Core Insights - The medical beauty market is experiencing a surge in demand as consumers prepare for the upcoming Spring Festival, with many opting for aesthetic treatments to enhance their appearance [1][2]. Group 1: Market Trends - There is a notable shift in consumer behavior, with traditional beauty treatments being supplemented by light medical beauty procedures, forming a new "Spring Festival beauty package" [1]. - Meituan's data indicates a more than 15% year-on-year increase in user visits to medical beauty services, with a nearly 10% week-on-week growth, reflecting heightened market activity [1]. - The demand is primarily focused on anti-aging, wrinkle removal, and skin emergency treatments, with varying popularity based on recovery times [1]. Group 2: Treatment Popularity - Treatments like Thermage and Ultherapy peaked in early January but have seen a gradual decline, while hyaluronic acid, Botox, and photorejuvenation have been on the rise recently [1]. - Meituan has launched a "Beautiful New Year" campaign, offering a 3000 yuan medical beauty voucher package and a beauty calendar to help users choose suitable treatments [1]. Group 3: Operational Insights - During the Spring Festival, at least 30% of medical beauty institutions on the Meituan platform will remain open, an increase of about 5 percentage points from the previous year, providing convenience for users seeking treatments [2]. - Meituan is promoting the "Safe Beauty" initiative to ensure compliance and safety in the industry, aiming to have over 12 million verified treatments by the end of 2025, covering 2500 institutions across 140 cities [3].

Core Insights - Guizhou Moutai Sauce-flavored Liquor Marketing Co., Ltd. has announced an upgraded partnership with Meituan Flash Purchase, expanding the number of official stores to nearly 3,000 [2] - The collaboration aims to enhance user experience by focusing on "genuine products and exceptional service," with plans to establish capabilities for source tracing, official authentication, and one-on-one urgent delivery by 2026 [2] Summary by Categories Partnership Expansion - The number of official stores on Meituan Flash Purchase has rapidly increased from over 1,000 to nearly 3,000, covering 245 cities nationwide [2] Future Plans - By 2026, the partnership will focus on building capabilities for source tracing, official authentication, and urgent delivery services to enhance the purchasing experience for consumers [2]

Core Viewpoint - Meituan has launched a "one-shot" video verification feature for new restaurant merchants on its food delivery platform to enhance the authenticity of store operations and combat "ghost restaurants" [1] Group 1: Implementation of the "One-Shot" Video Feature - The "one-shot" video must be continuous and unedited, showcasing the store's exterior, operating environment, kitchen conditions, and qualifications [1] - This feature is currently being piloted in eight cities, including Jinhua, Yinchuan, Qingdao, Harbin, and Guiyang, and will be gradually rolled out nationwide within the year [1] - Non-compliance with the video upload requirements or submission of false videos will result in corresponding actions from the platform [1] Group 2: Regulatory Context - The national standard for food delivery platform recommendations, titled "Basic Requirements for Service Management of Food Delivery Platforms," was released on December 4, 2025 [1] - The standard addresses the issue of "ghost restaurants" by stipulating that merchants must provide a "one-shot" video with store location, and platforms must verify the consistency of location information with merchant licenses [1]

Core Insights - Meituan Waimai has launched a "one-shot" store authenticity verification feature, requiring restaurant merchants to upload unedited videos showcasing their storefront, operating environment, kitchen conditions, and qualifications when joining the platform [1] - This feature is currently being piloted in eight cities and will be expanded nationwide within the year [1] - The initiative aims to enhance the verification of store authenticity and will incorporate consistent license addresses into an intelligent risk management system [1] Group 1 - The requirement for merchants to upload "one-shot" videos is intended to improve the effectiveness of store authenticity verification [1] - Merchants failing to comply with the video upload requirement or submitting fraudulent videos will face corresponding penalties from the platform [1] - The National Market Supervision Administration has implemented basic requirements for food delivery platform services, addressing the issue of "ghost restaurants" by mandating that merchants provide location-tagged "one-shot" videos [1] Group 2 - The platform's pilot practices in cities like Jinhua and Yinchuan revealed that most discrepancies between video documentation and store information were due to offline license updates not being synchronized with the platform [1] - Over 80% of merchants rectified issues promptly after receiving notifications, with others undergoing special governance [1] - As of December 2025, 400,000 merchants have adopted the "Mingchu Liangzao" feature, with more than half of them consistently broadcasting [1]

