Group 1: Market Performance - The food and beverage sector experienced a significant pullback on September 18, with the Food ETF (515710) dropping over 2% during intraday trading before closing down 1.41% [1] - Major liquor stocks, including Shede Liquor, Yanghe Brewery, and Luzhou Laojiao, saw declines exceeding 2%, while leading brands like Kweichow Moutai and Wuliangye fell over 1% [1] Group 2: Investment Trends - Despite the recent pullback, there has been a notable influx of capital into the food and beverage sector, with the Food ETF (515710) recording a net subscription of 24.1 million CNY over the past five trading days [1] - The food and beverage sector is currently viewed as having a favorable valuation, with the Food ETF's underlying index PE ratio at 21.12, placing it at a low point historically [4] Group 3: Industry Outlook - Kweichow Moutai ranked third in the Kantar BrandZ Most Valuable Chinese Brands 2025 list, with a brand value of 80.023 billion USD, marking its sixth consecutive year in the top three [3] - Analysts suggest that as policy pressures ease, there is potential for a weak recovery in demand for liquor, particularly with the upcoming holiday season expected to improve sales [3][6] - The liquor industry is seen as being at a low valuation point, with expectations for gradual improvement in fundamentals as the market stabilizes [4][6]

Core Viewpoint - The stock market experienced a collective decline on September 18, with the Shanghai Composite Index falling by 1.15% to 3831.66 points, and the liquor sector also faced a downturn, indicating potential challenges in the industry despite the upcoming consumption peak during the Mid-Autumn Festival and National Day [1]. Industry Summary - The liquor sector index closed at 2315.48 points, down 1.60%, with all 20 liquor stocks declining by over 1% [1]. - Major liquor companies saw significant stock price drops: Kweichow Moutai (600519) closed at 1467.96 CNY per share, down 1.68%; Wuliangye (000858) at 123.94 CNY, down 1.60%; Shanxi Fenjiu (600809) at 201.00 CNY, down 1.69%; Luzhou Laojiao (000568) at 133.70 CNY, down 2.41%; and Yanghe Brewery (002304) at 70.13 CNY, down 2.04% [1]. - According to Pacific Securities, while terminal sales are expected to recover on a month-on-month basis due to the approaching consumption peak, year-on-year sales pressure remains significant due to economic and policy factors. It is anticipated that products priced below 300 CNY will perform better than those above 500 CNY [1].

Group 1 - The stock indices weakened on September 18, with the Shanghai Composite Index dropping over 1.00%, the Shenzhen Component Index down 0.78%, and the ChiNext Index falling 1.13% [1] - The Tianhong Food and Beverage ETF (159736) saw a decline of 1.08% with a trading volume exceeding 24 million yuan, while it recorded a net subscription of 10 million units during the session [1] - The Tianhong Food and Beverage ETF has attracted a net inflow of over 25.28 million yuan yesterday and a cumulative inflow of 37.23 million yuan over the past five trading days [1] Group 2 - The State Council introduced a set of policies aimed at expanding service consumption, focusing on five areas with 19 specific measures to enhance quality and efficiency in service supply [2] - The Ministry of Culture and Tourism announced the launch of a three-year action plan for cultural and tourism consumption, which includes issuing over 330 million yuan in consumption subsidies during the consumption month [2] Group 3 - The white liquor industry is transitioning from "passive clearing" to "active adjustment," indicating an accelerated bottoming phase due to macroeconomic recovery and inventory cycle adjustments [3] - The industry is currently experiencing multiple bottoms in valuation, institutional positions, and fundamentals, with positive signals emerging from the release of consumption scenarios and demand for banquets [3] - The peak consumption seasons of Mid-Autumn Festival and National Day are expected to accelerate the bottoming process, with a forecast for recovery in financial reports by 2026 [3]

