i黑马 . 让创业者不再孤独@i黑马 常斌，启承资本创始人&管理合伙人，黑马加速导师。 以下文章来源于i黑马 ，作者i黑马 曾负责京东集团的战略投资，于2016年创办启承资本，专注消费投资，助力新一代消费冠军。已经投资 了京东物流、万物新生、十月稻田、锅圈食汇、德尔玛、源氏木语、植护、零食很忙、钱大妈、薛记炒 货、海马体、M Stand等知名品牌。 今天大家又感到迷茫彷徨。但我相信，肯定还有一些生意是有结构性机会的。 我们的信心从哪里来？ 首先是9亿人的刚需升级机会。9亿人的下沉市场将成为接下来中国消费的主流市场。 在十年、二十年前，中国上一代消费冠军是以海外品牌为主的中高端品牌，包括麦当劳、星巴 克、ZARA、耐克等等。这些品牌主要面向的是二线以上城市的中产消费者，大概有三四亿 人。 我们具体分析一下 瑞幸和星巴克。 星巴克目前在中国有6000多家店，中国是其全球第二大市场。 瑞幸也是先在一二线城市启动的，在一二线城市变成了星巴克的平替。 但瑞幸真正狂飙突进是这两年，通过生椰拿铁等几款调配产品一路下 沉，甚至到乡镇市场。瑞 幸去年共有16000多家店，今天超过2万家店没有什么问题。 也就是说，让一线城市和四 ...

Group 1: Company Developments - Luckin Coffee has opened its first two stores in the United States, with drink prices ranging from $3.45 (approximately ¥24.71) to $7.95 (approximately ¥56.94) [3] - BYD has suspended its plan to build a large factory in Mexico due to geopolitical tensions and uncertainties from U.S. trade policies, although it still aims to expand in the Americas [3] - Jin Jiang International Hotel has submitted its IPO application to the Hong Kong Stock Exchange, with plans to use the funds for capital expenditures to enhance its overseas hotel business [4] - TikTok has launched an in-app shopping feature in Japan, allowing users to buy products directly through shopping videos and live streams [4] - Genki Forest has entered the Indonesian market with its iced tea series, expanding its global footprint [7] Group 2: Industry Trends - The Ministry of Commerce of China will strengthen guidance on the export of used cars to promote healthy and orderly development in this sector [8] - Former U.S. President Trump announced that new tariffs will begin on August 1, with rates potentially ranging from 10% to 70% [9] - Hong Kong's IPO fundraising has ranked first globally this year, reflecting strong market dynamics [9] - Saudi Arabia's foreign direct investment inflow reached $6.4 billion in the first quarter, marking a 24% year-on-year increase [9] Group 3: Investment and Financing - Zhihui Technology has secured a strategic investment of 1 billion yuan from Pudong Venture Capital and Zhangjiang Group [10] - Shinke Industrial has completed a financing round exceeding 100 million yuan, aimed at technology upgrades and international expansion [10] - Lingchuan Technology has raised several hundred million yuan in its Series A financing round, focusing on next-generation chip development [10]

Core Insights - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on providing a high-end platform for Chinese companies to address challenges in international expansion and explore collaborative transformation paths [1] Group 1: Event Overview - The summit was organized by Phoenix Network and aimed to facilitate discussions on the restructuring of global industrial chains [1] - The theme of the summit was "For an Open World," emphasizing the need for dialogue on rules and resource connections [1] Group 2: Legal Challenges - Zhang Huawai, a prominent legal expert, highlighted the significant increase in intellectual property litigation involving Chinese companies in the U.S., with 1,173 new cases filed in 2023, marking a 19% year-on-year increase [2] - Patent litigation saw a notable rise of 56.1%, while 66.1% of trademark defendants lost cases due to default judgments [2] - The cross-border e-commerce sector faced 1,092 lawsuits in 2023, accounting for 94.6% of cases, with 99.38% of defendants being Chinese companies [2] - The trend is expected to worsen in 2024, with projections of 1,302 cases involving Chinese companies, of which 1,165 will be as defendants, representing 89.48% [2] - A concerning trend of malicious trademark registration has emerged, with systematic registrations of over 40 well-known Chinese trademarks by foreign entities [2] - Companies are advised to prioritize and expedite their cross-border intellectual property strategies to mitigate legal risks [2]

