助力客户实现咖啡自由 12月29日，平安银行信用卡与瑞幸咖啡联合打造的平安银行瑞幸联名信用卡正式亮相，该卡以咖啡为情 感纽带，向广大客户传递"一杯瑞幸，十分平安"的新年祝愿，陪伴年轻人在冬日里温暖前行。 卡面设计吸睛 兼具质感与金融美学 卡面设计以清新灵动的插画风格呈现，选用瑞幸蓝色为主调，艺术化勾勒出瑞幸小鹿轻盈跃动、驻足于 平安金融中心前的灵动画面，象征着从自然灵境到都市生活的美好交融。 卡片工艺注重细节与质感，小鹿采用UV浮雕工艺立体凸显跃然卡面，触感生动；点缀其间的咖啡花叶 元素采用细腻的磨砂浮雕，在光影流转间呈现优雅的纹理质感。整张卡片不仅是支付工具，更是一件融 合品牌精神与生活美学的时尚单品。 周周畅享权益叠加 咖啡已成为现代职场人工作通勤、社交休闲的生活方式标配，平安银行信用卡精准捕捉这一消费趋势， 与瑞幸咖啡共同设计出贴近年轻人消费节奏的权益体系。首年免年费，消费满6笔免次年年费，覆盖咖 啡及多项特色权益，于2025年12月29日至2026年3月31日期间办卡，即可获得多重礼遇—— 12杯新户首刷礼:达标即领12杯。新户(首次办理平安银行瑞幸联名信用卡且未申办过平安银行信用卡其 他卡种的客户) ...

Starbucks could close five more New York City stores, continuing a surprise purge that began in the fall – and Beijing-based rival Luckin Coffee is eyeing the already abandoned digs, The Post has learned. The additional Starbucks closures are expected early next year, said James Famularo, president of Meridian Retail Leasing, which mostly represents landlords.Another real estate source who is familiar with Starbucks’ plans and did not want to be identified said five stores could close due to leases not bein ...

Core Viewpoint - Ping An Bank has launched a co-branded credit card with Luckin Coffee, emphasizing a connection through coffee and targeting young consumers with a message of warmth and companionship during winter [1] Design and Aesthetics - The card features an eye-catching design with a fresh and dynamic illustration style, primarily in Luckin's blue color, depicting a lively scene of a deer in front of the Ping An Financial Center, symbolizing the blend of nature and urban life [3] - The card's craftsmanship highlights details and quality, with a UV relief technique that enhances the deer’s image and a matte relief for coffee flower and leaf elements, making it not just a payment tool but a fashionable item that embodies brand spirit and lifestyle aesthetics [3] Customer Benefits and Promotions - The credit card offers a range of benefits tailored to the consumption habits of young professionals, including a first-year fee waiver and various promotional offers from December 29, 2025, to March 31, 2026 [5] - New cardholders can receive 12 cups of coffee as a welcome gift by completing specific spending criteria, and there are weekly rewards for continued spending, allowing users to earn additional coffee vouchers [5] - Existing cardholders can earn rewards by referring friends to apply for the card, with the potential to earn up to 360 coffee vouchers through successful referrals [5] Value-Added Services - This co-branded card is the first product following the upgrade of Ping An Bank's five basic protections, offering comprehensive value-added services such as 72-hour fraud liability protection, 1 million yuan transportation accident coverage, and 12 free AI consultations [6] - Cardholders also benefit from exclusive perks through American Express, including buy-one-get-one-free offers at star-rated hotels and 50% off afternoon tea [6] Targeting Young Consumers - Ping An Bank has been focusing on young consumers, launching various themed products that resonate with their lifestyle and emotional needs, and the collaboration with Luckin Coffee is a strategic innovation to deepen engagement with this demographic [7] - The co-branded product effectively addresses high-frequency consumption scenarios for target users, providing tangible care and value while establishing a deeper emotional connection with young consumers [7] - Future collaborations with Luckin Coffee will leverage American Express's premium benefits and cross-border resources to create a service ecosystem that caters to the diverse lifestyles of young people, enhancing their consumption experience [7]

