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“身价暴涨”500%,蜜雪冰城狂卖10亿杯的超级单品,带飞一颗“酸果”
创业邦· 2025-07-12 03:04
Core Viewpoint - The article discusses the significant price increase of lemons in China, particularly the yellow lemon, which has seen prices rise 3 to 5 times compared to the previous year, with wholesale prices reaching 14.47 yuan per kilogram, up over 80% year-on-year [4][30]. Price Trends - The price of yellow lemons has surpassed that of lychees, a fruit traditionally considered expensive, with 500g of yellow lemons priced at 13.8 yuan compared to 9.9 yuan for the same weight of lychees [5]. - The price of yellow lemons has been on a continuous upward trend since June of the previous year, with significant fluctuations noted in regions like Sichuan Anju [4][30]. Supply and Demand Dynamics - The surge in lemon prices is attributed not only to increased demand but also to a sharp decline in supply due to adverse weather conditions affecting major production areas like Sichuan Anju, which accounts for over 80% of China's lemon production [28][30]. - The global supply of lemons has also been impacted, with Turkey halting exports due to frost and Spain experiencing a 25% reduction in production due to drought, leading to a broader international supply gap [30]. Market Impact - Despite the price increase, major tea brands like Mixue Ice City have not significantly altered their lemon supply or product pricing, maintaining a stable supply of lemon drinks [18][19]. - The article notes that while the rising costs are pressuring consumers and small businesses, the notion of "not being able to afford lemon water" is seen as an exaggeration [24]. Future Outlook - The upcoming harvest season in September is expected to stabilize lemon prices, although ongoing weather challenges may continue to affect production levels [31][33]. - The article highlights the importance of supply chain capabilities for tea brands, with companies like Mixue Ice City investing in direct sourcing and processing facilities to mitigate price volatility [42][43][45].
登上热搜!蜜雪冰城员工用脚关直饮水桶?当事人致歉
Xi Niu Cai Jing· 2025-07-11 13:13
Core Viewpoint - A video showing inappropriate behavior by an employee at Mixue Ice City has sparked public outrage, raising concerns about hygiene and employee management within the company [2][4][5]. Group 1: Incident Details - The video depicts a man kicking the water tap of a drinking water bucket in a Mixue Ice City store, which he later claimed was done in a moment of fun while closing the store [2][6]. - The incident occurred around July 25, 2024, and the video was initially shared by a former employee who later deleted it and cleared their account [6]. Group 2: Public Reaction - The video led to intense criticism from netizens, who expressed concerns about the hygiene implications of such actions, fearing contamination of drinking water [4][5]. - Many commenters questioned the training and management practices at Mixue Ice City, suggesting that the presence of bystanders during the incident indicates a lack of proper oversight [5]. Group 3: Company Response - On July 7, Mixue Ice City customer service acknowledged the situation and stated that it would be reported to relevant departments for verification [6]. - The video poster issued an apology, emphasizing that the store maintains strict hygiene standards and that the incident was inappropriate [8]. Group 4: Historical Context - This incident is not isolated; Mixue Ice City has faced previous scrutiny over hygiene issues, including a case where an employee was filmed washing their feet in a water tank [8]. - The company claims to have an industry-leading supply chain traceability system, yet recurring violations at the operational level highlight management execution shortcomings [8].