Group 1 - The stock indices weakened on September 18, with the Shanghai Composite Index dropping over 1.00%, the Shenzhen Component Index down 0.78%, and the ChiNext Index falling 1.13% [1] - The Tianhong Food and Beverage ETF (159736) saw a decline of 1.08% with a trading volume exceeding 24 million yuan, while it recorded a net subscription of 10 million units during the session [1] - The Tianhong Food and Beverage ETF attracted a net inflow of over 25.28 million yuan yesterday and accumulated 37.23 million yuan in the past five trading days [1] Group 2 - The Tianhong Food and Beverage ETF closely tracks the CSI Food and Beverage Index, which covers essential sectors such as liquor, beverages, and food, with leading stocks including Kweichow Moutai (600519), Wuliangye (000858), and Yili (600887) [1] - The index is relatively diversified, with a low concentration of the top constituent stocks, and over 50% of the market capitalization is represented by the top stocks [1] - Tianhong Fund indicated that the CSI Food and Beverage Index has high elasticity and stronger resistance to single industry fluctuations, making it suitable for long-term investment in consumption upgrades [1] Group 3 - The State Council's recent policy measures aim to expand service consumption, focusing on 19 specific tasks that combine improving livelihoods with stimulating demand [2] - The Ministry of Culture and Tourism announced the launch of a three-year action plan for cultural and tourism consumption, which includes issuing over 330 million yuan in consumption subsidies during the consumption month [2] Group 4 - According to Minsheng Securities, the liquor industry is transitioning from "passive clearance" to "active adjustment," indicating an accelerated bottoming phase [3] - The liquor industry faced challenges due to macroeconomic slow recovery, high inventory cycles, and strict regulations, leading to a negative year-on-year performance in the second quarter [3] - Positive signals are emerging as demand from events like graduation parties is being released, and the upcoming Mid-Autumn Festival and National Day are expected to accelerate the industry's bottoming process [3]

Core Insights - The "Wuliangye Theme Day" at the 2025 Osaka Expo successfully showcased the brand as a high-level partner of the China Pavilion, enhancing its global presence and cultural exchange [1][4] - The event featured immersive visual displays, including a 12.98-meter LED screen that highlighted Wuliangye's historical milestones and its partnership with the Expo [1][2] - Interactive activities engaged attendees, allowing them to collect themed stamps for commemorative gifts, enhancing the overall experience [2][3] Group 1: Event Highlights - The event was themed "Appreciating the Light of Civilization, Sharing a Beautiful Future," emphasizing cultural exchange through various activities [1] - Wuliangye displayed its classic product series, showcasing its heritage and achievements, including multiple national awards and recognitions [2] - The event included a donation of commemorative gift boxes to the China Pavilion, symbolizing the partnership and cultural significance [3] Group 2: Marketing and Brand Strategy - Wuliangye plans to leverage the Expo as a platform for innovative marketing and cultural storytelling to connect with global consumers [4] - The opening of the second overseas authorized experience restaurant, "Xin Long Yin," in Osaka aims to blend Chinese and Japanese culinary cultures, enhancing brand recognition in Japan [3] - A marketing campaign titled "Wuliangye Expo Season" is being conducted in Tokyo and Osaka, promoting Chinese culture through various dining experiences [3]

Core Viewpoint - The white liquor sector is experiencing a shift in pricing logic, indicating that it may no longer be considered a cyclical growth stock, with future stock price gains expected to come from stable performance increments and appropriate dividends [1] Market Performance - On September 18, the Shanghai Composite Index opened at 3893.95 points, rising by 0.45% - The white liquor sector closed at 2344.99 points, down by 0.35%, with 17 stocks in the sector declining [1] Individual Stock Performance - Kweichow Moutai closed at 1485.40 CNY per share, down by 0.51% - Wuliangye closed at 125.15 CNY per share, down by 0.64% - Shanxi Fenjiu closed at 203.29 CNY per share, down by 0.57% - Luzhou Laojiao closed at 135.39 CNY per share, down by 1.18% - Yanghe Brewery closed at 70.89 CNY per share, down by 0.98% [1] Analyst Insights - Guotai Junan Securities suggests that the pricing logic in the white liquor industry will undergo a trend change, moving away from being a cyclical growth stock [1]

