评级。从行业上看，这316股广泛分布于医药生物、食品饮料、电力设备等申万行 业，上榜个股数量均在30只以上；汽车和电子也有多股获评，数量均超过25只。 申万医药生物指数5月累计上涨6.42%，位于一级行业指数涨幅第二位。细分赛道中，化学制药、生物制品、医疗服务等涨幅靠前，均超过5%。 个股中，舒泰神以145.37%的月涨幅居首。公司属创新药领域，其控股子公司江苏贝捷泰的"注射用STSP-0601"进入国家药品监督管理局药品审评中心 （NMPA）"拟优先审评品种公示"，市场关注度较高。此外，龙头企业包括恒瑞医药、迈瑞医疗、药明康德等均录得不错的涨幅。 中信建投证券指出，"三医联动"顶层制度设计的改革措施已经逐步落地。医药领域的改革政策已进入常态化阶段；医保领域是 ...

在中国白酒江湖中，能做到凭借年轻化翻身的只有汾酒了。 5月21日，北京大学国家发展研究院官网发布了《全球品牌中国线上500强》榜单(简称CBI500)，这是首个基于消费者实际购买行为的品牌榜单。 撰文｜氢消费 编辑｜杨勇 来源 | 氢消费出品 ID | HQingXiaoFei 在CBI500榜单中，总共有8个白酒品牌上榜，汾酒因为近些年在年轻化战略上的成功，品牌影响力不断提升，排在茅台、五粮液、剑南春之后，位列整个 榜单163位。 仔细分析这份榜单就会发现，汾酒作为清香型白酒的代表，在18-24岁新客维度遥遥领先。这也折射出一个行业道理，当白酒回归产品价值逻辑后，只有 像汾酒这样认真做品牌，做末端开瓶的企业，方能在存量市场中找到增量，实现真正的长期主义。 金融属性消退，消费价值回归 据了解，这份榜单是由北京大学国家发展研究院、北京大学数字金融研究中心、中山大学商学院合作开发，由阿里巴巴淘天集团提供技术支持，今后将每 季度更新一次，更好展示我国品质消费的实时情况。 除了榜单外，还发布了《中国线上消费品牌指数(CBI)》和《中国线上品牌购买力指数(BPI)》两个品牌消费指数。 其中，CBI是全球首个聚焦高质量发 ...

Core Insights - The event "2025 Chinese Brands Going Global· Worldwide Tour" was launched in Milan, focusing on promoting Chinese brands globally, with Fenjiu as a key participant [1] - Fenjiu aims to bridge the gap between "Chinese-famous liquor" and "world-famous liquor" through its commitment to quality and cultural heritage [3][4] Company Strategy - Fenjiu's global expansion strategy includes cultural immersion and market penetration, utilizing overseas Chinese networks and engaging in cocktail mixology to attract international consumers [5] - The company has expanded to over 60 countries and regions, with more than 100 distributors, 9,000 retail outlets, and 180 duty-free stores worldwide [5] Cultural Engagement - Fenjiu emphasizes cultural dialogue and value resonance in its internationalization efforts, focusing on cultural engagement through tastings and participation in international spirits fairs [8][9] - The company has adopted a "key cities + core channels" strategy, targeting major cities like Milan and Rome, and partnering with high-end Chinese restaurants and gourmet supermarkets [10] Historical Context - Fenjiu's international journey began in 1992, and it has since led Chinese baijiu in international standards and quality control [11] - The company has accelerated its globalization efforts, opening experience centers in cities like Cologne, Singapore, and Macao, and becoming the official liquor of the 2023 BRICS Summit in South Africa [11]

Company Overview - The company recently held its annual shareholder meeting to discuss its current operational status [1] Product Line Strategy - The company has developed a comprehensive plan for its four product lines, aiming for each to achieve over 10 billion yuan in revenue. The product lines include Guo Fen, Lao Bai Fen, Qing Hua 20, and Qing Hua 26 and above, with a resource allocation ratio of 1:3:3:3. Guo Fen focuses on quantity control, while Lao Bai Fen has seen rapid growth after establishing brand value. The company plans to upgrade Lao Bai Fen this year, targeting over 10 billion yuan in sales within 2-3 years. Qing Hua 20 is identified as the main growth driver, and the Qing Hua 26+30 combination aims for competitive pricing in the 600-1000 yuan range. The marketing strategy for Qing Hua 26 includes a "1+4+1" model to enhance high-end product development through channel alliances [2] National Expansion Strategy - The company is advancing its nationalization strategy 2.0, focusing on deepening its presence in the Yangtze River Delta and Greater Bay Area, with growth targets exceeding the national average. Strategies include category leadership, innovative drinking scenarios, and cultural empowerment. The "Fen Xiang Li Yu" initiative is enhancing channel management, establishing clear roles and responsibilities for agents and terminals, with 889,000 active terminals currently. Future plans include improving online expense reimbursement for timeliness and traceability [3] Market Outlook - In the short term, market activity is expected to remain subdued in Q2, but the company anticipates maintaining a degree of resilience in its financial reports. The company has been enhancing its sales organization and team, with a focus on local recruitment for business roles. This shift is expected to improve local sales capabilities. Despite external market uncertainties, the company has room for adjustment, prioritizing market health and stable pricing for core products [4] Profit Forecast and Valuation - Due to weak mid-to-high-end liquor consumption during the off-season, the company has revised its profit forecasts for 2025/26 down by 1.8% and 3.7% to 13.1 billion and 13.9 billion yuan, respectively. The target price remains at 228 yuan, corresponding to 21/20 times P/E for 2025/26, while the current price reflects 17/16 times P/E, indicating a 24% upside potential. The company maintains an outperform rating in the industry [5]