茶饮店爆单后,股价飘红但未持续
Nan Fang Du Shi Bao· 2025-07-10 23:18
Group 1 - The core event was a significant increase in sales for tea beverage brands during a weekend promotion, with one brand reporting over 630 million yuan in total sales and individual store sales reaching 54,000 yuan per day [2] - Multiple tea beverage brands reported over 1 million orders across their national stores within the same two-day period [2] - On July 7, following the sales surge, stock prices for several listed tea beverage companies rose, with increases ranging from 3.95% to 11.04% [4] Group 2 - The three major food delivery platforms (Meituan, Ele.me, and JD) collectively processed over 200 million orders on July 5, indicating a substantial rise in demand due to increased subsidies [3] - Taobao Shanguo launched a subsidy plan worth 50 billion yuan, resulting in a 190% increase in orders for restaurant chain brands during its first week [3] - Meituan reported over 1.2 million orders on July 5, with more than 1 million being restaurant orders, highlighting the peak demand during the weekend [3] Group 3 - Analysts suggest that while promotional events can temporarily boost sales, they may not contribute to long-term brand loyalty and can lead to significant operational challenges [5] - Concerns were raised about employee dissatisfaction due to increased workloads during promotional periods, which could impact food safety and service quality [5] - Some tea beverage brands did not provide specific sales data post-promotion, indicating a lack of transparency in reporting [5]
无人零售概念下跌1.34%,主力资金净流出24股
Group 1 - The unmanned retail concept declined by 1.34%, ranking among the top declines in the concept sector, with notable declines in companies like Huijin Co., Shanjike Technology, and Shen Si Electronics [1][2] - Among the unmanned retail sector, 24 stocks experienced net outflows of main funds totaling 319 million yuan, with Huijin Co. leading the outflow at 168 million yuan [2][3] - The top gainers in the unmanned retail sector included Gongxiao Daji, Xinbeiyang, and Hongqi Lianchuan, with increases of 2.59%, 1.92%, and 1.28% respectively [1][2] Group 2 - The main funds saw a net inflow in stocks like Gongxiao Daji and Xin Kaipu, with inflows of 126 million yuan and 16.43 million yuan respectively [2][3] - The top stocks with significant net outflows included Huijin Co. (-17.70%), Kela Software (-2.48%), and Newland (-0.15%) [2][3] - The overall market sentiment reflected a mixed performance across various concept sectors, with silicon energy leading gains at 3.39% while the unmanned retail sector faced notable declines [2]
外卖大战的订单冲爆咖啡奶茶店
Xin Lang Cai Jing· 2025-07-09 13:20
Core Insights - The ongoing subsidy war in the food delivery sector is reshaping consumer expectations for low prices, with some referring to it as a "benefit of the era" for the post-2000 generation [1] - Major platforms like Meituan, Taobao Flash Sale, and Ele.me are significantly increasing their daily order volumes, with Meituan surpassing 1.2 billion orders and Taobao Flash Sale exceeding 80 million [1][3] - The competition is intensifying, with Taobao Flash Sale and JD's delivery service announcing substantial subsidy plans, including 50 billion yuan for merchants and consumers over the next year [1] Delivery Platform Performance - Meituan's daily orders have exceeded 1 billion, while Taobao Flash Sale and Ele.me reported over 80 million daily orders, indicating strong consumer engagement with subsidies [1] - JD's delivery service has achieved over 2.5 million daily orders within four months of launch, showcasing rapid growth in the sector [1] Impact on Beverage Brands - The beverage sector, particularly tea and coffee shops, is experiencing significant growth due to subsidies, with order volumes in cities like Nanjing and Suzhou increasing by 200% and 233% respectively [3][4] - Popular beverage brands are now offering products at drastically reduced prices, with discounts reaching up to 55% compared to regular store prices [3] Sales Growth and Records - Brands like Yihe Tang have reported record-breaking sales, with daily revenues surpassing 27 million yuan on Meituan and total weekend sales exceeding 63 million yuan [5] - The rapid increase in orders has led to some brands experiencing a surge in