Investment Rating - The report maintains an "Outperform the Market" rating for the home appliance industry [5][61]. Core Views - The home appliance sector shows resilience in domestic sales driven by promotional policies for high-end air conditioning units, while exports face challenges due to tariffs and market conditions [16][22]. - The overall performance of the home appliance industry is expected to stabilize as companies expand overseas sales channels and enhance brand influence [22][12]. Summary by Sections 1. Investment Recommendations - Key recommendations include major players such as Midea Group, Gree Electric Appliances, Haier Smart Home, TCL Smart, and Hisense Home Appliances for white goods; Boss Electric for kitchen appliances; and Bear Electric, Roborock, and Ecovacs for small appliances [4][12]. 2. Research Tracking and Investment Thoughts - August air conditioning production and sales exceeded expectations, with domestic sales up 1.2% and total production at 12.881 million units, a 9.4% increase year-on-year [17]. - Home appliance exports in August decreased by 6.2% year-on-year, with air conditioning exports down 23.7%, while refrigerator exports increased by 4.4% [19][22]. - The U.S. home appliance retail sales grew by 2.6% in August, despite rising inventory levels due to tariff concerns [33]. 3. Key Data Tracking - The home appliance sector achieved a relative return of +2.04% this week, outperforming the broader market [36]. - Raw material prices showed a slight decrease, with copper and aluminum prices down by 0.9% and 0.4% respectively [39]. - Shipping indices for routes to the U.S. West Coast and East Coast increased by 6.37% and 4.14% respectively, while the European route saw a decrease of 4.31% [46]. 4. Company Announcements and Industry Dynamics - Haier Smart Home plans to grant up to 4.05 million restricted shares to 149 employees, with performance targets set for revenue and net profit growth [54]. - The industry faces challenges in the post-subsidy era, requiring companies to adapt strategies to regional market conditions [57].

今年前7个月，中国家电出口形势出乎很多人意料。 其中，空调出口量增长4.1%，冰箱增长2%，洗衣机增长5.3%…… 还有数据显示，今年上半年，中国对全球家电产品累计出口687.8亿美元，同比增长6.2%。 像是意大利进口中国白电超过17.4亿美元，同比增长9.8%。 还有一个小细节。 德国柏林国际消费电子展，被称为"全球消费电子技术风向标"。 今年展会上，中国参展企业达到764家，创下历史新高，占参展商总数的1/3还多。 大家都知道，这几年美国、欧洲，一直在贸易上给中国使绊子，设置贸易壁垒。 但这次，西方贸易制裁的拳头，为什么在中国家电业面前扑了个空？ 出海,还是出海 在2018年后，随着中国房地产市场的风光黯淡，家电市场也冷风嗖嗖。 一方面是家电消费大盘的放缓，另一方面是新兴品牌在垂直赛道的冲击，比如以咖啡机为首的小型家用电器。 传统家电大厂必须找到新的突围路径，大家不约而同选择了降价。 因为在中国这个难以忽视性价比的市场，家电企业可以通过在供应链上挤水分，把终端产品的价格降下来，以此改变品牌在消费市场上的座次排位。 中国家电业经过了几年的大鱼吃小鱼，市场逐渐掌握在海尔、美的、格力等头部玩家手中。 但头部玩 ...

Group 1 - The core viewpoint of the article highlights a positive trend in the home appliance sector, with significant stock price increases for companies like Haier Smart Home, Hisense Home Appliances, and TCL Electronics [1] - In August, China's retail sales of consumer goods grew by 3.4% year-on-year, with cumulative growth of 4.6%. The retail sales of home appliances and audio-visual equipment saw a year-on-year increase of 14.3% and a cumulative increase of 28.4% [1] - Guosen Securities noted that the retail sales of home appliances continued to show a good growth trend in August, with improvements in offline growth rates and stable online growth during the off-season [1] Group 2 - The IFA exhibition held from September 5 to September 9 in Berlin featured major domestic home appliance companies such as Midea Group, Haier Smart Home, Hisense Home Appliances, and TCL, showcasing localized new products and demonstrating their commitment to entering overseas markets [1] - Following the tariff increases in April, Chinese home appliance companies have accelerated their overseas production capacity, particularly in Southeast Asia, which is expected to impact the growth rate of home appliance exports [1] - With the clarification of tariff policies, it is anticipated that China's home appliance exports will return to a stable growth path, indicating significant potential for the development of home appliances in international markets [1]

