Summary of the Home Furnishing Sector Conference Call Industry Overview - The home furnishing sector is expected to see a decline in new home demand over the next two years, with an increase in the proportion of second-hand home demand. Companies in this sector need to adjust their strategies to adapt to these market structural changes [1][2] - Leading companies in the home furnishing industry, such as Oppein, Sophia, Kuka, and Mousse, demonstrate strong operational resilience, with performance expected to remain stable or see slight growth in 2025, and further growth anticipated in 2026 [1][2] Key Points - **Demand Environment Improvement**: Although overall demand is still in a bottoming phase in 2025, the decline in new home demand is narrowing, and second-hand home demand is gradually improving. The demand structure is expected to further adjust, with a decrease in new homes and an increase in second-hand homes [2][3] - **Stable Performance of Leading Companies**: Leading companies are showing strong operational resilience and are expected to maintain stable or slight growth in performance. As construction accounts narrow further in 2026, these companies are likely to continue this trend [2][3] - **High Dividend Returns**: Leading companies have strong cash flow and profitability, with dividend payout ratios increasing. Dividend yields range from 4.5% to 6.7%, providing stable returns for investors. For instance, Sophia has maintained a dividend payout ratio exceeding 70% over the past two years [1][2][5] - **Industry Consolidation Trend**: The home furnishing industry is experiencing accelerated consolidation, with a decline in the area of large retail spaces and the exit of small to medium-sized distributors. Leading companies are expected to gain more market share due to their operational advantages [1][2] - **Policy Support Expectations**: Although there are no clear real estate policies currently, if demand continues to decline, it is likely that supportive policies will be implemented to stabilize the market, benefiting the home furnishing sector [1][3] - **Long-term Value Realization**: After undergoing adjustments, the home furnishing industry is entering a consolidation phase. Leading companies are investing in business, product, and team development, as well as building brand reputation, which will translate into long-term growth drivers. For example, Mousse's AI mattress is expected to create strong brand recognition and consumer loyalty [1][3] - **Valuation and Dividend Attractiveness**: The valuation of leading companies reflects short-term pessimism, but their long-term potential has not been fully realized. From a long-term investment perspective, these companies' valuations are attractive [3] Company-Specific Insights - **Sophia**: Currently valued at around 10 times earnings, with a dividend payout ratio exceeding 70% over the past two years, resulting in a dividend yield of approximately 6% to 7% [5] - **Mousse**: This company is rapidly advancing the market promotion and brand awareness of its AI mattress in 2025. It is one of the best-performing companies in terms of domestic sales growth, with expectations for positive growth [6] - **Kuka**: Facing challenges from changes in domestic demand and external sales disruptions, Kuka's stock price reflects these factors. However, the company has a strong management team and brand, along with investment opportunities in the home furnishing consolidation sector, indicating a positive long-term outlook [7] Overall Sentiment - The home furnishing sector has fully reflected some pessimistic sentiments regarding demand. The overall shareholder returns from this sector have been satisfactory, and companies with long-term advantages are expected to regain growth and benefit from industry consolidation. Therefore, there is an optimistic outlook for the home furnishing sector [8]

Investment Rating - The industry investment rating is "Positive" [2] Core Viewpoints - The outdoor industry is expected to continue thriving, with significant growth potential driven by increasing participation in outdoor activities and supportive government policies [4][15] - The textile manufacturing sector is impacted by the recent US-Vietnam tariff agreement, which may lead to a shift in orders from China to Vietnam [3][14] - The home furnishing sector is awaiting favorable real estate policies to stabilize demand, with a notable increase in transaction volume in major cities [5][16] Textile Manufacturing - The US-Vietnam trade agreement has reduced tariffs on Vietnamese exports to the US, potentially shifting some orders from China to Vietnam [3][14] - Labor-intensive manufacturing has largely moved to Southeast Asia due to rising costs and trade barriers in China, with key companies like Shenzhou International and Huayi Group having significant overseas production [3][14] - Vietnam's reliance on Chinese raw materials remains high, but there are long-term plans to reduce this dependency [3][14] Outdoor Industry - The ISPO SHANGHAI 2025 event showcased a significant increase in brand participation, indicating strong international interest in China's outdoor consumption potential [4][15] - The outdoor sports industry is projected to exceed 3 trillion yuan by 2025, supported by government initiatives and infrastructure development [4][15] - Domestic brands are gaining market share in the outdoor sector, leveraging innovative technologies [4][15] Home Furnishing - Recent surveys indicate a push for policies to stabilize the real estate market, which is crucial for home furnishing demand [5][16] - The transaction volume of commercial housing in major cities has increased by 19.4% year-on-year, signaling a potential recovery [5][16] - Key companies in the home furnishing sector are recommended for their strong dividend yields and market positioning, including Gujia Home, Sophia, and Oppein [5][16] Light Industry Exports - The upcoming changes in US tariff policies could impact export expectations for light industry products [5][16] - Despite potential policy shifts, Chinese manufacturers with cost advantages remain competitive in the US market [5][16] - Companies like Jianlin Home and Craft Home are highlighted for their stable performance and low valuations [5][16]

