Core Insights - The company is focusing on optimizing its product matrix and enhancing marketing strategies to address industry adjustments and increasing competition [1][2] - The company is implementing a "1+3" product strategy to create a comprehensive product system across different price segments, while also targeting younger consumers with a "two lows and one small" product strategy [1] - The company is committed to channel reform and brand building, establishing 15 model markets nationwide to strengthen its market presence [1][2] Product Strategy - The company is enhancing its product offerings to meet diverse market demands, particularly through differentiated products [1] - The "two lows and one small" strategy aims to attract younger consumers by focusing on low-alcohol, low-end, and small-sized products [1] Marketing and Sales Channels - The company is transforming its marketing model to improve terminal sales and streamline the product value chain [1] - A comprehensive market inspection and regional grid management system are being established to enhance market precision [1] - The company is expanding its presence in various sales channels, including dining, supermarkets, direct group purchases, e-commerce, and new retail [1] Financial Outlook - The company is expected to achieve revenue of 1.444 billion, 1.605 billion, and 1.853 billion yuan, with net profits of 53 million, 103 million, and 197 million yuan for the years 2025 to 2027 [2] - The company is optimistic about stabilizing performance and enhancing management with the addition of a new general manager [2]

证券代码：000799 证券简称：酒鬼酒 公告编号：2025-15 酒鬼酒股份有限公司董事会 2025年6月28日 1 本公司及其董事会全体成员保证信息披露内容的真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 近日，酒鬼酒股份有限公司（以下简称"公司"）董事会收到符 正平先生提交的书面辞职报告，符正平先生因个人原因申请辞去公司 独立董事及董事会专门委员会相关职务，辞职后，符正平先生将不在 公司担任任何职务。截至本公告日，符正平先生未持有公司股份。 由于符正平先生的辞职将导致公司董事会中独立董事的人数占 比低于三分之一，根据《上市公司独立董事管理办法》及《深圳证券 交易所上市公司自律监管指引第 1 号——主板上市公司规范运作》 相关规定，符正平先生的辞职报告将在公司新任独立董事产生后生效。 在辞职报告生效之前，符正平先生将按照有关法律法规和《公司章程》 的规定继续履行独立董事及董事会专门委员会中的相关职责，公司董 事会将按照有关法规尽快完成独立董事的补选工作。 公司董事会对符正平先生在任职期间对公司作出的贡献表示衷 心感谢。 酒鬼酒股份有限公司 关于独立董事辞职的公告 ...

Core Viewpoint - The recent shareholders' meeting of JiuGuiJiu indicates a strategic shift, but declining attendance and changes in institutional holdings suggest that investors are losing patience with the company's short-term performance [1][15]. Financial Performance - JiuGuiJiu's revenue has plummeted from 34.14 billion in 2021 to 14.23 billion in 2024, with a growth rate dropping from 86.97% to -49.70% [2]. - The net profit attributable to shareholders has decreased from 8.94 billion to 0.13 billion, representing a 97.72% decline year-on-year in 2024 [2]. - In Q1 2025, revenue and net profit continued to decline by 30.34% and 56.78% respectively [2]. Product Strategy - The company is shifting its focus to a new product strategy centered around "two lows and one small" (low-end liquor, low-alcohol liquor, and small bottles) to address market demands [1][8]. - The core product series, Neican, saw its revenue contribution drop to 16.55% in 2024, while the JiuGui series contributed 58.66% but is under pricing pressure [3][4]. Market Competition - The low-end market is highly competitive, with established brands like Niulanshan and Hongxing dominating, alongside emerging brands like Jiangxiaobai and Fenjiu [8]. - The revenue contribution of the Xiangquan series, which targets the low-end market, is only 5.34%, indicating a lack of competitive advantage [8]. Cash Flow and Dividends - The company approved a dividend of 6 yuan per 10 shares for 2024, distributing a total of 1.95 billion, despite a net profit of only 0.13 billion [10][11]. - This marks the second consecutive year of excessive dividends, which may strain cash flow, as the net cash flow from operating activities was -3.61 billion in 2024 [11]. Institutional Holdings - Institutional holdings have significantly decreased, with the number of institutional investors dropping from 115 at the end of 2023 to just 10 by Q1 2025, and the total holding percentage falling from 42.76% to 38.38% [13].