Group 1 - The core viewpoint of the article highlights the positive performance of home appliance stocks, with notable increases in share prices for companies like Haier Smart Home, Hisense Home Appliances, and TCL Electronics [1] - According to statistics, China's retail sales of consumer goods in August grew by 3.4% year-on-year, with cumulative growth of 4.6%. The retail sales of home appliances and audio-visual equipment saw a significant year-on-year increase of 14.3%, with cumulative growth of 28.4% [1] - Guosen Securities pointed out that the retail sales of home appliances continued to show a good growth trend in August, with improvements in offline growth rates and stable online growth as it entered the off-season [1] Group 2 - The IFA exhibition held from September 5 to September 9 showcased several domestic home appliance companies, including Midea Group, Haier Smart Home, Hisense Home Appliances, and TCL, which launched localized new products, demonstrating their strong determination to enter overseas markets [1] - Following the tariff increase in April, Chinese home appliance companies have accelerated their overseas production capacity, particularly in Southeast Asia, which is expected to impact the growth rate of home appliance exports from China [1] - With the clarification of tariff policies, it is anticipated that the export of Chinese home appliances will return to a stable growth path, indicating significant potential for the development of home appliance exports [1]

国信证券发布研报称，8月家电社零延续良好增长趋势，其中线下增速有所好转，线上进入淡季增速相 对平稳。家电出口依然承压，8月同比下降6%。柏林IFA展上，国内家电企业纷纷亮相推出新品，彰显 出海发展信心。推荐美的集团（000333）(000333.SZ,00300)、小熊电器（002959）(002959.SZ)、石头科 技(688169.SH)等。 国信证券主要观点如下： 家电企业新品纷纷亮相IFA，石头进军割草机器人行业。 9月5日-9月9日柏林IFA展召开，美的集团、海尔智家（600690）、海信家电（000921）、海信视像 （600060）、TCL、石头科技、科沃斯（603486）等国内家电企业纷纷亮相，并推出本土化新品，凸显 国内企业进军海外市场的强大决心。美的展馆以"Master Your Home"为主题惊艳亮相IFA，展出冰箱、 厨电、空调等智能系列家电;海尔携最新科技成果AI之眼亮相，并官宣赞助欧洲两大顶级足球俱乐部;海 信视像、TCL推出前沿电视新品;石头科技推出首款全地形智能割草机、五轴折叠仿生机械臂扫地机。 核心投资组合建议：白电推荐美的集团、格力电器（000651）、海尔智家、TCL ...

Group 1 - The core viewpoint of the news is that the home appliance sector in Hong Kong has seen a collective rise, with notable increases in stock prices for companies like Haier Smart Home and Skyworth Group, driven by positive retail growth trends despite some fluctuations [1][2] - In August, China's home appliance retail sales saw a year-on-year growth of 14.3%, indicating a good growth trend, although the growth rate has slowed compared to previous months [1] - The arrival of the third batch of national subsidy funds has boosted offline retail sales of home appliances, while online sales growth for essential categories has slowed down, but optional categories like robotic vacuum cleaners and floor washers continue to grow rapidly [1] Group 2 - Haier Smart Home's stock price increased by 4.91% to 26.940, while Skyworth Group and Hisense Home Appliances rose by 2.75% and 2.71% respectively [2] - Midea Group's stock rose by 1.66%, and TCL Electronics saw a smaller increase of 0.61% [2] - The overall outlook for China's home appliance exports is expected to return to a stable growth path as tariff policies become clearer, with significant potential for overseas development in Southeast Asia [1]

