新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在1月22日迎 来普遍下跌。如果十大单品各取一瓶整体打包售卖，今日总售价为8854元，较昨日下跌12元。市场价格 第五次创下近两个月的新低，高端酒价格中枢持续下移，行业短期调整态势未改。 今日市场普跌特征凸显，十大单品七跌三涨，头部酒品走势分化，仅少数单品显露止跌回暖迹象。下跌 产品中，习酒君品领跌，环比降低13元/瓶；古井贡古紧随其后，环比下跌9元/瓶；国窖1573与洋河梦 之蓝M6+均环比下跌4元/瓶；飞天茅台环比下跌3元/瓶，i茅台平价货源持续投放，终端价格支撑进一步 弱化；青花汾20与青花郎跌幅较小，分别下跌2元/瓶与1元/瓶。上涨产品中，精品茅台领涨，环比大幅 上涨18元/瓶，渠道货源阶段性收紧，叠加部分终端补货需求释放；五粮液普五八代上涨5元/瓶；水晶 剑南春微涨1元/瓶。 "酒价内参"的每日数据源自全国各大区均有合理分布的约200个采集点，包括但不限于酒企的指定经销 商、社会经销商、电商平台和零售网点等，原始取样数据为过去24个小时各点位经手的真实成交终端零 ...

新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在1月22日迎来 普遍下跌。如果十大单品各取一瓶整体打包售卖，今日总售价为8854元，较昨日下跌12元。市场价格第五 次创下近两个月的新低，高端酒价格中枢持续下移，行业短期调整态势未改。今日市场普跌特征凸显，十 大单品七跌三涨，头部酒品走势分化，仅少数单品显露止跌回暖迹象。下跌产品中，习酒君品领跌，环比 降低13元/瓶；古井贡古紧随其后，环比下跌9元/瓶；国窖1573与洋河梦之蓝M6+均环比下跌4元/瓶；飞天 茅台环比下跌3元/瓶，i茅台平价货源持续投放，终端价格支撑进一步弱化；青花汾20与青花郎跌幅较小， 分别下跌2元/瓶与1元/瓶。上涨产品中，精品茅台领涨，环比大幅上涨18元/瓶，渠道货源阶段性收紧，叠 加部分终端补货需求释放；五粮液普五八代上涨5元/瓶；水晶剑南春微涨1元/瓶。 数据来源:全国各大区合理分布的约200个采集点,包括但不限于 酒企指定经销商、社会经销商、主流电商平台和零售网点等 原始数据： 过去24个小时中各点位经手的真实成交终端零售价 sma 打开新浪财经APP 搜索 酒价内参 Q 新浪财经客户端 Sina ...

Core Viewpoint - The liquor sector experienced a decline of 1.83% on January 21, with *ST Rock leading the drop, while the overall market indices showed slight increases [1] Group 1: Market Performance - The Shanghai Composite Index closed at 4116.94, up 0.08% [1] - The Shenzhen Component Index closed at 14255.12, up 0.7% [1] - The liquor sector saw a net outflow of 2.642 billion yuan from main funds, while retail investors contributed a net inflow of 858 million yuan [1] Group 2: Individual Stock Performance - *ST Rock closed at 2.24 yuan, down 5.08% with a trading volume of 5409 lots [1] - Other notable declines included Quan Wei Jiu down 4.04%, Zhi Si Li down 3.97%, and Shui Jing Fang down 3.52% [1] - The highest closing price was for Shanxi Fen Jiu at 166.99 yuan, down 2.34% [1] Group 3: Fund Flow Analysis - Main funds showed a significant outflow from several stocks, including Lao Bai Gan Jiu with a net outflow of 18.7589 million yuan [2] - Retail investors had a net inflow in stocks like Jin Shi Zi Jiu, which saw a net inflow of 12.814 million yuan [2] - The overall trend indicates a mixed sentiment among different types of investors within the liquor sector [2]

