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寻找消费力| 精酿啤酒:场景中挖掘消费力
Bei Jing Shang Bao· 2025-05-28 08:57
Core Insights - Despite fluctuations in the consumer market, the craft beer consumption power in Beijing remains strong, transitioning from offline to online and from niche to mainstream [1] - The report aims to analyze the migration path and future trends of craft beer consumption in Beijing, focusing on consumer profiles, existing issues, and future consumption trends [1] Consumer Segmentation - The craft beer market in Beijing is characterized by a diverse consumer base, with over 200 bars primarily located in Dongcheng and Chaoyang districts [3] - The consumer demographic shows a clear trend of personalization, with craft beer consumption moving from niche enthusiasts to a broader audience [3] - Key consumption areas include Chaoyang, Fengtai, Changping, and Haidian, with slight increases in consumption expected in Fengtai and Changping for 2024 compared to 2023 [3] Pricing and Consumption Patterns - There is a notable polarization in pricing, with high-end craft beers priced above 100 yuan and budget options around 9.9 to 19.9 yuan performing better than mid-range brands [5] - Approximately 73.31% of consumers prioritize value for money, while 44.36% seek freshness in beer offerings [5] - The average monthly expenditure on craft beer is positively correlated with personal income, with a significant portion of high-income consumers spending over 500 yuan monthly [6] Gender Dynamics - The male consumer base currently dominates craft beer consumption in Beijing, with a ratio of 64:36, although female participation is increasing [7] - The gender ratio in some bars has shifted to nearly equal, indicating a growing female consumer presence in the craft beer market [7] Market Challenges - The craft beer market faces challenges such as homogenized consumption scenarios and limited product variety, leading to a perceived decline in consumption power [9] - The reliance on bar settings for consumption limits the market's ability to cater to emerging home consumption trends, which are gaining popularity [9] Future Trends - The future of craft beer consumption in Beijing is expected to trend towards lower alcohol content, flavor innovation, and diversified product offerings [11] - Local flavor innovation is anticipated to become a key driver, with products incorporating local ingredients like Beijing pear and hawthorn [12] - The emergence of new consumption scenarios, such as outdoor activities and home consumption, will create a multi-faceted market landscape [13]
中海开始亏本卖房了
Sou Hu Cai Jing· 2025-05-28 03:33
上周,中海在南京多盘大降价的消息大规模发酵,愤怒的业主们占领了小红书等各个论坛。 中海地产在南京至少有3个大幅降价,分别是:观江樾、观文澜、和山。 江北青奥板块的观江樾,2022年首次开盘价格34620元/平米(毛坯限价32620元/平米+2000元/平米精装包),现在单价2.3万元/平米,降幅33.6%。 观江樾项目是在2021年9月拿的地,地价21207元/平米,目前单价只比地价高了2000块。 有人给中海算了一笔账:土地成本21207元/平+建安成本4500元/平+3年融资成本1412元/平,合计综合成本超过2.7万元/平米。 观江樾的户型最小为100平米,最大142平米,这批房源中海每卖一套房至少要亏40-60万。 观江樾项目对外的说辞是"尾盘清盘",所以才出的特价房,但有媒体调查现实,项目还有200套左右房源待售,量并不小。 中海南京观江樾二手房信息,来源:贝壳 位于栖霞区仙林湖板块的观文澜,2022年首次开盘价格接近3.7万/平米,目前单价降到了2.4万/平米,低楼层户型甚至低至2.2万/平米,直接甩出了区域同 类产品最低价。 观文澜地块也是中海在2021年9月拍下的,楼面价19543元/平米,还 ...