Core Insights - The Chinese liquor industry is currently undergoing a significant adjustment period, with a focus on stabilizing performance and exploring differentiated paths for growth [1][3][5] Group 1: Industry Dynamics - The G50 conference highlighted the urgent need for the liquor industry to adapt to changing market conditions, including reduced traditional consumption scenarios such as banquets and gatherings, which have led to significant pressure on market movement and pricing [5][7] - Industry experts emphasized that the relationship between manufacturers and distributors is a critical issue that must be addressed to stabilize the supply chain and enhance value growth [7][8] Group 2: Company Strategy - The chairman of China National Grain and Oils Group Corporation and JiuGui Jiu Company, Gao Feng, outlined five areas of confidence for the company, including confidence in development fundamentals, regional advantages, cultural identity, product quality, and overall industry growth [8][10] - JiuGui Jiu aims to leverage its three core differentiated advantages—regional uniqueness, aromatic quality, and cultural heritage—to create a premium liquor brand that fosters collaboration among stakeholders [10][12] Group 3: Recommendations and Future Outlook - Recommendations for the industry include fostering integrated relationships between manufacturers and distributors, optimizing supply chains to be more consumer-centric, and expanding value chains to include diverse elements such as technology and information [7][8] - Distributors expressed confidence in JiuGui Jiu's unique production techniques and cultural significance, suggesting that further exploration of regional culture could unlock new growth opportunities [12]

湖南启元律师事务所 法律意见书 湖南省长沙市芙蓉区建湘路 393 号世茂环球金融中心 63 层 410000 电话：（0731）82953-778 传真：（0731）82953-779 网站：www.qiyuan.com 致：酒鬼酒股份有限公司 根据《中华人民共和国公司法》《中华人民共和国证券法》《上市公司股东会 规则》等我国现行法律、法规、规范性文件以及《酒鬼酒股份有限公司章程》（以 下简称"《公司章程》"）的规定，湖南启元律师事务所（以下简称"本所"）接 受酒鬼酒股份有限公司（以下简称"公司"）的委托，指派本律师出席了公司 2024 年度股东大会（以下简称"本次股东大会"），对本次股东大会的召集和召开程序、 召集人及出席会议人员的资格、表决程序和表决结果的合法有效性进行现场律师见 证，并发表本律师见证意见。 为发表本律师见证意见，本律师依法审核了公司提供的下列资料： 日报》和巨潮资讯网（http://www.cninfo.com.cn）上的公司关于召开 2024 年度股东 大会的通知公告； 公司已承诺所有提供给本律师的文件的正本以及经本律师查验与正本保持一致 的副本均为真实、完整、可靠。 本律师现按照律师 ...

证券代码：000799 证券简称：酒鬼酒 公告编号：2025-14 酒鬼酒股份有限公司 本公司及其董事会全体成员保证信息披露内容的真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 一、特别提示 二、会议召开情况 店。 （1）通过深圳证券交易所（以下简称深交所）交易系统进行网 络投票的时间为 2025 年 6 月 25 日 9:15—9:25,9:30—11:30 和 13:00 —15:00。 （2）通过深交所互联网投票的具体时间为：2025 年 6 月 25 日 股东会规则》等有关法律、法规、规范性文件和《公司章程》的有关 规定；本次股东大会召集人资格、出席会议人员资格合法有效；本次 股东大会的表决程序、表决结果合法有效。 三、会议出席情况 参加本次股东大会表决的股东及股东授权代表共计 857 名，其所 持有表决权的股份总数为 109,217,426 股，占公司有表决权总股份的 及股东授权代表 9 人，其所持有表决权的股份总数为 100,954,791 股， 占公司有表决权总股份的 31.0698%；参加网络投票的股东为 848 人， 其所持有表决权的股份总数为 8,262,635 股，占公司有表决 ...

6月25日下午，酒鬼酒在公司总部湖南省吉首市召开2024年度股东大会，公司董事长高峰、总经理程军、董事会秘书汤振羽等公司高管出席会议，并回答了 投资者关注的问题。 这是程军去年底回归酒鬼酒之后，首度亮相公司年度股东大会。在谈到2025年工作时，程军提到了要提升公司产品吸引力。"以差异化产品满足多元化市场 需求。目前我们已经在分步启动'二低一小'的产品战略，即低端酒战略、低度酒战略、小酒战略。低端产品上，聚焦大众价位段，重点凸显性价比。" 每经记者于垚峰摄 直面经营业绩"脱缰" 程军从两个角度诠释"我们的信心" 作为公司自2016年1月以来的第三位总经理，程军在中粮长城葡萄酒有过多年任职经验，2020年就曾出任过酒鬼酒副总经理（主持工作）。此次回归酒鬼酒 之前，他担任中粮长城酒业有限公司董事、党委书记、总经理。 2020年的那一次出任，恰逢酒鬼酒业绩经历高增长的时期；而这一次，他面对的却是业绩几乎"腰斩"的巨大压力。 在股东大会交流环节，程军首先就直面了2024年的经营业绩。他表示，2024年公司经营业绩出现下滑，营收同比下降49.7%，净利润同比下滑97.7%。"单从 数据上看，经营业绩好像有些'脱缰'，在此 ...

