北京商报讯（记者 郭缤璐）10月16日，第八届餐饮产业大会上，美团外卖总经理薛冰介绍，应对消费 者需求变化，餐饮品牌纷纷围绕"轻"字进行店型创新，用"小而精"取代"大而全"。海底捞推出子品 牌"下饭火锅菜"，利用大店的闲置产能切入冒菜赛道，目前已和美团合作开出1400多家卫星店，单店营 收月增5万元。海底捞外卖收入增长近六成，其中一半来自"下饭火锅菜"。 据统计，已有超900个餐饮品牌与美团合作探索卫星店，门店数量超过8000家，店均成本投入降低 60%，平均回本周期6-8个月。 ...

Core Points - Meituan Takeaway is adjusting its merchant rating calculation rules to include metrics such as "repurchase rate," "food quality," and "food safety" [1] - The new rating system will be implemented starting October 20 and will gradually cover all merchants nationwide, shifting from a "single subjective score" to a "multi-dimensional comprehensive score" [1] - The aim of the new scoring system is to provide a more accurate and objective reflection of merchants' takeaway service levels, reducing malicious negative reviews and false positive ratings [1] Summary by Categories Rating System Changes - The new scoring system will incorporate additional indicators like "food safety" to better reflect service quality [1] - The transition from subjective scoring to a comprehensive rating system is expected to enhance the overall evaluation process for merchants [1] Merchant Guidance - The updated rating system encourages merchants to focus on "reputation and experience" rather than just "high scores and traffic" [1] - Meituan aims to shift the competitive landscape from "scoring high" to "competing on quality and service" [1] Future Developments - Meituan plans to invest further in AI features, including automatic summary evaluations and intelligent appeals, to support merchants in achieving stable and long-term operations [1]

Core Insights - The takeaway from the conference is that the takeaway industry is expected to see steady growth in both order volume and average transaction value before 2025, despite some fluctuations in average transaction prices [1] Industry Overview - The takeaway industry has experienced a surge in order volume due to subsidies, but this has led to a significant drop in average transaction prices, creating a temporary bubble rather than sustainable growth [1] - Data shared indicates that 45% of the incremental orders driven by subsidies are in the beverage category, with 75% of orders priced below 15 yuan, while only 25% of incremental orders exceed this price point [1] Business Strategy - The industry is urged to move away from price wars and focus on structural cost advantages to enhance overall operational efficiency, rather than relying on internal competition for lower prices [1] - The demand for high cost-performance ratios among consumers is reshaping the restaurant industry, emphasizing the need for businesses to improve their operational standards [1]

Group 1 - The core local business CEO of Meituan, Wang Puzhong, stated that the average dining-in customer spending in the restaurant industry has approached levels seen in 2015 [1] - According to the conference data, the overall average customer spending has dropped to a phase low, forcing merchants to rely on low prices to maintain orders [1] Group 2 - At the 8th Restaurant Industry Conference, it was reported that 75% of the new takeaway orders this year came from the low-price range of under 15 yuan [3] - Following the takeaway battle in May, nearly half of the incremental orders generated through subsidies were for beverages, leading to a surge in sales for many milk tea and coffee shops [3]

Core Insights - The demand for "super value for money" is reshaping the restaurant industry according to Meituan's core local business CEO Wang Puzhong [1] - Achieving this super value for money should not rely on internal competition among peers but rather on merchants leveraging structural cost advantages to enhance overall operational levels [1] Company Strategy - Meituan aims to position itself as a long-term partner in the restaurant industry rather than merely a traffic platform, deeply integrating into the entire operational chain of merchants [1] - The company focuses on three core operational issues for merchants: attracting customers, delivering food, and improving operational efficiency, providing various support to ensure stable growth for both dine-in and takeout services [1] Merchant Engagement - Over the past year, Meituan has communicated with nearly 600,000 merchants through closed-door meetings, visits, and surveys, gathering over 1,700 suggestions and feedback [1] - The company has driven nearly 900 iterations of products and mechanisms based on this feedback, emphasizing its commitment to solving problems and being a long-term partner for merchants [1]

Core Viewpoint - The demand for "super cost-performance" is reshaping the restaurant industry, emphasizing that achieving this should not rely on internal competition but rather on leveraging structural cost advantages and enhancing overall operational capabilities [1] Group 1: Company Strategy - Meituan's core local business CEO, Wang Puzhong, stated that the company will continue to position itself as a long-term partner in the restaurant industry rather than merely a traffic platform [1] - The company aims to deeply integrate into the entire operational chain of merchants, focusing on three core issues: attracting customers, delivering food, and improving operational efficiency [1] Group 2: Merchant Engagement - Over the past year, Meituan has communicated with nearly 600,000 merchants through closed-door meetings, visits, and surveys, gathering over 1,700 suggestions and feedback [1] - The company has implemented nearly 900 iterations of products and mechanisms based on this feedback, demonstrating a commitment to solving problems and being a long-term partner for merchants [1]

