人民财讯12月25日电，白酒股异动拉升，水井坊（600779）涨停，皇台酒业（000995）、华致酒行 （300755）、会稽山（601579）、酒鬼酒（000799）、舍得酒业（600702）、金种子酒（600199）等纷 纷跟涨。 ...

"五码联动"驱动渠道变革 一项关键的落地实践是构建"五码联动"全链路追溯体系。该体系以"一物一码"为基础，实现产品从生产 到消费各环节的数据互联。其战略价值在于推动营销逻辑根本性转变——从向渠道"压货"转向激励消费 者"开瓶扫码"，使真实的终端需求数据驱动销售决策，形成"消费者拉动"型的良性循环。 | 层级码 | 三级包装码:垛码 | | 二级包装码:箱码 | | 一级包装码:瓶码 | | --- | --- | --- | --- | --- | --- | | 同级码 | 箱码- -垛码 | 箱外码 | 箱内码 | 盖外码 | 盖内码 | | 码职能 | 仓储物流 | 物流+追 | 动销 | 物流+追 | 防伪+营 ਦੇਜ਼ੋ | | | | 湖 | | 测 | | | 赋码方法 | 产线关联采集 | 包材商关联赋码 | | 瓶盖厂关联赋码 | | | 使用角色 | 工厂、仓库 | 经销商 业务员 | 门店 | 导购员 业务员 | 消费者 | | 关键动作 | 关联采集 | 扫码出库 | 开箱领奖 | 物流追溯 | 防伪营销 | | | 生产入库 | 扫码签收 | 登记返利 | 登记返利 | 触发返利 | ...

Core Viewpoint - The performance of Jiu Gui Jiu under the leadership of Cheng Jun has been disappointing, with significant declines in revenue and net profit over the past year, indicating ongoing struggles for the company to reverse its fortunes [1][3][5]. Financial Performance - In the first three quarters of 2025, Jiu Gui Jiu reported revenue of 760 million yuan, a year-on-year decline of 36.21%, and a net profit of only 10 million yuan, down 117.36% year-on-year [1][3][5]. - The company's revenue dropped to 2.83 billion yuan in 2023, a decrease of 30.14%, and further fell to 1.423 billion yuan in 2024, with net profit plummeting by 97.72% to approximately 12.49 million yuan [5][6]. Product Development and Market Strategy - Cheng Jun has been pushing for a younger demographic by developing lower-alcohol products, but many of these products are still in the research phase, leading to delays in market launch [2][4]. - The introduction of the sparkling wine "Jiu Gui Zi You Ai" has not met expectations, with reports of low sales and limited availability, indicating a lack of market traction [3][4]. Management Changes - The company has experienced frequent changes in leadership, with multiple high-level executives resigning within a year, which is unusual in the liquor industry [6][7]. - Cheng Jun, who took over as general manager, has struggled to deliver positive results, raising concerns about his ability to lead the company out of its current challenges [7].

Core Viewpoint - The article discusses the ongoing struggles of Jiu Gui Jiu under the leadership of Cheng Jun, highlighting significant declines in revenue and profit, as well as challenges in product innovation and market acceptance [2][12][13]. Financial Performance - In the first three quarters of 2025, Jiu Gui Jiu reported revenue of 760 million yuan, a year-on-year decline of 36.21%, and a net profit of 10 million yuan, down 117.36% year-on-year [2][13]. - The company's revenue has been on a downward trend since 2022, with a drop to 2.83 billion yuan in 2023 (down 30.14%) and further to 1.423 billion yuan in 2024 [12][13]. Product Development and Market Response - Cheng Jun has been pushing for a younger product line, including low-alcohol and sparkling wines, but many of these products are still in development and have not yet been launched [3][8]. - The introduction of the "Jiu Gui Zi You Ai" product, which initially saw high demand, has cooled significantly, with reports of limited availability and a drop in online sales [6][10]. Management Changes - The company has experienced frequent leadership changes, with Cheng Jun taking over as general manager after a series of resignations among top executives, including the chairman and sales director [16][19]. - The rapid turnover in management is unusual in the industry and reflects the company's ongoing challenges in stabilizing its operations and performance [16][19]. Competitive Landscape - Jiu Gui Jiu's attempts to capture the younger consumer market have lagged behind competitors like Wu Liang Ye, which successfully launched a new product that achieved over 100 million yuan in sales within two months [8][12]. - The company's core product lines, including "Nei Can" and "Jiu Gui," have seen significant revenue declines, with drops of 67.06% and 49.32% respectively [15].