晨会纪要（2025/07/08） 编辑人 崔健 022-28451618 SAC NO：S1150511010016 cuijian@bhzq.com 渤海证券研究所晨会纪要（2025.07.08） 基金研究 宽基指数资金大幅流出，主动权益基金仓位上升——公募基金周报 行业研究 美越关税落地，"反内卷"下关注造纸行业修复机会——轻工制造&纺织服饰 行业周报 证 券 研 究 报 告 基金研究 宽基指数资金大幅流出，主动权益基金仓位上升——公募基金周报 宋 旸（证券分析师，SAC NO：S1150517100002） 张笑晨（证券分析师，SAC NO：S1150525070001） 1、本周市场回顾 本周，市场主要指数多数上调，沪深 300 在市盈率及市净率指数估值分位数方面涨幅居前。行业方面，31 个申万一级行业中 25 个行业上涨，涨幅前五的行业为钢铁、建筑材料、银行、医药生物和综合；跌幅前五 的行业为计算机、非银金融、美容护理、交通运输和商业贸易。 2、公募基金市场概况 晨 会 纪 要 请务必阅读正文之后的声明 渤海证券股份有限公司具备证券投资咨询业务资格 1 of 5 晨会纪要（2025/07/08） 市 ...

Group 1: Stablecoin Regulation in Hong Kong - Hong Kong plans to issue limited stablecoin licenses by the end of 2025, with the initial number expected to be in the "single digits" [1] - The regulatory sandbox initially focused on stablecoins pegged to the Hong Kong dollar, but there is growing interest in offshore stablecoins pegged to the Chinese yuan, driven by major tech companies like JD.com and Ant Group [1] - The Hong Kong Monetary Authority (HKMA) has established new regulations requiring stablecoin issuers to maintain sufficient asset reserves and segregate customer assets [1] - The new stablecoin policy in Hong Kong sets a global benchmark through full reserve backing, strict redemption guarantees, and oversight by the HKMA, reinforcing its status as a regulated digital finance hub [1] Group 2: Tariff Impact on Supply Chains - The U.S. has reduced tariffs on Vietnam from 46% to 20%, although this remains significantly higher than historical levels [2] - Tariff options are still not fully eliminated for key industries such as pharmaceuticals, automotive, and semiconductors, affecting various Asian economies reliant on exports [2] - China is shifting its policy focus towards stimulating domestic demand through reforms and regulatory adjustments, rather than large-scale interventions [2] Group 3: Home Furnishing Sector Valuation - The home furnishing sector's price-to-earnings (PE) ratio is at 22.39, which is at the 34.82% percentile of the past five years, indicating significant room for valuation recovery [3] - Major home furnishing companies like Sophia and Oppein are at historical low valuations, with potential for upward valuation adjustments and high safety margins [3] - The market share of leading custom home furnishing companies is expected to increase due to the inability of white-label brands to participate in subsidies, with companies like Oppein and Sophia showing substantial growth potential [3] - The rise in smart home penetration, driven by technology and policy incentives, is expected to promote industry growth, with companies like Mousse, Haotaitai, and Qushui Technology showing potential [3] Group 4: Electric Vehicle Industry Insights - Despite claims of "zero emissions," the production and recycling of batteries for electric vehicles pose significant environmental challenges, highlighting battery pollution as a future concern [4] - The competition between traditional automotive companies and emerging electric vehicle firms is not on the same track, as their goals and rules differ, making the notion of "overtaking" misleading [4] Group 5: Power Outage in Europe - A large-scale power outage occurred in the Czech Republic on July 4, 2025, lasting approximately nine hours, revealing structural vulnerabilities in modern power systems [5] - The outage led to severe consequences, including the paralysis of railway systems, subway operations, public transport, and communication networks [5] - Increasing extreme weather events add pressure to power systems, particularly affecting transmission lines and increasing grid vulnerability [5] - Historical power outages have demonstrated the risks of single faults leading to widespread system failures, emphasizing the need for upgrades and better monitoring systems in core transmission channels [5]

