智通财经4月17日电，Jefferies将宝马公司目标价格从92欧元下调至83欧元。 ...

以下文章来源于正商参阅 ，作者枫叶 正商参阅 . 原《政商参阅》，做价值的传播者！连续两届获评胡润年度影响力财经自媒体、21世纪经济报道年度传 播力财经自媒体、新浪财经、经济观察报年度影响力财经自媒体、新榜年度社会关注新媒体荣誉奖等。 作者：枫叶 来源：正商参阅（ID：zhengshangcanyue） 宝马 5 系 ，曾是多少中产心中的"白月光"。 可惜，其高贵的价格一度让爱车人士望而却步。 如今，曾高悬于豪华车云端的宝马 5 系，以跌破 29 万的历史冰点价掀起巨浪。 曾经让众多车迷只能在梦中拥有的它，如今竟出现价格跌破 29 万的惊人情况，最便宜的 525Li M 运动套装车型，裸车底价低至 29.3 万元。 是的，新能源大势下，宝马也不再端着了， 5 系祭出 29 万的"白菜价"。 结果却是， 以前买不起宝马，现在看不上宝马。 当双肾格栅阻隔的不再是价格门槛，当绅士座驾褪去三分傲气，这场由新能源冲击、库存压力与 市场厮杀催生的车市风暴，正将无数中产的宝马梦照进现实。 圆梦还是持币观望？竟然成了他们一时间最头疼的难题。 也许，答案就藏在理性与欲望的天平之间。 01 随着车企价格战的持续酝酿，越来越多的合 ...

Core Viewpoint - The implementation of a 25% tariff on imported cars and key automotive parts in the U.S. is expected to significantly impact the automotive market, leading to production halts, price increases, and a restructuring of the industry [2][4][10]. Group 1: Tariff Implementation and Immediate Effects - The 25% tariff applies to imported passenger cars, light trucks, and key automotive components, with potential expansion to other parts [3]. - Following the tariff's enactment, international automakers have halted exports, closed factories, and raised prices in response [4][5]. - Audi has stopped deliveries to the U.S. and plans to maintain inventory for two months, while Volkswagen has suspended vehicle transport from Mexico and is holding new cars at ports until a new pricing strategy is established [6][7]. Group 2: Price Adjustments and Manufacturer Responses - Ferrari announced price increases of up to 10% on most models, reflecting the new tariff, with price hikes ranging from $25,000 to $350,000 depending on the model [8]. - Cox Automotive predicts that the tariff will increase the cost of U.S.-made cars by $3,000 and $6,000 for cars made in Canada or Mexico, potentially halting nearly all North American car production by mid-April [9]. Group 3: Long-term Industry Restructuring - Automakers with U.S. production facilities, like Mercedes and BMW, are absorbing some tariff costs and freezing prices for certain models to mitigate impacts [11][12]. - Toyota and Hyundai have also committed to freezing prices for their vehicles in the U.S. amid the tariff changes [12]. - Stellantis announced temporary shutdowns of production facilities in Canada and Mexico, affecting U.S. operations and leading to layoffs [14]. Group 4: Future Market Predictions - The overall expectation is that vehicle prices will rise due to the tariffs, with Cox estimating an increase of $6,000 for imported vehicles and an additional $3,600 for key components [15]. - The automotive industry is entering a long-term adjustment phase, shifting from short-term price competition to long-term capacity restructuring, with consumers likely facing higher prices as a result of these political and economic changes [14][15].

An employee mounts a VW logo on a new Volkswagen Tiguan at the VW main plant.Picture Alliance | Picture Alliance | Getty ImagesAuto giants have responded to U.S. President Donald Trump's tariffs by announcing plans to raise prices, impose import fees, pause production and even layoff staff.As part of plans designed to shift production to U.S. factories and bolster American jobs, the Trump administration on Thursday introduced 25% tariffs on foreign auto imports. The White House also said it intends to place ...