Group 1 - The core viewpoint of the article highlights the collective rise of Hong Kong's home appliance stocks, with Haier Smart Home increasing over 5% and other companies like Skyworth Group and Hisense Home Appliances also showing gains [1] - According to Guosen Securities, China's home appliance retail sales in August experienced a year-on-year growth of 14.3%, although the growth rate has slowed compared to the previous month, indicating a still positive growth trend [1] - The report notes that with the arrival of the third batch of national subsidy funds, offline home appliance retail has seen an increase in growth, while online sales for essential categories have slowed down, but optional categories like robotic vacuum cleaners and floor washers continue to grow rapidly [1] Group 2 - The article mentions that Chinese home appliance companies are accelerating their capacity expansion overseas, particularly in Southeast Asia, which is expected to impact the growth rate of home appliance exports from China [1] - It is anticipated that as tariff policies become clearer, China's home appliance exports are likely to return to a stable growth path, indicating significant potential for the overseas development of home appliances [1] - The stock performance of major home appliance companies is as follows: Haier Smart Home at 26.940 with a rise of 4.91%, Skyworth Group at 4.480 with a rise of 2.75%, Hisense Home Appliances at 22.760 with a rise of 2.71%, Midea Group at 85.950 with a rise of 1.66%, and TCL Electronics at 9.900 with a rise of 0.61% [1]

Core Viewpoint - The report indicates that leading brands in the home appliance sector are operating steadily, with short-term tariff disturbances expected to have diminishing effects, and performance exceeding expectations mainly in small appliances and cleaning devices [1]. Group 1: Market Performance - In Q2 2025, the home appliance sector's revenue and profit grew by 5.6% and 3.1% year-on-year, respectively, with a slight deceleration compared to Q1 [2]. - The white goods segment saw revenue and profit growth rates of 5.8% and 6.0%, with leading brands outperforming second and third-tier brands, indicating an increase in industry concentration [2]. - The cleaning appliance segment experienced significant revenue growth of 31.5%, while OEMs faced a profit decline of 23.8% due to tariff impacts [2]. - The black goods segment reported revenue growth of 1.4% but a profit decline of 16.5%, with brand companies experiencing slower volume growth but continuing to raise average prices [2]. - The kitchen appliance sector faced challenges, with revenue and profit growth rates of -5.5% and +1.1%, respectively, particularly for integrated stoves, which saw declines of 39.6% and 16.8% [2]. Group 2: International Expansion and New Business - The overseas revenue share of the home appliance sector reached 39.5% in H1 2025, an increase of 1.4 percentage points year-on-year, indicating a trend towards international expansion [3]. - Companies are actively exploring new business areas, with Bull pushing into data centers and solar lighting, and Yitian Smart focusing on liquid cooling and computing power [3]. - In the core coverage of 40 companies, six exceeded revenue expectations, while four surpassed profit expectations, particularly in small appliances and cleaning devices [3]. Group 3: Investment Recommendations - The report suggests focusing on four main investment lines: 1) core drivers of international expansion and smart home key targets; 2) stable performance with upward elasticity; 3) leading companies with robust operations and high dividends; 4) home appliance companies diversifying into new growth areas [4].