游客入园后，既能深入了解酒鬼酒的发展历程、湘西本土文化与民俗底蕴，品鉴名家大师为其创作的文学艺术作品，还可 走进生产车间探秘馥郁香酿酒工艺，并亲手调制独属于自己的馥郁香美酒。 "酒鬼酒生态文化园"不仅是一个酒文化的展示窗口，更是一处生态和谐的典范。园区三面环山，形成了独特的喇叭山谷小 气候，园内绿树成荫，浪头河穿园而过，三眼泉水汩汩不息，酿酒生产与生态环境实现了有机融合。 本报讯 （记者肖伟）12月24日上午，酒鬼酒股份有限公司（以下简称"酒鬼酒"）在公司官方微信公众号上发布消息，近 日，湘西自治州旅游景区质量等级评定委员会发布《湘西州旅游景区质量等级评定委员会关于确定吉首市酒鬼酒生态文化园景 区为国家AAA级旅游景区的公告》，标志着湘西地区再添一处高品质文化旅游目的地。此前，12月4日，"酒鬼酒生态文化 园"还入选为中国酒类流通协会30周年"酒旅融合目的地"，为中国酒旅版图增光添彩。 作为中国馥郁香白酒核心产区、全国首批工业旅游示范点、农业产业化国家重点龙头企业，"酒鬼酒生态文化园"除了酿酒 生产、物流包装、综合办公等基础园区功能外，还巧妙地将文化展示、生态观光与体验互动融为一体。 游客漫步其中，既能领略传 ...

Group 1 - The company, Qunxing Toys, confirmed that its online platform sells alcoholic beverages, specifically brands such as Wuliangye, Moutai, and Jiu Gui Jiu [1] - Investors inquired about the specific name of the company's online store for selling liquor [1] - The company responded to investor questions on an interactive platform regarding its liquor sales [1]

Core Viewpoint - The company, JiuGui Jiu, has been struggling under the leadership of Cheng Jun, with significant declines in revenue and profit over the past year, indicating ongoing challenges in reversing its financial situation [2][9]. Financial Performance - In the first three quarters of 2025, JiuGui Jiu reported revenue of 760 million yuan, a year-on-year decline of 36.21%, and a net profit of 10 million yuan, down 117.36% year-on-year [4][9]. - The company's revenue has seen a drastic drop from 4.05 billion yuan in 2022 to 2.83 billion yuan in 2023, a decrease of 30.14%, and further down to 1.423 billion yuan in 2024, representing a nearly 50% reduction [6][12]. Product Development and Market Strategy - Cheng Jun has been pushing for a younger demographic by developing lower-alcohol products, but many of these products are still in the research phase, causing delays in market entry [3][6]. - The company has introduced a new sparkling wine product, "Xiao Cher Gui," but it has reportedly faced poor sales, with only 101 units sold online and limited availability in physical stores [8][11]. Leadership Changes - The company has experienced frequent leadership changes, with the resignation of key figures such as former chairman Wang Hao and former general manager Zheng Yi, indicating instability within the management [12][14]. - Cheng Jun, who took over as general manager, has not yet demonstrated the ability to turn around the company's fortunes within a year [14].

Core Viewpoint - The performance of JiuGui Jiu has significantly declined under the leadership of Cheng Jun, with revenue and net profit showing substantial year-on-year decreases, indicating ongoing struggles to reverse the company's fortunes [2][9][24]. Financial Performance - In the first three quarters of 2025, JiuGui Jiu reported revenue of 760 million yuan, a year-on-year decline of 36.21%, and a net profit of 10 million yuan, down 117.36% year-on-year [2][9][24]. - The company's revenue dropped to 2.83 billion yuan in 2023, a decrease of 30.14%, and further fell to 1.423 billion yuan in 2024, with net profit plummeting by 97.72% to approximately 12.49 million yuan [8][12][24]. Product Development and Market Strategy - Cheng Jun has been promoting a younger demographic strategy, including the development of lower-alcohol products (33°, 28°, 21°, and 18°), but many of these products have not yet been launched due to poor market feedback [3][18][21]. - The introduction of the "Xiao Cher Gui" sparkling wine has faced challenges, with low sales (only 101 units sold online) and limited availability in retail channels [8][23]. Competitive Landscape - JiuGui Jiu's core product lines, including Neican and JiuGui Hongtan, have seen significant revenue declines of 67.06% and 49.32% respectively, while only the Xiangquan line showed growth, albeit at a small scale [11][26]. - The company struggles to compete with leading brands like Moutai and Wuliangye, which have stronger brand recognition and consumer loyalty [11][26]. Management Changes - The company has experienced frequent leadership changes, with key figures like former Chairman Wang Hao and former Sales Vice President Wang Zhe resigning within a year, indicating instability in management [12][13][27]. - Cheng Jun, who took over as General Manager, has not yet demonstrated the ability to turn around the company's fortunes after a year in charge [15][29].