Core Insights - The core viewpoint of the news is that the retail prices of major Chinese liquor brands have generally declined, indicating a downward adjustment in the market, particularly for high-end products, with the overall price reaching a new low in two months [1][6]. Price Trends - The average retail price of the top ten liquor products dropped to 8866 yuan, a decrease of 49 yuan from the previous day [1][6]. - Eight out of the ten major products experienced price declines, while only two saw slight increases, highlighting the pressure on the industry for short-term adjustments [7]. Specific Product Price Changes - Moutai's premium product saw the largest drop, decreasing by 13 yuan per bottle due to increased supply and dealer discounts [7]. - Other notable declines included Qinghua Lang and Xijiu Junpin, which fell by 11 yuan and 9 yuan respectively, while Feitian Moutai decreased by 8 yuan [7]. - The only products that increased in price were Yanghe Dream Blue M6+ and Qinghua Fen 20, both rising by 1 yuan [7]. Data Collection Methodology - The "Liquor Price Reference" collects data from approximately 200 sampling points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, ensuring a comprehensive and objective representation of market prices [2][8]. - The pricing data is based on real transaction prices from the past 24 hours, aiming to provide a scientifically traceable dataset for the liquor market [2][8]. Industry Concerns - Recent reports indicate issues with counterfeit authorization letters for products like the 52-degree Crystal Jian Nan Chun, raising concerns about the integrity of online sales and the potential impact on brand pricing structures [3][8]. - The online low-price sales phenomenon may stem from distributors using e-commerce to clear inventory, which could disrupt the established pricing order in the industry [3][8].

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在1月21日迎 来普遍下跌。如果十大单品各取一瓶整体打包售卖，今日总售价为8866元，较昨日下跌49元。市场价格 第四次创下近两个月来新低，高端酒价格支撑力度减弱，行业下行调整节奏有所加快。 今日市场呈普跌态势，十大单品八跌两涨，行业短期调整压力凸显。下跌产品中，精品茅台领跌，环比 降低13元/瓶，主因系其终端货源补给增加，经销商适度让利促流通；青花郎与习酒君品紧随其后，分 别环比下跌11元/瓶与9元/瓶；飞天茅台环比下跌8元/瓶，"i茅台"平台平价货源持续入市分流需求，终端 零售价承压下行；古井贡古20与五粮液普五八代同步下跌4元/瓶；国窖1573与水晶剑南春微跌1元/瓶。 上涨产品中，洋河梦之蓝M6+与青花汾20涨势微弱，均环比上升1元/瓶。 "酒价内参"的每日数据源自全国各大区均有合理分布的约200个采集点，包括但不限于酒企的指定经销 商、社会经销商、电商平台和零售网点等，原始取样数据为过去24个小时各点位经手的真实成交终端零 售价格，力求为社会各界提供一份关于知名 ...

