Industry Rating - The industry rating is maintained at "Outperform" [1] Core Viewpoints - The liquor industry is currently in a deep adjustment phase, influenced by economic and policy pressures, with five major changes observed [2] - The industry is transitioning towards a "quality-price ratio" competition phase, with leading companies already positioning themselves for this shift [2] - Despite being in a weak performance phase, the sector shows characteristics of low valuation, low expectations, low holdings, and high dividends, making leading liquor companies attractive investment opportunities [3] Summary by Sections 1. Industry Background - The liquor industry is facing dual pressures from economic conditions and policy changes, accelerating its decline [7] - The introduction of the "Strict Economy and Anti-Waste Regulations" has further impacted consumption scenarios, particularly in high-end group purchases [7][9] - The industry is expected to undergo a supply-side adjustment, with companies lowering their growth targets to alleviate channel pressures [13] 2. Supply Side - Leading liquor companies have initiated a "control supply" trend to rebalance supply and demand, which may stabilize prices [18] - Companies like Wuliangye and Luzhou Laojiao have implemented supply control policies to manage inventory levels [19] 3. Demand Side - Companies are innovating to meet changing consumer preferences, focusing on quality-price ratio products and low-alcohol options to attract younger consumers [20] - The establishment of manufacturer platforms and embracing online channels are strategies being adopted to enhance sales and manage distribution [26] 4. Investment Recommendations - The report suggests focusing on strong brands with resilient demand and attractive dividend returns, such as Kweichow Moutai and Wuliangye [55] - The potential for earnings per share (EPS) recovery is anticipated in the second quarter of 2026, making it a favorable time to invest [55]

Group 1 - The core event is the "Yumeng Tongxing" 2025 Badminton League held in Beijing, featuring 26 teams and nearly 400 participants, with the Guangdian Yulin team winning the championship [1][3] - The league is sponsored by Yanghe Co., aligning with the national initiative to expand sports consumption and support the new development pattern, while also promoting the company's brand philosophy of "Healthy Living, Quality Together" [3] - The league will have six regional events in Beijing, with a grand final expected to take place in September [3] Group 2 - Yanghe's marketing director expressed the intention to convey the brand's warmth and vitality through the league, creating a platform for sports enthusiasts to connect [5]

Core Insights - The white liquor market has experienced a collective price decline since 2025, affecting both high-end and mid-range products due to a cooling consumption environment and high inventory pressures [1][15][16] - The South China region, particularly the Guangdong-Hong Kong-Macao Greater Bay Area, has shown significant price differentiation and a notable decline in retail prices for various white liquor products [1][2][3] Market Performance - More than half of the monitored products have seen a price drop since the beginning of the year, with high-end products being the most affected [2][15] - Among 21 monitored products, 15 experienced a decline in average retail prices, with only 4 showing slight increases and 2 remaining stable [2][3] - The most significant price drop was observed in Feitian Moutai, which fell from approximately 2624 CNY to 2368 CNY, a decrease of 256 CNY [2][3] Price Trends by Product - Feitian Moutai's market price has dropped significantly, with current prices ranging from 2100 to 2400 CNY per bottle, marking a decline of over 15% from its peak [3][15] - Other products in the thousand CNY price range, such as the eighth generation Wuliangye and Guojiao 1573, also saw price reductions, with the eighth generation Wuliangye dropping by 110 CNY [10][15] - Mid-range products like Yanghe Dream Blue M6+ and Guotai Guobiao also experienced price declines, although to a lesser extent compared to high-end products [4][10] Regional Price Dynamics - In Guangzhou, 17 out of 21 products saw price declines, with Feitian Moutai dropping from 2648 CNY to 2305 CNY [7][8] - Shenzhen's market showed a downward trend in retail prices, although some products had inflated prices due to high-end retail channels [9][10] - Dongguan's market exhibited significant price fluctuations influenced by seasonal demand and promotional activities, with Feitian Moutai's price dropping to 2299 CNY during peak sales periods [12][13] Inventory and Market Conditions - The white liquor industry is currently in a deep adjustment phase, with high inventory levels leading to price pressures across all product categories [15][16] - Approximately 60% of companies are facing price inversion, particularly in the 800 to 1500 CNY price range, which is experiencing the most significant downward pressure [15][16] - The average inventory turnover days have increased to 900 days, indicating a challenging market environment for producers [15][16] Future Outlook - The market is expected to continue facing challenges as companies balance between maintaining prices and expanding market share [17][18] - The introduction of new statistical methods and the inclusion of additional cities like Foshan in price monitoring may provide a clearer picture of market dynamics moving forward [20][21]