智通财经APP获悉，中信证券发布研报称，白酒行业正在筑底，考虑到当前库存、价格、政策影响、消 费场景恢复、上市公司公布报表等众多因素，中信证券判断本轮行业基本面底有望出现在2025三季度， 预计今年三季度是行业动销、价格、市场信心压力最大的阶段，预计今年下半年是白酒上市公司报表业 绩压力最大的阶段，再考虑到后续逐步复苏趋势明确，看好白酒行业底部配置机会。啤酒下半年基数较 低，中信证券预计三季度报表表现维持稳定态势。 风险因素： 中信证券主要观点如下： 估值回落至长期低位，股东回报提升增厚投资安全边际。 2025年至今（2025/1/1~9/12），酒类板块整体股价+1.1%，跑输沪深300指数13.8ppts；本周 （2025/9/8~9/12），酒鬼酒（+5.57%）、古井贡酒（+3.78%）、山西汾酒（+3.11%）为涨幅前三的酒 企。目前，白酒板块整体市盈率（TTM）已回落至19.9x，分别处在1年/3年/5年/10年/上市以来的 60%/26%/16%/10%/17%分位；啤酒板块整体市盈率（TTM）为22.8x，分别处在1年/3年/5年/10年/上市 以来的3%/4%/2%/1%/1%分位。 白酒： ...

Industry Overview - The liquor industry is undergoing a deep adjustment period, with the white liquor sector facing high channel inventory and price inversion, while leading companies like Moutai and Wuliangye continue to grow [6][11] - The beer industry is performing well, with major players like China Resources, Tsingtao, and Yanjing showing revenue and profit growth, driven by high-end products [5][6] - The overall liquor market structure remains largely unchanged, with leading companies gaining more advantages while different liquor categories face unique challenges and opportunities [6][10] Key Insights on Liquor Segments - The second and third-tier sauce liquor brands are struggling with inventory buildup and price inversion, necessitating a shift from scale competition to value competition, focusing on brand positioning and quality upgrades [3][4] - The beer industry is experiencing a transformation with a focus on high-end products, craft beers, and innovative distribution channels, which are becoming key profit growth points [5][6] - The low-alcohol liquor market is projected to reach 74 billion yuan by 2025, with a compound annual growth rate of 25%, as younger consumers drive the trend towards "light drinking" and social consumption [13][14] Brand Dynamics - Wuliangye reported a revenue of 52.771 billion yuan in the first half of 2025, reflecting a year-on-year growth of 4.19%, showcasing the resilience of industry leaders [16] - Luzhou Laojiao achieved a revenue of 16.454 billion yuan and a net profit of 7.663 billion yuan, focusing on market penetration and product innovation to adapt to changing consumer demands [20] - Moutai is launching new products to enhance market reach, emphasizing consumer needs and personalized offerings during the adjustment period [7][8] Consumer Trends - The industry is witnessing a shift towards lower alcohol content and personalized products, with companies like Wuliangye and Luzhou Laojiao introducing low-alcohol options to cater to younger consumers [13][29] - The focus on emotional value and social attributes in consumption is becoming increasingly important, as brands adapt to the preferences of younger demographics [9][21] - The online sales of aged liquor are growing, with the market expected to exceed 130 billion yuan by 2024, driven by younger consumers and the demand for unique experiences [14][19] Strategic Initiatives - Companies are increasingly adopting cross-industry strategies to attract younger consumers, with brands like Moutai and Luzhou Laojiao exploring collaborations with non-alcoholic sectors [11][12] - The emphasis on cultural experiences and community engagement is becoming a key strategy for brands to build loyalty and enhance consumer connections [25][26] - The introduction of innovative products and marketing strategies is essential for brands to navigate the competitive landscape and meet evolving consumer expectations [22][30]

