Core Viewpoint - The county-level home appliance market in China is experiencing a sales peak, driven by strong demand for "trade-in" programs, with total sales increasing by 28% from June 1 to June 20, 2025 [1] Group 1: Market Trends - The county market shows a significant increase in sales, with a 33% month-on-month growth in June for home appliances, particularly in cooling products like air conditioners and refrigerators [8] - Since the implementation of the "national subsidy" policy, there has been a 35% year-on-year increase in sales from the "trade-in" program, with sales of appliances priced over 10,000 yuan rising by 73% [10] - The demand for green and smart products is surging, with sales of items like dryers, water purifiers, and dishwashers increasing by over 50% [18] Group 2: Consumer Behavior - Consumers are increasingly opting for mid-to-high-end products, with many choosing appliances priced above 4,000 yuan [5][10] - Young consumers, such as those in rural areas, are embracing smart home devices, indicating a shift towards quality and modernity in household choices [13][16] - The trend of upgrading to smart and healthy appliances is becoming a necessity rather than an option for many households [18] Group 3: Service Innovations - Various regions are innovating "trade-in" service models to enhance accessibility, including community engagement and mobile service stations [24][31] - Community initiatives are helping consumers understand and utilize the "trade-in" policy effectively, with local volunteers providing assistance [26] - A service alliance has been established in Sichuan to address the distribution challenges in rural areas, facilitating cross-store ordering and local delivery [28]

Group 1 - The core viewpoint of the article highlights a significant shift in consumer behavior during the "6·18" shopping festival, moving from a focus on price to a preference for value selection [1][2] - The simplification of promotional rules has made shopping experiences more straightforward, with consumers appreciating direct discounts rather than complex discount structures [1][2] - Nearly 40% of surveyed consumers reported an increase in spending compared to last year's "6·18," attributing this to clearer shopping rules that facilitate quicker decision-making [2] Group 2 - Instant retail is reshaping consumer habits, with platforms like JD and Meituan integrating online and offline shopping experiences, appealing particularly to younger consumers [3] - The instant retail market in China is projected to exceed 2 trillion yuan by 2030, indicating a strong growth trajectory for this sector [3] - In the first quarter, the retail sales through public networks in Nanjing saw a year-on-year increase of 46.4%, highlighting the growing importance of online retail [3] Group 3 - The "6·18" sales event has extended into physical retail spaces, with new store openings and promotional activities becoming key highlights of the festival [4] - Companies like Suning and JD are launching new store formats and experiences to attract consumers, focusing on interactive and community-driven shopping environments [4][5] - Suning's new store concept emphasizes experiential shopping, offering various activities to enhance customer engagement and satisfaction [4][5] Group 4 - Suning and JD are leveraging their resources to provide significant discounts on popular products, enhancing the appeal of their offerings during the "6·18" event [5] - JD's flagship store in Jiangbei has doubled its operational area and reported a 180% increase in average daily foot traffic compared to its previous setup [5]

Economic Overview - The overall economy of the province has stabilized and shown progress, with key indicators such as consumer market, industrial production, and new productivity performing well, indicating a trend towards high-quality development [1] Consumer Market - The consumer market in the province continues to show a steady upward trend, with the total retail sales of social consumer goods in May increasing by 6.3% year-on-year, accelerating by 1.3 percentage points compared to April [1] - From January to May, the total retail sales of social consumer goods grew by 5.6% year-on-year, with a slight acceleration of 0.1 percentage points compared to the previous four months [1] - The "old-for-new" policy has effectively stimulated consumption, with related goods in categories such as automobiles, home appliances, 3C digital products, and home goods achieving a total retail sales of 67.22 billion yuan in May, a year-on-year increase of 18.6% [2] - Green and smart products are experiencing rapid growth, with year-on-year increases in sales of new energy vehicles, smartphones, and energy-efficient appliances ranging from 28.8% to 147.0% [2] Industrial Production - The industrial economy of the province has maintained a relatively fast growth rate, with the added value of industrial enterprises above designated size increasing by 6.2% year-on-year in May [2] - Among the 40 industrial categories, 30 reported year-on-year growth, resulting in a growth coverage of 75% [2] - Key industries such as electronics, automobiles, and aerospace have shown significant growth rates of 13.5%, 11.6%, and 12.7% respectively [2] - High-tech manufacturing and digital product manufacturing have outpaced overall industrial growth, with increases of 9.8% and 9.7% year-on-year [3] Investment Trends - Infrastructure investment has maintained a rapid growth rate, with a year-on-year increase of 8.7% from January to May, contributing 1.3 percentage points to overall investment growth [3] - Significant growth in infrastructure projects with planned total investments of 500 million yuan and above, with increases of 7.2% and 8.8% respectively [3] - Key sectors such as electricity and heat production, water transportation, and internet services have seen investment growth rates of 58.9%, 32.3%, and 49.4% respectively [3]