Group 1 - The A-share market saw a general rise in liquor stocks, with notable increases in stocks such as JiuGuiJiu and LuZhouLaoJiao, which rose over 2% [1] - Other companies like YingJiaGongJiu, YangHe股份, ShunXin Agriculture, GuJingGongJiu, and JinShiYuan experienced increases of over 1%, while Moutai, KouZiJiao, and WuLiangYe rose nearly 1% [1] Group 2 - Specific stock performance includes LuZhouLaoJiao with a rise of 2.17% and a total market value of 186.9 billion, while JiuGuiJiu increased by 2.07% with a market value of 16.1 billion [2] - YingJiaGongJiu rose by 1.48% with a market value of 34.5 billion, and YangHe股份 increased by 1.46% with a market value of 103.8 billion [2] - Other notable performances include GuJingGongJiu up by 1.42% (market value 75.7 billion), and ShanXiFenJiu up by 1.25% (market value 226.1 billion) [2]

Core Viewpoint - The Chinese liquor industry is undergoing a significant transformation driven by changing consumer preferences, with product innovation being just the starting point for future competition [1][8]. Group 1: Product Innovation Trends - The industry is witnessing a resurgence in low-alcohol, small-packaged, and light-bottle products, which have become hot topics among major liquor companies [1][2]. - Major companies like Wuliangye and Luzhou Laojiao are launching low-alcohol products, with Luzhou Laojiao announcing the development of a 28-degree version of its flagship product [3][5]. - The rise of the Z generation is influencing the market, leading to increased demand for small-capacity liquor products, with companies like Yanghe and Shui Jing Fang introducing new small-packaged offerings [5][12]. Group 2: Consumer-Centric Changes - The shift towards a consumer-driven market is evident, with companies needing to adapt to the evolving consumer landscape to maintain sales and growth [7][9]. - The traditional business banquet and gift market for liquor is declining, while new consumption scenarios like family gatherings and personal enjoyment are emerging as growth areas [12][13]. - The industry is experiencing a significant drop in sales for business banquets, with a reported decline of 60%-80% in volume for this segment [12]. Group 3: Channel and Market Dynamics - The liquor distribution landscape is undergoing a transformation, moving from a "channel-driven" model to one focused on "user sovereignty," leading to challenges for traditional distribution channels [10][12]. - New sales channels, including direct purchases from supermarkets and e-commerce platforms, are becoming increasingly important as traditional distribution methods struggle [10][12]. - Companies are exploring innovative consumption scenarios and product expressions to better meet diverse consumer needs, as seen with Wuliangye's targeted product for the "golden list" celebration [12][13]. Group 4: Quality Expression and Branding - The industry faces challenges in effectively communicating the quality and value of its products to consumers, necessitating improvements in the quality expression system [13][15]. - The internationalization and youth-oriented strategies of liquor brands are critical, with companies actively seeking to engage younger consumers through low-alcohol products [15].