一款将无水黄油与经典咖啡创新融合的饮品——瑞幸小黄油拿铁，凭借其清晰的市场洞察与扎实的产品 力，在层出不穷的咖啡单品中脱颖而出——作为瑞幸当时产品内测TOP1，2024年10月一经面世，便以 风味创新、更干净的配方，精准契合年轻人群高品质、健康化的消费趋势，成为瑞幸年度复购率最高的 新品之一。 潮流之下，坚实的价值内核是产品长效走红的关键。小黄油拿铁的高复购率背后，是瑞幸对品质的坚 守，以全球原产地布局保障原料品质，以完善的供应链体系支撑规模化交付，让消费者可以更加轻松地 享受高品质产品与服务。小黄油拿铁的成功，不仅创造了商业价值，更以品类创新带动着咖啡行业升 级，为行业提供了潮流洞察与价值落地的可借鉴样本，彰显了品牌与用户、行业的共生发展。 财经网本次年度新消费新经济评选，旨在发掘"立于潮头、沉潜内修"的消费标杆，小黄油拿铁的出圈， 正是"新潮涌动"与"价值共生"的生动实践。以对价值初心的坚守，持续深耕用户需求、捕捉消费潮流， 瑞幸咖啡正以更多创新产品推动新消费生态的良性发展，为行业发展注入持续动能。 近日，在财经网主办的2025年度新消费·新经济评选中，小黄油拿铁因其在风味创新、品质表达与市场 共鸣等方面 ...

Core Viewpoint - The rise of "Instagrammable" spaces in beverage shops, particularly in tea and coffee stores, is becoming a significant factor in attracting customers, as seen in the popularity of Luckin Coffee's store in Pizhou, which gained attention for its aesthetic appeal rather than product promotions [2][4]. Group 1: Thematic Stores and Consumer Experience - Beverage brands are increasingly focused on creating "thematic stores" and "third spaces" that enhance the consumer experience beyond just the drinks offered [5][7]. - For instance, Heytea's new store in Huizhou features minimalist design elements that provide a serene environment, appealing to consumers seeking relaxation [5]. - The design evolution of brands like Guming Coffee reflects a continuous exploration of consumer scenarios and sensory experiences, with their sixth-generation store showcasing this trend [7]. Group 2: Independent Cafés and Atmosphere - Independent coffee shops excel at creating narrative atmospheres, using simple elements like lighting and decor to evoke specific feelings and experiences [11]. - Examples include a retro café in Shanghai that uses a sunset lamp to create a sought-after "dusk warmth" ambiance, and a Chengdu café that offers a laid-back vibe with natural elements like trees and bamboo chairs [11][13]. - The value of a café or tea shop often extends beyond the beverages served, as the overall experience and atmosphere contribute significantly to customer satisfaction and memory [13].

Core Viewpoint - The article discusses the innovative strategies employed by coffee brands, particularly Luckin Coffee, to expand their market presence by opening stores in unconventional locations, thereby transforming consumer access to coffee and enhancing convenience [2][12][39]. Group 1: Innovative Store Locations - Luckin Coffee has transformed a security booth in a Zhejiang industrial park into a mini coffee shop, attracting attention on social media for its unique positioning [5][8]. - The coffee brand is strategically placing stores in high-traffic areas such as subway stations and train stations, allowing customers to order coffee conveniently during their daily commutes [18][19]. - The trend of coffee brands occupying unexpected spaces, such as newspaper kiosks and public transport stations, signifies a shift in retail strategy from waiting for customers to come to actively reaching out to them [17][41]. Group 2: Creative Store Transformations - Coffee shops are being creatively integrated into existing structures, such as transforming newspaper kiosks into coffee outlets, which blend nostalgia with modern convenience [24][25]. - The article highlights various examples of coffee shops located in unusual settings, including temples and public parks, which create a unique consumer experience [28][30]. - The innovative use of space not only expands the physical boundaries of coffee shops but also enhances their visibility and accessibility to consumers [20][23]. Group 3: Collaborative Business Models - The article notes that some coffee brands are adopting a "store within a store" model, partnering with convenience stores and internet cafes to increase operational efficiency and expand their footprint [33][34]. - Nova Coffee, for instance, has successfully integrated its offerings into major convenience store chains, achieving significant growth with over 10,000 locations [35][36]. - This collaborative approach allows coffee brands to penetrate deeper into retail networks, making coffee more accessible to consumers [38][40].