Core Insights - In July, domestic air conditioner sales increased by 14% year-on-year due to high temperatures, while exports declined [1] - The overall household appliance export value in July decreased by 3% year-on-year, but the decline has narrowed compared to previous months [2] - The U.S. household appliance retail sales fell by 2% in July, with rising inventory levels indicating potential opportunities for Chinese appliance exports [3] Group 1: Domestic Market Performance - In July, total air conditioner sales in China reached 16.437 million units, a year-on-year increase of 1.6%, with domestic sales at 10.583 million units, up 14.3% [1] - The air conditioner export volume was 5.854 million units, showing a year-on-year decline of 15.5% due to high overseas inventory and tariffs [1] - Air conditioner production is expected to face pressure in August and September as the off-season approaches, with a projected production decline of 11.9% in September [1] Group 2: Export Market Trends - The household appliance export value in July was down 3.0% year-on-year, but the decline has improved from nearly 8% in May and June [2] - Specific categories like washing machines and vacuum cleaners saw over 10% growth, while refrigerators experienced a 1.5% increase in exports [2] - The air conditioner export value fell by 16.3% year-on-year, but the overall export performance is expected to improve as Chinese companies expand their overseas sales channels [2] Group 3: U.S. Market Insights - U.S. retail sales for electronics and appliances decreased by 1.7% year-on-year in July, with cumulative sales down 1.6% for the year [3] - Inventory levels in U.S. appliance stores have been rising, with a stock-to-sales ratio of 1.56, indicating a recovery from previous lows [3] - The increase in U.S. inventory levels may present opportunities for Chinese appliance exporters as they can benefit from the replenishment of stock [3] Group 4: Key Data Tracking - The relative performance of the home appliance market showed a decline of 2.01% this week [4] - Raw material prices for copper and aluminum decreased by 0.1% and 0.6% respectively, while cold-rolled steel prices fell by 1.8% [4] - Real estate data indicated a significant decline in residential construction and sales area, with year-on-year decreases of 17.3% and 4.1% respectively [4] Group 5: Investment Recommendations - Recommended companies in the white goods sector include Midea Group, Gree Electric Appliances, Haier Smart Home, TCL, and Hisense [5] - In the kitchen appliance segment, Boss Electric is recommended, while in the small appliance category, Bear Electric, Roborock, and Ecovacs are highlighted [5]

Summary of Key Points from Conference Call Records Industry Overview: Home Appliances and Robotics Home Appliances Industry - The domestic home appliance subsidy policy shows diminishing marginal effects, with a slowdown in growth expected post-2026, even with subsidies reaching 1 trillion [1][4] - The U.S. interest rate cuts are expected to boost real estate demand, positively impacting home appliance and furniture categories, benefiting Chinese companies like Haier [1][5] - Chinese brands are gaining recognition in emerging markets, leading to increased market share [1][5] - The television segment is dominated by Chinese brands, leveraging large screen and Mini LED technologies to surpass Japanese and Korean brands [1][6] - Asian brands have a supply chain advantage, with China and Taiwan supplying over 90% of global panels, allowing for competitive pricing against brands like Samsung and LG [1][7][8] - The white goods sector shows divergent trends between self-owned brands and OEM businesses, with Haier focusing on overseas expansion and Midea emphasizing the increase of self-owned brand share [1][10] Motorcycle Industry - The Chinese motorcycle industry is experiencing a second wave of international expansion, with improved product quality and significant potential in large-displacement motorcycles in Europe and Latin America [1][9] - Spring Wind Power leads in the European four-wheeled vehicle sector and is expanding into two-wheeled vehicles [1][9] Robotics Industry - The domestic competitive landscape for robotic vacuum cleaners is improving, with companies like Trifo adjusting pricing strategies to optimize market share [2][11] - New product iterations, such as the active water roller brush vacuum cleaners from companies like Ecovacs, are driving innovation and growth in overseas markets [2][11][12] - The active water roller brush products have high gross margins, estimated at 50% to 60% for Ecovacs [2][13] - Stone Technology is expected to reach a performance turning point in Q3 2025, focusing on profit margin control and marketing expenses [2][14] Future Outlook - The home appliance industry is expected to focus on overseas markets, particularly in the U.S. and emerging countries, as domestic growth slows [1][3] - The television sector is anticipated to continue leading global development, with Chinese brands maintaining a strong competitive edge [1][6][8] - The motorcycle sector's potential for large-displacement models is significant, with a global demand of approximately 5 million units [1][9] - The robotic vacuum cleaner market is entering a new product iteration cycle, with expectations for rapid market share capture in overseas markets [2][12][15]