Core Viewpoint - Delivery platforms are shifting from cash penalties for late deliveries to a service points system, aiming to promote positive incentives for riders instead of punitive measures [1] Group 1: Company Initiatives - JD Delivery has announced a pilot program in 25 cities, including Shenzhen and Nanjing, to replace cash penalties for late deliveries with a "service points" management mechanism [1] - Ele.me is also testing a new service points system to replace the original late delivery penalties, with trials currently in cities like Nantong and Changzhou, and plans to expand coverage by October [1] - Meituan plans to fully eliminate late delivery penalties by the end of 2025, having already implemented a points system in 22 cities, which includes both penalties for lateness and rewards for timely deliveries [1] Group 2: Industry Trends - The industry is moving towards a management approach that emphasizes training and positive reinforcement rather than punitive measures, reflecting a broader trend in gig economy labor practices [1] - The shift to service points systems indicates a significant change in how delivery platforms manage rider performance, focusing on motivation and engagement rather than fear of penalties [1]

Core Viewpoint - Meituan Takeaway is implementing a new multi-dimensional scoring system for merchants, effective from October 20, aimed at enhancing consumer trust and reducing malicious reviews [1][6]. Group 1: New Scoring System - The new scoring system will transition from a single subjective score to a multi-faceted evaluation that includes metrics such as "repurchase rate," "food quality," and "food safety" [1][4]. - The scoring will consist of both subjective ratings from customers and objective indicators, providing a more comprehensive assessment of merchant performance [3][6]. - The new system aims to create a fairer evaluation environment, reducing the effectiveness of artificially inflated scores and ensuring all merchants start on an equal footing [3][4]. Group 2: Implementation and Features - The new scoring system was piloted in cities like Tianjin and Foshan earlier this year, focusing on two main dimensions: "food quality score" and "service experience score" [4][5]. - The "food quality score" includes customer satisfaction ratings and repurchase rates, while the "service experience score" encompasses metrics like response rates and negative feedback rates [4][5]. - A "new merchant protection period" has been introduced, where new merchants' scores will only be displayed after accumulating a certain number of valid reviews [4]. Group 3: Focus on Food Safety - The new evaluation system has incorporated a "food safety negative feedback rate" to make food safety issues more transparent and publicly available [4][5]. - This addition is seen as a significant response to food safety concerns and a step towards higher industry standards [4][5]. Group 4: Review Management and Merchant Support - Meituan Takeaway has removed the limit on the number of appeals merchants can make against negative reviews, allowing for unlimited appeals [5]. - The platform has implemented automated features to identify and filter malicious reviews, significantly reducing the processing time for handling such cases [5][6]. - The changes in the scoring mechanism have alleviated merchants' anxiety regarding negative reviews, allowing them to focus more on improving customer satisfaction [5][6].

Core Viewpoint - Major food delivery platforms in China, including JD.com, Ele.me, and Meituan, are piloting the cancellation of penalties for delivery riders who exceed time limits, shifting towards a service score management system to promote positive incentives instead of punitive measures [1][3][4] Group 1: JD.com Initiatives - JD.com has announced the cancellation of order delay penalties in 25 cities, including Shenzhen and Wuhan, replacing it with a "service score" management mechanism [1] - The new system deducts service points based on the delay interval instead of cash penalties, aiming to encourage better service through positive reinforcement [1] - Additional measures to enhance rider experience include extra subsidies during adverse weather, a care fund for riders' children, and improved insurance coverage [1] Group 2: Ele.me Developments - Ele.me is also testing a new service score system to replace the penalty for delivery delays, currently being piloted in cities like Nantong and Changzhou [1] - The platform aims to implement a system where riders can earn more based on their performance, with plans to expand this initiative to more cities by October [1] - Ele.me has announced plans to provide nationwide coverage for delivery riders' pension and medical insurance subsidies by the end of 2025 [1] Group 3: Meituan's Approach - Meituan plans to fully eliminate penalties for delivery delays by the end of 2025, having already tested a system that rewards timely deliveries and penalizes delays in 22 cities [3] - The company has introduced features allowing riders to evaluate and block problematic customers, enhancing rider autonomy and safety [3] - Meituan's management strategy is shifting from punitive measures to a more supportive and scientifically-based approach to rider management [3] Group 4: Regulatory Context - The State Administration for Market Regulation has proposed guidelines indicating that platforms should not primarily use financial penalties for delivery delays, advocating for alternative management methods [4]

Core Viewpoint - The collaboration between Meituan and the United Nations World Food Programme (WFP) aims to promote healthy living and improve the nutritional status of urban residents and rural children through the "Healthy Together" initiative [1][3]. Group 1: Initiative Overview - The "Healthy Together" initiative includes providing more healthy consumption options and guiding the public towards a balanced lifestyle [1]. - The initiative will also support rural kindergartens by constructing playgrounds and providing nutritional support [1][3]. - A total of 15 brands, including Decathlon and Li Ning, have joined the initiative to promote health and wellness [1]. Group 2: Health and Nutrition Focus - The initiative addresses the "invisible crisis" of unhealthy dietary habits and lifestyles, aligning with the UN's Sustainable Development Goals of "Zero Hunger" and "Good Health and Well-being" [3]. - Meituan, in collaboration with the WFP and the Ministry of Agriculture and Rural Affairs, is launching "balanced diet" themed meal packages through its platforms to encourage healthy eating habits [3]. Group 3: Social Impact and Community Engagement - The initiative includes a plan for public businesses to participate in the construction of multifunctional playgrounds for rural kindergartens through donations linked to Meituan orders [3]. - By September 2025, the initiative aims to complete nearly 200 billion public orders, benefiting over 550,000 rural children through the construction of 4,080 playgrounds [3][4]. - The integration of online consumption with offline social impact is seen as a replicable model for internet-based philanthropy [4].