助贷新规驱动,多家机构披露合作名单!行业格局或进一步分化
Nan Fang Du Shi Bao· 2025-05-27 11:21
Core Viewpoint - The new regulations on internet lending by commercial banks, issued by the National Financial Supervision Administration, require banks to implement a whitelist system for cooperative platform operators, prohibiting partnerships with unlisted entities, leading to significant changes in the lending industry [2][5]. Group 1: Regulatory Changes - The National Financial Supervision Administration released the "Notice on Strengthening the Management of Internet Lending Business by Commercial Banks" in April 2025, mandating a whitelist management system for cooperative platforms [2][5]. - The new regulations aim to enhance the quality and efficiency of financial services by restricting banks from collaborating with non-listed institutions [5][6]. Group 2: Industry Response - Within two months of the new regulations, several institutions, including Guangzhou Bank and Chengde Bank, have disclosed their lists of cooperative lending partners, primarily consisting of leading platforms and various types of institutions [4][6]. - Guangzhou Bank's latest disclosure includes 17 cooperative lending platforms and credit enhancement service providers, such as Lexin and WeBank [6]. Group 3: Market Dynamics - The implementation of the whitelist system is expected to intensify industry differentiation and reshuffling, with a clear trend of consolidation among leading lending platforms [13][14]. - The new regulations have already highlighted existing disparities in the industry, where major internet companies have leveraged their capital strength to expand their financial services [13][14]. Group 4: Company Performance - The report from Mashang Consumer Finance indicates that the company achieved a net profit of 2.281 billion yuan in 2024, a year-on-year increase of 15.10%, despite a decline in on-balance sheet loan issuance [16][19]. - Mashang Consumer Finance's open platform business has seen significant growth, with loan disbursements reaching 180.59 billion yuan in 2024, contrasting with a decrease in traditional loan issuance [17][19].
地产“变天”!中建、中铁、城投 “杀” 进地产却陷 “卖房死局”:降价百万卖不动
第一财经· 2025-05-27 08:55
2025.05. 27 本文字数:4175,阅读时长大约7分钟 导读 : 拿地容易、卖房难,部分建筑系房企、地方城投楼盘出现去化难题。 作者 | 第一财经 孙梦凡 郑娜 经历连续三年出清后,当下地产江湖的玩家已然"变天"。 今年以来,高居房企拿地榜前列的,除了金茂、保利、招商、华润、中海等老牌央国企,建筑公司和 地产国资,已成为不可忽视的一股力量。"中建系"、"中铁系",以及北京、宁波、温州、上海、南通 等大量地方城投,成为土拍中的重要角色。 当民企拿地退潮,"财大气粗"的建筑系、地方城投异军突起,系行业发展趋势使然。 但拿地容易、 卖房难,在楼市仍在持续筑底之际,有建筑系房企、地方城投项目陷入了去化难境地。 记者采访发现,在广州市场,部分建筑系及城投楼盘去化率较低,有今年新开盘的项目去化率仅个位 数,只能凭借降价引流;在北京楼市,那些库存规模较大的行政区,也频繁出现楼盘打"价格战"的局 面,其中也隐现"建筑系"楼盘的身影。 "这些企业大部分是做建筑、工程起家,这几年才大举进军房地产,原来即便有涉及,也并不是将其 作为主业,在开发方面可以算行业新兵。"有业内人士坦言,现在的市场,已经不是把房子盖出来就 能卖掉 ...
QDII基金年内净值最高增长近67% 领涨产品重仓医药板块
Huan Qiu Wang· 2025-05-27 02:56
与之相对应的是,有76只QDII基金年内净值出现回调,其中华宝标普油气A人民币、富国标普石油天然气勘探及 生产精选行业ETF、博时标普石油天然气勘探及生产精选行业指数A、易方达原油A人民币等11只产品净值回调均 超过8%。 进一步来讲,净值增长较强的QDII基金基本重仓医药资产,而净值出现较明显回撤的产品多重仓商品资产。以汇 添富香港优势精选A为例,其一季度前十大重仓股包括荣昌生物、科伦博泰生物 - B、信达生物、和黄医药、康诺 亚 - B,这些个股属于医药板块。而华宝标普油气A人民币一季度前十大重仓股则为安特罗资源、赫斯 (HESS)、EQT能源(EQT)、埃克森美孚(EXXON MOBIL)和墨菲石油(MURPHY OIL)等能源板块个股。 在分析人士看来,医药板块因确定性相对较强,为相关基金产品净值上扬提供了有力支撑。而受国际商品基本面 扰动影响,油气类主题基金净值出现回撤。(南木) 【环球网财经综合报道】近日,QDII(合格境内机构投资者)基金年内净值表现呈现显著分化态势。Wind数据显 示,截至5月26日,全市场310只QDII基金中,有234只产品年内净值增长,占比75.5%。其中,有45只产品年 ...