Group 1: Overall Consumption Trends - In May, the total retail sales of consumer goods reached 4.13 trillion yuan, a year-on-year increase of 6.4%, marking the fastest monthly growth rate in 2024 [1] - From January to May, the total retail sales amounted to 20.32 trillion yuan, with a year-on-year growth of 5.0% [1] - The service retail sector saw a year-on-year growth of 5.2% from January to May, slightly higher than the growth rate of goods retail [4] Group 2: Factors Driving Consumption - Policies aimed at boosting consumption have shown effectiveness, with promotional events and increased holidays contributing to a faster release of consumer demand [2] - The retail sales of goods increased by 6.5% year-on-year in May, with significant growth in categories such as home appliances and communication equipment, which saw increases of 53.0% and 33.0% respectively [2] - The online retail sector experienced a year-on-year growth of 8.5% from January to May, driven by promotional activities and government subsidies [7] Group 3: Regional Consumption Insights - The retail sales in county and rural areas grew by 5.4% from January to May, outpacing urban areas by 0.6 percentage points [2] - The share of county and rural retail sales in the total retail sales reached 38.9%, an increase of 0.1 percentage points compared to the previous year [2] Group 4: Service Sector Performance - The tourism and dining sectors showed strong growth, with restaurant revenues increasing by 5.0% year-on-year from January to May [4] - The retail sales in tourism-related services and cultural leisure services also demonstrated positive trends during the same period [4] Group 5: Future Outlook - There is a need to enhance residents' consumption capacity and willingness, as the internal driving force for consumption growth remains to be strengthened [8] - Future actions will focus on implementing special measures to boost consumption and fostering new consumption scenarios and dynamics [8]

在大力提振消费的背景下，今年"618"成为银行信用卡业务发力的关键节点。各大银行积极响应国家政策号召，不仅携手 京东、淘宝、天猫、支付宝等主流电商及支付平台推出多重福利活动，更在营销模式、服务场景等方面不断推陈出新，以金融 之力助力消费市场焕发新动能。 本报记者 彭妍 今年"618"，银行紧抓消费热潮加码信用卡业务。相较往年，今年各大银行以一系列创新举措打破传统营销边界，创新力 度空前：不仅升级满减折扣、分期免息等惠民活动，更紧扣"以旧换新""国补"政策推出专属福利；同时，打通线上线下消费场 景，将金融服务无缝嵌入多元消费场景。 上海金融与法律研究院研究员杨海平在接受《证券日报》采访时表示，今年"618"期间银行信用卡业务创新实践，折射出 两大核心发展趋势：一方面，信用卡作为消费金融与零售业务的关键载体，正以更精准的服务对接政府促消费政策，通过金融 工具放大政策红利效应；另一方面，行业加速拥抱金融科技前沿成果，推动信用卡业务向线上化、数字化、智能化、场景化深 度转型，重塑客户服务体验与运营模式。 银行信用卡刷新"618"营销玩法 "信用卡行业正经受着存量博弈与数字变革的双重考验。"素喜智研高级研究员苏筱芮认为 ...