Investment Rating - The report maintains an "Outperform the Market" rating for the food and beverage sector [5][6][79]. Core Views - The second quarter saw a decrease in the allocation ratio for the liquor sector, reflecting weak fundamental expectations. The white liquor index rose by 1.0%, but the allocation ratio for actively managed equity funds fell by 2.07 percentage points to 4.50% [2][14]. - The beverage sector is entering a peak season, with strong performance expected from leading companies in basic condiments. The report recommends focusing on companies that are accelerating nationalization and platformization, such as Dongpeng Beverage [3][20]. Summary by Sections 1. Liquor Sector - The allocation ratio for the liquor sector has decreased, indicating weak expectations for fundamentals. The white liquor price index remained stable at 100.00, with a slight increase in the index [2][12]. - Major liquor companies are focusing on market health, with strategies aimed at destocking and promoting sales in the short term, while emphasizing consumer engagement and internationalization in the long term [2][14]. - Recommended stocks include leading companies with proven risk resilience like Kweichow Moutai, Shanxi Fenjiu, and Wuliangye, as well as those with improving digital strategies like Luzhou Laojiao [2][14]. 2. Consumer Goods - The beer sector is entering a peak season, with a slight decrease in fund allocation ratios. Yanjing Beer is prioritized for recommendation due to ongoing internal reforms [3][15]. - The snack sector has seen an increase in fund allocation, with a focus on companies like Salted Fish and Wanchen Group. The report highlights the importance of product differentiation and channel penetration [3][16]. - In the condiment sector, leading companies are expected to perform steadily, with a focus on the upcoming mid-year performance reports. Recommended stocks include Haitian Flavoring and Yihai International [3][17]. 3. Frozen Foods and Dairy - The frozen food sector is stable, with companies actively developing new products to cater to both B-end and C-end markets. Recommendations include stable operators like Anjijia and Qianwei Central Kitchen [3][18]. - The dairy sector is expected to recover gradually, with potential policy catalysts and improved supply-demand dynamics anticipated in 2025. The report recommends focusing on leading dairy companies with a safety margin in valuations [3][19]. 4. Beverage Sector - The beverage industry is expected to maintain its growth momentum, particularly in the no-sugar tea and energy drink segments. Dongpeng Beverage is highlighted for its strong performance, with a reported revenue increase of 36% year-on-year [3][20].

Core Viewpoint - The recent marketing controversy surrounding Jiangsu Jinshiyuan has sparked significant discussion in the liquor industry, particularly regarding its competition with Yanghe and the implications of their marketing strategies [2][3]. Group 1: Marketing Controversy - A widely circulated poster questioned the value of original and vintage liquors, seemingly targeting competitors like Gujing Gongjiu and Yanghe, which have strong associations with family gatherings and vintage concepts [2]. - Jinshiyuan denied that the controversial poster was officially released, attributing its spread to distributors [2]. - The marketing strategy has been interpreted as an attempt to undermine Yanghe's reputation, leading to public backlash [3]. Group 2: Production Capacity and Inventory - Jinshiyuan's actual production capacity is 60,000 tons per year, with an additional 20,000 tons of original liquor capacity under construction, while its semi-finished liquor inventory stands at 161,768 kiloliters [6][7]. - In contrast, Yanghe's production capacity exceeds 140,000 tons, with a semi-finished liquor inventory nearing 700,000 tons, highlighting a significant competitive advantage in terms of scale and storage [8][9]. Group 3: Market Position and Strategy - Jinshiyuan's revenue growth has primarily come from within Jiangsu, with only 8% of its 2024 revenue generated from outside the province, indicating a need for expansion beyond its home market [10][12]. - The company aims to penetrate surrounding markets such as Shanghai, Zhejiang, and Anhui, as it seeks to establish a national presence [12]. - Jinshiyuan's product strategy has focused on premium offerings, with over 90% of its main revenue coming from products priced above 100 yuan, while Yanghe has introduced more affordable options to compete in the mass market [13][14]. Group 4: Product Comparison - Jinshiyuan's flagship product, Guoyuan Danya, is positioned in the 100-300 yuan price range, competing directly with Yanghe's Hai Zhi Lan, which is priced similarly but emphasizes its three-year aging certification [14][16]. - The lack of clear aging information for Guoyuan Danya compared to Yanghe's transparent aging claims may affect consumer perception and loyalty in a highly competitive market [16][17].