证券代码：000799 证券简称：酒鬼酒 公告编号：2025-14 酒鬼酒股份有限公司 2024 年度股东大会决议公告 本公司及其董事会全体成员保证信息披露内容的真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 一、特别提示 1、本次股东大会没有出现否决提案的情形。 2、本次股东大会不涉及变更以往股东大会已通过的决议。 二、会议召开情况 1、现场会议召开日期：2025 年 6 月 25 日 15：00。 2、现场会议召开地点：湖南省吉首市乾州新区府左路凯莱大饭 店。 3、表决方式：现场表决与网络投票相结合的方式进行表决。 4、召集人：本公司董事会。 5、主持人：公司董事长高峰。 6、网络投票时间：2025 年 6 月 25 日。 （1）通过深圳证券交易所（以下简称深交所）交易系统进行网 络投票的时间为 2025 年 6 月 25 日 9:15—9:25,9:30—11:30 和 13:00 —15:00。 （2）通过深交所互联网投票的具体时间为：2025 年 6 月 25 日 9:15—15:00。 7、本次股东大会的召集和召开程序符合《公司法》《上市公司 股东会规则》等有关法律、法规、规范性文件和《 ...

湖南启元律师事务所 关于酒鬼酒股份有限公司 2024年度股东大会的 法律意见书 湖南省长沙市芙蓉区建湘路 393 号世茂环球金融中心 63 层 410000 电话：（0731）82953-778 传真：（0731）82953-779 网站：www.qiyuan.com 致：酒鬼酒股份有限公司 根据《中华人民共和国公司法》《中华人民共和国证券法》《上市公司股东会 规则》等我国现行法律、法规、规范性文件以及《酒鬼酒股份有限公司章程》（以 下简称"《公司章程》"）的规定，湖南启元律师事务所（以下简称"本所"）接 受酒鬼酒股份有限公司（以下简称"公司"）的委托，指派本律师出席了公司 2024 年度股东大会（以下简称"本次股东大会"），对本次股东大会的召集和召开程序、 召集人及出席会议人员的资格、表决程序和表决结果的合法有效性进行现场律师见 证，并发表本律师见证意见。 为发表本律师见证意见，本律师依法审核了公司提供的下列资料： 1、2025 年 6 月 5 日刊登在《中国证券报》《上海证券报》《证券时报》《证券 日报》和巨潮资讯网（http://www.cninfo.com.cn）上的公司关于召开 2024 年度股东 ...

Core Viewpoint - The A-share market has seen significant gains in the liquor sector, with companies like Huangtai Liquor and Jinjunzi Liquor experiencing notable increases in stock prices, indicating a potential recovery or shift in market sentiment towards the liquor industry [1][2]. Industry Overview - The liquor industry in China is currently facing challenges, with a total inventory value reaching 1 trillion yuan, contributing to the industry's difficulties [5]. - The overall performance of liquor stocks has been poor this year, with an average decline of 16.3% across 19 liquor stocks, and seven stocks experiencing declines exceeding 20% [6][7]. - The demand for liquor remains subdued, particularly in the second quarter, which is traditionally a slow season for consumption [8]. Market Dynamics - The recent surge in stock prices for certain liquor companies may be attributed to a shift in market dynamics, where companies that can adapt to fast-moving consumer goods (FMCG) operations are gaining a competitive edge [2][8]. - The current inventory pressure on liquor companies is exacerbated by promotional activities, leading to a decline in wholesale prices for high-end liquor and some products experiencing price inversions [8]. Investment Sentiment - Some prominent fund managers have begun to increase their positions in liquor stocks, viewing the current market as an opportunity, with the potential for high dividend yields and a favorable risk-reward ratio [8][9]. - The long-term attractiveness of liquor stocks is expected to improve as companies focus on increasing market share and adapting to changing consumer preferences [8][9].