Core Insights - The new collaboration product "Sauce Aroma Chocolate" from Luckin Coffee and Kweichow Moutai has not replicated the success of the previous "Sauce Aroma Latte" [2][5] - The initial response to "Sauce Aroma Chocolate" has been lukewarm, with low sales and minimal social media buzz compared to the previous product launch [2][5][11] Product Launch and Sales Performance - "Sauce Aroma Chocolate" was launched on January 22, priced at 38 yuan per cup, but available for 18 yuan after discounts [2] - In contrast to the "Sauce Aroma Latte," which sold over 5.42 million cups and generated over 100 million yuan in sales on its first day, "Sauce Aroma Chocolate" did not sell out at stores and had low consumer awareness [5][10] - Consumers reported that the product remained available at multiple Luckin locations even hours after its launch [2][11] Consumer Reception and Market Trends - The initial excitement for "Sauce Aroma Latte" stemmed from its unique blend of Moutai liquor and coffee, appealing to a younger demographic who found it affordable compared to other Moutai products [10] - However, after the novelty wore off, many consumers expressed a lack of interest in repurchasing, which may explain the poor reception of the new chocolate product [10][11] - Luckin Coffee has been recognized as a "product explosion machine" in the coffee industry, but the challenge remains to maintain consumer interest with new offerings [3][16] Competitive Landscape - Luckin Coffee's pricing strategy is more affordable than Starbucks, allowing it to capture a significant market share [18] - The company faces increasing competition from both traditional coffee brands and emerging tea beverage brands that are also entering the coffee market [22][23] - The ongoing price war in the coffee sector has led to many brands offering coffee at lower prices, intensifying competition [25]

Core Viewpoint - Luckin Coffee is considering acquiring Blue Bottle Coffee, a premium coffee brand owned by Nestlé, marking a significant potential merger between the "old king" Nestlé and the "new king" Luckin Coffee [1][13]. Group 1: Nestlé and Blue Bottle Coffee - Nestlé acquired a 68% stake in Blue Bottle Coffee for approximately $425 million in 2017, which was seen as a strategic move to embrace the "third wave" of specialty coffee [3][15]. - Over the past eight years, Blue Bottle has shifted from being a prized asset to a less valuable one for Nestlé, which reported nearly 740 billion RMB in annual revenue [3][15]. - The new CEO, Philippe Naefratil, has emphasized a growth strategy focused on internal growth rates and has raised critical questions regarding the attractiveness and positioning of Blue Bottle within Nestlé's portfolio [3][15]. Group 2: Blue Bottle's Market Position - Blue Bottle Coffee operates around 150 stores globally, with only 14 in mainland China, and its expansion has been nearly stagnant [5][17]. - The brand's commitment to a slow and artisanal coffee-making process contrasts sharply with Nestlé's focus on structured scale, making Blue Bottle a financial burden [5][17]. - Nestlé's growth is driven by its billion-dollar brands, while Blue Bottle's niche retail business contributes minimally and is misaligned with Nestlé's fast-moving consumer goods model [5][17]. Group 3: Luckin Coffee's Acquisition Intent - Luckin Coffee's potential acquisition of Blue Bottle is driven by a desire to elevate its brand perception from a budget option to a premium player in the coffee market [8][20]. - The acquisition could serve as a shortcut for Luckin to shed its "cheap drink" label and establish a presence in the high-end market, similar to how Anta leveraged acquisitions to build its brand matrix [8][20]. - Luckin's international expansion has been cautious, with only 108 overseas stores, making Blue Bottle's established presence in mature markets an attractive opportunity for global growth [8][20]. Group 4: Market Reactions and Concerns - Following the acquisition rumors, Luckin's stock price fell over 7%, indicating investor concerns about potential dilution of earnings [10][22]. - There is a fundamental cultural clash between Luckin's algorithm-driven operations and Blue Bottle's emphasis on artisanal craftsmanship, raising questions about the compatibility of their business models [10][22]. - Despite having approximately 9.4 billion RMB in cash, Luckin faces intense competition in the Chinese coffee market, with rising costs and price wars impacting profitability [10][22]. Group 5: Industry Trends - The potential merger is part of a broader trend in the global coffee industry, where major players are strategically divesting non-core assets while retaining valuable brand equity [12][24]. - This trend reflects a shift in the coffee value proposition, focusing on brand equity and intellectual property rather than the operational complexities of physical stores [12][24]. - The acquisition of Blue Bottle by Luckin symbolizes a clash of coffee philosophies and business models, highlighting the ongoing reevaluation of coffee's value in the market [12][24].