中金:特朗普2.0“大财政”再进一步
中金点睛· 2025-05-26 23:37
中金研究 美东时间5月22日,众议院版本的"大美丽法案"(one big beautiful bill)获得通过[1],参议院可能在6月进行投票,最终糅合版或有望按照特朗普的预 期,在7月4日美国国庆日前完成立法[2]。这部集减税、减支、抬高美债上限、国防和移民政策于一体的法案可能大幅增加未来10年美国财政赤字规 模,基本验证了我们在去年11月的报告《 特朗普+贝森特:财政难紧缩 》中的观点。中长期来看, 面对国内贫富分化、再工业化等结构性问题和全球 地缘竞争,美国大概率不具备有效削减赤字的客观条件。 从短期来看, 债务上限提高后,美债发行潮可能在7-9月到来,或迫使美国加快货币与金融 政策调整,如开启QE、加速SLR豁免及其他金融改革,为美债市场提供流动性 (参见《 美国流动性冲击、重启QE与主权财富基金 》)。 点击小程序查看报告原文 "大美丽法案"要做什么? "大美丽法案"是特朗普上任以来便着力推进的立法计划,按照众议院最新版本(图表1),该法案主要包括如下四项内容: 图表1:CRFB预计众议院版本大美丽法案对未来10年财政基本赤字的影响 | 众议院委员会 | 主要政策诉求 | | | | | | 对财 ...
人民币强势!财政部回应穆迪评级
Wind万得· 2025-05-26 22:40
同日,穆迪国际信用评级公司对中国主权信用评级的维持决定及财政部的回应,也成为市场关注焦点。 / / 美元跳水,人民币强势突破 / / 5 月 26 日,美元指数盘中跳水至 98.6921 ,创三周以来的最低水平。 受美元走软影响,在岸、离岸人民币汇率双双上扬,离岸人民币( CNH )一度升破 7.17 关口,盘中最高触及 7.16155 元,创 2024 年 12 月以来新高。 | W | | | 美元兑离岸人民币 | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | | | | USDCNH.FX | | | | | | | | 前收 | 7.17220 | 开营 | | | 7.17280 | | | +0.07% | 季田 | 7.17761 | 买入 | | | 7.17700 | | 最高 | 7.18301 | 今年来 | -2.18% | 20 | | | -1.48% | | 最低 | 7.16155 | 10 日 | -0.31% | 60 | 日 | | -1.72% | | से में ब्र | 五日 | 日K | ...
