WANDA FILM(002739)
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万达、儒意1.44亿投资52TOYS,押注“谷子经济”是影视公司的新出路吗?
3 6 Ke· 2025-05-15 08:24
Core Viewpoint - Wanda Film's subsidiary, Beijing Yingshiguang E-commerce Co., Ltd., plans to acquire a 7% stake in Beijing Lezitiancheng Cultural Development Co., Ltd. for a total consideration of 144 million yuan, indicating a strategic shift towards the "Guzi Economy" and targeting the younger market [1][2][3] Group 1: Investment Details - The investment involves Yingshiguang subscribing to 3.69% of shares for 68.99 million yuan and Ru Yi Xing Chen subscribing to 2.77% for 51.74 million yuan, along with additional shares totaling 1.44 billion yuan [1] - The estimated valuation of Lezitiancheng is approximately 4.29 billion yuan based on new registered capital, and about 1.87 billion yuan based on share transfer valuation [1] Group 2: Market Context - The "Guzi Economy" is closely linked to the younger demographic, with Lezitiancheng's core brand, 52TOYS, being a leading player in this sector [2][6] - The film industry is experiencing a decline in box office revenues, prompting companies like Wanda to explore non-box office income sources, such as IP derivative products [3][4] Group 3: Financial Performance - Wanda Film reported a revenue of 12.36 billion yuan in 2024, but faced a net loss exceeding 900 million yuan, reflecting a 203.05% decline year-on-year [3][4] - In Q1 2025, Wanda Film's net profit rebounded to 830 million yuan, driven by a successful film release [3] Group 4: Strategic Shift - The investment in 52TOYS aligns with Wanda's strategy to enhance revenue stability by diversifying income sources beyond traditional box office earnings [5][11] - Wanda has initiated the "Shiguangli" brand to enhance cinema space utilization and has opened 30 art shops nationwide, contributing significantly to non-box office revenue [5][11] Group 5: Industry Trends - Other film companies, such as Hengdian Film and Light Media, are also investing in the "Guzi Economy," indicating a broader industry trend towards IP licensing and derivative product development [9][15] - The potential for growth in the IP derivative market is evident, with significant pre-sale figures for products linked to popular films, showcasing the increasing consumer interest [11][13]
1.44亿!万达、儒意入局潮玩
21世纪经济报道· 2025-05-14 14:19
Core Viewpoint - Wanda Film is strategically investing in the潮玩 (trendy toy) market to enhance its IP derivative business, aiming to increase non-box office revenue and reduce reliance on traditional film income [4][9][16]. Investment Details - Wanda Film's subsidiary,影时光, will acquire a 4% stake in乐自天成, while儒意星辰 will hold a 3% stake, collectively owning 7% of乐自天成 [4][2]. - The investment is part of Wanda's broader strategy to strengthen its IP derivative business and expand its IP copyright pool [4][10]. Market Context - The潮玩 market is projected to grow significantly, with the global market expected to reach $48 billion (approximately 350.4 billion yuan) by 2025, reflecting an annual growth rate of 12% [14]. - In China, the潮玩 industry is anticipated to reach 110.1 billion yuan by 2026, with a growing user base expected to exceed 49 million by 2030 [14]. Financial Performance - Wanda Film's revenue from box office sales has been declining, with a reported revenue of 12.36 billion yuan in 2024, down 15.44% from 2023 [13]. - The company's net profit turned into a loss of 949 million yuan in 2024, a significant drop of 203.05% compared to the previous year [13]. - In contrast, sales from derivative products contributed over 40% to non-box office revenue, indicating a shift towards IP-derived income sources [16]. Competitive Landscape - 52TOYS, a key player in the潮玩 market, has experience in IP collaborations and has launched successful products linked to popular franchises [7][9]. - The partnership between Wanda,儒意, and乐自天成 is seen as a strategic move to leverage their combined IP resources to enhance market presence [9][10].