sales, with Yihe Tang's performance exceeding previous peak periods [5] Operational Challenges - The sudden influx of orders poses operational challenges for brands, including staffing shortages and increased pressure on service quality [10][12] - While some brands benefit from increased sales, the profit margins are squeezed due to the high costs associated with delivery platforms [13] Long-term Implications - The intense competition and price wars may lead to unsustainable practices in the long run, with brands facing pressure to maintain low prices [16] - The trend of declining average meal prices is evident, with a reported 10.2% decrease in average dining prices expected in 2024 [16]
这几个河南人,掀翻了中国消费市场
Sou Hu Cai Jing· 2025-07-09 04:51
Group 1 - The article highlights the remarkable success of companies like Pop Mart, Mixue Ice Cream, and Pang Donglai, which have emerged from Henan, a province not typically known for economic prosperity [3][4][11] - Pop Mart's market value surged to 250 billion HKD, increasing 8.2 times in less than a year, showcasing the potential for high-value consumer products in the region [3][4] - Mixue Ice Cream has expanded to over 46,000 stores globally, becoming the fifth-largest chain restaurant worldwide, indicating rapid growth and market penetration [6][10] Group 2 - The success of these companies is attributed to their ability to provide exceptional service and meet consumer needs effectively, rather than relying on unique products or high-tech innovations [4][5] - Pang Donglai has established itself as a benchmark in the retail sector by focusing on transparency and trust, addressing consumer concerns in a market often plagued by fraud [6][8] - The article emphasizes that Henan's unique social and cultural context fosters a pragmatic approach to business, allowing entrepreneurs to adapt and thrive in competitive environments [9][10] Group 3 - The article suggests that Henan's lower consumption levels make successful businesses more relatable and their business models more applicable across China [11] - The region's historical context, including its agricultural roots and the migration of its population for better opportunities, has shaped a resilient entrepreneurial spirit [8][9] - Despite existing challenges such as market irregularities and limited access to financing, Henan's evolving business landscape reflects broader trends in the Chinese market [11]
中国餐饮“出海”迈入新阶段
Zheng Quan Ri Bao· 2025-07-08 15:46
Core Insights - Chinese dining brands are rapidly expanding globally, transitioning from individual store trials to systematic and large-scale international operations, driven by domestic market competition and policy support [1][3][4] - The "going global" trend is not merely about store expansion but involves deep localization of supply chains and cultural integration [1][4] Industry Overview - The overseas Chinese community has historically contributed to the spread of Chinese cuisine, with brands like Quanjude and Donglaishun leading the way post-reform [2] - The hot pot segment is a pioneer in this expansion, with Haidilao operating over 120 international locations, while other brands focus on Southeast Asia with differentiated offerings [2] - The new tea beverage sector is emerging as a significant player, with Mixue Ice Cream and Tea opening over 5,000 stores across 12 countries since 2018 [2] Market Dynamics - The domestic restaurant market is experiencing intense competition, with 1.347 million new registrations and 1.056 million closures in the first half of 2024, indicating a saturated environment [3] - Policy support, including the "Belt and Road" initiative, is facilitating the internationalization of Chinese dining brands [3] Global Demand - The overseas market for Chinese cuisine is expanding, driven by a growing Chinese diaspora and a global trend towards culinary experience [4] - The demand for Chinese dining is supported by local supply chain innovations, such as the "central kitchen + local procurement" model [4] Challenges - Cultural differences, supply chain construction, and regulatory barriers remain significant challenges for Chinese dining brands venturing abroad [4][5] - Localizing flavors while maintaining core brand identity is crucial for success in foreign markets [5][6] Supply Chain