作为重要的促消费节点，"618"购物车装着中国消费市场的新动向。平台大数据显示，在"科技+传统文化"的双重驱动下，中 国品牌发展迅速。近一个月平台消费热度排名前100的品牌中，超七成是中国品牌，其中，"AI元素""非遗元素"产品搜索量同比增 长分别超120%和270%。 平台消费数据与人群调研报告显示，消费者对于AI产品或服务的需求，正处于从"尝鲜"到"刚需"的转型窗口期，超80%被访 者希望产品融合AI技术。 最新数据显示，受年中线上促销活动和"以旧换新"政策等因素影响，线上零售增幅明显扩大。此外，随着高考落下帷幕，"青 春洋溢"的"考后焕新"消费也迎来高峰。在浙江杭州，不少家长带着孩子来到数码门店选购商品，趁着大促、国补以及品牌推出的 高考生专属优惠，一次性把手机、平板、笔记本电脑等产品配齐。 央视网消息：刚刚落幕的"618"年中大促，线上线下联动促销持续多日。"以旧换新"升级、AI工具上阵等新特征、新趋势进一 步推动消费潜力释放，提振消费效果明显。中国消费市场的新一波热潮也引发众多外媒关注。 《日本经济新闻》报道称，今年的"618"购物节促销期共持续近40天，旨在刺激个人消费的购物补贴政策，推动家电和智 ...

Core Insights - The "Shanghai Shopping Festival" is taking place from late April to late June 2025, aiming to explore new highlights and trends in Shanghai's physical consumption [1] - The "old-for-new" policy in Shanghai remains stable, with no adjustments planned, providing a solid foundation for the consumption boom [1][3] - The latest data shows that since the implementation of the "old-for-new" policy, over 11 million orders have been placed, generating sales exceeding 26 billion yuan [1][2] Policy Impact - The "old-for-new" policy, combined with government and enterprise subsidies, has significantly boosted consumer enthusiasm, leading to a 100% increase in orders during the recent "618" promotion [3][4] - The sales of air conditioning, kitchen appliances, and televisions have seen year-on-year growth exceeding 60%, while 3C products like smartphones and computers have surged by 128% [3] - The government subsidy acts as a strong catalyst, allowing consumers to benefit from additional discounts, with total savings reaching up to 40% [4] Consumer Behavior - Consumers are increasingly calculating the economic, safety, and comfort benefits of upgrading their appliances, leading to a surge in demand for energy-efficient and smart home products [7][8] - The trend towards "smart" and "green" appliances is evident, with sales of integrated and multifunctional devices seeing significant growth [3][6] - Young consumers, particularly those born after 1995, are driving the demand for smart home appliances, with over 70% of purchases attributed to this demographic [3] Market Dynamics - The collaboration between government and enterprises has been crucial in maximizing the impact of the subsidy policies, ensuring a smooth execution of the "old-for-new" initiative [10][11] - The innovative funding pre-allocation mechanism has alleviated cash flow pressures on businesses, ensuring that they can continue to offer subsidies to consumers [10] - Future recommendations include a tiered subsidy design and dynamic fund allocation to balance consumption stimulation and green transformation [10][11]