Core Viewpoint - The collaboration between Guizhou Moutai Sauce Wine Marketing Co., Ltd. and Meituan Flash Purchase aims to enhance the distribution and accessibility of authentic Moutai Sauce Wine through a significant increase in certified stores and a focus on consumer experience [1] Group 1: Partnership and Expansion - Guizhou Moutai has upgraded its partnership with Meituan Flash Purchase, expanding the number of official certified stores from over 1,000 to nearly 3,000, covering 245 cities nationwide [1] - The collaboration is part of a strategy to build an instant retail network and drive channel transformation for Moutai Sauce Wine [1] Group 2: Consumer Engagement and Promotions - The partnership will focus on core values of "genuine products and exceptional service," with plans to implement source tracing, official authentication, and one-on-one urgent delivery services by 2026 [1] - A joint subsidy activity will be launched during the traditional peak season for purchasing liquor, particularly around the Spring Festival [1]

Core Insights - Guizhou Moutai Sauce Aroma Liquor Marketing Co., Ltd. announced an upgraded partnership with Meituan Flash Purchase to enhance its distribution network [1] - The number of official stores on Meituan Flash Purchase has rapidly increased to nearly 3,000, covering 245 cities nationwide [1] - By 2026, the partnership aims to establish capabilities focused on "genuine products, extreme service," including source tracing, official authentication, and one-on-one urgent delivery [1] Summary by Categories - **Partnership Development** - The collaboration with Meituan Flash Purchase is aimed at expanding the reach of Moutai's products through a significant increase in official store presence [1] - **Market Expansion** - The official store count has grown from over 1,000 to nearly 3,000, indicating a strong market penetration strategy [1] - **Future Goals** - The partnership will focus on creating a premium purchasing experience with features like genuine product assurance and immediate delivery services by 2026 [1]

Group 1 - Meituan Waimai has launched a "one-shot" store authenticity verification feature for restaurants [1] - Restaurants must upload a continuous, unedited video showcasing the storefront, operating environment, kitchen conditions, and qualifications when registering on the platform [1] - The feature is currently being piloted in eight cities, including Jinhua, Yinchuan, Qingdao, and Harbin, primarily targeting new merchants and serving as an important measure for routine inspections [1] Group 2 - The feature is set to be gradually rolled out nationwide within this year [1] - Merchants who fail to upload the required video or submit fraudulent videos will face corresponding penalties from the platform [1]

Group 1 - Meituan Waimai has launched a "one-stop" store authenticity verification feature, requiring restaurant merchants to upload unedited videos showcasing their storefront, operating environment, kitchen conditions, and qualifications when joining the platform [1] - The feature is currently being piloted in eight cities, including Jinhua, Yinchuan, Qingdao, and Harbin, primarily targeting newly registered merchants and serving as a key measure for routine inspections [1] - The rollout of this feature is planned to expand nationwide within the year, with penalties for merchants who fail to upload the required videos or submit falsified content [1]

Group 1 - Meituan Waimai has launched a "one-shot" store authenticity verification feature, currently piloted in eight cities, aimed at new merchants and regular inspections [1] - The feature will be gradually rolled out nationwide within the year to enhance the effectiveness of store authenticity verification, with penalties for non-compliance [1] - Starting from November 19, 2025, Meituan Waimai will implement real-time verification videos to audit store fronts, qualifications, and kitchen environments [4][5] Group 2 - Merchants are required to upload a minimum 30-second "one-shot" video showcasing their store and kitchen environments, ensuring cleanliness and compliance with food safety standards [4][5] - The video submission process includes capturing the storefront, surrounding environment, and kitchen areas, with specific guidelines for filming [6][7] - After submission, the platform will review the video within 48 hours, providing feedback on approval or reasons for rejection [9]

Core Viewpoint - Meituan Waimai has introduced a "one-shot" video verification feature for new restaurant merchants to enhance the authenticity of store operations and prevent "ghost restaurants" [1][2]. Group 1: Implementation of "One-Shot" Video Verification - New restaurant merchants must upload a continuous, unedited video showcasing the storefront, operating environment, kitchen conditions, and qualifications [1][2]. - The "one-shot" verification feature is currently being piloted in eight cities, including Jinhua, Yinchuan, Qingdao, Harbin, and Guiyang, and will be gradually rolled out nationwide within the year [1][2]. Group 2: Regulatory Context - The national standard for food delivery platforms, titled "Basic Requirements for Food Delivery Platform Service Management," was released on December 4, 2025, addressing the issue of "ghost restaurants" [1][2]. - The standard mandates that merchants provide a "one-shot" video with store location, and platforms must verify the consistency of location information with merchant licenses [1][2]. Group 3: Food Safety Measures - Meituan Waimai is enhancing its food safety measures through multiple stages: - Pre-emptive measures include stricter qualification reviews to intercept and handle non-compliant merchants using OCR recognition, system verification, "one-shot" videos, and offline verification [1][2]. - During operations, AI inspections combined with regular offline checks are employed to improve risk identification capabilities [1][2]. - Post-operation, a mechanism for publicizing non-compliant merchants is established, with regular handling and disclosure of violations [1][2].