Investment Rating - The investment rating for the food and beverage sector is "Outperform the Market" [5][6][78]. Core Views - The report indicates a decrease in the allocation ratio for the liquor sector, reflecting weak fundamental expectations. The second quarter performance is expected to show demand pressure, with companies focusing on market health and inventory reduction [2][12][14]. - The beer and beverage sectors are entering a peak season, with stable performance from leading companies in basic condiments. The report recommends companies that are accelerating nationalization and platformization, such as Dongpeng Beverage [3][15][20]. - The report highlights three investment lines in the liquor sector: leading companies with strong risk resistance, companies showing digital transformation feedback, and those with market share growth potential [2][14]. Summary by Sections Liquor Sector - The liquor sector's allocation ratio has decreased, with the white liquor index rising by 1.0%. The allocation ratio for actively managed equity funds fell by 2.07 percentage points to 4.50% [2][14]. - Key recommendations include Guizhou Moutai, Shanxi Fenjiu, and Wuliangye, which have shown strong dividend yields and growth potential [2][14]. Consumer Goods - The beer sector is experiencing a slight decrease in fund allocation, with Yanjing Beer seeing an increase in its fund holding ratio. The report recommends Yanjing Beer due to its ongoing internal reforms [3][15]. - The snack sector has seen a significant increase in fund allocation, particularly for Salted Fish and Wancheng Group. The report recommends products with high growth potential, such as those from Weilong and Salted Fish [3][16]. - In the condiment sector, leading companies like Haitian Flavoring are expected to perform steadily, with a focus on mid-year performance [3][17]. Frozen Foods and Dairy - The frozen food sector is stable, with companies actively developing new products to adapt to market demands. Recommendations include Anjui Foods and Qianwei Central Kitchen [3][18]. - The dairy sector is expected to recover gradually, with policies stimulating demand. The report suggests focusing on leading dairy companies with a safety margin in valuations [3][19]. Beverage Sector - The beverage sector is entering a peak season, with significant growth in no-sugar tea and energy drinks. Dongpeng Beverage is highlighted for its strong performance, with a reported revenue increase of 36% year-on-year [3][20].

Core Viewpoint - The competition between Jiangsu's leading liquor companies, Yanghe and Jinshiyuan, intensifies amid industry adjustments, with marketing strategies and product offerings becoming focal points of rivalry [2][3]. Group 1: Company Performance - In 2022, Yanghe's revenue surpassed 30 billion yuan, with net profit exceeding 10 billion yuan in 2023, although it has shown a declining trend in recent years [3]. - In 2024, Yanghe's revenue decreased by 12.83% to 28.876 billion yuan, and net profit fell by 33.37% to 6.673 billion yuan; in contrast, Jinshiyuan's revenue grew by 14.32% to 11.544 billion yuan, and net profit increased by 8.8% to 3.412 billion yuan [3]. - Yanghe has achieved national expansion, with revenue from outside Jiangsu exceeding that from within, while Jinshiyuan remains primarily focused on its home market [3]. Group 2: Product Strategy - Jinshiyuan emphasizes "relationship" culture in its branding, positioning its flagship product, Guoyuan, as a key player in both local and national markets [4]. - Yanghe has adapted to market demands by launching the Yanghe Daqu high-line light bottle liquor, which has seen significant sales success, indicating a strong consumer response [4][5]. - Yanghe's product strategy leverages its extensive old liquor reserves and production capacity, while Jinshiyuan's old liquor strategy is still in the preparatory phase [5]. Group 3: Market Dynamics - The recent marketing campaigns from both companies reflect a competitive landscape, with Jinshiyuan's ads perceived as a subtle critique of Yanghe's offerings [2]. - Industry analysts suggest that Yanghe is restructuring for future growth, while Jinshiyuan is rapidly trying to capture market share, though it faces challenges in governance and production capacity [6].

Investment Rating - The report maintains an "Increase" rating for the food and beverage industry, indicating a positive outlook for the sector [5]. Core Views - The liquor industry is strengthening its internal capabilities, with companies focusing on management, product, and channel improvements. The industry is currently at a low valuation and is expected to stabilize as sales pressure eases [2]. - In the beer and beverage sector, East Peak Beverage reported impressive mid-year results, while the industry continues to show high growth potential despite intense competition [3]. - The report highlights the ongoing transformation in product selection at Sam's Club, emphasizing operational efficiency through local supply chain adjustments [4]. Summary by Sections Liquor Industry - The liquor sector is in a phase of continuous improvement, with major companies like Guizhou Moutai and Shanxi Fenjiu enhancing their management and product offerings. The industry is currently experiencing a seasonal downturn, but valuations are low, suggesting potential for recovery [2]. Beer and Beverage Sector - The beer segment is advised to focus on high-growth products and structural performance, with companies like Yanjing Beer and Zhujiang Beer being highlighted. East Peak Beverage's revenue for the first half of 2025 reached 10.737 billion yuan, a year-on-year increase of 36.37% [3]. Food Sector - Sam's Club is undergoing a significant product selection transformation, with a shift towards national best-selling items to improve operational efficiency. The report notes that the low-temperature dairy market is performing better than the ambient temperature segment [4][7].