证券代码：300993 证券简称：玉马科技 山东玉马遮阳科技股份有限公司 投资者关系活动记录表 编号：2025-005 | 投资者关系活 | 特定对象调研 □ □ | 分析师会议 | 媒体采访 □ | | | --- | --- | --- | --- | --- | | 动类别 | □ 业绩说明会 □ | 新闻发布会 | □ 路演活动 | | | | 现场参观 □ | √其他-电话采访 | | | | | 国泰海通证券 | 毛宇翔 | 上海美市科技 | 张震 | | | 百年人寿保险 | 裘歆骅 | 诺德基金 | 姜禄彦 | | | 循远资产 | 田超平 | WT China Fund | Xinyue | | | | | Limited | | | | 华夏久盈资产 | 桑永亮 | 中国民生银行 | 唐谷军 | | | 九泰基金 | 赵万隆 | 深圳通和私募 | 孙艳荣 | | | 申万宏源证券资产 | 陈旻 | 国投瑞银基金 | 叶亦涛 | | 参与人员姓名 | | | Taikang Asset | | | | 福建知止掇金资产 | 米永峰 | Management HK | NancyYin | | ...

作者｜出海潜望 题图｜AI生成 中国企业的出海浪潮，在2025年展现出前所未有的厚度、速度和情感温度。站在新的十字路口，我们看到中国企业与品牌"出海2.0"时代已悄然开启。 从早期依靠价格、流量红利，到如今靠组织力、创新力和本地化运营取胜。虎嗅《出海标杆榜单》的设立，正是为了捕捉这场深层次变革的见证者：谁 在真正定义中企出海的新范式。 过去一年，出海最显著的变化就是企业出海战略的整体升级，越来越多的企业开始自建全球运营体系，实现从产品出海到品牌出海的结构性跃迁。 比如许多制造业和新锐消费品牌，在具体区域设立本地化团队、数据管理团队、甚至本地研发与生产能力，把创新、服务和营销下沉到社区和用户触 点。 不过，外部环境也逐渐复杂。 出海榜单评委们普遍认为，地缘政治等变量对企业出海影响日益深远。无论是欧美的贸易壁垒、东南亚的数据保护规定，还是中东的市场准入生态，都 要求企业具备更高的战略敏感和本地适应力。 中国产业发展研究院常务副院长刘大成告诉虎嗅："当合规成为门槛，中国企业必须具备跨国风险控制和应急能力，这已不是选择题，而是生存题。" 深圳电子商务服务中心部长洪培林也坦言："中国企业过去出海，像是走马观花；现在，必 ...

搜狐 A股牛市 A-share bull market 搜狐新闻 . L le C B 33-11 . . TH III H L BAAR OTTATCOLLED COLULLILLA 在消费端，呷哺呷哺集团董事长贺光启将以餐饮业为例，分享企业在价格竞争与需求疲软双重压力下，如何通过产品创新与组织变革实现逆势增长。 面对全球化逆风，中国企业正加速"走出去"并向"扎下根"迈进。鹏辉能源总裁甄少强、云迹科技副总裁谢云鹏、追觅扫地机器人事业部总裁孟佳将结合新能 源、人工智能与智能硬件等赛道，解析技术出海、本地化运营与全球竞争力构建的实战经验。 金融投资板块同样阵容强大。中金公司李昭、淡水泉李天、创金合信毛丁丁、国泰基金麻绎文、诺安基金唐晨、山东招金梁永慧等资深人士，将分别从大类 资产配置、医药生物、芯片科技、黄金避险等维度，解读资本如何在不确定性中锚定长期价值。 把脉宏观变局，深研韧性发展之道 下午主论坛聚焦中国经济的宏观韧性与战略方向。 2025年11月27日，搜狐财经年度论坛将在北京举办。本届论坛将汇集吴晓求、刘纪鹏、阎学通、滕泰、孙立平、黄少卿、吴向东、吴世春等二十余位来自学 术界、产业界和投资领域的权威专家 ...

Core Insights - The global energy transition and the competitiveness of China's wind power industry have made "going global" a central theme for development [1] - The shift from product export to localized operations signifies an evolution in the globalization strategy of Chinese wind power companies [2] Group 1: Trends in Globalization - The pace of Chinese wind power companies "going global" has accelerated, with competition now focusing on technology, service, and localization rather than just product pricing [2] - By the third quarter of 2025, domestic companies secured a total of 23.043 GW of international wind turbine orders, with export orders doubling year-on-year in the first half of the year [2] - Companies are moving from a simple product supply model to a "full-chain cooperation" model, which includes equipment supply, technology licensing, and localized production [2] Group 2: Localization Practices - The complex environment of overseas markets demands higher localization capabilities from companies, as different regions have distinct policies, market demands, and cultural backgrounds [3] - Electric Power Equipment (688660.SH) has established overseas operations in regions like the Middle East and East Asia, targeting high-growth markets while diversifying regional risks [3] - A partnership with Oman’s Mawarid Group includes not only equipment supply but also technology licensing and local factory design, exemplifying the shift from "selling equipment" to "providing comprehensive solutions" [3] Group 3: Value Reconstruction - The overseas market offers wind power companies opportunities beyond short-term order growth, including business model restructuring, brand value enhancement, and technological advancement [4] - Participation in various wind power projects allows companies to accumulate operational experience under extreme conditions, which can inform domestic product development [4] - The profitability potential of the overseas wind power market is becoming evident, with data indicating that the gross margin for overseas wind turbines is higher than that for domestic ones [4]