Investment Rating - The report maintains a positive outlook on the home furnishing sector, new tobacco products, and packaging industries, while indicating a cautious stance on the two-wheeler market due to recent trends [4][10][11][15]. Core Insights - The home furnishing sector is expected to stabilize and recover due to continued government subsidies, with a total of 138 billion yuan allocated for the second half of 2025 [4][9]. - The new tobacco sector shows promising growth potential, particularly with the launch of BAT's Glo hilo in Japan, which is anticipated to perform well [10]. - The paper and packaging industry is facing weak price trends, but cultural paper prices may recover due to upcoming publishing orders [11]. - The light consumer goods and pet sectors are experiencing varied performance, with a focus on innovative products and market expansion [12]. - The two-wheeler market is expected to see a slowdown in growth, but there are opportunities for market share gains among leading brands [15]. Summary by Sections Home Furnishing Sector - The home furnishing sector is supported by government subsidies, with 138 billion yuan allocated for the second half of 2025, which is expected to stimulate demand [4][9]. - Recent sales data shows a decline in new and second-hand home transactions, indicating a need for stabilization in the market [4][9]. - Key companies recommended include Sophia, Gujia Home, and Mousse [4][9]. New Tobacco Sector - The HNB product Glo hilo is set to launch in Japan, with expectations for strong market performance [10]. - The vaping market is expanding, with regulatory actions in the US aimed at curbing illegal products, which may benefit compliant companies [10]. Paper and Packaging Sector - Prices for wood pulp remain weak, but cultural paper prices may see recovery due to seasonal demand from publishing [11]. - Recommendations include companies with strong market positions and stable dividends in the packaging sector [11]. Light Consumer Goods and Pet Sector - The sector is focusing on offline growth and new product cycles, with a notable emphasis on AI technology in product development [12]. - Companies like Guibao Pet and Miniso are highlighted for their growth potential [12]. Two-Wheeler Sector - The two-wheeler market is experiencing a slowdown, but leading companies are expected to maintain good growth rates in their mid-year reports [15]. - Recommendations include Yadi Holdings and Aima Technology, focusing on product innovation and market expansion [15].

Core Viewpoint - ST Jinggu (Jinggu Forestry) is facing legal issues involving its subsidiary, Tangxian Huiyin Wood Industry, which has been embroiled in private lending disputes leading to the seizure of approximately 50 million yuan in assets [1][3][4]. Company Summary - Tangxian Huiyin Wood Industry is a key subsidiary of ST Jinggu, focusing on the production and marketing of high-end particleboard and medium-density fiberboard, with products sold to major cities and well-known furniture manufacturers in China [3][4]. - In February 2023, ST Jinggu acquired a 51% stake in Huiyin Wood for approximately 270 million yuan, resulting in an 83.7% appreciation and generating goodwill of 92 million yuan [3][4]. Legal Issues - The lawsuits involve three plaintiffs claiming a total of 4,070 million yuan in principal and interest from Huiyin Wood and its shareholders due to loans provided between 2018 and 2024 [4]. - As of July 1, 2023, Huiyin Wood's finished goods warehouse, containing about 45,000 cubic meters of products valued at approximately 50 million yuan, has been seized, and its main bank account has been frozen with around 800,000 yuan [4][5]. Financial Performance - Huiyin Wood's financial performance has been concerning, with a net profit of 47 million yuan in 2023, meeting its performance commitment [5]. - However, for 2024, Huiyin Wood failed to meet its performance targets, with actual revenue of 389 million yuan and a net loss of 32 million yuan, significantly deviating from the forecasted revenue of 564 million yuan and net profit of 58 million yuan [6]. - The company attributed the poor performance to significant changes in the competitive landscape of the particleboard and fiberboard industry, leading to price declines and increased competition [6][7].

Investment Rating - The report maintains an "Outperform" rating for the industry [4] Core Viewpoints - The sentiment in the export chain is recovering, and leading companies are expected to grow without issues. The recent trade agreement between the US and Vietnam is expected to have a controllable impact on tariffs, enhancing the competitive advantage of companies with established overseas production capacities [3][9] - The report suggests focusing on companies such as Xiangxin Home, Zhongxin Co., Zhejiang Natural, Yongyi Co., Jiayi Co., and Hars for potential investment opportunities [3][9] Summary by Sections Home Furnishing - The home furnishing sector is expected to stabilize as the industry adjusts to recent conditions. Companies like Oppein Home, Sophia, and Zhijia Home are highlighted as potential beneficiaries of the improving industry landscape [6] - The report notes that the second quarter has seen a gradual recovery in factory orders, with many companies currently valued at historical lows, suggesting a good opportunity for investment [6] Paper and Packaging - As of July 4, 2025, prices for various paper products remain stable, with double glue paper at 5125 CNY/ton and copper plate paper at 5400 CNY/ton [6][47] - The report highlights that several paper companies have announced price increases for corrugated paper, indicating a positive trend in the sector [6] - Investment opportunities are suggested in companies like Nine Dragons and Sun Paper, which are well-positioned in the paper industry [6] Light Industry Consumption - The report emphasizes the growth potential of companies like Sturdy Medical and Morning Glory, which are expected to benefit from brand strength and product upgrades [6] - The entertainment products sector is also noted for its growth, with companies like Morning Glory expected to see a recovery in operations [6] Export Chain - The recent trade agreement between the US and Vietnam is expected to reduce risks for companies in the export chain, particularly those with global supply chain layouts [9] - Companies such as Zhongxin Co., Zhejiang Natural, and Xiangxin Home are recommended for their strong positions in the export market [9] Textile and Apparel - The textile and apparel sector is highlighted for its potential growth, particularly for companies that have established overseas production capabilities [9] - The report suggests focusing on companies like Shenzhou International and Huayi Group, which are well-integrated in their operations [9]