Core Insights - BMW Group showcased its "New Generation" innovations at the China Innovation Day, emphasizing advancements in smart cockpit, intelligent driving control, and AI integration, aligning with China's technological strengths [1][2] - The new generation products feature a digital neural system and four high-performance "super brains," enhancing computing power by 20 times to support AI user experiences [1][2] - BMW's strategy focuses on differentiated innovation in core areas, leveraging AI to enhance user experience and collaborating with leading Chinese tech companies [1][2] Group 1: Smart Cockpit and User Experience - The new generation smart cockpit redefines the driving experience through innovative human-machine interaction, utilizing the "visual cone" concept to minimize visual focus switching [2] - BMW has established a robust R&D network in China, with four R&D bases and three software companies, enabling comprehensive software solutions from consumer digital ecosystems to business operations [2] - The new electronic and electrical architecture lays the foundation for future development, with over 1,000 software modules and more than 500 million lines of code being developed for integration into the vehicle's "super brain" [2][3] Group 2: Intelligent Driving Control - The "Driving Control Super Brain" integrates power and chassis control, enhancing efficiency in core functions such as power transmission, braking, and steering [3] - This system allows for unprecedented speed and precision in executing driving dynamics, providing a smoother driving experience across various scenarios [3] Group 3: AI Integration and Future Plans - BMW is collaborating with Alibaba to integrate AI language models into vehicles, enhancing user experience through a customized AI engine [4][5] - The AI strategy focuses on three dimensions: driving pleasure, natural human-machine interaction, and immersive entertainment experiences [5] - Upcoming showcases at the Shanghai Auto Show will feature AI agents that enhance intelligent cockpit applications, linking mobility, third spaces, and ecological services seamlessly [5]

Core Insights - BMW Group announced a robust lineup for the 2025 Shanghai Auto Show, featuring over 30 models across its three brands: BMW, MINI, and BMW Motorrad, showcasing innovative technologies and concepts [1] Group 1: New Technologies and Innovations - The new generation BMW driving pleasure concept car will make its global debut, marking the entry into the 2.0 era of driving pleasure with a revolutionary "Heart of Joy" system that integrates powertrain and driving dynamics for precise responses under 1 millisecond [3] - The technological backbone of the new generation driving pleasure includes a new intelligent electronic architecture and three breakthrough innovations: panoramic iDrive, the driving control super brain, and a revolutionary cylindrical battery, redefining the core advantages of automobiles [5] Group 2: User-Centric Features - The new generation super sensory intelligent cockpit will have its Asian debut, featuring ergonomic designs and a new operating system that integrates local innovations, enhancing user interaction with AI-powered personal assistants [5][7] - The intelligent cockpit is developed by BMW's China R&D team, focusing on local user needs, showcasing five major driving scenarios that cover interface design, human-vehicle dialogue, multi-screen navigation, digital ecosystem integration, and personalized choices [7] Group 3: Product Launches and Special Editions - The "Sport King" BMW 3 Series celebrates its 50th anniversary with a limited edition model, while the "Track King" BMW M will showcase the M4 high-performance limited edition and the new BMW X3 M50 xDrive performance vehicle for the first time in China [9] - The new generation X concept car and the new MINI JCW family will also be unveiled, alongside multiple new models from BMW Motorrad, emphasizing comfort, intelligence, and safety for riders [9] Group 4: Artistic and Luxury Offerings - The globally limited 50 units of the BMW Skytop will highlight BMW's legacy in convertible cars, merging design aesthetics with high-performance genes [11] - The latest BMW art car, designed by renowned contemporary artist Julie Mehretu, will also be showcased, representing the fusion of aesthetics, technology, and social innovation through advanced 3D drawing techniques [11]

3、健康增长和技术开放，2025年政府工作报告有史以来首次提到要综合整治内卷式竞争。高质量发展 是汽车产业链 中盈利和可持续增长的最重要特征。行业盈利能力的下降将恶化市场秩序。 高翔在论坛上表示，宝马希望助力中国打造成为智能网联新能源汽车的全球领导者，将智能汽车、智能 基础设施和智能城市整合成一个庞大的生态系统。 长期以来，中国一直处于经济和技术进步的最前 沿。今天，这种领导力体现在对新质生产力的追求上，新质生产力意味着以科技创新为基础，推动高价 值、可持续和高质量的增长。 高翔说：宝马的战略与中国以创新为导向的高质量发展的增长路径高度契合，增长、创新与合作是宝马 进入中国30年来的一直关注的三个主要话题，尽管2024年市场状况复杂多变，但宝马集团在全球售出了 超过245万辆乘用车和超过21万的辆摩托车。在中国更是交付了71.5万辆BMW和MINI汽车，其中超10 万辆是纯电动汽车。截至目前，宝马已在中国市场累计交付了超过40万辆新能源汽车，蝉联中国豪华乘 用车市场年度销量冠军。2026年我们将在沈阳iFactory数字智慧工厂开始新世代车型的本地化生产，现 在至2027年，宝马将向市场投放40多款全新或改款 ...