Macro Dynamics - In the first five months of 2025, China attracted foreign investment amounting to 358.19 billion RMB, a year-on-year decrease of 13.2% [1] - The number of newly established foreign-invested enterprises reached 24,018, marking a 10.4% increase year-on-year [1] - High-tech industries saw a significant increase in foreign investment, with e-commerce services up 146%, aerospace manufacturing up 74.9%, chemical pharmaceuticals up 59.2%, and medical equipment manufacturing up 20% [1] - Investment from ASEAN countries grew by 20.5%, while Japan, the UK, South Korea, and Germany saw increases of 70.2%, 60.9%, 10.3%, and 7.1% respectively [1] Financial Data - From January to May, the total stamp duty on securities transactions reached 66.8 billion RMB, a 52.4% increase year-on-year [2] - The overall stamp duty collected during the same period was 178.7 billion RMB, reflecting an 18.8% year-on-year growth [2] Industry Policies - The "old-for-new" subsidy policy for consumer goods will continue, with central funds being allocated in batches throughout the year [3] - A total of 300 billion RMB in national bond funds will be directed to support local governments in implementing the "old-for-new" policy [3] Energy Consumption - In May, China's total electricity consumption reached 809.6 billion kWh, a year-on-year increase of 4.4% [5] - Cumulative electricity consumption from January to May was 39,665 billion kWh, reflecting a 3.4% year-on-year growth [5] Company Dynamics - Ele.me's logistics head has been investigated for alleged job-related crimes, with the company cooperating with law enforcement [11] - Huizhou Yuantong was fined 24.31 million RMB by the People's Bank of China for multiple regulatory violations [13] - CanSino Biologics received a drug registration certificate for its 13-valent pneumococcal polysaccharide conjugate vaccine [14] - Zhang Xiaoqin's controlling shareholder has entered restructuring proceedings as approved by the local court [15] - Douyin has initiated a special action to combat corporate defamation and protect the rights of businesses and entrepreneurs [16] - Hainan Huatie clarified that it is not involved in stablecoin business and has no formal agreements with Ant Group regarding RWA [18]

固 定 收 益 研 究 固定收益周报 利率延续走强，利差表现分化 | 益 | | | | | ――利率债周报 | | | --- | --- | --- | --- | --- | --- | --- | | | 分析师： 王哲语 | | SAC NO： S1150524070001 2025 年 6 月 20 日 | | | | | 研 | [Table_Author] 证券分析师 | | 统计区间：2025 年 6 月 13 日至 2025 年 6 月 19 日 | | | | | | [Table_IndInvest] 王哲语 | ⚫ | 重点事件点评 | | | | | 究 | 022-23839051 |  | 月社融主要靠债券类融资支撑，包括政府债券和企业债券融 金融数据：5 | | | | | | | | 资，企业中长贷仍较疲弱，与化债及融资需求不足因素有关。后续可关注 | | | | | | wangzheyu@bhzq.com | | 5 月降息的滞后反馈效果。 | | | | | | |  | 经济数据：5 月生产和投资数据边际回落，"以旧换新"领域的社零数据 | | | | | | ...

Group 1: E-commerce Performance - JD's "618" event achieved record high with over 2.2 billion orders and user count increasing by over 100% year-on-year [1] - Tmall reported that 453 brands surpassed 100 million yuan in sales during the "618" event, marking a 24% year-on-year growth [1] - E-commerce platforms extended promotional periods and introduced new strategies, focusing on customized themes and niche categories [1] Group 2: Consumer Trends - Different consumer demographics, including the elderly, are showing diverse purchasing behaviors during the "618" event, reflecting a shift in consumption patterns [1][2] - The silver-haired demographic is increasingly engaging in various consumption scenarios, purchasing AI products, outdoor gear, and fashion items, indicating a younger consumption trend [2][3] - The demand from the elderly is shifting from traditional categories to lifestyle-oriented products, showcasing a deeper transformation in their consumption behavior [3][4] Group 3: Trade-in Policies - Trade-in policies have expanded to include more categories, with subsidies increasing from hundreds to thousands of yuan [6] - E-commerce platforms are promoting trade-in offers, combining national subsidies with platform discounts to attract consumers [6] - As of May 31, 2025, trade-in policies have driven sales of 1.1 trillion yuan across five major categories, with significant consumer participation [7] Group 4: Consumer Finance - Consumer finance companies are actively participating in major promotional events like "618," offering flexible financial services to enhance consumer spending [8] - Various promotional activities, such as interest-free offers and interactive events, are being launched by consumer finance firms to support innovative consumption scenarios [8][9] - The integration of financial services into consumer spending is aimed at meeting quality consumption demands and stimulating domestic demand [9]