1.44亿,万达、儒意入局潮玩
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-14 13:27
Group 1 - Wanda Film's subsidiary, Beijing Yingshiguang E-commerce Co., plans to invest 144 million yuan in Beijing Lezitiancheng Cultural Development Co., with a valuation of over 4 billion yuan for its core brand 52TOYS [2][3] - After the investment, Wanda will hold 4% and its partner, Ru Yi, will hold 3% of Lezitiancheng, totaling 7% ownership [3] - The investment aims to strengthen Wanda's IP derivative business, enhancing its IP copyright pool and increasing revenue from derivative products [3][6] Group 2 - 52TOYS has 15 original IPs and collaborates with major international IPs like Disney and Marvel, producing a variety of toys [4][6] - The company has experience in film IP derivatives, having partnered with major films like "The Wandering Earth 2" for exclusive toy releases [6][9] - The investment aligns with Wanda's strategy to expand its non-box office revenue, as its film ticket sales have been declining [9][11] Group 3 - The global collectible toy market is projected to reach $48 billion by 2025, with a 12% annual growth rate, indicating a lucrative opportunity for Wanda [10] - In 2024, the domestic market for licensed products is expected to reach 155.09 billion yuan, growing by 10.7%, highlighting the potential of IP licensing [7] - Wanda's non-box office revenue from derivative sales has contributed over 40% to its income, making it a significant focus for future growth [11] Group 4 - 52TOYS reported approximately 630 million yuan in revenue and 30 million yuan in net profit for 2024, with plans for a Hong Kong IPO [11] - The company is expanding internationally, entering markets in the US, Japan, Europe, and Southeast Asia [11][12] - The collaboration between Wanda, Ru Yi, and 52TOYS is seen as a strategic move to leverage the growing collectible toy market and enhance their IP offerings [8][10]
电影主业不振的“院线第一股”,决定“吃谷”寻破局
Guan Cha Zhe Wang· 2025-05-14 09:06
(文/朱道义 编辑/张广凯) 当年轻人不断从传统影院流失,转而大量涌向二次元、搪胶玩具、盲盒、卡牌等为代表的潮玩市场,"院线第一 股"万达电影决定"吃谷"寻破局。 5月12日,万达电影(002739.SZ)发布公告,其子公司北京影时光电子商务有限公司(简称"影时光"),拟与关 联方上海儒意星辰企业管理有限公司(简称"儒意星辰")共同投资北京乐自天成文化发展股份有限公司(简 称"乐自天成")。 这次投资计划以收购老股和认购增资的方式,合计投资1.44亿元。当股权转让和增资完成后,影时光将持有乐自 天成4%的股权,儒意星辰持有乐自天成3%的股权,双方合计持有乐自天成7%的股权。 值得注意的是,乐自天成的核心品牌52TOYS,正是当下国内谷子经济的主要"玩家"之一,其以"让生活再有趣一 些"为品牌使命主营IP玩具。 自2015年成立以来,52TOYS在打造了胖哒幼PandaRoll、Sleep、NOOK、Lilith等众多自有IP的同时,与蜡笔小 新、草莓熊、猫和老鼠、哆啦A梦、流浪地球等大量国际知名IP及国潮IP进行合作,构建了多维IP的内容生态体 系。 销售渠道方面,52TOYS 在深耕国内市场的同时,也正加快 ...
主业低迷“副业”出击,万达电影投资52TOYS背后公司,拓展IP衍生品赛道
Hua Xia Shi Bao· 2025-05-14 01:11
Core Viewpoint - The film market is showing signs of fatigue, prompting companies to explore IP derivative products as a new growth path, with Wanda Film's investment in 52TOYS exemplifying this trend [2][4]. Investment in 52TOYS - Wanda Film's subsidiary, Ying Shiguang, plans to invest approximately 68.99 million yuan to acquire about 370,000 shares of 52TOYS from existing shareholders, while Ru Yi Xing Chen will invest around 51.74 million yuan for about 280,000 shares [3]. - After the share transfer and capital increase, Ying Shiguang and Ru Yi Xing Chen will hold a combined 7% stake in 52TOYS, and both companies will engage in strategic cooperation in IP toy product development and marketing [3][4]. 52TOYS Overview - 52TOYS, established in 2015, has launched various product lines including blind boxes and transforming mechas, and has developed original IPs such as Panda Roll and BEASTBOX, while collaborating with international IPs like Tom and Jerry [4]. - Wanda Film aims to enhance its non-ticket revenue through this investment, leveraging shared resources and brand valuation increases [4]. Industry Trends - Analysts suggest that the derivative market is expanding beyond traditional boundaries, with companies recognizing the need to diversify revenue streams beyond box office earnings [5][6]. - The success of the Nezha series in the derivative market is encouraging more film companies to enter this space [6]. Market Performance - The Chinese film market experienced a decline in 2024, with total box office revenue dropping by 22.6% to 42.50 billion yuan, while Wanda Film reported a net loss of 940 million yuan [7]. - Despite a strong first quarter in 2024 with a box office of 24.4 billion yuan, the market faced a downturn starting from the Qingming Festival [7]. Corporate Changes - Following its acquisition by China Ru Yi, Wanda Film has undergone significant changes, including leadership shifts and a focus on expanding its gaming business, which saw a revenue increase of 346.6% in 2024 [8]. - The company is also exploring new consumer sectors and aims to cultivate growth-oriented brands through strategic investments [10].