Market Overview - The A-share market experienced a volatile adjustment on December 15, with major indices showing a "V" shaped trend. The Shanghai Composite Index closed at 3867.92 points, down 0.55%, while the Shenzhen Component Index fell 1.10% to 13112.09 points. The ChiNext Index led the decline, closing at 3137.80 points, down 1.77% [2] - Market trading activity decreased, with total turnover at 1.79 trillion yuan, a drop of 324.6 billion yuan from the previous trading day [2] Sector Performance - The consumer sector showed resilience, with dairy stocks like Huangshi Group and Sunshine Dairy hitting the daily limit shortly after market open. Retail stocks also performed well, with Baida Group achieving three consecutive limit-ups [2] - The liquor sector rebounded, led by Huangtai Liquor, with other brands like Jiu Gui Liquor and Gujing Gongjiu also seeing gains [2] Financial Sector Insights - The insurance sector saw strong performance, with China Ping An rising nearly 5%, reaching its highest level since March 2021, supported by favorable regulatory policies. The brokerage sector also showed resilience, with firms like Huatai Securities and Zhongyin Securities gaining over 2% [3] - The technology sector faced downward pressure, particularly in the CPO and chip segments, with stocks like Shijia Optoelectronics and Changfei Fiber experiencing significant declines [3] Future Market Outlook - Analysts from various brokerages suggest that the market may improve due to key events and data aligning with or exceeding expectations. The year-end asset reallocation and institutional fund inflows are expected to enhance market liquidity and trading activity, indicating a potential cross-year rally [3] - According to CITIC Securities, the underlying logic for an upward trend remains intact, driven by structural market dynamics and capital market reforms. The market has largely completed its adjustment phase, and a new wave of growth is anticipated [3] - Everbright Securities forecasts a favorable cross-year market, supported by ongoing domestic economic policies and historical performance trends during the start of the 13th and 14th Five-Year Plans [4]

Group 1: Cultural and Educational Initiatives - The Dabie Mountain Red Culture Training Base was inaugurated at Yingjia College, aiming to integrate local resources, academic expertise, and corporate strength to create a comprehensive platform for red education [1] - The base is expected to serve as a model for red culture inheritance and political education, contributing to the revitalization of the old revolutionary areas [1] Group 2: Market Expansion and Strategic Initiatives - Huatao, Vice Chairman and General Manager of Wuliangye, led a team to explore new cooperation models and market opportunities in Australia, focusing on adapting to local drinking habits and enhancing channel layouts [1] - This initiative aligns with Wuliangye's 2025 marketing strategy, emphasizing the importance of on-ground insights for channel development in the Oceania market [1] Group 3: Leadership Changes - Li Qiang has been appointed as the new Chairman of Yili Te, following the resignation of Chen Zhi due to retirement age, marking a leadership transition within the company [2] Group 4: Product and Facility Developments - The Xijiu Tank Storage Center in Guangzhou was officially opened, featuring a storage capacity for approximately 3,000 tanks of liquor, designed to enhance cultural experiences and social interactions [3] - The center promotes two main products, Tank Storage No. 1 and No. 2, each with a capacity of 25 liters [3] Group 5: Innovative Marketing Strategies - Jiugui Liquor has launched China's first love-themed street in Changsha, collaborating with a local media outlet to create a unique social space for young people [4] Group 6: Strategic Vision for Future Growth - Luzhou Laojiao plans to advance its ecological chain strategy during the 14th Five-Year Plan, focusing on cultural branding and technological innovation to build a collaborative network with global partners [5] Group 7: Corporate Relocation and Historical Recognition - China Resources Beer has officially relocated its headquarters from Beijing to Shenzhen, aligning with the national strategy for the Guangdong-Hong Kong-Macao Greater Bay Area [6] - Two distilleries in Shanxi have been recognized as industrial heritage sites, contributing to the preservation of local brewing history [6]