责任编辑：刘万里 SF014 12月26日，有消息称，瑞幸咖啡正考虑收购雀巢旗下的蓝瓶咖啡。此外，瑞幸咖啡及其投资方大钲资本 也在评估其他潜在收购目标，包括由私募股权公司PAG投资的% Arabica的中国业务运营商。对于该消 息，新浪财经问询了瑞幸，瑞幸方面未予置评。 2017年，雀巢集团以约5亿美元的价格收购蓝瓶约68%的股权。2022年，蓝瓶咖啡进入中国内地市场， 目前在上海、深圳和杭州仅开设了共15家门店。此外，有消息称其将于2026年在北京开店。 12月26日，有消息称，瑞幸咖啡正考虑收购雀巢旗下的蓝瓶咖啡。此外，瑞幸咖啡及其投资方大钲资本 也在评估其他潜在收购目标，包括由私募股权公司PAG投资的% Arabica的中国业务运营商。对于该消 息，新浪财经问询了瑞幸，瑞幸方面未予置评。 2017年，雀巢集团以约5亿美元的价格收购蓝瓶约68%的股权。2022年，蓝瓶咖啡进入中国内地市场， 目前在上海、深圳和杭州仅开设了共15家门店。此外，有消息称其将于2026年在北京开店。 责任编辑：刘万里 SF014 ...

美团发布的2025年第三季度财报显示，公司实现营收955亿元，同比增长2%，净亏损186亿元，调整后的净亏损为160亿元。这是美团自2018年上市以来，单 季最大亏损纪录，主要是由于今年7月以来激烈的外卖大战导致。 阿里巴巴发布的最新一季财报显示，其因外卖补贴导致的销售费用激增340亿元。受此影响，归属于普通股股东净利润209.9亿元，同比下降52%。经营利润 53.65亿元，同比下降85%。 可以说，这场外卖大战并没有赢家。 作为全国最大的咖啡连锁品牌之一，瑞幸咖啡也是这场外卖大战的受害者。 "此前我们在堂食和外卖场景区分得比较清晰，客群定位是互补的，但今年的外卖大战完全打乱了我们的经营节奏。"一家知名连锁粤菜品牌餐厅负责人王川 对智通财经表示。 在此之前，王川所在的餐厅把堂食定位于用户品质体验的主阵地，把外卖定位为纯增量来延伸门店服务半径。但外卖大战补贴后的低价打破了正常消费逻 辑，原本愿意到门店为体验付费的客群也被非理性的外卖补贴分流，导致门店今年的人效和毛利率均出现大幅下滑。 今年第二季度和第三季度，京东秒送与美团、淘宝闪购与美团的外卖大战相继开启，平台在用户端投入大量补贴，试图以此刺激订单量的增长， ...