Core Viewpoint - The Chinese liquor industry is at a crossroads in the first half of 2025, with leading companies showing solid financial performance, but the industry environment is changing, necessitating innovation and new development models for sustained competitiveness [2][3]. Group 1: Financial Performance - In the first half of 2025, leading liquor companies like Kweichow Moutai reported revenue of 91.094 billion yuan, a year-on-year increase of 9.16%, and a net profit of 45.403 billion yuan, up 8.89% [2]. - Among 22 listed liquor companies, 6 maintained growth in both revenue and net profit, including Kweichow Moutai, Wuliangye, Shanxi Fenjiu, and others [3]. - The total revenue of 22 listed liquor companies was approximately 242.4 billion yuan, with a total net profit of about 95.1 billion yuan [5]. Group 2: Industry Challenges - The industry is experiencing a period of "volume reduction, revenue stabilization, and profit decline," with many companies facing declining sales [3][6]. - The number of large-scale liquor enterprises decreased by over 100 year-on-year, with total sales revenue of 330.42 billion yuan and profits down by 10.93% [5]. - The market is seeing a concentration of market share towards leading companies, putting pressure on smaller enterprises [6]. Group 3: Innovation and Development - Companies are focusing on innovation to adapt to changing consumer preferences, with an emphasis on younger demographics and digitalization [4]. - R&D investments are increasing, with Wuliangye's R&D expenses reaching 210 million yuan, a year-on-year increase of 31.2% [3]. - The low-alcohol market is projected to exceed 74 billion yuan by 2025, with a compound annual growth rate of 25% [7]. Group 4: Market Trends - The trend towards low-alcohol products is gaining momentum, with companies like Wuliangye and Luzhou Laojiao launching successful low-alcohol products [7][8]. - Technological advancements are key to the success of low-alcohol products, with various companies developing innovative production techniques [8]. - The industry is shifting from channel competition to technology competition, as companies seek new growth paths [8].

Investment Rating - The report maintains a "Buy" recommendation for the liquor industry, particularly focusing on the international expansion of Chinese Baijiu [1]. Core Insights - The report emphasizes that while Chinese Baijiu has been exported for over 40 years, it has not truly "gone global," with only 6.9 billion yuan in exports in 2024. The report highlights the challenges and opportunities in international markets, particularly in the context of rising global influence and the presence of a significant overseas Chinese population [4][7][8]. - The report identifies the need for Baijiu companies to address consumer decision-making processes and to enhance their marketing strategies to penetrate international markets effectively [7][8]. Summary by Sections 1. Baijiu Going Global: A Potential New Trend? - The report discusses the historical context of Baijiu exports, noting that initial attempts were limited due to cultural and taste differences. Recent years have seen increased internationalization efforts from leading companies like Moutai and Wuliangye [8][9]. - The report outlines the current state of Baijiu exports, indicating a stable export volume of around 15,000 tons, with a focus on premium products driving growth [12][18]. 2. Challenges and Opportunities - The report identifies various challenges faced by Baijiu in international markets, including differing alcohol standards, cultural barriers, and limited consumer awareness. However, it also points out new opportunities arising from China's growing global influence and the potential market among overseas Chinese [7][8][9]. 3. Pathways to Success - The report suggests that Baijiu companies should focus on understanding consumer preferences and building brand narratives to enhance market penetration. It emphasizes the importance of targeted marketing strategies in regions like East Asia, Southeast Asia, and emerging markets [7][8][9]. 4. Investment Recommendations - The report recommends focusing on leading companies like Moutai and Wuliangye, which have shown strong international strategies and brand recognition. It also highlights the potential of other companies like Fenjiu and Laojiao, which are diversifying their product offerings and improving channel management [7][8][9].