Core Viewpoint - The collaboration between BMW and Alibaba marks a significant step in integrating advanced AI capabilities into BMW's vehicles, focusing on deep customization and enhancing user experience through tailored AI solutions [2][5]. Group 1: Collaboration Details - BMW and Alibaba announced a partnership to integrate Alibaba's Tongyi Qianwen AI model into BMW vehicles, with the new intelligent personal assistant expected to debut in 2026 [2][3]. - The collaboration emphasizes a deep customization approach, allowing BMW to access the latest AI models and over 80 million points of interest (POI) data from Alibaba [2][4]. - BMW's engineering team will utilize the newly released Tongyi Qianwen QwQ-32B model, which reportedly matches the performance of DeepSeek-R1 [2][5]. Group 2: AI Applications - BMW is developing two customized AI agents: "Car Expert" and "Travel Companion," which will leverage over 200,000 exclusive vehicle data points and more than one million after-sales cases [5]. - The "Travel Companion" AI will utilize Alibaba's extensive POI data to provide personalized recommendations based on user preferences and real-time conditions [5][6]. - These AI products are set to be showcased at the Shanghai Auto Show in April [5]. Group 3: Broader Industry Context - BMW's partnerships with Alibaba and Huawei reflect a trend among luxury car manufacturers (BBA) to enhance their vehicles' smart capabilities through collaborations with Chinese tech companies [6][7]. - Competitors like Mercedes-Benz and Audi are also integrating Chinese smart driving solutions, indicating a shift towards a more intelligent and competitive luxury car market [6][7].

Core Points - President Trump signed an order imposing 25% tariffs on imports of automobiles and certain auto parts [1] - The tariffs aim to protect the U.S. industrial base, address a $93.5 billion annual trade deficit in auto parts, and counter a 34% reduction in auto parts manufacturing jobs since 2000 [2] - The tariffs are expected to generate over $100 billion in new annual tariff revenue and create immediate construction and manufacturing jobs [3][4] - The tariffs will take effect on April 2, with collections starting the following day, and are described as "permanent" with no interest in negotiating exceptions [4] - A broader range of reciprocal tariffs is expected to be announced, targeting other countries' trade barriers, along with potential industry-specific tariffs on lumber, semiconductors, and pharmaceuticals [5] Industry Impact - The tariffs are anticipated to spur growth in the automobile industry and reverse stagnation in U.S. production [2][3] - American car buyers are reportedly accelerating their purchasing decisions due to concerns over impending tariffs [6]

Core Viewpoint - The article discusses the challenges faced by BMW, Mercedes-Benz, and Audi in the Chinese market, highlighting their struggle with declining sales and profits amid a shift towards electric vehicles and intense price competition, leading to a "mid-life crisis" for these established brands [1]. Financial Performance - In 2024, BMW Group reported revenue of €14,238.8 million (approximately ¥1.12 trillion), a year-on-year decline of 8.4% [2]. - The EBIT was €1,097.1 million (approximately ¥862.9 billion), down 35.8%, with a profit margin dropping from 11% to 7.7% [2]. - Net profit fell to €767.8 million (approximately ¥603.9 billion), a decrease of 36.9%, yet still averaging a profit of €1.65 million per day [2]. Sales Performance - BMW Group's global sales in 2024 totaled 2.45 million vehicles, a 4% decline year-on-year [3]. - Sales in China were particularly affected, with a 13.4% drop to 715,200 units [4][16]. - The decline in sales was attributed to a lack of consumer confidence and aggressive price competition in the second half of the year [5]. Electric Vehicle Strategy - BMW is focusing on electric vehicle (EV) sales, with 15% of its sales in China being pure electric models, translating to over 107,000 units sold in 2024 [5][14]. - The company aims to launch over 40 new models globally by 2027, with a significant portion being electric [7]. - In 2024, BMW's electric vehicle sales reached 427,000 units, a 13.5% increase, making up 17.4% of total sales [9]. R&D Investments - BMW's R&D expenditure reached a record high of €910 million in 2024, accounting for 6.4% of total revenue, focusing on electric and digital technologies [28]. - The company is investing heavily in the development of cylindrical batteries and aims to localize production in China [30]. - BMW plans to reduce R&D spending as a percentage of revenue in 2025, targeting a range of 4%-5% while maintaining focus on electric and digital innovations [36]. Market Challenges - The price war in the Chinese market has pressured BMW's traditional pricing structure, leading to a significant profit loss of €440 million, with over half attributed to pricing strategies [20][22]. - Despite the growth in electric vehicle sales, it has not compensated for the decline in traditional vehicle sales, resulting in a nearly 40% drop in EBIT for the automotive division [21][15]. Future Outlook - BMW aims to achieve significant milestones in electric vehicle sales by 2025, targeting a cumulative total of 3 million new energy vehicles sold globally and 1.5 million pure electric vehicles delivered [23]. - The company is transitioning towards becoming a technology leader, with a focus on integrating AI and digital innovations into its product offerings [37].