晨会纪要（2025/07/04） 编辑人 022-28451618 SAC NO：S1150511010016 cuijian@bhzq.com 崔健 渤海证券研究所晨会纪要（2025.07.04） 宏观及策略研究 政策部署两大方向，短期市场强势震荡——A 股市场投资策略周报 基金研究 小盘成长风格表现突出，主动权益基金发行市场火热——公募基金 7 月月报 金融工程研究 主要指数全部上涨，两融余额小幅上升——融资融券 7 月月报 行业研究 证 国补夯实家居业绩改善基础，持续关注高景气的宠物食品行业——轻工制造 &纺织服饰行业 7 月投资策略展望 券 研 究 报 告 晨会纪要（2025/07/04） 宏观及策略研究 政策部署两大方向，短期市场强势震荡——A 股市场投资策略周报 晨 会 纪 要 请务必阅读正文之后的声明 渤海证券股份有限公司具备证券投资咨询业务资格 1 of 7 严佩佩（证券分析师，SAC NO：S1150520110001） 宋亦威（证券分析师，SAC NO：S1150514080001） 靳沛芃（研究助理，SAC NO：S1150124030005） 1、市场回顾 近 5 个交易日（6 月 2 ...

Industry Overview - The domestic furniture industry showed significant growth in the first five months of 2025, with retail sales totaling 75.74 billion yuan, a year-on-year increase of 21.40% [2][19] - The furniture manufacturing sector experienced a revenue decline of 3.90%, totaling 248.87 billion yuan [19] - The "old-for-new" consumption policy has effectively stimulated consumer spending, leading to rapid sales growth in related products [19] Market Performance - From June 2 to June 30, the light industry manufacturing sector outperformed the CSI 300 index by 1.12 percentage points, with a return of 3.62% compared to the index's 2.50% [4][49] - The textile and apparel sector underperformed the CSI 300 index by 0.56 percentage points, achieving a return of 1.94% [4][53] Strategic Recommendations - The report recommends increasing holdings in several companies, including Oppein Home (增持), Sophia (增持), Semir Apparel (增持), Pathfinder (增持), and Guibao Pet (增持) [6][55] - The "old-for-new" policy is expected to continue driving growth in the home goods sector, with central government funding of 138 billion yuan allocated for the third and fourth quarters [6][57] Key Data Points - In May, furniture exports amounted to 5.637 billion USD, a year-on-year decrease of 9.40% [21][58] - The pet food industry saw a significant increase in sales during the "618" shopping festival, with total sales reaching 7.5 billion yuan, a year-on-year growth of 36.36% [6][57] - The retail sales of clothing, shoes, and textiles totaled 613.84 billion yuan in the first five months, reflecting a year-on-year increase of 3.30% [2][40]

Macro and Strategy Research - The US Treasury market has a history of over 200 years, with significant events shaping its development, including the Civil War and the breakdown of the Bretton Woods system. The US bond market accounts for over 40% of the global market [2][3] - As of the end of 2024, the total US national debt is projected to reach $28.3 trillion, nearly doubling since 2017. The issuance of debt follows principles aimed at minimizing expected costs and providing predictable issuance guidance [2][3] - The trading of US Treasuries occurs mainly in Tokyo, London, and New York, with an average daily trading volume increasing by 1.8 times over the past decade. The investor structure is diverse, with overseas investors, the Federal Reserve, and money market funds accounting for about 60% of the market [3] - Long-term US Treasury yields are influenced by expected real rates, expected inflation, actual risk premiums, and inflation risk premiums. Recent data shows that the 10-year Treasury yield is slightly below last year's level, with a trend of first declining and then rising [3] Industry Research - The easing of US-China tariff issues is expected to support domestic exports, with a focus on companies with global layouts that will have competitive advantages [7][8] - H&M Group reported a 1% year-on-year increase in net sales for the first half of 2025, indicating resilience in the retail sector [7] - Xiaomi launched its first AI glasses, which are lighter and more suitable for Asian users compared to competitors. The Chinese smart glasses market is projected to reach 2.9 million units by 2025, with Xiaomi expected to capture 10% of the market share [8] - The light industry and textile sectors outperformed the CSI 300 index by 1.68 percentage points and 1.97 percentage points, respectively, during the week of June 23 to June 27 [7][8]