Core Viewpoint - Starbucks is selling a 60% stake in its struggling China business to Boyu Capital for $4 billion to improve its market prospects in China [1] Group 1: Market Challenges - Since entering the Beijing market in 1999, Starbucks has rapidly expanded in China but faced challenges from local brands like Luckin Coffee, which offer lower costs and customizable products [1] - The rise of domestic competitors has prompted Starbucks to seek a partnership to enhance its market position [1] Group 2: Acquisition Details - The deal with Boyu Capital was announced on October 28, with the company committing to maintain leadership by Starbucks China and its management team [1] - Boyu Capital's commitment to stability may alleviate concerns about potential layoffs and aggressive pricing strategies that could harm Starbucks' premium brand image [2] Group 3: Strategic Changes - Under the leadership of Molly Liu, Starbucks is introducing more localized products and adjusting prices to attract customers [2] - The acquisition is expected to allow Starbucks to develop more tailored strategies for the Chinese market, moving away from strict adherence to global brand directives [3] Group 4: Future Growth Plans - Starbucks aims to make its stores more appealing compared to the "grab-and-go" model favored by many competitors [3] - The CEO of Starbucks has indicated that the number of stores in China could increase from approximately 7,800 to 20,000 [3]

Core Insights - BYD has achieved significant growth in the UK market, with passenger car sales reaching 11,271 units in September 2025, marking an 880% year-on-year increase and a 541% month-on-month increase [1] - In the first nine months of the year, BYD's cumulative sales in the UK reached 35,604 units, reflecting a year-on-year growth of 576.9% [1] Group 1 - The rapid growth of BYD in the UK has garnered attention from major UK media outlets, with reports highlighting BYD's record sales and its rise over traditional UK automotive brands [3] - Two years ago, BYD was relatively unknown in the UK market, but through a multi-faceted strategy involving frequent dealer visits and promotional activities, the company successfully established a strong channel system [3] - BYD has expanded from four initial stores to over a hundred locations across the UK in just two years, transforming the relationship with dealers from seeking partnerships to dealers actively wanting to collaborate [3] Group 2 - BYD's success in the UK is part of a broader global strategy, with its electric vehicles now sold in 117 countries and regions as of October 2025 [5] - The company has upgraded its global production and logistics systems, including the inauguration of its 14 millionth electric vehicle in Brazil, witnessed by the Brazilian president [5] - BYD's experience in the UK serves as a model for other Chinese automotive companies, emphasizing the importance of channel development and localized operations in international markets [5]

Core Insights - Indonesia is a major producer and consumer of tea and coffee, with a thriving tea and coffee culture [1][2] - The country's economic growth, rising disposable income, and high internet penetration create significant opportunities for brand expansion [1][3] Group 1: Market Overview - Indonesia is the largest economy in ASEAN, with high GDP growth and rapidly increasing per capita disposable income [1][3] - The country is the world's third-largest coffee producer and seventh-largest tea producer, benefiting from its equatorial climate [2] - The tea and coffee market in Indonesia has seen rapid development, with local and international brands establishing a strong presence [2] Group 2: Opportunities for Chinese Brands - Opportunities for Chinese tea and coffee brands include a large, young population, low savings rates, and a strong acceptance of global brands [3] - The market has low education costs for tea and coffee culture, and there is still room for growth in per capita consumption [3] - Strengthening bilateral cooperation between China and Indonesia presents additional opportunities for market entry [3] Group 3: Localization Strategies - Localization is crucial for brand expansion and sustainable development, including organizational, product, marketing, and supply chain localization [4] - Understanding local tastes, such as preference for spicy and fried foods, and sweet, icy drinks can enhance product offerings [4] - High internet penetration and reliance on social media among young consumers make digital marketing and private domain operations essential [4] Group 4: Key Players in the Market - Chatime has successfully penetrated the Indonesian market through local partnerships and digitalization [5] - Heytea (蜜雪冰城) is the leading ready-to-drink tea brand in Southeast Asia, leveraging competitive pricing and quality models [5] - Starbucks dominates the high-end market with strong local partnerships and benefits from Indonesia's economic growth [5] Group 5: Emerging Brands - TOMORO, a brand with Chinese roots, has rapidly expanded to become the fourth-largest coffee chain in Indonesia by focusing on localization [6]