Industry Environment - After a year and a half, Australian wine is reshaping the Chinese imported wine market as China terminates anti-dumping and countervailing duties on Australian imported wine starting March 29, 2024, leading to an initial surge in imports, followed by a significant decline in sales due to inventory buildup and economic pressures, with declines ranging from 20% to 70% [2][3] - Despite challenges, Australian wine is seen as having product strength, prompting the industry to streamline brands and enhance promotions to reshape market dynamics [3] Low-Alcohol Beverage Market - The low-alcohol beverage market has rapidly grown, increasing from 20 billion yuan in 2020 to an expected 57 billion yuan by 2024, with global market projections surpassing 740 billion yuan by 2025, driven by young consumers and a trend towards "tipsy enjoyment" [4] - Traditional liquor companies and retail brands are entering the low-alcohol space, but the market faces challenges such as brand homogenization and declining repurchase rates, indicating a need for innovation to establish long-term competitiveness [4] New Product Innovations in Alcohol Industry - In 2025, leading liquor companies are leveraging product innovation to navigate challenges, with notable new products like Moutai's 1935 premium version and Wuliangye's youth-oriented design gaining market traction [5] - The industry is witnessing a trend towards low-alcohol and youth-oriented products, with a focus on value reconstruction across all price ranges, indicating a shift in consumer preferences and competitive dynamics [5] Changing Landscape of Baijiu Industry - The baijiu industry is undergoing significant changes, with Shanxi Fenjiu surpassing Luzhou Laojiao and Yanghe in revenue, marking a competitive shift among leading brands [6] - The overall industry is under pressure, with many mid-sized companies experiencing declines, while top brands like Moutai and Fenjiu show slight growth, indicating a potential gradual recovery in 2026 [6] New Beverage Trends - The new beverage sector is experiencing growth, with brands like Xiaojinjiu and Guolifang successfully filling market gaps through innovative products that cater to younger consumers and diverse consumption scenarios [7] - The success of these new products is attributed to their ability to meet specific consumer needs and drive emotional consumption, positioning them as mainstream options in the market [7] Marketing Strategies of Leading Brands - Major liquor companies are optimizing inventory and enhancing marketing strategies to adapt to the current industry adjustment period, focusing on consumer-centric approaches and diversified consumption scenarios [9] - Companies are employing a pyramid product structure to solidify core offerings while exploring niche markets, indicating a shift from scale expansion to refined operations [9] Brand Dynamics - Guizhou Zhenjiu is upgrading its "Dazhen" product to enhance quality and packaging, aiming to establish it as a classic product in the market [10] - Wuliangchun is deepening emotional connections with consumers through its 30th-anniversary marketing activities, showcasing a shift towards more profound brand engagement [11] Value Competition in Baijiu Industry - The baijiu industry is entering a phase of value competition, with brands like Xifengjiu focusing on quality and cultural empowerment to drive their revival [12][13] - The emphasis on quality and innovation is seen as essential for long-term success in a competitive market [12][13] Retail Innovations - Sam's Club is restructuring its display of aged baijiu by grouping products by production year, aiming to enhance value perception and broaden consumption scenarios [23] - This adjustment reflects a collaborative effort between distributors and retailers to address market challenges and improve product value expression [23]

Core Viewpoint - The white liquor sector is experiencing a mixed performance, with a potential for valuation recovery by 2026 as the industry undergoes a clearing process [1] Industry Summary - The Shanghai Composite Index closed at 4113.65 points, down 0.01%, while the white liquor sector index closed at 2216.15 points, up 0.10% [1] - 15 white liquor stocks saw gains, with notable performances from brands like Luzhou Laojiao, which rose by 2.35%, and Yanghe Brewery, which increased by 3.55% [1] - Guizhou Moutai's stock price fell by 0.18% to 1373.55 yuan per share, while Wuliangye's stock price increased by 0.34% to 104.91 yuan per share [1] Company Summary - According to Huashang Securities, the white liquor market is expected to face subdued demand in 2025, continuing a trend of weak peak seasons, which has led to a decline in prices due to increased subsidies during major shopping events [1] - The revenue and profit growth rates of listed white liquor companies are projected to decline significantly in Q3 2025, with current valuations having returned to historically low levels, reflecting market sentiment [1] - There is an increasing awareness among shareholders regarding returns, and the value attributes of white liquor companies are becoming more prominent as the industry approaches a bottoming phase [1] - By 2026, it is anticipated that the price-to-earnings (PE) ratio will recover ahead of earnings per share (EPS) as the industry stabilizes [1]

Market Overview - The liquor sector experienced a slight increase of 0.3% on January 20, with Yanghe Distillery leading the gains [1] - The Shanghai Composite Index closed at 4113.65, down 0.01%, while the Shenzhen Component Index closed at 14155.63, down 0.97% [1] Individual Stock Performance - Yanghe Distillery (002304) closed at 64.19, up 3.55% with a trading volume of 121,100 shares and a transaction value of 771 million [1] - Luzhou Laojiao (000568) closed at 116.26, up 2.35% with a trading volume of 150,100 shares and a transaction value of 1.73 billion [1] - Other notable performers include: - Yingjia Grape Wine (603198) at 39.88, up 1.63% [1] - Shanxi Fenjiu (600809) at 170.99, up 0.96% [1] - Wuliangye (000858) at 104.91, up 0.34% [2] Capital Flow Analysis - The liquor sector saw a net inflow of 191 million from institutional investors, while retail investors experienced a net outflow of 1.88 billion [2] - The capital flow for key stocks includes: - Yanghe Distillery with a net inflow of 80.15 million from institutional investors [3] - Luzhou Laojiao with a net outflow of 111 million from retail investors [3] - Wuliangye with a net inflow of 10.61 million from institutional investors [3]