去年亏损超9亿元,万达电影“吃谷”寻破局
Mei Ri Jing Ji Xin Wen· 2025-05-13 15:04
Group 1 - Wanda Film, known as the "first stock of cinema chains," is seeking new opportunities through an investment in Beijing Lezi Tiancheng Cultural Development Co., Ltd., with a total investment of 144 million yuan for a 7% stake [1][9] - The investment is aimed at enhancing the IP derivative product layout, leveraging the new brand "Shiguangli" to attract younger consumers and increase non-ticket revenue [9][6] - The company reported a significant decline in revenue and net profit for 2024, with total revenue of approximately 12.36 billion yuan, down over 15%, and a net profit loss of 940 million yuan, a decrease of about 203% [2][4] Group 2 - The cinema industry is facing challenges, with a notable drop in audience numbers, particularly among younger viewers, whose attendance decreased from 25.4% in 2023 to 17% during the recent May Day holiday [4][6] - To attract younger audiences, Wanda Film is introducing new products and experiences, including trendy popcorn flavors and partnerships with beverage brands, aiming to open over 300 new stores within its cinemas [6][8] - The investment in 52TOYS, a player in the trendy toy market, is seen as a strategic move to tap into the growing demand for collectible toys, with the global market expected to grow significantly in the coming years [10][12]
玩具品牌52TOYS获两家影视上市公司投资 IP潮玩成新掘金地
Zheng Quan Ri Bao Wang· 2025-05-13 12:44
Core Viewpoint - Wanda Film's subsidiary, Ying Shiguang, is investing 144 million RMB in 52TOYS, indicating a strategic move into the IP toy market, which is experiencing significant growth driven by the "Guzi Economy" [1] Group 1: Investment and Strategic Collaboration - Wanda Film and China Ruyi's subsidiary, Ruyi Xingchen, are collaborating to invest in 52TOYS, focusing on IP toy product development, marketing, and related areas [1] - 52TOYS reported an estimated revenue of 630 million RMB and a net profit of 30 million RMB for 2024, showcasing its potential despite being smaller compared to competitors like Miniso and Pop Mart [1] Group 2: Market Trends and Consumer Behavior - The IP toy industry is expanding, with a notable increase in the number of domestic toy stores, reaching 3,770 by the end of 2024, a growth of 1,116 stores from the beginning of the year [2] - The collaboration between toy companies and film studios is becoming crucial, as derivative products are increasingly contributing to revenue, with Wanda Film reporting over 40% of non-ticket revenue growth from derivative sales in Q1 2025 [2] Group 3: IPO Trends in the Toy Industry - Several toy companies, including 52TOYS and Miniso's TOPTOY, are preparing for IPOs, reflecting the growing interest in the IP toy sector [2] - The market is witnessing a trend where consumers seek emotional value through toy derivatives, leading to a broader consumer base and increased market awareness [3] Group 4: Industry Growth and Future Outlook - The global toy industry is at a historical opportunity with cross-regional IP penetration and innovation in product categories, indicating a promising future for the sector [3][4] - The integration of IP content and derivative products is expected to enhance the commercial value of IPs, promoting sustainable development within the industry [3]
融中回顾 | 保时捷重组董事会 52TOYS获万达电影等新一轮投资
Sou Hu Cai Jing· 2025-05-13 10:48
Group 1 - AI pharmaceutical company Insilico Medicine has filed for an IPO on the Hong Kong Stock Exchange, marking its third attempt after previous submissions in June 2023 and March 2024 failed [2] - The IPO aims to raise funds primarily for clinical development of pipeline candidates, development of new generative AI models, expansion of automated laboratories, and operational funding [2] Group 2 - Chasing Technology, established in 2017, has rapidly transformed into a major player in the smart cleaning market, leveraging its proprietary high-speed digital motor and intelligent algorithms [3] - The company has achieved a retail market share of 16.2% in China's cleaning appliance market for 2024, ranking first [3] - During the 2024 Double Eleven shopping festival, Chasing Technology's total GMV exceeded 3.2 billion yuan, topping the sales charts across major platforms [3] Group 3 - Porsche is undergoing a planned and rapid restructuring of its board, focusing on product strategy and generational change in governance to establish a younger and more stable management team [4] - Wanda Film announced a new round of investment in 52TOYS, with the company being valued at over 4 billion yuan [4] - Zhongqi Cloud Chain has submitted a listing application to the Hong Kong Stock Exchange, with several financial institutions acting as joint sponsors [5] - Xunzhong Communication has also filed for an IPO on the Hong Kong Stock Exchange, marking its second attempt after a previous application was halted [5] - Zhixing Technology's subsidiary has signed a framework agreement to acquire a majority stake in Xiaogongjian Robot, becoming its controlling shareholder [5] - Deyi Group has submitted its application to the Hong Kong Stock Exchange, claiming a leading position in the gamma radiation surgical equipment market in China [6]