Core Insights - The Russian gaming market is experiencing significant growth, attracting Chinese game developers due to the exit of Western companies and a favorable user demographic [1][3][8] Market Overview - The Russian gaming market is projected to reach a valuation of 187 billion rubles (approximately 16.4 billion RMB) in 2024, with a year-on-year growth of 6% [4] - Russia ranks third globally in terms of Steam platform player numbers, indicating a large player base and growth potential [4] - Mobile game downloads in Russia have surged, with 1.18 billion downloads on Android platforms in the first half of 2024, generating nearly $900 million in revenue [4] User Demographics - The user base in Russia is becoming younger, with 60% of users aged 18-44, who are increasingly willing to spend on mobile games [4] - Players in major cities exhibit Tier 1 consumption capabilities, while the overall market is still developing, suggesting room for growth in mid-to-high-end gaming products [4][5] Competitive Landscape - Over 60% of the top 10 revenue-generating applications in Russia are developed by Chinese companies, highlighting the competitive advantage of Chinese developers in this market [2][4] - Chinese developers have shown creativity and adaptability, allowing them to quickly establish a foothold in the Russian market [3][6] Challenges and Opportunities - Language localization and compliance with local regulations are significant barriers for Chinese developers entering the Russian market [6] - The changing global advertising ecosystem has created monetization challenges, necessitating careful selection of advertising platforms [6][7] - Successful Chinese developers are leveraging local operations and partnerships with platforms like Yandex Ads to enhance their market presence [6][7] Future Outlook - The current market conditions present a critical opportunity for Chinese developers to transition from merely exporting traffic to building brand recognition in Russia [8] - The ability to navigate localization, compliance, and long-term operational strategies will be crucial for success in the Russian gaming market [8]

Core Viewpoint - Guangdong Lingdu Intelligent Technology Co., Ltd. achieved over 7 million RMB in orders within three days at the Canton Fair, highlighting the importance of global innovation and market adaptation for Chinese companies in the face of global economic uncertainties [3][5]. Group 1: Company Performance - Lingdu Intelligent's revenue tripled year-on-year, reflecting a successful overseas expansion strategy within three years of operation [3][6]. - The company secured over 1 million USD in orders from Saudi Arabia, UAE, and Malaysia, showcasing its ability to attract international clients through innovative product offerings [3][5]. - Lingdu's overseas market sales accounted for 40% of total sales, indicating a strong international presence despite global trade challenges [5]. Group 2: Product Innovation - The launch of the world's first "high-altitude curtain wall obstacle-clearing cleaning robot" at the Canton Fair attracted significant interest from Middle Eastern clients [5][6]. - Lingdu's robots feature autonomous decision-making capabilities, allowing for efficient and safe operation without human intervention, setting it apart in the global high-altitude glass cleaning market [6]. Group 3: Market Trends - Guangdong's foreign trade enterprises are increasingly looking towards "Belt and Road" countries to stabilize markets and expand orders amid U.S. tariff challenges [9][10]. - In the first three quarters, Guangdong's trade with "Belt and Road" countries reached 2.71 trillion RMB, growing by 4.1%, which is faster than the overall trade growth rate [9]. Group 4: Strategic Shifts - Companies are adapting to the changing trade environment by localizing operations and establishing production bases in emerging markets, as seen with companies like Skyworth Group [14][17]. - The shift from merely exporting products to establishing local manufacturing and service capabilities is becoming a key strategy for Chinese companies to enhance competitiveness globally [14][17].

Core Viewpoint - Chinese brands are transitioning from "going out" to "going in," emphasizing localized operations and marketing capabilities as key to success in international markets [2][4]. Group 1: Market Trends - In 2024, China's cross-border export scale is projected to reach 2.15 trillion RMB, a 16.9% increase from 2023, indicating sustained double-digit growth [4]. - The focus for Chinese brands has shifted from mere sales to long-term value creation, addressing how brands can be understood and trusted by overseas consumers [4][5]. - Global consumers increasingly demand personalized and diverse products, with 87% willing to pay a premium for trusted brands [4]. Group 2: Localization Strategies - Successful localization requires brands to adapt from "functional matching" to "cultural adaptation," tailoring product narratives to different markets [10]. - Marketing localization involves using local languages and cultural symbols to engage consumers, shifting from a self-centered narrative to a collaborative approach with consumers [12]. - Organizationally, brands are moving towards establishing localized teams to enhance operational effectiveness and consumer engagement [14]. Group 3: Consumer Trust - Consumer trust is identified as the ultimate indicator of successful localization, with 28% of overseas consumers citing unfamiliarity and lack of trust as reasons for not choosing Chinese brands [17]. - Building trust requires consistent delivery, service, and communication, creating a "reasonable presence" in consumers' minds [17]. Group 4: Case Studies - The "Sailor Star Plan" showcases various Chinese brands' localized strategies, highlighting the importance of understanding local cultures and consumer preferences [21][28]. - Heybike adjusted its marketing focus from performance to sustainable urban mobility to resonate with European consumers [22]. - Chef Power redefined its brand image in North America by positioning itself as a "modern kitchen partner," moving away from the "Made in China" label [24]. - Letaya utilized consumer insights to create relatable content, enhancing engagement by addressing installation ease for its steel furniture [26]. Group 5: Systematic Support - The collaboration between Amazon Advertising and Amazon Global Selling provides a comprehensive support system for brands, emphasizing the importance of understanding consumer behavior and building brand assets [31][35]. - This partnership enables brands to leverage data for insights, allowing for tailored marketing strategies that resonate with local consumers [35].