Core Insights - The Chinese white liquor market has seen a general price rebound for the top ten products as of January 20, marking a five-day high after a period of low prices. The total retail price for a bundled package of these products is 8,915 yuan, an increase of 44 yuan from the previous day [1]. Price Movements - The market experienced a broad increase today, with eight products rising in price and two declining, reversing the trend from the previous day. However, trading volumes remain low [1]. - Leading the price increases, Qinghua Lang rose by 12 yuan, followed by Xijiu Junpin with an 11 yuan increase, and Gujing Gonggu with a 9 yuan increase. Other notable increases include Yanghe Dream Blue M6+ and Premium Moutai, both up by 5 yuan, and Guojiao 1573, which increased by 4 yuan. Qinghua Fen 20 and Shuijing Jian'nan Chun saw minor increases of 2 yuan and 1 yuan, respectively [1][4]. Price Table Summary - The following table summarizes the current prices and changes for major products: - Moutai (Feitian): 1,672 yuan, down 3 yuan [3] - Moutai (Premium): 2,339 yuan, up 5 yuan [3] - Wuliangye (Pu Wubai): 803 yuan, down 2 yuan [3] - Qinghua Fen 20: 375 yuan, unchanged [3] - Guojiao 1573: 881 yuan, up 4 yuan [3] - Yanghe Dream Blue M6+: 582 yuan, up 5 yuan [4] - Gujing Gonggu: 511 yuan, up 9 yuan [4] - Xijiu Junpin: 656 yuan, up 11 yuan [4] - Qinghua Lang: 708 yuan, up 12 yuan [4] - Shuijing Jian'nan Chun: 388 yuan, up 1 yuan [4]

Group 1 - The core viewpoint of the report indicates that the food and beverage industry experienced a downturn in performance and stock prices in 2025, with revenue growth slowing and net profit declining for the first time [2][16][23] - The food and beverage sector's revenue for the first three quarters of 2025 was 831.395 billion yuan, a year-on-year increase of only 0.14%, while net profit decreased by 4.57%, ranking 20th and 21st among 31 industries respectively [16][20] - The stock prices of the food and beverage sector fell by 4.72% from January to November 2025, placing it at the bottom of the performance rankings among the 31 industries [23][27] Group 2 - In the liquor industry, the report notes that channel destocking and low valuations combined with high dividend yields provide support for stock prices, despite a challenging environment due to policy impacts [3][36] - The report predicts that the white liquor industry will enter a "volume-price double kill" phase, characterized by intensified competition and market consolidation [3][36] - The report highlights that the beer sector is expected to see marginal improvements in 2026 due to cost advantages and a recovery in on-premise consumption [4][36] Group 3 - The dairy sector is experiencing a recovery in demand, with low-temperature and deep-processed dairy products showing positive growth, while the overall profitability of dairy companies varies significantly [4][9] - The condiment industry is evolving towards customization driven by the rise of chain restaurants and strong retail channels, with a focus on companies that can meet tailored demands [4][9] - The frozen food sector is expected to return to positive growth as price wars ease, with companies like Anji actively exploring new sales channels [4][9] Group 4 - The soft drink market is primarily driven by functional beverages, which are seen as a high-growth segment, while the overall market growth is expected to rely on structural upgrades [4][9] - The snack industry is facing challenges with "revenue without profit," and companies with health-oriented products and strong channel advantages are recommended for attention [4][9]