最近几年，中国咖啡市场的赛道可以说是相当内卷，瑞幸、库迪、manner、幸运咖是你方唱罢我登场，就在最近瑞幸杀入美国市场的消息传来，杀入了世界 咖啡文化的大本营，瑞幸究竟是想干啥？ 一、瑞幸杀入美国市场？ 首先，这些年，伴随着咖啡文化的普及，中国咖啡市场已经经历了从无到有的迅速发展，并且进入了竞争白热化的状态。随着城市化进程的加快以及消费者 生活方式的改变，越来越多的人开始接受并喜爱上这种提神醒脑的饮品。特别是在年轻一代中，咖啡不仅是一种日常饮品，更成为了一种社交工具和生活态 度的象征。这导致了各大品牌纷纷进入中国市场，包括国际巨头星巴克、Costa等，也催生了像瑞幸、库迪、manner这样的本土新兴品牌。然而，随着市场 竞争的加剧，各品牌之间的价格战、营销战愈演愈烈，如何寻找新的增长点成为了摆在各家咖啡企业面前的普遍难题。 据21世纪经济报道的消息，近日，瑞幸咖啡在美国纽约曼哈顿百老汇大道755号、第六大道800号的首批两家门店正式开业。 据瑞幸美国APP公布的菜单显示，其饮品价格在3.45美元（约合人民币24.7元）至7.95美元（约合人民币57元）之间。其中美式咖啡4.45美元（约合人民币 31.9元） ...

Cloud Computing and AI - Alibaba Cloud will establish new data centers in Malaysia and the Philippines, expanding its global infrastructure to 29 regions and 90 availability zones. The third availability zone in Malaysia is now operational, while the second in the Philippines is set to launch in October 2023. This move aims to meet the growing demand for cloud computing and AI services overseas [1] Electric Vehicles - Polestar announced that its upcoming SUV model, Polestar 7, will be produced in a factory being built by Volvo Cars in Slovakia. This will be Polestar's first model manufactured in Europe, with plans to launch the vehicle in 2028 [2] Beverage Industry - Genki Forest's iced tea series has entered mainstream retail channels in Indonesia, marking its second product line to launch in the country after sparkling water. The brand has established a presence in over 30,000 retail outlets in Indonesia and has also entered 591 Costco stores in the U.S. and 109 in Canada [2] - The Chinese tea brand, Jasmine Milk Tea, reported that its first store in Los Angeles generated revenue of 4.195 million yuan in its first month, selling over 77,000 drinks and setting a sales record for the brand's overseas locations [3] Coffee Industry - Luckin Coffee opened two stores in Manhattan, New York, as part of its international expansion strategy. The stores launched with a promotional price of $1.99 per cup and feature a cashier-less self-service model to enhance the digital experience [4] Retail Expansion - Anta announced plans to open its first flagship store in the U.S. in Beverly Hills in September 2025, aiming to enhance its high-end brand image in the North American market [5] Media and Entertainment - iQIYI launched its Indonesian site in Jakarta, partnering with local telecom operator Telkomsel to enhance user experience through localized content and services [6] Manufacturing Expansion - BYD inaugurated its passenger car factory in Bahia, Brazil, with an investment of 5.5 billion reais (approximately 7.2 billion yuan), marking a significant step in its global strategy [7] - CRRC is expected to establish a new train manufacturing plant in Brazil, enhancing its competitiveness in the South American market [8] - Beijing Foton signed a memorandum with Saudi Arabia to build a commercial vehicle assembly plant, further expanding its global manufacturing footprint [9] Investment and Financing - Shenkepu Industrial completed a B+ round financing exceeding 100 million yuan, aimed at upgrading core technologies and expanding its international strategy [10] - Taited Pharmaceutical successfully listed on the Hong Kong Stock Exchange, with a market capitalization exceeding 4.3 billion HKD, focusing on peptide-related services [11] - Luxshare Precision announced plans for an H-share listing in Hong Kong, aiming to raise over $1 billion to support its global strategy and automotive business expansion [11] Hospitality Industry - Jin Jiang International Hotel submitted an IPO application to the Hong Kong Stock Exchange, aiming to enhance its overseas hotel business and digital transformation [11]