最强QDII基金年内净值增长率近67% 排名居前产品均重仓医药资产
Zheng Quan Ri Bao· 2025-05-26 16:19
Core Viewpoint - The performance of QDII (Qualified Domestic Institutional Investor) funds has shown significant divergence in 2023, with a notable number of funds experiencing substantial gains primarily in the pharmaceutical sector, while others, particularly commodity-focused funds, have faced declines [1][2][4]. Group 1: Fund Performance - As of May 26, 2023, out of 310 QDII funds, 234 funds (75.5%) reported positive net asset value growth, with 45 funds achieving growth rates exceeding 20% [2][4]. - The top three performing funds were Huatai-PB Hong Kong Advantage Selection A (66.8%), ICBC New Economy USD (41.7%), and FT Global Blue Chip Selection RMB (37.5%) [2][3]. - Conversely, 76 QDII funds experienced net value declines, with 11 funds seeing declines greater than 8%, particularly in oil and gas sectors [2][3]. Group 2: Sector Analysis - Funds with strong net value growth predominantly invested in the pharmaceutical sector, while those with significant declines were heavily weighted in commodity assets, especially oil and gas [3][4]. - For instance, Huatai-PB Hong Kong Advantage Selection A's top holdings included companies like Rongchang Bio and Innovent Biologics, all within the pharmaceutical sector [3][4]. - In contrast, the top holdings of Hua Bao S&P Oil & Gas A RMB included energy companies such as Hess and Exxon Mobil, reflecting a focus on the energy sector [3]. Group 3: Market Conditions - The pharmaceutical sector has shown strong fundamentals, providing support for the net value increases of related funds, while the oil and gas sector has been negatively impacted by international commodity price fluctuations [4][5]. - International oil prices have remained weak, with the NYMEX crude oil price at $61.76 per barrel, and natural gas prices dropping to $3.7 per million British thermal units [4][5]. - Analysts suggest that geopolitical risks and excess inventory have contributed to the ongoing weakness in oil prices, with expectations of continued pressure on oil and gas fund valuations [5].
和讯投顾李永熙:缩量十字星,分化要看清!
He Xun Cai Jing· 2025-05-26 12:44
Group 1 - The core concept of market differentiation is highlighted, where indices and individual stocks or sectors show different trends, indicating that not all stocks can rise simultaneously [2] - The differentiation is driven by capital switching between different sectors, necessitating investors to adjust their portfolios to protect their capital [2] Group 2 - Current market risks are concentrated in the insurance and banking sectors, which have seen significant price increases, making them vulnerable to potential losses for investors who chase high prices [3] - A cautionary note is provided against chasing high prices, emphasizing that many institutional investors are looking to sell these sectors [3] Group 3 - Guidelines for increasing or decreasing positions in a differentiated market are discussed, with a focus on buying during downtrends and selling during uptrends [4] - Specific trading strategies are suggested, such as using profit margins to determine when to sell, rather than making quick trades for minimal gains [4] Group 4 - The technology sector has experienced the most significant decline recently, with a retracement of approximately 10%, but it is noted for its rapid recovery potential [5] - Two additional sectors are identified for potential investment: the defense and military sector, which is showing upward movement, and the brokerage sector, which is becoming more aligned with small-cap stocks and innovation boards [5]
寻找消费力|烤匠麻辣烤鱼创始人冷艳君:复购比短期流量更重要
Bei Jing Shang Bao· 2025-05-26 10:36
消费需求向多元个性跃迁,倒逼餐饮趋势迭代与竞争逻辑重构。在此变局中,探寻消费力既是以需求洞察为锚、体验创新为桨的破局之钥,更是企业穿越周 期的增长锚点。从菜品研发到场景营造,从品牌叙事到用户价值深挖,每一环都需紧扣"消费力重构"主线,方能在存量市场中激活增量,在同质化竞争中突 围。 为探寻餐饮消费力,北京商报记者与烤匠麻辣烤鱼创始人冷艳君进行了独家对话。冷艳君表示,烤匠进京开店后表现较为不错,但短期流量易逝,复购才是 品牌核心壁垒。企业需以差异化产品、沉浸式体验、价值型品牌构建复购体系,从流量博弈转向用户价值深耕,折射行业从粗放扩张到精细运营转型。 202 75 Fire 图 ta B n 100 0 P rz UAQING ART t HILL ma t 北京商报:消费端需求变化对烤匠经营产生了哪些影响? 以下是冷艳君与北京商报的对话内容(有删减): 北京商报:进京近一年,烤匠在北京市场交出了怎样的成绩单? 冷艳君:目前在北京已开设三家门店,其中首店合生汇店表现尤为突出,开业近一年持续火爆,周末平均排队时长7—10小时,周中约3—5小时,三家门店 均从商场早10点营业起便出现排队现象。 北京商报:烤匠在北京 ...