Issues - The complexity of international supply chains poses challenges, with many brands relying on domestic sourcing for core ingredients while facing local procurement difficulties [6][7] - Regulatory compliance varies by country, complicating the entry process for Chinese dining brands [7] Strategic Recommendations - Building a robust supply chain and understanding local regulations are essential for successful international expansion [8][9] - Collaboration across the entire industry chain is necessary to achieve economies of scale and ensure consistent quality [9][10] Innovation and Adaptation - New tea brands are exploring innovative supply chain solutions, such as local partnerships and self-developed products, to address supply challenges [10] - Digital platforms are enhancing the international presence of Chinese dining brands, with initiatives like Meituan's global restaurant guide [10][11] Cultural Integration - Successful internationalization requires a deep understanding of local cultures and consumer preferences, transforming dining experiences into cultural exchanges [11][12] - The evolution from "water and soil incompatibility" to "local coexistence" reflects the ongoing adaptation of Chinese dining brands in global markets [12]
蜜雪冰城确认“脚踢保温桶当事人道歉”属实!称装的废弃茶汤
Nan Fang Du Shi Bao· 2025-07-08 14:07
Core Points - A video showing a worker at Mixue Ice City kicking a thermos has sparked widespread controversy, leading to public outrage over hygiene concerns [1][2] - The worker later apologized, explaining that the incident occurred on July 7, 2024, after closing time when he was discarding waste tea soup and thought it would be funny to film the act [1] - Mixue Ice City confirmed the authenticity of the apology and stated that the worker has acknowledged the mistake [2] Company Response - The worker's account has been made private, and comments on the post have been disabled [2] - Mixue Ice City's official customer service indicated that the situation would be reported to relevant authorities for further handling [2] - The company emphasized that hygiene standards are strictly maintained, with thorough cleaning procedures in place for the thermos after closing [1]
员工用脚踹保温桶?蜜雪冰城:将进行反馈核实
Nan Fang Du Shi Bao· 2025-07-08 08:34
视频截图 7月8日,南都湾财社记者向蜜雪冰城相关负责人进一步了解情况,相关负责人并未明确回应此事。同日,蜜雪冰城客服回应南都湾财社记者称,已 经把相关情况登记,会反馈给公司相关部门核实。记者尝试联系采访该网友,但私信未能发出。 记者注意到,发布视频的网友于7月7日晚发布了对此事的回应,该网友表示,关于发布之前在奶茶店打工时用脚踢店里保温桶的视频,跟大家说声 对不起。他表示,该视频拍摄在去年7月25日左右,当晚门店打烊,他没考虑那么多,想拍个视频逗逗乐,也并非有意搞破坏,"那会儿年纪还小, 17岁,总想着拍点好玩的东西"。 他称,视频中的保温桶装的是废弃的茶汤,是要倒掉的,而且门店对卫生特别严格,每天打烊时保温桶都需要清洗,次日使用前还需要再清洗一 遍,他还称区域经理对门店的培训其实很严格,"但我知道,不管怎么说,对着店里的设备做这种动作,还发到网上,确实特别不合适,也让好多人 担心卫生问题……是自己一时糊涂,把工作场合当成了开玩笑的地方"。 7月7日,#蜜雪冰城被曝员工用脚关直饮水桶#话题登上微博热搜第一。 南都湾财社记者注意到,有江苏的网友于7月7日发布了一段自称在蜜雪冰城工作的视频引发了争议,目前该视频已 ...
张华薇:某国集团系统性抢注40多个中国知名品牌商标,包括瑞幸咖啡、蜜雪冰城
Core Insights - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on providing a high-end platform for Chinese companies to address challenges in international expansion and explore collaborative transformation paths [1] Group 1: Event Overview - The summit was organized by Phoenix Network and aimed to facilitate discussions on the restructuring of global industrial chains [1] - The theme of the summit was "For an Open World," emphasizing the need for dialogue on rules and resource connections [1] Group 2: Legal Challenges - Zhang Huawai, a prominent legal expert, highlighted the significant increase in intellectual property litigation involving Chinese companies in the U.S., with 1,173 new cases filed in 2023, marking a 19% year-on-year increase [2] - Patent litigation saw a notable rise of 56.1%, while 66.1% of trademark defendants lost cases due to default judgments [2] - The cross-border e-commerce sector faced 1,092 lawsuits in 2023, accounting for 94.6% of cases, with 99.38% of defendants being Chinese companies [2] - The trend is expected to worsen in 2024, with projections of 1,302 cases involving Chinese companies, of which 1,165 will be as defendants, representing 89.48% [2] - A concerning trend of malicious trademark registration has emerged, with systematic registrations of over 40 well-known Chinese trademarks by foreign entities [2] - Companies are advised to prioritize and expedite their cross-border intellectual property strategies to mitigate legal risks [2]