7月4日，茶咖日报的主要内容有： 专家：郭瑾一自称出海是抢钱，瑞幸在纽约开店要很大勇气 睿见Economy7月4日消息，2025 DEMO WORLD开放式创新大会于7月3日-4日在上海举办。中欧国际工 商学院会计学荣誉退休教授苏锡嘉谈及企业出海东南亚的教训时表示，瑞幸在纽约开店要很大勇气。 苏锡嘉透露，瑞幸咖啡首席执行官郭瑾一曾表示，公司在国内开店是"捡钱"，在海外开店则是"抢钱"。 他解释说，因为西方国家已经有很长期的咖啡文化，对当地品牌已经形成认知。瑞幸咖啡想要改变人家 的品牌习惯太难了。对比而言，中国的茶饮走出去，就相对容易。 同时，JDE Peet's还明确了一系列规划，包括：简化投资组合与组织模型；提高运营效率和生产力；实 现5亿欧元净成本的节约，且超过一半的节约额在2027年底前完成；计划将节约成本的50%投入到具有 高潜力的增长项目及关键能力提升上，其余50%用于增强盈利能力；同时，通过新的增长途径扩大公司 的全球影响力。 "当然，再难，你该走的路还是得走。"苏锡嘉感慨，最近瑞幸在纽约开了两家门店，"在这种寸土寸金 地方，你开出咖啡馆，这是要多大的勇气？" 不过他也强调，企业做到一定规模，就必 ...

Core Viewpoint - Luckin Coffee is emerging as a strong competitor to Starbucks in the U.S. market, with positive consumer feedback on its products and a pricing strategy that offers better value [1][2]. Group 1: Market Expansion - Luckin Coffee has opened two stores in New York, gaining attention from American consumers who are impressed by its product quality [1]. - Chinese beverage brands, including Luckin Coffee, are increasingly entering global markets, challenging established players [2]. Group 2: Competitive Advantages - Chinese beverage brands leverage digital capabilities and supply chain efficiency to enhance their global operations [3]. - Luckin Coffee's operational model includes a fully digital process that reduces trial and error costs, making it easier to adapt to local markets [4]. - The ability to dynamically manage supply chains allows Chinese companies to replicate quality and control costs globally [5]. Group 3: Localization Strategies - Chinese brands are adopting flexible local operations, such as customizing flavors and allowing local consumers to choose popular products [6][7]. - These brands focus on lowering consumer acceptance barriers by offering familiar tastes and gradually building brand recognition [9]. Group 4: Pricing Strategy - Competitive pricing is a key factor in attracting consumers, with brands like Luckin Coffee and Mixue Ice City offering products at significantly lower prices compared to local competitors [10]. - Initial promotional pricing strategies have helped these brands quickly gain a following among consumers [10]. Group 5: Cultural Engagement - Chinese beverage brands are creating social consumption experiences that resonate with cultural identity, enhancing consumer engagement [11]. - The global appeal of these brands is linked to their ability to connect consumers with Chinese culture through product offerings and marketing strategies [11]. Group 6: Future Outlook - While challenges exist, such as local competition and cultural barriers, Chinese beverage brands are positioned as challengers in the global market, potentially setting new industry standards [11]. - The increasing acceptance of Chinese brands among global consumers is attributed to their technological innovation, cultural depth, and emotional value [11].