710家万达影城品质再升级 周全措施迎接暑期档高峰
Qi Lu Wan Bao Wang· 2025-05-13 10:41
Core Viewpoint - Wanda Film has successfully completed its month-long "Spring Standard. Summer New" national quality improvement initiative, focusing on enhancing service quality across its cinemas in preparation for the upcoming summer peak viewing season [1][4]. Group 1: Quality Improvement Actions - The initiative is centered around the "Five-Star Cinema" service standard, involving 14 detailed inspections and a three-tiered inspection model to systematically optimize service quality [1][4]. - A total of 710 Wanda cinemas have completed an average of 30 self-inspection rectifications, achieving a 100% closure rate on key issues such as auditorium cleanliness and equipment maintenance [4][5]. - As of May 1, 84.2% of cinemas have completed deep cleaning and cooling tests of their air conditioning systems, with the remaining cinemas set to finish shortly [4]. Group 2: Customer Experience Enhancements - Feedback from visitors during the May Day holiday indicates that despite high foot traffic, service quality remained consistently high, with positive remarks on the unique viewing experience and snack offerings [2][4]. - The company has increased the frequency of deep cleaning in areas such as seating and restrooms to ensure a comfortable viewing environment during the summer [5]. Group 3: Ongoing Quality Assurance - Wanda Film has implemented unannounced inspections by three parties, including headquarters and regional teams, to ensure compliance with service standards, with each inspection lasting at least four hours and covering at least 76 checkpoints [4][5]. - The "Spring Standard" initiative has become a regular quality inspection action, occurring quarterly to maintain high service standards and address special demands during major film release periods [5]. Group 4: Social Responsibility and Community Engagement - Wanda Film has completed multiple rounds of inspections and upgrades for accessibility facilities, enhancing viewing conditions for disabled individuals [8]. - The company has launched the "Dream Cinema" public welfare project in collaboration with the China Film Foundation, aiming to provide 100 "light and shadow journeys" for youth within the year [8].
传媒行业5月投资策略:板块业绩触底向上,看好AI应用与IP潮玩机会
Guoxin Securities· 2025-05-13 06:52
Group 1: Industry Overview - The media sector showed signs of recovery in April 2025, outperforming the market with a decline of 2.23%, which was 0.78 percentage points better than the CSI 300 index, ranking 14th among 31 industries [2][11][4] - In Q1 2025, the A-share media sector achieved a total revenue of 1258.53 billion yuan and a net profit of 110.77 billion yuan, representing year-on-year growth of 5.59% and 28.63% respectively, indicating a significant improvement after four consecutive quarters of decline [28][23][24] Group 2: Gaming Sector - The gaming market experienced double-digit revenue growth in the first quarter of 2025, with actual sales revenue reaching 857.04 billion yuan, a year-on-year increase of 17.99%, and mobile gaming revenue at 636.26 billion yuan, up 20.29% [54][55] - In April 2025, 118 domestic games and 9 imported games were approved, with a total of 510 game licenses issued from January to April, marking a 7.6% year-on-year increase [46][47] Group 3: Film and Television Sector - The film market faced challenges in April 2025, with total box office revenue of 11.97 billion yuan, down 46.5% year-on-year, indicating a lack of new releases with box office appeal [68][73] - In the television sector, the top 10 online dramas in April included "无忧渡" with 865 million views, leading the rankings, while Mango TV continued to dominate the variety show market with a market share of 16.09% for "乘风2025" [91][92] Group 4: AI Applications - The AI sector is rapidly advancing, with Google launching the Agent2Agent (A2A) protocol, which allows AI agents to communicate and collaborate effectively [106][99] - ByteDance introduced a universal AI agent platform called "扣子空间," designed for task collaboration and intelligent execution, showcasing its potential in enterprise applications [107][109]