作者/刘淑娟 编辑/蒙嘉怡 出品/茶咖观察 瑞幸终于杀到美国了。 当地时间6月30日，瑞幸咖啡在纽约曼哈顿的首批两家快取店正式开业。 茶咖观察了解到，此次开业的两家门店分别位于纽约曼哈顿百老汇大道755号、第六大道 800号，营业时间为周一至周日上午7：00至晚上9：00。 运营模式上，瑞幸美国门店延续了国内"APP点单+门店自提"的模式，支持Apple Pay、PayPal等本地支付方式，采用无收银员自动取餐。 菜单设计上，据瑞幸美国APP公布的菜单显示，门店上线44款商品，定价从3.45美元到7.95美元不等，约合人民币24.74元到57元，包括生椰拿铁、丝绒拿铁 等国内爆款饮品，此外，针对美国市场，还新增风味冷萃、生咖系列饮品，瑞纳冰系列推出梦幻草莓和芒椰日出等创新口味。 值得注意的是，瑞幸在美国的定价，并不便宜。 整体来看，瑞幸咖啡在美国市场的核心单品定价与星巴克基本持平，部分品类略高。美国星巴克大杯咖啡的定价通常在4美元至6美元之间，约合人民币 28.68元到43.02元。 以距离瑞幸6大道门店不到一百米的星巴克门店为例，对比常见咖啡品类：瑞幸美式定价4.45美元，约合人民币31.91元。星巴克大杯 ...

Group 1 - The 2025 Global Bank Top 1000 list was released, with Chinese banks ICBC, CCB, ABC, and BOC maintaining the top four positions for eight consecutive years [2] - The Chinese Ministry of Foreign Affairs noted that brands like Mixue Ice Cream and Bawang Tea have gained popularity among foreign consumers, reflecting a shift from replicating Western brands to establishing unique Chinese brands [2] - Starting August 1, 2025, cash transactions over 100,000 RMB for gold and precious metals will require reporting to the Anti-Money Laundering Monitoring and Analysis Center [3] Group 2 - The Shenzhen Market Supervision Administration has mandated that only 3C certified power banks can be sold in Huaqiangbei, leading to a cleanup of non-compliant inventory by vendors [4] - The company Romoss is undergoing internal restructuring following issues related to product recalls and changes in legal representation [4] - The first AI delivery vehicle in China was launched in Wuhan, featuring advanced management and operational capabilities [8] Group 3 - Baidu announced its largest search engine overhaul in a decade, introducing a smart input box that supports extensive text and multimedia capabilities [10] - Alibaba's Taobao Flash Sale announced a 500 billion RMB subsidy plan over the next 12 months to support merchants and consumers [10] - Luckin Coffee opened its first two stores in New York, with prices for drinks ranging from $3.45 to $7.95, reflecting a competitive pricing strategy against Starbucks [12]

Group 1 - The coffee industry in China is expected to surpass 1 trillion yuan by 2025, with a market size of 623.5 billion yuan in 2023 and projected to reach 1.39 trillion yuan by 2029 [4][5] - Shanghai has become the city with the highest number of coffee shops globally, surpassing Tokyo and New York, with over 9,115 coffee shops [1] - The average annual coffee consumption per person in China has exceeded 20 cups for the first time, reaching 22.24 cups [1] Group 2 - The introduction of a "nutritional choice" labeling system in Shanghai has increased consumer awareness of beverage nutrition, leading to a shift from sugary drinks like milk tea to healthier options like coffee [2] - Innovative coffee products that combine health and flavor are emerging, such as Luckin's "Summer Watermelon Cold Brew" and Mstand's "Black Cherry Mulberry Coffee" [2] Group 3 - The integration of tea and coffee through innovative techniques is reshaping consumer experiences, with brands offering new tea-coffee products to cater to diverse consumption scenarios [3] - Popular tea-coffee products include Luckin's "Fresh Brew Light Jasmine" and Starbucks' Jasmine Latte, which meet consumer demands for variety in different settings [3] Group 4 - The export volume of coffee beans from Yunnan province has surged, with a 358% year-on-year increase in 2024, reaching 32,500 tons [4] - Chinese coffee brands are actively exploring international markets, with Luckin targeting Southeast Asia and other brands focusing on the Middle East and Europe [4] - The Shanghai Lujiazui International Coffee Culture Festival has showcased Chinese coffee brands in London, promoting unique Chinese coffee products [4] Group 5 - The coffee industry in China is transitioning from being a "follower" to a "definer," with the potential to create a new era of Chinese-style coffee on the global stage [5]